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can be transmitted via email, letter, report, memo etc. Message, in written
communication, is influenced by the vocabulary & grammar used, writing style,
precision and clarity of the language used.
Written Communication is most common form of communication being used in
business. So, it is considered core among business skills. Memos, reports, bulletins,
job descriptions, employee manuals, and electronic mail are the types of written
communication used for internal communication. For communicating with external
environment in writing, electronic mail, Internet Web sites, letters, proposals,
telegrams, faxes, postcards, contracts, advertisements, brochures, and news releases
are used.
Advantages of written communication includes:
Messages can be edited and revised many time before it is actually sent.
Written communication provide record for every message sent and can be saved
for later study.
A written message enables receiver to fully understand it and send appropriate
feedback.
Disadvantages of written communication includes:
Unlike oral communication, Written communication doesnt bring instant
feedback.
It take more time in composing a written message as compared to word-of-mouth.
and number of people struggles for writing ability.
Visual Communication
The communication which is done through sight is called visual communication. Such
as facial expression, gesture, eye contact, signals, map, chart, poster etc. it also
includes graphic design, illustration and animation, books, print, magazines, screenbased media, interactive web design, short film, design for advertising, promotion,
corporate identity and packaging design etc.
Advantages of visual communication includes:
Helps in quick decision. Visual communication helps to take quick decision.
Effective for illiterate receiver. If the receivers are illiterate, the visual
communication will be more effective to exchange information.
Helps in oral communication. Visual techniques can be used with oral
communication. Oral communication becomes more meaningful if graphs,
pictures and diagrams are used with it.
Disadvantages of written communication includes:
Wastage of time. Sometimes visual techniques take much time to communicate.
Whereas oral communication takes no time to exchange information.
Difficult to understand. Difficult to understand and requires a lot of repetitions in
visual communication. Since it uses gestures, facial expressions, eye contact,
touch.
Problem for general readers. General people are not prefers to communicate
through visual communication with others. Sometimes it cannot create an
Intrapersonal Communication
Interpersonal Communication
Group Communication
Public Communication
Intrapersonal Communication
Intrapersonal communication is the communication process that happens internally.
Communication with others is dependent on individual perceptions, and those
perceptions are developed with the communication that happens within the individual.
There are three concept of intrapersonal communication namely as following:
1. Self-conception
It is the one of the concepts of intrapersonal communication because it determines
how he sees himself and which to oriented to others. It is also known as selfawareness. There are several factors effecting the communication.
Belief
It is self-orientation to know what is true or false, good or bad. It might be descriptive
or prescriptive.
Values
Values are integral part of belief to determine what is right or wrong. It is a deep
seated foundation lying within the persons mind and concept.
Attitude
It is a learned idea of the person and it is generally consistent with value. It is often
emotional.
2. Perception
When the self-concept lies internally and perception focuses outward. It is deep
rooted in belief, values and attitude. It related and closely intertwined with self
concept to create better understanding of both within and outside world.
3. Expectation
It is futuristic oriented message dealing with long term occurrence. People form
expectation on the base of the strength of ones learned ideas within the society.
Interpersonal Communication
Interpersonal communication is that kind of communication which takes place within
or among more than two people with use of different mediums of communication.
With betterment and advancement of the communication mediums, it has brought the
community more closely and as a family.
When communication which takes place from one to another, face to face, both
communicator and communicated persons reflects personal characteristics as well as
social role and relationship.
Group communication
The group communication consists of participants more than three; here proper group
communication of interpersonal communication can be resembled when lesser
number of people will be involved. However, there is no distinctive number of
exceeding participants to be involved in the group communication when it limits more
than three.
Public communication
This types of communication involves a larger participants basically forms in one way
style of communication process. The feedback of the receiver is minimal. It takes
place in larger audience and mostly takes place for entertainment and persuasion.
Types of Communication Based on Purpose and Style
Based on style and purpose, there are two main categories of communication and they
both bears their own characteristics. Communication types based on style and purpose
are:
1.Formal Communication
2.Informal Communication
Formal Communication
In formal communication, certain rules, conventions and principles are followed while
communicating message. Formal communication occurs in formal and official style.
Usually professional settings, corporate meetings, conferences undergoes in formal
pattern. In formal communication, use of slang and foul language is avoided and
correct pronunciation is required. Authority lines are needed to be followed in formal
communication.
Informal Communication
Informal communication is done using channels that are in contrast with formal
communication channels. Its just a casual talk. It is established for societal
affiliations of members in an organization and face-to-face discussions. It happens
among friends and family. In informal communication use of slang words, foul
language is not restricted. Usually, informal communication is done orally and using
gestures. Informal communication helps in building relationships.