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The worlds major Denim and How they Shape the Global Denim Industry
Introduction
The world major denim exhibitions and events have influenced the fashion industry
immensely. Key players in the industry showcase their innovations through these events and set
the standards through offering unique designs and market solutions for fashion icons. There are
many events that have set the standards in denim industry which include blue zone by Munich
fabric, Amsterdam denim days, denim PV, and BPD expo in different parts of the world. The
world major denim exhibitions and events have managed to bring together some of the smartest
and outstanding designers, denim heads and professionals from all over the world with the core
objective of show casing latest innovations and designs. These events have set the pace for
innovations and new standards, new designs, fabric, colors as well as other dynamics as
witnessed in the denim industry. For instance, they bring together the world-renowned denim
manufacturers, best mills, and launderers that help to shape the direction of innovations and ideas
into the industry (Jackson and Tim 168). The major denim shows give the innovators and major
brands to showcase their products and open up markets and exchange of ideas, skills, and
knowledge among the global icons in the industry. Major denim makers such as Agave Denim,

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Levis, Edwin, Gstar, and Wrangler are some of the major global brands that continue to feature
prominently and influence industry trends in such shows. Examining some major shows, events,
and exhibitions helps in evaluating the extent to which they have contributed to the growth of
denim industry.
Amsterdam denim days
Amsterdam denim days have brought together several actors in the industry including
major partners in the industry to promote some of the latest innovations in the industry. For
instance, the 2015 edition was a six days success story in Amsterdam. The theme of last years
event was the indigo inspiration and was attended by over 400 companies worldwide. The event
attracted visitors from U.S, Japan, Canada and Europe. The event brought together major brands
such as indigo kings, Denham, soda and scotch. 20 mills were also selected from across the
world as well as fiber producers and laundries.
Some of the major brands included G-star raw, Hilfiger Denim, Lois, Moroccan denim
cluster among several other brands from across the globe (Hopkins and John 88). During this
single event, more than 3000 different collections and brands of new products were showcased.
This show has been able to promote some of the best innovators and mark the history of denim
products. It not only presented some of the best producers in various cultural segments but also a
better platform where these innovators can reap revenue from popularizing their products to the
target markets. The event being major promotional platforms brought on board major players
and partners on board as part of promoting a sustainable denim industry. It also gave a platform
for the denim consumers to connect directly with their labels and brand designers directly.

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There was more to explore in the industry combined with excellent expo workshops and
inspiring seminars where all the major stakeholders in the industry including denim lovers,
designers, and speakers wearers to innovators were brought together and had a chance to learn
new things about new products as well as current and future developments in the industry. The
platform which was aimed at connecting to the consumers directly gave a chance for the major
players in the industry to grow their businesses and understand their clients. The events also
brought on board the kingpins in the industry to showcase their talents and chat the way forward
through business to consumer and business to business seminars.

Through this, a platform to

celebrate the global icons in the industry for their outstanding work was offered thus motivating
them to contribute more and compete through innovations, therefore, influencing the growth of
denim industry.
Blue zone (Munich)
Current statistics indicate that denim industry is one of the major contributors to
environmental degradation. The industry has a global reach with more than sixteen different
industries operating in different countries. Chinese rivers have turned blue due to the high level
of water pollution. Approximately 7000 liters of water is used for the production of a pair of
jeans based on industry statistics (Gardetti and Miguel 123). The event created a platform for the
innovators and key players in the industry to discuss on how to improve the sustainability of the
denim textile industry. This included a cutting edge innovative and sustainable textile designs
from more than one hundred global suppliers from different consumer segments. The events
gave a chance for industry icons to showcase sportswear and street wear brands designed from a
cutting edge processes and finishes from world renowned heritage denim brands. The focus was
on how to make the industry sustainable while maintaining great innovations (Sahinkaya, Erkan,

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and et al. 1142).

The future of industry can only be safeguarded through sustainable

innovations, and the last blue zone Munich event was all about sustainability and innovation in
the industry. Eco-consciousness and environmental conservation have become major issues to be
addressed through global partnerships and such platforms give a chance for major players in
denim industry to chat the vision and direction of the industry about sustainability. It had also set
the center stage to showcase some of the emerging trends in the industry across divergent
markets such as China, Turkey, Italy Pakistan and other Parts.
DENIM Fashion Frontier exhibition
This exhibition explored the history of denim jeans dating back to 19th century to date.
The exhibition also created a platform where major industry stakeholders showcased their denim
garments. For the denim lovers, they had a chance to understand and encounter some of the
oldest brands. The event embarked on tracing the history of denim industry and some of major
brands and fashions that have dominated the markets over history (Miller and Daniel, 416).
BPD Expo
BPD washhouse is a studio which is utilized by many brands of Denim, and it is the only
Denims development lab which is positioned on the East Coast. During the recent expo of PBD,
the manufacturers and suppliers from every corner of the globe showed a variety of apparel and
thus provided a glimpse of denims future trend (Gardetti 159). The expo was creative as well as
inspiring. Small shops were established in the selected corners for the people that have an
interest in doing paint splatter, indigo dipping, and hand handling. BPD strives to have the most
favorite fashion to attract the admiration of as many people as possible from all corners of the
world. Denim keeps on sharpening its focus by adding value to the fabrics. The BPD expo, give

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attention to presenting an assortment of innovative products fuelled by technology and the
consumer propose for specialized makers of fabric and clothing to serve different niches. One of
the technologies utilized is curve technology for shaping and sculpting curvy types of bodies and
combines weaving techniques (THE Denim SPECIAL 62). The aim of the use of technology is to
keep pace with the current trend and also improve on the existing fashions. BPD expo makes the
effort to ensure all the interested parties are not disappointed in any way.
Denim Premiere Vision
Denim Premiere Vision event hosts exhibitors and buyers from all walks of life.
Currently, the event is aiming at new levels of innovation to attract all those who have interest.
During the last event, hundreds of the exhibitors sent samples to assist in the analysis of the latest
trends and development (Denim by Premire Vision Answers Crisis with Innovation 02). One of
the areas that the event has improved is mens fashion as it has been revealed that men are as
fashionable as women. The exhibitions can have urban, sophisticated clothing that provides
enough comfort and suppleness that suits buyers taste. The stretch evolution for men in this
industry follows the evolution of the apparel for men in high demand. The event contributes to
improvement and innovation of stretch performance for both men and women. The event has as
well focused on the research and development which leads to a new collection. The sustainable
capsule collection is improved with fashion as well as traceability. Sustainable alternatives and
innovative trends are among the top priorities of this event (Jeans Fight Back at Denim by PV
05). Some of the innovation in this event is making some fabrics from recycled materials, and
this makes the events interesting as it embarks on sustainable developments.

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The event brings together suppliers from different countries. It is the practice of the
exhibitors to hire their independent designers to show how denim can appear at the final stage.
What people see on the display is inspirational clothing that has a potential of holding to any
brand. Occasionally, the show has some classes for those who have an interest in learning things
that are related to denim manufacturing. Some of the highlights that are found in the show
include denim whose one side has Indigo and reveals a different one on the reverse side (Gardetti
159). A unique texture and finishing are included as a way of adding the value of some Apparel
such as jeans. New York Fashion event is considered by many as the first fashion shows across
the world. The event shows the latest trends to the people and to show what to expect shortly.
Similar to other events, it focuses on innovation as well as well as the research and development.
As a result, unique fashions are shown in the events to the interested parties.
All the above events have shaped the denim industry profoundly. Remarkably, fashion
has extended to different facets of the society. The denim industry is experiencing growth every
year. As Premire Vision Answers Crisis with Innovation (04) reveals, the exhibitions feature the
most recent fashion trends by the well-known designers of the world. The events bring together
global designers, denim professionals, and all other interested parties together. These parties
showcase their offer in the fashion and design. As a result, creativity, innovation, research, and
development are enhanced through the exchange of ideas to produce quality products. In this
case, technology is utilized, and it focuses on sustainable development. The designers and
professionals sharpen their skills through these events, and this improves the quality of the
products in the industry. Further, the exhibition promotes competition among the interested
parties, and this has made a significant improvement in the denim industry (Kathryn and
Munslow 52).

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Conclusion
It is evident that the worlds major denim shows have shaped this industry. The events
focus on innovations as the primary players of unique designs as well as solutions for market
segments that are market conscious. Professionals and other interested parties meet to showcase
their latest innovations in the industry. Unique products are provided particularly those that
feature the latest trends. The innovators get an opportunity to promote their items particularly to
the fashion and design lovers. The events have fostered innovation that has led to significant
improvement in this industry.

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Work Cited
"Denim By Premire Vision Answers Crisis With Innovation." WWD: Women's Wear Daily
203.116 (2012): 7-1. Business Source Complete. Web. 12 Sept. 2016.
Gardetti, Miguel A. Sustainability in Fashion and Textiles: Values, Design, Production and
Consumption. Sheffield: Greenleaf Publ, 2013. Print.
Hopkins, John. Fashion design: the complete guide. A&C Black, 2012.
Jackson, Tim. "The process of trend development leading to a fashion season." Fashion
Marketing (2007): 168.
"Jeans Fight Back At Denim By PV." WWD: Women's Wear Daily 207.117 (2014): 7-1. Business
Source Complete. Web. 12 Sept. 2016.
McKelvey, Kathryn, and Janine Munslow. Fashion Forecasting. Chichester, U.K: WileyBlackwell, 2008. Print.
Miller, Daniel, and Sophie Woodward. Global Denim. Oxford: Berg, 2011. Print.
"THE Denim SPECIAL." Esquire (2015): 57-62. Academic Search Premier. Web. 12 Sept. 2016.
Miller, Daniel. "Anthropology in blue jeans." American Ethnologist 37.3 (2010): 415-428.
Sahinkaya, Erkan, et al. "Biological treatment and nanofiltration of denim textile wastewater for
reuse." Journal of Hazardous Materials 153.3 (2008): 1142-1148.

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