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C. Sophists, who walked around telling citizens of Rome who to vote for.
D. the farmers who grew grapes in ancient Italy
3) The growth of public relations as an accepted business-like practice in the United States
of America stems from
A. the British Industrial Revolution
B. the American Industrial Revolution
C. the efforts of people like Samuel Adams and Amos Kendall
D. the hype of P.T. Barnum
4) Applying the widely repeated definition of public relations developed by the late Denny
Griswold to serve an organization properly, practitioners ought to serve as
A. counsels to chief legal officers
B. honest brokers to management
C. advisers to human resources directors
D. consultants to directors of marketing
"The Reel World of News: Motion Picture Studios and their Influence on the News"
What was the significance of the newsreel to the practice of public relations?
What did you learn about public relations from watching the videos that you were
unaware of before?
the University Library and one of which must be from the learning activities
citing
public relations theory.
Format your paper consistent with APA guidelines.
Using the critique, provide and support recommendations based on how the organization could
have been more effective in addressing the needs of each of the internal and external publics.
Create and include a concept map that illustrates the internal and external stakeholders (publics)
affected.
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Cite your research and format your paper consistent with APA guidelines.
Identify two public relations messages and two public relations practices that
were used to address the crisis.
Write a paper of no more than 1,400 words evaluating the legality and ethicality of the public
relations messages and practices that you identified.
Critique the organization's public relations implementation and be sure to make
recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required readings, as well
as other organizations that could serve as benchmarks.
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.
A discussion of the public relations tactics (tools) that will likely be used in the plan,
including such tools as press conferences, community events, newsletters, direct mail,
web-based communiqus, sponsorships, and spokespersons
200- to 300-word press release--applicable towards the overall assignment word count-written initially for the print media, in which the organization states its initial
acknowledgment, response, and position with respect to the selected scenario
Anticipated responses likely to emerge from the array of internal and external publics
should be considered in addition to the contingencies (damage control) that might be
implemented during the press conference if there is a negative response to the initial press
release.
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.
Week Three. This assignment incorporates the prior three project installments, while integrating
new information relevant to developing and implementing a public relations response or
campaign for the selected scenario.
Include the following in the plan:
The detail discussed in prior papers regarding organizational background, the problem or
opportunity facing the organization, the publics and target audience(s), the objectives
targeted by the campaign, the research requirements, and the public relations tactics
Additional public relations messages delivered via web-based and social media
A thorough discussion regarding projected costs and how expense will be managed to
keep the effort within budgeted constraints
Contingency plans for potential information that has yet to be disclosed regarding the
scenario or another potential event that could compound the severity of the existing
scenario
Include at least six references, at least two of which must come from
the University Library and two of which must be from the learning activities citing
public relations theory
Note. Local Campus students must present a 15- to 20-minute oral presentation accompanied by
15- to 20-slide Microsoft PowerPoint presentation discussing their paper. Online students
must submit a 15- to 20-slide Microsoft PowerPoint presentation that includes detailed speaker
notes.