Beth Harrison

Product and Marketing Manager

AREAS OF EXPERTISE
Proposition development &
customer experience
improvements
Product Strategy,
Development & Launch
Marketing Strategy and
Planning
Internal and External
Communications

PERSONAL SUMMARY
A creative, technically trained and solutions-driven Product & Marketing professional with over 25
years national and international experience developing and implementing B2B and B2C marketing and
product strategies, including product, service and business development for a variety of prestigious
organisations in the Insurance, Construction and Utility sectors.
Entrepreneurial and energetic change agent with an outstanding record of building stakeholder
relationships and leading multi-disciplined teams at both local and national levels to enhance
services and develop business growth. Analytical, communication and presentation skills allied with
extensive practical experience of B2C & B2B marketing techniques.
Able to analyse complex situations and develop solutions, to successfully achieve commercial goals.
Recognised ability to manage significant budgetary expenditure and drive increased profitability,
operational efficiency and customer experience.

CAREER HISTORY
Agency & Stakeholder
Engagement &
Management
Manager of high
performing teams

CAREER STATEMENT
Motivated team
manager with clear
understanding of
commercial drivers in
PLCs and SMEs and
proven ability to
contribute to company
business optimisation,
development and
processes.
I believe that my
greatest strengths are
my ability to utilise my
experience in order to
contribute timely to my
employer; to quickly
develop a knowledge of
the business and
customers needs and
my drive in order to
implement new
products, services and
processes, to make a
positive difference to the
business and its clients
Beth Harrison

PROFESSIONAL
Member of the
Chartered Institute of
Marketing (MCIM)
BEng(Hons)Civil
Engineering

Principal Connected Products and Services Delivery Executive

November 2015 to date
EDF Energy B2C

Management of key non-Energy Protect Insurance product portfolio, including supplier

relationship, reporting and compliance requirements, with key deliverables including
enhanced profitability and customer retention for EDF Energy.

Product and customer journey development to improve and enhance customer experience

Liaison with internal and external stakeholders to optimise sales through new channels.

Review of competitor activity, insurance market and other sectors to develop

recommendations for product and customer experience improvements.
Product Deployment Manager (Obligations)
August 2013- November 2015
EDF Energy - B2C
2 Direct reports

Proposition development and deployment for new non-Energy product Heat for launch to
market; including supply chain process, delivery of launch paper and mobilising external
installers for launch date.

Deployment manager for ECO Direct channel; to optimise channel promoting ECO scheme
direct to EDFE customers (Budget 5-7m p.a.). Developed proposition, marketing campaigns,
customer journey and experience including training customer services team.

Created new initiatives: achieved considerable savings by redefining proposition to ensure

efficiency of ECO funding use, within required governance & regulations.

Increased efficacy of direct channel following research project by developing new customer
collateral and techniques to improve scores on NPS and customer complaints.
Freelance Marketing Consultant & own business
2011- August 2013
National House-Building Council B2C
Managed virtual team

Provision of focused and results-driven product development and marketing resource in

troubleshooting capacity to drive through a number of significant B2C business and
marketing projects to improve customer retention and experience Digital Home User Guide
(HUG), People Power and Standards Plus.
Day 1 Communications B2B

Bid management for major commercial and public sector projects for M&E Facilities
Management Contractor, Argent FM. 75% win rate.
Tropicbird Marine Charters, Cook Islands B2C
1 Direct Report
Revitalised existing business through developing new B2C propositions, marketing & pricing
strategy and sales techniques, including digital channels.
Implemented medium term B2B business strategy with tourism stakeholders in CI & NZ.
Achieved 60% increase in sales in first season.
The Construction Partnership Southampton- B2B
2007 2011
(A Chartered Building Company with a turnover of 25million)
Business Development Manager/ Business partner
2 Direct Reports
Development of Marketing and Business Development strategy including re-branding and
launch for newly acquired company, retaining existing clients and developing new sales.
Focus on awards, accreditations, CSR policy and bid management function; to successfully
compete against larger construction companies for Public Sector framework agreements
creating 30% increase in tender and bid opportunities.

PERSONAL SKILLS
Entrepreneurial approach
Practical & flexible
attitude
Analytical
Attention to detail
Management expertise
Commercial acumen
Hands on as required to
get the job done

RECOMMENDATION
Beth has a sound
knowledge of the
marketing process and is
excellent at building
customer relations.
During our time working
together at Rok she was
an invaluable member of
the senior management
team responsible for
running and growing a
40m building and
construction focused
business. I have no
hesitation in
recommending her for
similar roles.
Malcolm Ward.
MD - Rokbuild

PERSONAL DETAILS
Beth Harrison
16 The Forges
Ringmer
East Sussex
BN8 5FA
M: 07779 195648
E: bethssailing@
hotmail.com
Driving licence: Yes
Nationality: British

Rokbuild - Crawley, West Sussex

2003 2007
(Part of Rok plc, a national contractor. Crawley business developed a turnover of 40m).
Customer Team Leader
4 Direct Reports
Led business development and marketing for build and maintenance divisions of new
contractors office following a takeover of regional contractor by National business.
Developed brand awareness and sales opportunities in local markets (B2C & B2B) to quickly
increase profile of new business offer amongst former clients, prospective clients (including
housing associations) and stakeholders.
Development of customer research questionnaires to develop performance KPIs.
Motivation of site and office based teams to exceed customer expectations.
Member of Rok PLC National Brand Development Panel.
Executive Committee Member Sussex Enterprise Construction Division.
40% increase in tender opportunities.
Tully DeAth Forest Row, West Sussex
1999 2003
(An award winning engineering consultancy with a reputation for innovation and design).
Business Development Manager
1 Direct Report
Raised company profile and image with new markets through business development,
rebranding and PR.
Copywriting and development of new company website
Managed Sussex Construction Network and events.
Air Logistics (NZ) Ltd Auckland, NZ
1997 1998
(A NZ market leader in aerial surveying and GIS)
Sales and Marketing Manager
Serviced nationwide key accounts. Project managed all marketing and promotional
activities at key industry conferences and events. Liaison with industry partners to maximise
marketing budget.
Copywriting and delivery of company newsletter FLYER
Development of new client base in Forestry.
National House-Building Council
1988 - 1997
Product Development Manager Social Housing
September 1995 March 1997
Developed new warranty product Buildmark Choice and managed launch, including
development of customer journey, full branding and marketing communications plan.
Management of external agencies for delivery of market research & advertising.
Management of virtual team across Head Office and Regional Offices to develop new
management and processing systems for new product, including first company call centre
Presentations at industry launch events alongside senior industry figures and MPs.
Business development with registered builders and affordable housing clients.
Buildmark Choice provided additional 3m income to company turnover
Key Account Manager
October 1991 September 1995
One of two technical staff promoted and trained in Key Account Management to ensure
retention of Top 20 house builder clients following entry of new competitor to home warranty
market. Implementation of key account plans.
Promoted development of new marketing collateral including Rooflines newsletter for
affordable housing market, prior to developing Buildmark Choice.
Assistant Engineer
Technical and Claims input to house builders in SE Region.
Engineering input for NHBC Building Control.

November 1998 October 1991

Travers Morgan and Partners East Grinstead, West Sussex

Assistant Engineer- trained in Structural, Geotechnical and Civils departments.

1982 - 1988

ACADEMIC QUALIFICATIONS

Post Graduate Marketing Diploma MCIM - Chartered Institute of Marketing (2000)

BEng (Hons) Civil Engineering, The City University, London (1985).

PERSONAL INTERESTS

Circumnavigated the globe under sail (1997 and 1998-1999) Pacific, Indian Ocean, Red Sea
DoT Approved Commercial RYA Yachtmaster licence - 2006
Sailing/Yacht racing, Cycling, The Arts