OUTLINE OF THE STRATEGIC PLANNING

A SCANNING ENVIRONMENT [SWOT ANALYSIS]

A.1. Internal Environment [SW Analysis]
A.1.1. Current Situation
A.1.1.1. Past Corporate Performance (Financial) ALK
A. Financial Ratio Analysis 1)
1.Liquidity (3 types of ratio)
2.Leverage (3 types of ratio)
3.Activity / Efficiency (5 types of ratio)
4.Profitability (4 types of ratio)
5.Valuation (2 types of ratio)
B. Other Financial Measurement
1.Market Value Added 2)
2.Economic Value Added 3)
A.1.1.2. Strategic Posture:
- Current Vision & Mission
- Current Objectives
- Current Strategies
- Current Policies
A.1.2. Corporate Governance, Business Ethics & CSR
A.1.2.1. Corporate Governance (Board of Directors & Top Mgt)
A.1.2.2. Business Ethics & Code of Conduct
A.1.2.3. CSR
A.1.3. Corporate Resources [IFAS Table] > ALI
A.1.3.1. Marketing (STP, Marketing Mix)
A.1.3.2. Finance (Obtaining, Allocating & Dividend Policy)

A.1.3.3. Research & Development

A.1.3.4. Operations & Logistics
A.1.3.5. Human Resources
A.1.3.6. Information System
A.1.3.7. Other organizational function
A.1.4. Corporate Resources [Value Chain Analysis]
A.1.4.1. Primary Activities
A.1.4.2. Support Activities
A.1.5. Tangible & Intangible Resources Analysis [TIRA]
A.2. External Environment [OT Analysis]
A.2.1. Remote Environment [EFAS Table]
A.2.1.1. Politic & Regulations
A.2.1.2. Economy
A.2.1.3. Social & Culture
A.2.1.4. Technology
A.2.1.5. Ecology
A.2.1.6. Other factors
A.2.2. Task Environment
A.2.2.1. Consumer (Market) Analysis
Strategic Management Seminar Course Syllabi 25 August 2014 11
A.2.2.2. Competitors & Industry Analysis
A.2.2.3. Supply Chain Analysis
A.2.2.4. Industry Value Chain Analysis
A.2.2.5. Key Success Factor Analysis (Industry Matrix)
A.2.2.6. Strategic Groups
A.3. Analysis of Strategic Factors [SFAS Table]

A.3.1. Key Internal and External Strategic Factors (SFAS Table)

A.3.2. Review of Mission and Objective
B STRATEGY FORMULATION
B.1. Mapping of the Implemented Strategy
B.1.1. Corporate Strategy
B.1.1. Growth / Expansion Strategy
B.1.2. Delay / Stability Strategy
B.1.3. Retrenchment Strategy
B.1.2. Business Strategy
B.1.1. Review of the Strategic Business Unit(s)
B.1.2. Review of the Porters Strategy
B.1.2.1. Competitive Strategy (Porter)
a. Timing tactics
b. Market location tactics
B.1.2.2. Cooperative Strategy
(Review the application of strategic alliance, joint venture, FDI, etc)
B.1.3. Functional Strategy
B.3.1. Marketing Strategy
B.3.2. Finance Strategy
B.3.3. Operation Strategy
B.3.4. Human Resource Strategy
B.3.5. Other Functional Strategy
B.2. Strategy alternative mapping
B.2.1. TOWS Matrix
B.2.2. GE Matrix
B.2.3. TOWS Matrix

B.3. Strategic Alternativespro and contra

B.4. Ranking of Selected Strategy
B.5. Strategi integration to financial aspects*
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B.5. Strategi integration to financial aspects*
Indicator
(REALISASI 2012)
2013
(FORECAST
10% dari 2009)*
harus ada asumsi
missal growth
perekonomian
2013
(TARGET)
Operational
strategy
(program)
Strategic
planning
(lihat B.4)
LIQUIDITY RATIO
Current Ratio
Quick Ratio (acid Test Ratio0
Cash Ratio
Cash Turn Over

Inventory to Net Working

Capital
LEVERAGE RATIO
Debt to Asset Ratio
Debt to Equity Ratio
Long-term debt to Equity
Ratio
Times Interest Earned
Fix Charge Coverage
ACTIVITY RATIO
Receivable Turn Over
Inventory Turn Over
Working Capital Turn Over
Fix Assets Turn Over
Total Assets Turn Over
PROFITABILITY
RATIO
Gross Profit Margin
Return on Investment
Return on Equity
Earnings per share
Net profit margin
MARKET RATIO
Price/earnings ratio
Market/book ratio
Strategic Management Seminar Course Syllabi 25 August 2014 13

C STRATEGY IMPLEMENTATION (Program, People, Procedure &

Budget)
C.1. Organization for implanting the project
C.1.1. Organization Chart
C.1.2. Job description
C.1.6. Types of cross functional team
C.2. Scheduling of the selected program to be implemented
C.4.1. Programs to be implemented
C.4.2. People (department) responsible to implement programs
C.4.3. Budget (proposed budget for each program)
C.4.4. Procedures (standard of procedure of implemented program)
D STRATEGY CONTROL & EVALUATION
D.1.BALANCE SCORE CARD
D.1.1. Companys Perspective (Financial Perspectives)
D.1.2. Internal Perspective (Internal Business Process)
D.1.3. External Perspective (Customer Perspectives)
D.1.4. Learning & Growth
D.2. QUANTITATIVE MEASUREMENT
D.2.1. Marketing Performance (indicators)
D.2.1. HRM Performance (indicators)
D.2.1. Operation Management Performance (indicators)
D.2.1. Financial Management Performance (indicators)
D.3. QUALITATIVE MEASUREMENT
D.3.1. Customer Satisfaction Survey
D.3.2. Employee Satisfaction Survey
D.3.3. Other surveys/ studies
APPENDICES

I. Introduction
1.1. Industry coverage where the company operates,
1.2. Problems and challenges in the company
1.3. Aims of the strategic planning
II. Research Object (the selected company)
2.1. History, products / services, market segment
2.2. Research Method
2.2.1. Case study
2.2.2. Data collection method (observation, interview, questionnaire)
III. Annual Report of the Company (attach 2 years consecutively)
IV. Prove of Letter from the company that students have done the
study