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A project report on yamaha superbikes for yamaha motor india pvt.ltd.

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A project report on yamaha superbikes for

yamaha motor india pvt.ltd.
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Published on Apr 15, 2011

A project report on yamaha superbikes for yamaha motor india pvt.ltd.

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singlavijay75
sir please send this project report ztca2012@gmail.com
4 months ago

Manminder Singh , Group Internal Audit Manager at Alucor Limited

please send this project @ id manminder.wadhwa@gmail.com
4 months ago

deekshaag
sir plz sed me this project my email id is deeksha.cool1993@gmail.com
5 months ago

mohana sundara rajan.j , 3rd year at -psncet at sir can you please send me this project. My email id is rajanmsr123@gmail.com
6 months ago

mushoudfirm
We give out individual loans and public loans, such as company loans, commercial
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8 months ago
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A project report on yamaha superbikes for yamaha motor india pvt.ltd.

1. 1. Projectsformba.blogspot.com A Project Report ON REARCH IN YAMAHA
SUPERBIKE&R15 FOR YAMAHA MOTOR INDIA PVT. LTD. Submitted to: (HEAD
OFFICE, NOIDA) Guide IN PARTIAL FULFILLMENT OF PGDBM Course Submitted by:
(2007-2009) India Yamaha motor Pvt. Ltd. Corporate office A-3, industrial area
,Noida Dadri road, surajpur 201306 Ph .No.- E- mail 1
2. 2. Projectsformba.blogspot.com A Project Report ON REARCH IN YAMAHA
SUPERBIKE&R15 FOR YAMAHA MOTOR INDIA PVT. LTD. By (2007-2009) (POST
GRADUAT DIPLOMA IN MANAGMENT) PGDBM Course (POST GRADUATION
DIPLOMA IN BUSINESS MANAGMENT) Submitted To: University Of Pune Institute of
Businesses Management & Research Pune (2007-2009) 2

3. 3. Projectsformba.blogspot.com CERTIFICATE This is to certify that .

of INTERNATIONALINSTITUTE OF MANAGEMENT STUDIES has successfully
completedthe project work titled YAMAHA SUPERBIKE&R15 in partialfulfillment
of requirement to the award of :- POST GRADUATE DIPLOMA IN
MANAGEMENT(PGDM) POST GRADUATE DIPLOMA IN BUSINES
MANAGEMENT(PGDBM) prescribed by IIMS, Pune. This project is the record of
authentic work carried out during theacademic year 2007-09.Internal Project
Guide Director 3
4. 4. Projectsformba.blogspot.com DECLARATION I, , hereby
declare that this project isthe record of authentic work carried out by use during
theacademic year 2007-09 and has not been submitted to any otherUniversity or
Institute towards the award of any degree. 4
5. 5. Projectsformba.blogspot.com INDEXS.No. Content Page No.1.
ACKNOWLEDGEMENT1. INTRODUCTION 1. About Yamaha Motors2. Company
Profile 1.. Product3. Yamaha first sports bike4. Product Profile5. Yamaha logo
history6. 4Ps of Marketing7. Research Methodology8. Yamaha Accessories9.
Analysis10. Recommendations & Suggestion11. Competitors12. Summary &
Conclusion YZF-R1, MT01, R1513. Questionnaires14. Abbreviations16.
Bibliography 5
6. 6. Projectsformba.blogspot.com ACKNOWLEDGEMENTThis project is an attempt to
share my experience and learning duringthe two months of project with YAMAHA
MOTOR INDIA PVT. LTD.in Noida.This project would not have been possible
without the supportand guidance that I have received from various people at
differentstages of the project.I would like to express my profound gratitude and
sincere thanks to Sir,Marketing head my external guide for
guidingme throughout the project. It indeed has given me invaluable exposurein
fieldwork and market research.I would also like to express my thanks in no less
measure to my internalguide. I put my sincere thanks and regards to
Myinternal project guide for his valuable guidelines.My deepest
regard to my parents who have always encouraged me inpursuit of higher
education. They have been immense source ofinspiration and support to me as
well, without which completing thiscourse would have been difficult. I dedicate
this work to my familywithout whose cooperation this task would have remained
unachieved.Last but not the least I would like to thanks the dealers, subdealers,garages and customers of Delhi, who cooperated in giving me
theinformation required for the project. 6
7. 7. Projectsformba.blogspot.comINTRODUCTIONAbout India Yamaha Motor Pvt.
Ltd.Yamaha made its initial foray into India in 1985. Subsequently, it enteredinto
a 50:50 joint venture with the Escorts Group in 1996. However, inAugust 2001,
Yamaha acquired its remaining stake as well, bringing theIndian operations under
its complete control as a 100% subsidiary ofYamaha Motor Co., Ltd, Japan.India
Yamaha Motor operates from its state-of-the-art-manufacturing unitsat Faridabad
in Haryana and Surajpur in Uttar Pradesh and producesmotorcycles both for
domestic and export markets. With a strong workforceof 2000 employees, India
Yamaha Motor is highly customer-driven and hasa countrywide network of over
400 dealers.The company pioneered the volume bike segment with the launch of
its 100cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire
rangeof 2-stroke and 4-stroke bikes in India. Presently, its product
portfolioincludes Crux (100cc), Alba (106cc) and Gladiator (125cc)..We will
establish YAMAHA as the "exclusive & trusted brand" ofcustomers by "creating
Kando" (touching their hearts) - the first time andevery time with world class
products & services delivered by people having"passion for customers". 7

8. 8. Projectsformba.blogspot.comWe are committed to:Be the Exclusive & Trusted

Brand renowned for marketing andmanufacturing of YAMAHA products, focusing
on serving our customerwhere we can build long term relationships by raising
their lifestyle throughperformance excellence, proactive design & innovative
technology. Ourinnovative solutions will always exceed the changing needs of our
customersand provide value added vehicles.Build the Winning Team with
capabilities for success, thriving in a climatefor action and delivering results. Our
employees are the most valuable assetsand we intend to develop them to
achieve international level ofprofessionalism with progressive career
development. As a good corporatecitizen, we will conduct our business ethically
and socially in a responsiblemanner with concerns for the environment.Grow
through continuously innovating our business processes for creatingvalue and
knowledge across our customers thereby earning the loyalty of ourpartners &
increasing our stakeholder value..Customer #1We put customers first in
everything we do. We take decisions keeping thecustomer in mind.Challenging
SpiritWe strive for excellence in everything we do and in the quality of goods
&services we provide. We work hard to achieve what we commit & achieveresults
faster than our competitors and we never give up.Team-work 8
9. 9. Projectsformba.blogspot.comWe work cohesively with our colleagues as a
multi-cultural team built ontrust, respect, understanding & mutual co-operation.
Everyones contributionis equally important for our success.Frank & Fair
OrganizationWe are honest, sincere, open minded, fair & transparent in our
dealings. Weactively listen to others and participate in healthy & frank
discussions toachieve the organizations goals. 9
10. 10. Projectsformba.blogspot.com COMPANY PROFILE 1 0
11. 11. Projectsformba.blogspot.comPaving the Road to Yamaha Motor Corporation"I
want to carry out trial manufacture of motorcycle engines." It was fromthese
words spoken by Genichi Kawakami (Yamaha Motors first president)in 1953, that
todays Yamaha Motor Company was born."If youre going to do something, be the
best."Genichi KawakamiThe first Yamaha motorcycle... the YA-1.Then, in January
of 1955 the Hamakita Factory of Nippon Gakki was builtand production began on
the YA-1. With confidence in the new directionthat Genichi was taking, Yamaha
Motor Co. Ltd. was founded on July 1,1955. Staffed by 274 enthusiastic
employees, the new motorcyclemanufacturer built about 200 units per month. 1
1
12. 12. Projectsformba.blogspot.comGenichi Kawakamis history with Yamaha was
long and rich. He saw thenew corporate headquarters in Cypress, California and
the 25th Anniversaryof Yamaha become a reality in 1980. He also watched bike
#20 million rolloff the assembly line in 1982. Genichi passed away on May 25,
2002 yet hisvision lives on through the people and products of Yamaha,
throughout theworld.FoundedFounded July 1, 1955Capital 48,302 million yen (as
of March 31, 2008)President Takashi KajikawaEmployees 46,850 (as of December
31, 2007)(Consolidated) Parent: 9,019 (as of December 31, 2007)Sales
(Consolidated) 1,756,707 million yen (from January 1, 2007 to December 31,
2007) Parent: 799,209 million yen (from January 1, 2007 to December 31, 2007)
12
13. 13. Projectsformba.blogspot.comSales Profile Sales (%) by product category
(consolidated) Sales (%) by region (consolidated)Major Products & Manufacture
and sale of motorcycles, scooters,Services electro-hybrid bicycles, boats, sail
boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel
engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multipurpose engines, generators, water pumps, snowmobiles, small-sized snow

throwers, automotive engines, intelligent machinery, industrial-use remote

control helicopters, electrical power units for wheelchairs, helmets.
Biotechnological production, processing and sales of agricultural and marine
products and microorganisms. Import and sales of various types of products,
development of tourist businesses and management of leisure, recreational
facilities and related services.Headquarters 2500 Shingai, Iwata-shi, Shizuokaken, JapanAffiliated Companies Consolidated subsidiaries: 112 Non-consolidated
subsidiaries: 8 (by the equity method) Affiliates: 27 (by the equity method) 1 3
14. 14. Projectsformba.blogspot.com Won Novice 250 and 350cc classes of 1st All
Japan Road Race Championship Motorcycle development operations transferred
from Yamaha Technological Research Institute to YMC headquarters Full export
operations transferred from Nippon Gakki to YMC Yamaha-built Toyota 2000GT
sets world records in 3 speed trials categories and international records in 13
categories First Yamaha racing kart model "RC100" released "C7 Campaign"
launched with aim of reducing cost by 7% First Yamaha industrial robot model,
an "arc welding robot" released First Yamaha marine diesel "MD35" released 1 4
15. 15. Projectsformba.blogspot.com First Yamaha-made surface mounter "21
Series" released Corporate Mission; We Create Kando - Touching Peoples Hearts
and long term management vision announced Takashi Kajikawa appointed as
sixth YMC president New medium-term management plan "NEXT 50 - Phase II"
announced Yamaha captures MotoGP triple crown by winning the rider, team
and manufacturer titles Motorcycle manufacturing factory Yamaha Motor
Manufacturing West Java (YMMWJ) founded in Indonesia Mass production of
Astaxanthin as a supplement begun at factory in Fukuroi, Shizuoka Global Parts
Center established in Fukuroi city, Japan and full operations begun Compliance
Promotion Committee establishedPRODUCT 1 5
16. 16. Projectsformba.blogspot.comThe growing world of Yamaha products, for the
water, for the land, in townand into the future Land Motorcycles Sports bikes,
Trail bikes, Road racers, Motocrossers, etc. Commuter Vehicles Scooters,
Business-use bikes Recreational Vehicles All-terrain vehicles, Side by side
vehicles, Snowmobiles Electro-Hybrid Vehicles Electro-hybrid bicycles Water 1 6
17. 17. Projectsformba.blogspot.com Boats Powerboats, Sailboats, Utility boats,
Custom boats Marine Engines Outboard motors, Electric marine motors, Marine
diesel engines, Stern drives Water Vehicles Personal watercraft, jet boats Power
Products Power Products Golf cars, Land cars, Generators, Multipurpose engines,
Water pumps, Snow throwers, etc. Industrial Products 1 7
18. 18. Projectsformba.blogspot.com Automobile Engines Automobile engines
Aeronautics Industrial-use unmanned helicopters Pools Pools, Water slide
systems, Aqua trainer tubs, Pool-related equipment Intelligent Machinery Surface
mounters, Compact industrial robots, etc. Aqua Environment Alkaline ion water
converters, Water purifiers, Filtration equipment, etc. OES truss fishery reefs, Oilwater separation equipment Life Science 1 8
19. 19. Projectsformba.blogspot.com Astaxanthin essence Wheelchairs Auxiliary
electric power units for wheelchairs, Electric wheelchairs, etc.YAMAHA
LAUNCHING INDIAS FIRST SPORTS BIKEI recall during 80s riding in Rx100 was a
great passion for all bike lovers.Yamaha name was become a house hold name in
most of the house in Indiabecause of one only Rx100. All young boys loved that
bike and its 1 9
20. 20. Projectsformba.blogspot.commelodious sound. But later Yamaha was not able
imprint the same passionwith another model though the reputation of Yamaha
was highest amongbike lovers who admire the sexy style and performance of
YAMAHA R1and YAMAHA R6 yet another catchy name associated with Yamaha

was thelegendary Valentino Rossi.YAMAHA RX 100VALENTINO ROSSIWhat would

the average Indian fan expect from designers like YAMAHA?They dream nothing
less than riding in R1 in the streets of India! Its dreamfor all of us to move with
speed of wind in the streets of Cochin kaloor andMarine Drive ...well this dream
seems distant but what Yamaha cancontribute nothing less than what they
promised in latest Auto Expo in NewDelhi....The launch of YZF R-15.... Company
official says its the DNA ofR1.YAMAHA R1 > YAMAHA YZF-R15 2 0
21. 21. Projectsformba.blogspot.com This will really shake the concept of Indian two
wheeler Market.Yamaha has really initiated the process months back with the
launch ofYAMAHA R1 in selected showrooms. I got the privilege to interact with
thedistributors of R1, the confidence levels are much above they expected
butaverage Indian youth will not be able to spend Rs 10.5 lakhs for a bike sothe
benefit has not extended to majority.YAMAHA YZF R 15 will fulfill this dream.
Surely, this will be the firstbike to set a bench mark in India. Company officials
have kept thespecification as secret but different rumors are there, all are
matching withone point that R15 will be 150 CC.Years back YAMAHA has
launched another outstanding bike in 125 CCsegment in Asian marketsYZF-R1 State-of-the art race technologyThe YZF-R1 is a legend of the supersport world,
an acclaimed one-litreperformer thats become a motorcycling icon, an allpowerful WorldSuperbike race-winning machine thats also a monument to the
power ofbeauty. The R1s performance is electrifying and yet what makes this 2 1
22. 22. Projectsformba.blogspot.commotorcycle truly remarkable is its superbly riderfriendly character becauseYamahas avant-garde, race-bred technology puts you
confidently in control. PRODUCT PROFILEsupersports 2 2
23. 23. Projectsformba.blogspot.comYZF-R1BACK ER INEveryone can hold the
throttle wide open up the straight, its how welleverything works after you close
the go-tube that will make the biggestdifference to how competitive your lap is.
With the R1s slipper clutchmetering the amount of back torque, you get
outstanding control andaccuracy, and blisteringly fast corner entry.The slipper
clutch enableschanges in clutch plate pressure when torque force comes to bear
on thecrank from the rear wheel, and exemplifi es what is most remarkable
aboutthe R1 engine - not only the amount of power, but the linearity and
superbtransitional characteristics of that power.STIFF AND FLEXIBLEAs chassis
loads continue to escalate its only logical that the chassis itselfshould be a
tuneable component. Our engineers have identifi ed specificareas of the frame
where stiffer is better, and others where fl ex provides thekey to good handling.
By tuning fl ex quotients of the main frame, rear arm 2 3
24. 24. Projectsformba.blogspot.comand fork, Yamaha created an optimal rigidity
balance for the new YZF-R1.As a result, chassis response to initial steering inputs
is light and responsivewhile stability in high-speed turns is excellent, and overall
handlingqualities simply brilliant.Engine type Liquid-cooled, 4-stroke, forward
inclined parallel 4-cylinder, 4-valve, DOHCDisplacement 998 ccBore x Stroke 77.0
x 53.6 mmCompression ratio 12.7:1Maximum power 132.4 kW (180 PS) @
12,500 rpm* 139.0 kW (189 PS) @ 12,500 rpm**Maximum torque 112.7 Nm (11.5
kg-m) @ 10,000 rpm* 118.3 Nm (12.1 kg-m) @ 10,000 rpm**Starting system
ElectricLubrication wet sumpCarburettor/Fuel supply Fuel injectionClutch type
Wet multiple-disc coil springIgnition system T.C.IPrimary / Secondary reduction
3.042 / 3.000ratioTransmission type Constant mesh, 6-speed 2 4
25. 25. Projectsformba.blogspot.comFinal transmission ChainFrame type Aluminium
die-cast DeltaboxFront suspension Telescopic forks, . 43 mmFront wheel travel
120 mmRear suspension SwingarmRear wheel travel 130 mmFront brake Dual
discs, . 310 mmRear brake Single disc, . 220 mmFront tyre 120/70 ZR17MC

(58W)Rear tyre 190/50 ZR17MC (73W)Overall length x width x height 2,060mm x

720mm x 1,110mmSeat height 835mmWheelbase 1,415mmMinimum ground
clearance 135mmDry weight 177kg / 131kgFuel tank capacity 18 litresOil
capacity 3.83 litres 2 5
26. 26. Projectsformba.blogspot.comMT-01 - Torque like a hammerIts a genius idea
unite a hi-tech 1,670cc V-twin with an aluminium sportsframe and cutting-edge
suspension and brakes and youve got a sportsriding revolution. There is nothing
like the MT-01: a massive engine thatproduces huge torque for hammer-blow
acceleration, a sports chassis thatknifes through the turns, a pulsating exhaust
note thats total aural ecstasyand monumental styling thatll stop the
traffic.MT01Its a genius idea unite a hi-tech 1,670cc V-twin with an aluminium
sportsframe and cutting-edge suspension and brakes and youve got a
sportsriding revolution.Engine type Air-cooled, 4-stroke, V-twin, OHV,4 valves per
cylinderDisplacement 1,670 ccBore x Stroke 97.0 x 113.0 mmCompression ratio
8.4:1 2 6
27. 27. Projectsformba.blogspot.comMaximum power 66.3 kW (90 PS) @ 4,750
rpmMaximum torque 150.3 Nm (15.3 kg-m) @ 3,750 rpmCarburettor/fuel supply
Twin-bore, Electronic Fuel InjectionStarting system ElectricLubrication Dry
sumpClutch type Wet, multiple discIgnition system T.C.ITransmission type
Constant mesh, 5-speedFinal transmission ChainFrame type Aluminium CF diecast, double cradleFront suspension Telescopic forksFront wheel travel 120
mmRear suspension Swingarm (link suspension)Rear wheel travel 117 mmFront
brake Dual discs, . 310 mmRear brake Single disc, . 267 mmFront tyre 120/70
ZR17 M/C (58W)Rear tyre 190/50 ZR17 M/C (73W) 2 7
28. 28. Projectsformba.blogspot.comOverall length x width x height 2,185mm x
800mm x 1,105mmSeat height 825mmWheelbase 1,525mmMinimum ground
clearance 145mmDry weight 243kgFuel tank capacity 15 litresOil tank capacity
5.0 litres 2 8
29. 29. Projectsformba.blogspot.com the tuning fork mark and Yamaha Veneer logo
1934The Tuning Fork Mark Widely used in newspaperThe three tuning forks of the
advertising and catalogsYamaha logo mark represent thecooperative relationship
that links 1937the three pillars of our business --technology, production, and
sales.They also evoke the robust vitalitythat has forged a reputation for A
trademark application forsound and music the world over, a Yamaha
Organterritory indicated by the enclosingcircle. The mark also symbolizes
1937the three essential musicalelements: melody, harmony, andrhythm. A
trademark application for Yamaha Piano1898 1937The phoenix clutches a tuning
forkin the mark designated for the A trademark application for tuningnewly
established Nippon Gakki forks aloneCo., Ltd. 19591927 A trademark application
forA trademark application featuring musical instruments 2 9
30. 30. Projectsformba.blogspot.com1964 in 1967, coinciding with the introduction of
the standardized tuning fork mark. Used in various forms over the years, the
currentUsed for motorcycles Yamaha logo mark was designated in 1998.1967
1967Introduction of standardized logo;current alternate version Designated
Yamaha logo markdesignated as reverse format 19801980 Yamaha logo mark
updated, with simple line-art type designated asReverse format of 1967
designated standard formatas standard format 19871987 Company name
changed toUsed on corporate flags, etc. Yamaha Corporation to mark1998 100th
anniversary of the firm.The tuning fork is deleted, to emphasize the Yamaha
name 1998Current designated standardversions and alternate versions oftuning
fork markThe Yamaha Logo Mark Designated standard and alternateThe Yamaha

logo mark, versions of the current Yamahacombining the Yamaha logo and logo
markthe tuning fork mark, was adopted 3 0
31. 31. Projectsformba.blogspot.com4Ps of MarketingMarketing is an ongoing process
of planning and executing the marketingmix (Product, Price, Place, Promotion
often referred to as the 4 Ps) forproducts, services or ideas to create exchange
between individuals andorganizations.Marketing tends to be seen as a creative
industry, which includes advertising,distribution and selling. It is also concerned
with anticipating the customersfuture needs and wants, which are often
discovered through market research.Essentially, marketing is the process of
creating or directing an organizationto be successful in selling a product or
service that people not only desire,but are willing to buy.Therefore good
marketing must be able to create a "proposition" or set ofbenefits for the end
customer that delivers value through products orservices.Four PsIn the early
1960s, Professor Neil Borden at Harvard Business School identifieda number of
company performance actions that can influence the consumerdecision to
purchase goods or services. Borden suggested that all thoseactions of the
company represented a Marketing Mix. Professor E. JeromeMcCarthy, also at
the Harvard Business School in the early 1960s, suggestedthat the Marketing Mix
contained 4 elements: product, price, place andpromotion.In popular usage,
"marketing" is the promotion of products, especiallyadvertising and branding.
However, in professional usage the term has a widermeaning which recognizes
that marketing is customer-centered. Products areoften developed to meet the
desires of groups of customers or even, in somecases, for specific customers. E.
Jerome McCarthy divided marketing into fourgeneral sets of activities. His
typology has become so universally recognizedthat his four activity sets, the Four
Ps, have passed into the language.The four Ps are: 3 1
32. 32. Projectsformba.blogspot.com Product: The product aspects of marketing
deal with the specifications of the actual goods or services, and how it relates to
the end-users needs and wants. The scope of a product generally includes
supporting elements such as warranties, guarantees, and support. Pricing: This
refers to the process of setting a price for a product, including discounts. The
price need not be monetary - it can simply be what is exchanged for the product
or services, e.g. time, energy, psychology or attention. Promotion: This includes
advertising, sales promotion, publicity, and personal selling, branding and refers
to the various methods of promoting the product, brand, or company.
Placement (or distribution): refers to how the product gets to the customer; for
example, point of sale placement or retailing. This fourth P has also sometimes
been called Place, referring to the channel by which a product or services is sold
(e.g. online vs. retail), which geographic region or industry, to which segment
(young adults, families, business people), etc. also referring to how the
environment in which the product is sold in can affect sales.These four elements
are often referred to as the marketing mix,[3] which amarketer can use to craft a
marketing plan. The four Ps model is most usefulwhen marketing low value
consumer products. Industrial products, services,high value consumer products
require adjustments to this model. Servicesmarketing must account for the
unique nature of services. Industrial or B2Bmarketing must account for the long
term contractual agreements that aretypical in supply chain transactions.
Relationship marketing attempts to do this bylooking at marketing from a long
term relationship perspective rather thanindividual transactions.As a counter to
this, Morgan, in Riding the Waves of Change (Jossey-Bass,1988), suggests that
one of the greatest limitations of the 4 Ps approach "isthat it unconsciously
emphasizes the insideout view (looking from thecompany outwards), whereas

the essence of marketing should be theoutsidein approach". Nevertheless, the 4

Ps offer a memorable andworkable guide to the major categories of marketing
activity, as well as aframework within which these can be used. 3 2
33. 33. Projectsformba.blogspot.com RESEARCH METHODOLOGYRESEARCH
METHODOLOGY 3 3
34. 34. To prepare the research report. Descriptive ResearchThis method is
undertaken when the researcher is interested in knowingabout the characteristics
of certain groups such as age, sex, educationlevel, income. Interested in knowing
the proportion of unit in a givenpopulation who behaved in a particular way,
determining therelationship between two or more variable.This method was the
most suitable in my research work. Data collectionThere may be different types
of information and data, Some of theinformation may be unpublished, some is
complete and some is 3 4 To conduct the field survey for data collection. To
determine the suitable sampling design and sampling size. To decide the
appropriate research instrument for data collection. To determine the sources
of data. To determine the most suitable method of research. To decide the
objective and subjective of the research. Projectsformba.blogspot.comResearch
may be defined as the search for knowledge through anobjective and scientific
method of finding solution of problem. Researchmethodology is a way to
systematically solve the research problem. Itincludes the various steps that are
generally adopted by a researcher instudying problem along with the logic
behind them. During my researchI have adopted the following research design.
Research Design:
35. 35. Projectsformba.blogspot.comincomplete, some is reliable data and some is
based, It is necessary forthe researcher to know and the information which is
usually employedin marketing research work and the types of sources from which
it isgenerally collected. The research problem decides the nature of thesources of
data. They may be primary data and secondary data. Primary DataPrimary data
is being collected during the course of asking questions byperforming surveys.
Primary data is obtained either throughrespondent; either though questionnaire
or through personal interview.I have collected the data through both of them.
Secondary Data:Are the data already available in the form of print material,
website,journals etc, I have used some Magazines, Newspapers, Websites
andcourse material for that purpose. Research Instrument:I have used the
structured questionnaire in my research process whichhas carefully designed
keeping the entire objective in mind. Most of thequestions in my questionnaires
were closed ended in nature. Sampling plan:The process of collecting observation
from the elements of a largepopulation may be expensive, time consuming and
difficult. It will becheaper and quicker to collect information from a sample plan
of thepopulation. A sample is a subset of population through a valid
statisticalprocedure so that it can be regarded as representative of the
entirepopulation. The valid statistical procedure of drawing sample from
thepopulation is called sampling. Sampling plan consists of followingelements:Sample units: 3 5
36. 36. Projectsformba.blogspot.comMy sample units were direct dealers + subdealers + service centre andcustomers so it is clear that sampling units are
nothing but variable tobe studied. Sample Frame:The entire list which contains
the sample unit is known as sampleframe; In this case my sample frame was
Delhi city. Sample size:The large sample is more accurate the results would be
but practically itis not feasible to survey the entire target population or even
thesubstantial portion of it. In this project, being aware of the time andcost
constraints, sample size was 2 direct dealers including 27 sub-dealers and

customers. Sample method:In my research process I have used Non probability

sampling, whichinvolves purposive or deliberate selection of particular units of
asample. Contact method:Personal interview is that in which an interviewer
obtains informationfrom interviewee by meeting face to face. The methods of
collectinginformation through personal interviews are usually carried out in
astructured way. Field survey:After carefully choosing the way I have started the
survey for accuracyof the data I picked my sampling unit from some parts of the
city, andthen went on to analysis and report making part. 3 6
37. 37. Projectsformba.blogspot.com YAMAHA ASSECORIES 3 7
38. 38. Projectsformba.blogspot.com Besides accessories for your motorcycle or
scooter Yamaha also offers a superb range of officially branded Yamaha riding
gear and casual clothing. On this page we offer you a sneak preview of what we
have available for you. Ask for the 2008 Apparel & Novelties catalogue at your
dealer to check 3 8
39. 39. Projectsformba.blogspot.comout our complete clothing range. 3 9
40. 40. Projectsformba.blogspot.com GENUINE ACCESSORIESApparel & Novelties
2008 ANALYSIS 4 0
41. 41. Projectsformba.blogspot.comARE YOU AWARE ABOUT THE SUPERBIKE? Are
you aware about super bike? yes No 25% 75%HAVE YOU SEEN YAMAHA LATEST
BIKE? 4 1
42. 42. Projectsformba.blogspot.com HAVE YOU SEEN YAMAHA LATEST SUPER BIKE ?
YES NO 30% 70%WOULD YOU LIKE TO PURCHASES IT? WOULD YOU LIKE TO
PURCHASES IT ? YES NO NEVER 10% 50% 40%DO YOU THINK SUPERBIKES ARE
FIT FOR INDAIN CONDITON? 4 2
43. 43. Projectsformba.blogspot.com DO YOU THINK SUPER BIKES ARE FIT FOR
INDIAN CONDITION ? YES NO 30% 70%HAVE YOU SEEN INDIA FRIST 150 CC
SPORT BIKE BY YAMAHA R15 HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE
BY YAMAHA R15 ? YES NO 10% 90%DO YOU THINK THIS BIKE SUCCESS IN INDIA?
43
44. 44. Projectsformba.blogspot.com DO YOU THINK THIS BIKE IS SUCCESS IN INDIA ?
YES NO 15% 85%WHICH ONE YOU THINK BATTER AND, WHY? Series1 Series2
Series3 Series4 Series5 1 90% 0.9 80% 0.8 0.7 60% 0.6 0.5 40% 40% 0.4 0.3 0.2
0.1 0 WHICH YAMAHA BAJAJ SUZUKI TVS HERO ONE YOU HONDA THINK BATTER
AND WHY ?HOW MUCH YOU CAN SPEND ON SUPERBIKE? 4 4
45. 45. Projectsformba.blogspot.com 20 18 16 HOW MUCH YOU CAN SPEND ON
SUPER BIKES? 14 1.1-4 LAC. 12 10 2. 4-8 LAC. 8 3. 8-12 LAC. 6 4 4. 12-18 LAC. 2
0123445
46. 46. Projectsformba.blogspot.comRECOMMENDATION& Batter stock of bikes So
according to me jinder Yamaha is locketed in good area and it have good looking
showroom and better services for customer 4 6 Customer Services Price was
different They have different 2 zone for customer, and staff and cash and
finance Covance power was good They have 8-10 member staff girls also, all
are well dress Display was good and showroom is look like direct showroom
Good location SUGGESTIONYamaha showroom detailsJinder Yamaha No super
bike in the showroom but they tell that they haveB-294,saraswati
bookingvihar.Pitam Pura , Color demand- Red , yellowNew delhi-34 Promotion
activity Road show, canopy Mostly customer want styles bike Loan ICICI
bank , and bushan bank They say that bushan bank loans process is slow, and
rate of interest is high. Mostly young generation want super bikes They
provided insurance form Allianzs They deals only Yamaha bike Parameters
47. 47. No clear dress So according to me oswal autos is locketed in middle class
area they have better showroom but they dont have batter services.and R15 is

on demand ,and they dont have stock , according to oswal autos R15 is super hit
bike 4 7 No clearness No AC Batter stock of bikes Customer Services
Price was different They have different 2 zone for customer, and staff and cash
and finance Covance power was average They have 4-5 member staff ,
Display was good and showroom is look like direct showroom
Projectsformba.blogspot.comA-20,G.T. kamal No super bike in the showroom but
they tell no demandroad,opp hans Color demand-cinema azadpur, Promotion
activity No promotion activitydelhi-110033 Mostly customer want styles bike
Loan ICICI bank , and bushan bank They say that bushan bank loans process
is slow, and rate of interest is high. Mostly young generation want super bikes
They provided insurance form Allianzs They also have dealership with heroHonda They says that here low sale of Yamaha No re-sale value customer say
Parameters
48. 48. Projectsformba.blogspot.comYamaha motor Yamaha showroom have super
bike in saketIndia sales pvt.ltdYamaha bike Color demand- Red ,
yellow,whitestation,gt 02 & Service So according to my research Yamaha is
located in good area and Yamaha have good looking showroom and better
services for customer 4 8 Net services Changing room Batter stock of bikes
Customer Services Price is different They have different 2 zone for customer,
and staff and cash and finance Covance power was good They have 8-10
member staff girls also, all are well dress Advertisement was good Display
was too good Good location And another one is assesery zone Parameters
Cyber caf zone, game zone Super bike zone Normal bike zone gf
Promotion activity Road show, canopy ,auto show04,MFG Mall delhisaket, new
Mostly customer want styles bikedelhi-110017 Loan ICICI bank , and bushaan
bank They say that bushaan bank loans process is slow, and rate of interest is
high. Mostly young generation want super bikes They provided insurance
form Allianzs They have 4 to 5 zone
49. 49. Service So according to my research Yamaha is located in good area and
Yamaha have good looking showroom and better services for customer ,but this
showroom is too small and not in batter location 4 9 Net services Changing
room Batter stock of bikes Customer Services Price is different They have
different 2 zone for customer, and staff and cash and finance Covance power
was good They have 8-10 member staff girls also, all are well dress
Advertisement was good Display was good Good location And another one is
assesery zone Parameters Cyber caf zone Super bike zone Normal bike
zone Projectsformba.blogspot.comYamaha motor Yamaha showroom have super
bike in saketIndia sales pvt.ltd3ub,bunglow road, Color demand- Red ,
yellow,whitekamla nagar Promotion activity Road show, canopy ,auto
showdelhi-110007 delhi Mostly customer want styles bike Loan ICICI bank ,
and bushan bank They say that bushan bank loans process is slow, and rate of
interest is high. Mostly young generation want super bikes They provided
insurance form Allianzs They have 4 to 5 zone
50. 50. Batter stock of bikes So according to me carlton motors in good area and it
have good looking showroom and they also get booking R15 5 0 Customer
Services Price is different They have different 2 zone for customer, and cash
and finance Covance power was good They have 2-4 member staff NO
Display Not a good location Projectsformba.blogspot.comCarlton motors pvt.
No super bike in the showroom but they tell that they haveLtd booking1282-86
kashmere Color demand- no informationgate bara bazar Promotion activity

no information Mostly customer want styles bike Loan ICICI bank , and
bushan bank They say that bushan bank loans process is slow, and rate of
interest is high. Mostly young generation want super bikes They deals only
Yamaha bike Parameters
51. 51. Batter stock of bikes So according to me delhi scooter in good area and it
have good looking showroom and according to my research delhi scooter sell is
good like new bike-R15 Delhi scooter is fist dealer showroom in delhi have
superbike 5 1 Customer Services Price was different They have different 2
zone for customer, and cash and finance Covance power was good They have
4-5 member staff ,all was busy with custmour Display was good ,and decoration
look like a direct showroom good location Projectsformba.blogspot.comDelhi
Scooters They have R1 super bike in the showroom Color demand-A-31A,Ring
road, Promotion activity no informationRajouri Garden, Mostly customer
want styles bikeNew Loan ICICI bank , and bushan bankDelhi - 110027 They
say that bushan bank loans process is slow, and rate of interest is high. Mostly
young generation want super bikes They deals only Yamaha bike Parameters
52. 52. Projectsformba.blogspot.comCOMPETITORSsuzuki hayabusaSuzuki introduced
the sportbike Suzuki GSX1300R, popularly known as theHayabusa, in 1999. Since
its inception the Suzuki Hayabusa was widelyregarded as the fastest production
motorcycle in the world until majorJapanese motorcycle manufacturers
voluntarily imposed speed regulators intheir bikes.The Hayabusa derives its
name from the Japanese term for the PeregrineFalcon, the fastest creature on the
planet with speeds in excess of 300 km/hin its hunting dive. The Hayabusas 4stroke, four-cylinder liquid-cooled1299cc engine enables it to generate an
enormous peak power of 175 bhp at9800 rpm and reach from 0-100 km/h in
three seconds flat.The Hayabusas roaring success prompted other motorcycle
manufacturers tocome up with similar speed merchants like the BMW K1200S
and theKawasaki ZX-14R.Suzuki Hayabusa Technical Specifications 1299cc, 4stroke, four-cylinder, liquid-cooled, DOHC,Specs Engine 16-valve, TSCCBore x
Stroke 81.0 x 63.0mm 5 2
53. 53. Projectsformba.blogspot.comCompression Ratio 11.0:1Fuel System
Keihin/Denso Fuel InjectionLubrication Wet sumpIgnition
Digital/TransistorizedTransmission 6-speed, constant meshFinal Drive #530
chainOverall Length 2140mm (84.3 in.)Overall Width 740mm (29.1 in.)Overall
Height 1155mm (45.5 in.)Seat Height 805mm (31.7 in.)Ground Clearance 120mm
(4.7 in.)Wheelbase 1485mm (58.5 in.)Dry Weight 217kg (478 lbs.) 218kg (480
lbs.) CA. model Inverted telescopic, coil spring, fully adjustable springSuspension
Front preload, 14-way adjustable rebound damping and 13- way adjustable
compression damping Link-type, gas/oil damped, fully adjustable
springSuspension Rear preload, 22-way adjustable compression & rebound
dampingBrakes Front Dual hydraulic discBrakes Rear Single hydraulic discTires
Front 120/70-ZR-17Tires Rear 190/50-ZR-17Fuel Tank Capacity 21 L (5.5 gal.) 19.0
L (5.0 gal.) CA. modelColor Black, Red, BlueKawasaki ZX12R Ninja 5 3
54. 54. Projectsformba.blogspot.comWith the Kawasaki ZX12R Ninja, Kawasaki
plunged into the high-performance sportbike war raging among the Japanese
motorcyclemanufacturers. The Ninjas liquid-cooled, 1199cc DOHC, 16-valve 4cylinder engine generates a peak power of 178 bhp at 10500 rpm.The Kawasaki
Ninjas revolutionary all-aluminium monocoque frame andcast steering swingarm
pivot areas realise an extremely stiff structure andcontribute to the bikes superb
high-speed stability and supersport handlingperformance.The ZX12Rs windtunnel designed fairing was developed with help fromKawasakis aircraft division
and the redesigned upper cowl has a shorternose for improved aerodynamics and

a sportier look. In honour of anagreement reached among Japanese

manufacturers, starting with 2001models, Kawasaki introduced speed limiters in
the ZX-12R to reduce thebikes top speed to 300 km/h.Kawasaki ZX12R Ninja
Technical SpecificationsEngine Four-stroke, DOHC, inline fourDisplacement
1,198ccStarting ElectricBore x stroke 83.0 x 55.4mmCompression ratio
12.2:1Cooling Liquid Fuel injection with 46mm throttle bodies and subCarburetion
throttlesIgnition Digital 5 4
55. 55. Projectsformba.blogspot.comTransmission Six-speedFrame Aluminum
monocoqueRake / trail 23.5 / 3.9 in. 43mm inverted hydraulic telescopic fork
withSuspension (front) adjustable compression and rebound damping, adjustable
spring preload UNI-TRAK system with single shock, adjustableSuspension ( rear)
compression and rebound damping, adjustable ride height, and adjustable
preloadWheel travel (front) 4.7 in.Wheel travel (rear) 5.5 in.Tire (front) 120/70 x
17 tubelessTire (rear) 200/50 x 17 tubelessFront brake 320mm dual hydraulic
discsRear brake 230 single hydraulic discOverall length 82.1 in.Overall width 29.1
in.Overall height 47.2 in.Ground clearance 4.7 in.Seat height 32.3 in.Dry weight
463 lbs.Fuel capacity 5.0 gal.Wheelbase 57.1 in.Honda CBR1100XX Blackbird 5 5
56. 56. Projectsformba.blogspot.comThe CBR1100XX was the culmination of Hondas
ambitious effort toproduce the ultimate superbike with a breathtaking
performance. The uniquedesign of the Blackbird facilitates excellent
aerodynamics by achieving asmall frontal area and one of the lowest effective
coefficients of drag inmotorcycling, while ensuring a remarkably high level of
wind protection andrider comfort.The CBRs liquid-cooled, 16-valve DOHC inlinefour cylinder 1137ccengine generates a peak power of 153 bhp at 10000 rpm. On
the brakingfront, Hondas revolutionary Linked Braking System (LBS), first used in
the1993 CBR1000F and completely revised on the 1996 ST1100,simultaneously
engages both front and rear brakes when either the frontbrake lever or rear
brake pedal is used.The CBRs dual-spar diamond-configuration aluminum frame
features atriple-box-section extruded aluminum swingarm that offers
exceptionalrigidity without excessive size and weight. The swingarm is supported
by astandard Honda Pro-Link rear suspension system which features anH.M.A.S.
rear damper.Honda CBR1100XX Technical SpecificationsEngine Type 1137cc
liquid-cooled inline 4-cylinderBore and Stroke 79mm x 58mmCompression Ratio
11.0:1Valve Train DOHC; 4 valves per cylinder Electronic fuel injection with
automatic enricherFuel System circuit Computer-controlled digital with 3dimensionalIgnition mappingTransmission Close-ratio 6-speedFinal Drive 530 Oring-sealed chainFront Suspension 43mm HMAS cartridge fork; 4.7 inches travel
Pro-Link HMAS single shock with spring preloadRear Suspension and rebound
damping adjustability; 4.7 inches travelFront Brakes Linked Braking System;
Dual 310mm discs with 5 6
57. 57. Projectsformba.blogspot.com three-piston calipers Linked Braking System;
Single 256mm disc withRear Brakes three-piston caliperFront Tire 120/70 ZR-17
radialRear Tire 180/55 ZR-17 radialWheelbase 58.7 inchesRake (Caster Angle)
25.0Trail 99mm(3.9 inches)Seat Height 31.9 inchesDry Weight 491.6 poundsFuel
Capacity 6.3 gallons, including 1.1-gallon reserveColor Badass Metallic
TitaniumYAMAHA- R15 AND COMPARE WITH BAJAJ, HERO HONDABajaj Hero Honda
Yamaha Pulsar 220 DTSi Karizma R YZF R15Rs. 87125.00 Rs. 82220.00 Rs.
97425.00 VEHICLE SUMMARYType: Sports Sports Sport Bike 5 7
58. 58. Projectsformba.blogspot.comTop Speed: 126kph 125kph 145kphFuel
Consumption: - - 32.00CityFuel Consumption: - - 43.00Highway ENGINE
SPECIFICATIONSDisplacement: - 223cc 149.8cc Liquid-cooled, 4-Engine: 220 cc stroke 17bhp@7Maximum Power: 20.06ps@8500rpm 17bhp@8500rpm 000rpm

1.87kgmMaximum Torque: 19.12nm@6000rpm @6000rp 15nm@7500rpm

mGears: 5 Speed 5 Speed 6 ManualClutch: 177 150 Wet PlateBore: 67 NA
57Stroke: 62.4 NA 58.7No. of Cylinders: - - 1Cylinder Configuration: NA NA -Valve
Per Cylinder: - - 4Engine Block Material: NA NA -Chassis Type: NA NA Deltabox
FrameCooling Type: - - Liquid CoolingCarburetor: NA NA -Motor Power: - - -Motor
Range: - - -Paddling Arrangement - - -0 to 60: 4.84 sec. - 3.20 sec.100 to 0: - - DIMENSIONSLength: - - 1995.00 mmWidth: - - 670.00 mmHeight: - - 1070.00
mmOTHER SPECIFICATIONSWeight: 136.00 kg 150.00 kg 131.00 kg 5 8
59. 59. Projectsformba.blogspot.com 150.00Ground Clearance: 177.00 mm 160.00
mm mmFuel Tank: 15.00 ltrs 15.00 ltrs 12.00 ltrs 1355.00Wheelbase: 1350.00
mm 1290.00 mm mmTurn Circle: 0.00 mtrs 0.00 mtrs 0.00 mtrsElectrical System:
NA NA - 12V35W / 35WHeadlamp: NA NA 35WBattery Type: - - -Battery Voltage: - -Battery Capacity: - - -Battery Charger Type: - - -Horn: NA NA -Wheel Type: - - Alloys 80/90 /
100/80Wheel Size: - - mmTubeless: Yamaha Blue andColors: NA NA Graphite ACTIVE AND
PASSIVE SAFETYSuspension(Front): NA NA Telescopic Linked typeSuspension(Rear):
NA NA MonocrossBrakes: 260mm dia Disc - Liquid Cooling Hydraulic,
singleBrakes(Rear): 230mm dia Disc NA discStand Alarm: COMFORT AND
CONVENIENCEFuel Guage: Digital Analogue DigitalSelf Start:Tacho Meter:
Analogue Analogue Analogue Analogue-Trip Meter: Digital-1 Digital-2
1Alloys:Warranty: NA NA -Speedometer: Digital Analogue Digital 5 9
60. 60. Projectsformba.blogspot.comPassenger Footrest: X XPassenger Backrest: X X
XStep-up Seat: X XPass-light: X XLow Fuel Indicator: X X XLow Oil Indicator: X X
XLow Battery Indicator: X X XHigh Oil Temp. X X XIndicator:Choked Air Filter X X
XIndicator:Summary and conclusion R15Yamaha YZF R15 is the first model for
the Indian market designed in thetrue supersport image and featuring a highlevel balance of enjoyablerunning performance on winding roads. Packed full of
state-of-the-arttechnologies, the new YZF-R15 boasts performance worthy of a
supersportmodel and a body design that evokes the image of the YZF-R series
andgives visual expression to the quality of its ride. The YZF R15 is poweredby
149.8cc Fuel Injected liquid cooled engine that will be producing analmost
impossible 17bhp with maximum torque of 15 Nm at 7500rpm;which makes it
like the most powerful bike under 200cc range and has a 6-speed Transmission.
Yamaha is showcasing its potential for India with somereal performance.It is
based on totally race technology with which MotoGP bikes runs,technology with
which R1 is built. It has Indias first 150cc 4 valve enginewith forged pistons,
Deltabox frame & 6speed gear box. Its overall length is1995mm, overall width is
670mm and its wheels base is 1290mm. Since 6 0
61. 61. Projectsformba.blogspot.comsporty YZF R15 is shorter too and its height is
just 1070mm. YZF R15features F 80/90 -17 inches tyres in the front and 100/8017 inches tyres inthe rear. Both the tyres are tubeless.DesignThe R Design: This
characteristic of motorcycles designed by YAMAHAas represented by the R series
reflects the philosophy running through thesemodels expressing performance
visually.For example, YZF-R6 shows a strong body line that springs up in a
singleline from the rear axle to the pivot and then to the head pipe. This is a
visualexpression of the straight shape of the Deltabox frame. These elements are
avisual expression of frame rigidity. Viewed from the side, the shapecreated by
the side panel and the upper surface of the tank creates animpression of the
center of gravity shifting to the front tire. This is a visualrepresentation of how
the front tire grips the road in its sporty runningperformance. Needless to say,
YZF-R1, with its athletic build, is also avisual expression of performance. A
characteristic of the R series is that,when you view the machine, you get a sense
of its concept and performance.This philosophy has been fully transmitted to

YZF-R15. An important pointto note is that this motorcycle is not a scaled-down

version of YZF-R1 orYZF-R6. YZF-R15s design is based on having an excellent
engine coolingmethod.The shape of the cowling around the radiator area was
determined so that theshapes of the air intake area and the rear outlet area
where the air is scoopedout are optimized to improve radiator efficiency. As for
the outlet area, themid-cowl area was designed using sculpturing 3D methods to
create a threedimensional shape with a sense of volume. This resulted in an
outlet areathrough which air is directed outwards with minimal resistance. We
wereable to present the new R series also in terms of design, and we have
beenable to maximize the performance of the liquid cooled engine, which will
bea first for the Indian market.When viewed from the front, it gives a sense of
volume that seems wellbeyond its 150cc displacement. This does not simply
mean that it isvoluminous, but that it is grounded in the Art of Engineering
whichtransforms function into art. 6 1
62. 62. Projectsformba.blogspot.comEngineYZF-R15 is equipped with this allaluminum cylinder called the DiASilCylinder and a forged piston, the same type
of piston used in YAMAHAssupersport bikes. The fact that both the piston and
cylinder of YZF-R15 areall-aluminum ensures excellent heat dissipation,
eliminates heat-inducedengine power loss, and helps improve fuel efficiency. The
DiASil Cylinderis given a special surface treatment to prevent oil evaporation
from thecylinders surface and improve oil consumption. The cylinder also
hasexcellent hardness and is considerably resistant to wear compared
toconventional iron sleeves.Additionally, the piston is made in a forging process,
the optimum way ofachieving lightweight designs.The reciprocating mass with
the forged pistonis approximately 20% less ( according to Yamaha test ) than
with an engineof the same displacement fitted with a conventional cast
aluminum piston.Resulting in an invigorating feeling when revving up.
Conventional pistonsare typically made in a casting process where molten
aluminum is cast in amold. YAMAHA developed its proprietary controlled forging
technologyin 1997, which enables mass production of forged aluminum pistons.
Thesepistons have been used in sport models such as the R series. The
samemanufacturing process was used to develop YZF-R15. Forged pistons
retainthe excellent strength of aluminum alloys because the metallurgic matrix
ofaluminum is not affected during the fabrication process. Therefore, thepiston
can be made lighter and thinner.ChassisYZF-R15 is equipped with a linked type
monocross suspension that deliversa comfortable ride and a cushioning
performance that is less prone tobottoming out. In particular, it reduces annoying
sinking when ridingtandem. The linked monocross suspension consists of a link
mechanismsandwiched between the rear arm and cushion unit to create changes
in thelever ratio based on the lever effect. When the shock absorber is almost
fullyextended, the lever ratio is high and therefore the spring is soft, and
thedamper works softly as well.As the shock absorber strokes in, the lever ratio
gradually decreases and thespring rate increases. Eventually, when it is nearly
fully stroked in, the leverratio becomes small and the spring becomes hard and
strong. The damper 6 2
63. 63. Projectsformba.blogspot.comalso becomes hard. By making changes to the
lever ratio in this way, wewere able to achieve soft riding comfort as well as
excellent damping underintense load conditions. The optimization of the frame
and rear arm rigidityof the Deltabox Frame combined with the effects of the
linked typemonocross suspension achieve good riding comfort, agile handling,
andturnability, hardly ever causing bottoming out.Fuel EfficiencyIn order to
maximize the efficiency of the fuel injector, which injects theoptimum amount of

fuel for different amounts of intake air, YZF-R15 isequipped with a large 3-liter air
cleaner. The duct area of the intake duct wasdesigned optimally to optimize the
flow of intake air. Additionally, the useof a 4-valve combustion chamber (a
combustion chamber with 2 intake andexhaust valves each) has allowed
designers to layout the spark plug at thecenter of the combustion chamber for
better flame propagation. This alsoincreases the total valve area relative to the 2valve chambers for improvedintake/exhaust efficiency (volumetric efficiency).
YZF-R15 is fitted with ahemispherical 4-valve combustion chamber, a
configuration that allowsintake and exhaust valves to be laid out in the smallest
size possible.Summery and conclusion R1, MT01I could start telling you what a
great motorcycle the R1 is, but well, youcould just read any review as everyone
seems to have come to the sameconclusion anyway. But I can tell you according
to my research.For starters, its quite comfortable on longer rides. A lot of people
complainabout getting tired wrists on an extreme machine like this, but as long
as youdont lean on the clip-ones too much and ride on nice twisty roads to
keepyou busy, its no problem at all.In the city, its not the ideal bike, but it does
get me around. As long as youcan get past the lines of cars (which isnt that hard
with a small motorcycle)and you can keep on moving, its ok. (Well, the problem
with not moving ismore in the protective clothing Im always wearing when riding
my R1,which can be quite hot when youre not moving on a hot summer day).You
should never ride an R1 on a highway if you want to have fun. Itssimply
impossible to drive remotely close to the speed limit, so youre 6 3
64. 64. Projectsformba.blogspot.comalways looking out for speed cameras and police
vehicles ;-) And mosthighways dont have many corners anyway.Of course, the
best place to drive an R1 is on a race circuit. We dont havethat many race
circuits around here though, so there arent a lot ofopportunities to ride it there.,
but the big possibility of crashing it whenracing (in which case we couldnt afford
a replacement R1) has kept mefrom racing it. So we just try to find as many
roads as possible whichresemble race circuits, to have a lot of fun on R1 ;-)And
when you want to take it (relatively) easy, the enormous torque whichthe R1
power plant delivers from low down makes sure you dont have tokeep the revs
up. Its really a quite comfortable touringbike ;-) QUESTIONERIESName:-Address:Phone no.:-E-mail:-Are you aware of superbikes? 1. yes 2. NoHave you seen
Yamaha latest bike? 1. yes 2. NoWould you like to purchases? 6 4
65. 65. Projectsformba.blogspot.com 1. yes 2. NoHow much you can spend on
superbikes?--------------------------------------------------------------------------------------Do you
think superbikes are fit for Indian condition? 1. yes 2. No1670cc bike V/S cc car
what will you prefers? 1. bike 2. carHave you seen Yamaha superbikes at Yamaha
station? 1. yes 2. NoHave you seen Indias fist 150 cc sports bike by Yamaha- R15
1. yes 2. NoDo you think this bike success in India? 1. yes 2. NoWhich one you
think batter, why 1. YAMAHA 2. BAJAJ 2. SUZUKI 3. TVS 3. OthersComments
about Yamaha YZF-RI, MT01 And new
R15----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------65
66. 66. Projectsformba.blogspot.com AbbreviationsFRP - Fiberglass reinforced
plasticYMC - YAMAHA MOTOR CO.MITI - Ministry of Trade and IndustryYMCA Yamaha Motor Canada LimitedYIMM - Yamaha Indonesia Motor
ManufacturingOMDO - Overseas Market Development OperationsYMA - Yamaha
Motor AustraliaYMMC - Yamaha Motor Manufacturing CorporationYMT - Yamaha
Motor TaiwanGHP - gas heat pumpCJYM - Chongqing-Jianshe Yamaha

MotorcycleYMF - Yamaha Motor FranceYMMEX - Yamaha Motor de Mexico, S.A. de

C.V.YMAG - Yamaha Motor Austria GmbHYMH - Yamaha Motor Hungaria Kft. 6 6
67. 67. Projectsformba.blogspot.comCCS - Customer Community SatisfactionYMTT Yamaha Motor Taiwan Trading Co., Ltd.LYM - Linhai Yamaha MotorEYML - Escorts
Yamaha Motor Ltd.YMCE - Yamaha Motor Components (Europe)YPMI - Yamaha
Motor Parts Manufacturing IndonesiaYMARG - Yamaha Motor Argentina S.A.YMNI Yamaha Motor Nuansa IndonesiaYMVN - Yamaha Motor Vietnam Co.YMAP Yamaha Motor Asia Pte.YMDP - Yamaha Motor del PeruYDS - Yamaha Motor
Distribution SingaporeYMMWJ - Yamaha Motor Manufacturing West Java
BIBLIOGRAPHY Marketing Research : M.V.Kulkarni Marketing Management : Philip
Kotler Newspapers : Times of India (Accent) 6 7
68. 68. Projectsformba.blogspot.com Websites: www.Yamaha -Motor-India .com
www.google .com 6 8
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