Effective December 3, 2014

2014 RETAIL RATE CARD

355 Kinoole St. | Hilo | Hawaii 96720

935-6621 | hawaiitribune-herald.com

Rates
2011
Retail Rates and Information
Front Page Banners

Retail Rates

6 columns x 2 banner ads strategically placed at the bottom of each section.

Retail Column Inch Rates

Investment
Level
Daily
Sunday

Color Rate
per inch

Open

52x

Front Page

$675.00

$435.00

Other Sections

$570.00

$340.00

Open

$32.00

$33.00

$550.00*

$2,500

$28.00

$29.00

$15.00/max $550

$5,000

$27.00

$28.00

$12.00/max $550

Ears

$10,000

$26.00

$27.00

$10.00/max $495

Open

52x

$25,000

$24.50

$25.25

$10.00/max $440

Front Page

$350.00

$230.00

$50,000

$23.50

$24.50

$10.00/max $440

Other Sections

$275.00

$180.00

*Flat rate charge

Visible top right-hand corner placement on the front of all sections of the paper.

Pick Up Your Ad Into The Coconut

Premium Positions

Quarter page ads (9.7 x 5) placed on page 2 or 3.

Ads include full color.

Must run within 7-days of the Hawaii Tribune-Herald ad;

minimum size is 15-inches; no copy changes

Investment

Level
Daily
Sunday

One Zone

B&W

1/4 Page

$25.00

$55.00

1/2 Page

$50.00

$110.00

Full Page

$100.00

$220.00

Open
52x

$1,510.00
$1,005.00

$1,540.00
$1,035.00

Sizes over 15-inches: $2.00 per column inch

Flight Program

4 ads in a 7-day period. No size or copy changes. Includes one Sunday ad.

Ad Size

per column
inch rate

4 - 9
10 - 15
16 - 30

Full Color

$31.00
$30.00
$28.00

Two Zones

B&W

Full Color

1/4 Page

$45.00

$99.00

1/2 Page

$90.00

$198.00

Full Page

$180.00

$396.00

Sizes over 15-inches: $2.00 per column inch

Spadeas

Frequency Program

Run a minimum number of inches within a 30 day period;

minimum of 5 ads within the period; one copy change per run.

No.
of Inches

Daily
pci rate

Sunday
pci rate

30-79
80 & over

$29.00
$28.00

$30.00
$29.00

Preferred Placement

25% premium for guaranteed ad placement subject to availability.

Minimum 30-inch ad.

Your message will be seen with this unique Daily $12,000

advertising product that wraps the front
Sunday
$14,000
page of the paper. Total of 3 full pages.

Preprint Inserts
Page Count Open 12-23X 24-47X 48X

72X

Single
Sheets $62.00 $60.00 $54.00 $50.00 $46.00
4-Tab $66.00 $62.00 $56.00 $52.00 $48.00
8-Tab $68.00 $64.00 $58.00 $54.00 $50.00

Church & Non-Profit Rates

Reatail per column inch: Daily $21.00; Sunday $21.50

Color rate: $12.00 PCI (max. $550)

Repeat Ad Discount

12-Tab $70.00 $68.00 $61.00 $57.00 $53.00

16-Tab $73.00 $70.00 $64.00 $60.00 $56.00
20-Tab $75.00 $72.00 $69.00 $64.00 $59.00
24-Tab $76.00 $74.00 $71.00 $68.00 $62.00

Any display ad 10 column-inches or larger may be repeated wtihin seven (7)

calendar days of original insertion date for percentages off open or contract
display rates. Pickups must be run with no copy or ad size changes.
1st Pickup..........................................................................................25% Off
2nd Pickup........................................................................................50% Off
3rd - 6th Pickup.................................................................................75% Off

28-Tab $77.00 $75.00 $72.00 $69.00 $63.00

Hawaii Excise Tax: All ads will have a 4.166% Hawaii Excise Tax added to the net.

44-Tab $81.00 $79.00 $76.00 $73.00 $67.00

Updated 11/20/14

32-Tab $78.00 $76.00 $73.00 $70.00 $64.00

36-Tab $79.00 $77.00 $74.00 $71.00 $65.00
40-Tab $80.00 $78.00 $75.00 $72.00 $66.00

Hawaii Tribune-Herald

Ad Sizes / Deadlines

AD SIZES
Retail Display Column Widths
(Hawaii Tribune-Herald and Coconut)
1 column

1.513

9 picas 0.9 points

2 column

3.150

18 picas 10.8 points

3 column

4.787

28 picas 8.7 points

4 column

6.425

38 picas 6.6 points

5 column

8.062

48 picas 4.5 points

6 column

9.7

58 picas 2.4 points

Classified/Legal Column Widths

(Hawaii Tribune-Herald and Coconut)

Retail Display Sizes

Hawaii Tribune-Herald

Coconut

1 column

.895

4 picas 4.5 points

2 column

1.873

11 picas 2.9 points

3 column

2.852

17 picas 1.3 points

4 column

3.830

22 picas 11.8 points

5 column

4.808

28 picas 10.2 points

6 column

5.787

34 picas 8.6 points

7 column

6.765

40 picas 7.1 points

8 column

7.743

46 picas 5.5 points

1/8 pg

4.787 5

1/4 pg

4.787 10

4.787 5

9 column

8.721

52 picas 4 points

1/2 pg horizontal

9.7 10

9.7 5

10 column

9.7

58 picas 2.4 points

1/2 pg vertical

4.787 20

4.787 10

full pg

9.7 20

9.7 10

double truck

21

20

20

10

DEADLINES


Publication Day
Sections

Order Deadline
& Materials requiring
in-house production

Camera-Ready
PDF/X-1a Digital Files**

Classified Liner

Monday

Classifieds
Main News

Wednesday 2pm
Wednesday 2pm

Thursday 2pm
Thursday 2pm

Friday 2pm
-

Tuesday

Classifieds
Main News
Coconut East
Coconut South

Thursday 2pm
Thursday 2pm
Tuesday 2pm*
Tuesday 2pm*

Friday 2pm
Friday 2pm
Wednesday 2pm*
Wednesday 2pm*

Monday 2pm
Wednesday 2pm
Wednesday 2pm

Wednesday

Classifieds
Main News

Friday 2pm
Friday 2pm

Monday 2pm
Monday 2pm

Tuesday 2pm
-

Thursday

Classifieds
Main News

Monday 2pm
Monday 2pm

Tuesday 2pm
Tuesday 2pm

Wednesday 2pm
-

Friday

Classifieds, Real Estate

Main News

Tuesday 2pm Wednesday 2pm

Thursday 2pm
Tuesday 2pm Wednesday 2pm -

Saturday

Classifieds
Main News

Wednesday 2pm
Wednesday 2pm

Sunday

Classifieds
Main News
Open House
TV Guide

Wednesday 2pm
Thursday
Wednesday 2pm Thursday
Wednesday 2pm
Thursday
Thursday 2pm*
Thursday

Thursday 2pm
Thursday 2pm

Friday 2pm
-

2pm
Friday 2pm
2pm 2pm
2pm*
-

*Weekly publications are one full week in advance of publication.

**PDF/X-1a File Format: Follow Camera-Ready deadlines. Any other electronic format is due 24 hours prior to Camera-Ready deadlines.

Space Reservations
Space should be ordered as far in advance of the
publication date as possible.The chart on this page
indicates the final space reservation deadlines.
Double Trucks & National Accounts
Please advance all deadlines for National/
inter-national, banner pages, and double truck
advertisements by 24 hours.
Updated 11/25/14

Holidays
Regular copy and space deadlines will be advanced
prior to the week in which holidays occur. Special
deadlines will be issued with specified dates for each
major holiday. Contact your Account Executive for
specific holiday deadline dates.

Cancellations
To cancel advertising, please notify us before 4pm
two working days before publication. To cancel
Sunday ads, please let us know before 10am on
the previous Thursday. Ads canceled after space
deadlines are subject to surcharges.

Hawaii Tribune-Herald

Rate and Credit

All advertising shall be prepaid unless credit accommodations have been established
beforehand with The Hawaii Tribune-Herald credit department. Amounts not paid in 30 days are
assessed a finance charge of 1.5% per month (18% Annual Percentage Rate). Accounts with a
balance of thirty or more days past due are subject to credit discontinuance without
notice. All charges are due and payable on the twentieth day of the month following publication.
Any Hawaii Tribune-Herald ad measuring more than 19 deep will be set to full page depth
(20) and charged accordingly. All display ads are billed to the nearest quarter inch.
Advertisers signing dollar volume contracts will be billed at the applicable rate on the current rate
card. Advertisers will be rebilled at the appropriate higher rate if contract is not fulfilled.
The Hawaii Tribune-Herald may, at its sole discretion, offset any credits due an advertiser
hereunder against amounts otherwise owed to it by an advertiser. Contracts become effective upon
acceptance by management. Contracts are not retroactive and are not prorated.
When an advertiser uses an advertising agency, both advertiser and agency shall be jointly liable
for complying with all terms of the rate agreement, including payment for all advertising.
Copy should be checked for errors by the advertiser on the first day of publication. Credits for
errors on advertisements will be allowed for the first insertion only. Credit will be issued for the
portion of the advertisement that was incorrect. No credits will be given for positioning or for ads
that did not publish in the paper. The value of any credit cannot exceed the cost of the ad. No
errors in advertisements will be credited if ad copy was supplied after specified deadlines.
All rates are net and subject to Hawaiis general excise tax of 4.166 percent.

Advertising Rates
Acceptance of advertising is subject to the approval of the Publisher. Brokered space is not
accepted. All previous rate schedules are hereby canceled. All rates are subject to change upon 30
days written notice.
Advertisers forwarding orders that have incorrect rates or conditions are advised that the
advertising will be inserted and charged at the regular schedule of rates in force, and in accordance
with the regulations set forth in the current rate card.
Advertising resembling news text must be surrounded by a border and carrying the line Paid
Advertisement in 8pt. type at the top of the ad. The font in the ad must be Sans-Serif.
Guaranteed Placement
Advertising position is not guaranteed. However, guaranteed position will be granted on a
first-come basis for ads 30 or larger for an additional 25% charge. Every effort will be made to
comply with position requests, but acceptance of an order does not imply a position guarantee.
Political Advertising
Advance payment is required on all political advertising. Copy must carry the line Paid Political
Advertisement at the top and must list the name of the individual, party or organization
responsible for placement of the ad. A wide range of political rate programs are available. Please
ask your Account Executive for details.
Religious/Nonprofit Rate
Available to religious, charitable and nonprofit organizations that exhibit nonprofit status (tax
exempt number required). Contact your Account Executive for details and rates.
Feature Pages
Many feature pages and special sections are available in The Hawaii Tribune-Herald and
Coconut. Ask your Account Executive for details.

Commercial Printing
Hawaii Tribune-Herald offers a wide variety of full service, quality offset printing, coated stock
printing, mailing and inserting. Ask your Account Executive for details.
Single Sheet, Print and Deliver
Advertisers can effectively target primary and secondary customers through 8 11 or 11
x 17 single sheet flyers. These flyers can be composed, printed and inserted into The Hawaii
Tribune-Herald and Coconut. Ask your Account Executive for details.
Updated 11/20/14

Policies

DIRECT MAIL

OPI Direct Mail is one of Hawaiis largest direct mailers. We offer comprehensive direct mail
services at very competitive pricing to help your business. We offer customized services including
mailing lists, various paper sizes, stocks and weights, and mailing services. For more information,
please contact your Account Executive or call (808) 695-6301.

Cancellations
Cancellations or copy changes cannot be accepted after deadline. Composition charges can be
charged on any ad produced and not released for publication. Canceled ads after space deadline
will be billed 50% of the total cost of the original ad.

Technical Requirements
SStandard Format: PDF/X-1a (PDF/X-1a:2001) files are preferred. Files must be
provided at actual image (ad) size. All extraneous information should be removed and
transparencies flattened.
All digitally supplied files must be accompanied by a hard copy proof by deadline.
Images within your PDF should be saved at 200 ppi for correct reproduction in
newsprint.
Color image tone range: a 2% cyan dot is the minimum highlight dot to hold the
lightest detail, with a 1% magenta and 1% yellow dot to maintain gray balance. Neutral
shadow dot area should be 60%, 50%, 50%, 80% for CMYK, respectively. Total dot
area should not exceed 240% in any part of the image.
Rules that are 4 points or thinner, as well as small type,should be reproduced as one
color only. Small type is defined as:
sans-serif type that is 12 points or smaller
serif type that is 14 points or smaller
fine-serif type, such as Bodoni, that is 18 points or smaller.
Type smaller than 12 points should not be reversed on a four-color background and type
smaller than 10 points should not even be reversed on a single-color background.
For design guidelines, please refer to SNAP, Specifications for Newsprint Advertising
Production. For line art, 1200 pixels per inch give the best results.

Electronic Delivery
Ads may be submitted via email or (preferred method) ftp site.
Email: 2MB limit. Contact your Account Executive to use this method of delivery.
Ftp delivery: http://ftp3.hawaiitribune-herald.com
Enter your contact email; Enter your email;
Upload file by clicking on upload button.
Fax, email or deliver a hard copy of the ad to your Account Executives attention

Industry Standards / Liabilities

All camera-ready files must be accompanied by a proof of the file which represents
a complete ad in its proper size. Proofs reduced to fit a small page must indicate the
print has been reduced for this purpose alone. In addition, delivery in other file formats
for Mac (Quark XPress, InDesign) must always be accompanied by all image files and
fonts. If multiple layouts are sent on the same media the correct file name must appear
on each proof.
All colors must be created with a CMYK model and all files should be prepared for
process color separation. No RGB, Pantone or PMS colors.
As is the industry standard, it is the sole responsibility of the originator to
properly prepare and provide all files according to recommendation outlined by Oahu
Publications. Failure to provide files as required can cause unpredictable errors when the
files are output.
Hawaii Tribune-Herald assumes no liability for any work that does not adhere to
these guidelines. For additional information, call your Account Executive.