BUS100 Introduction to Business

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BUS100: Introduction to Business

Course Details
Course Title
Course Code
Credit Hours
Pre-requisites

Introduction to Business
BUS100
3
No Pre-requisites

Class Type

Days

Time

Room

Lecture Section 3

Friday

09:00 to 12:00

901

Instructor
Instructor

Alejandra Marin

Room

1111
1. After class
2. Other times: By appointment or Open Door
1 Can Send Email for appointment
2 Open Door: If Instructor Free, Welcome

Consultation Hours

Email

amarin@solbridge.ac.kr

Telephone

82 42 630 8512

Mission Map
Mission
Based Goals

Approximate % of
Course Content

Approximate % of
Assessment

Global Perspective

20%

20%

Asian Expertise

20%

20%

Creative Management Mind

20%

20%

Cross Cultural Competence

20%

20%

Social Responsibility

20%

20%

100%

100%

Total

SolBridge Mission & Course Objectives

The prime goal of the course is to deliver the promise of SolBridge. SolBridge has the mission of educating
the next generation of Asian Thought leaders. The school aims to instill in our graduates a Global
Perspective, Asian Expertise, a solid foundation in Management Knowledge, Cross Cultural Competence
and a sense of social responsibility. This course aims to partially fulfill the following elements of SolBridge
Mission: Global Perspective, Asian Expertise, Creative Management Mind and Social Responsibility.

BUS100 Introduction to Business

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This course covers a survey of the fundamental aspects of all phases of business including the environment
of business, business ownership and entrepreneurship, management and organization, human resources,
marketing, and the more recent topic of e-business and social media.

Course goals and objectives

After taking the course, you will be able to:
1.
2.
3.
4.
5.
6.
7.
8.

Examine and analyze the global marketplace and the business competitive environment.
Understand economic systems.
Understand the importance of making ethical decisions and managing a socially responsible business.
Explore the forms of business ownership.
Examine and analyze the area of Entrepreneurship.
Examine and analyze management and leadership in business organizations.
Investigate and survey the area of Marketing: Products and Pricing Strategies
Understand the fundamental models of e-business

Teaching Methodology
The Course will be taught as a mixture of lectures, exercises, simulations and cases. The emphasis is on
acquiring knowledge as well as skills. Therefore, a high level of student involvement and participation is
expected.

Ethics
Plagiarism
SolBridge considers plagiarism as a serious breach of professional ethics. Plagiarism will not be tolerated in
any form at SolBridge. Penalties can be as severe as expulsion from the university. To avoid plagiarism it
always best to do your own work or cite the work of others appropriate. Refer to your student handbook for
a more detailed description of plagiarism and the associated penalties.
In this class, the rules are:
1. The first instance of plagiarism will result in a zero for the assignment in question, and a report
will be filed with disciplinary officer.
2. The second instance of plagiarism will result in a fail grade for the entire course, and a report will be
filed with disciplinary officer.
3. The third instance will result in institutional-level disciplinary action which could include expulsion
from the school.
4. The instructor will report each instance of plagiarism, academic dishonesty and violation of school
disciplinary rules to the disciplinary officer.
Copying Textbooks, copyrighted materials and academic dishonesty
Copying Textbooks and other copyrighted materials without permission of publisher or author is tantamount
to theft. Therefore, students are expected to purchase the prescribed books and other materials from the
Woosong Bookstore.

Students using copied versions of books without permission will be asked to leave the
classroom.
In addition, such students will get zero participation points and any other penalties as
levied by the instructor.

Academic Dishonesty includes but not limited to: (a) cheating during examinations, (b) obtaining/ providing
information for reports, assignments and examinations by fraudulent means, and (c) false representation of
others effort as ones own.

BUS100 Introduction to Business

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Some examples of academic dishonesty are: copying from other students during examinations; copying
material from other students reports/ assignments and submitting the same as ones own report; creating
fictitious interview materials for assignments or reports.

Course Materials and Readings

Textbook
Title: Business
Edition: 12th edition
Author(s): William M. Pride, Robert J. Hughes, & Jack R. Kapoor
Publisher: Cengage
ISBN-10: 1-133-59585-5
ISBN-13: 978-1-133-59585-4

Assessment Methods
Your grade will be determined by your performance on individual and teamwork participation. The final
grade will be determined as exhibited in Table 1.
Table 1. Assignments and percentage
Component
Simulations
Individual presentation
Participation and quizzes
Mid term
Final exam
Attendance
Total

Points
10%
10%
20%
20%
20%
20%
100%

This class also follows the rules and expectations regarding letter grades provided by SolBridge and it also
follows the grading curve policies. See table 2.
Table 2. Number and letter grade correspondence
Score
90-100
80~89
60~79
0~59

Letter Grade
A0~A+
B0~B+
D0~C+
F

A. Simulations
We will play some simulations during the semester. Some of these simulations will be individual, some other
ones will be done in teams. To form the teams, the class will be divided between teams consisting of 4/51
people. Each team will play a simulation at the end of the semester. The performance of the team during the
simulation will count as a grade for this activity. If a team member misses the simulation, he/she will get a 0
in this team assignment. In addition, there will be an individual quiz about the material for the simulation.
This quiz will be done the session before the simulation.
B. Midterm
1 To be determined depending on the number of students registered in the class.

BUS100 Introduction to Business

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The midterm exam will be done in class and in the middle of the semester. Because of the nature of the
topics, the exams can have short/open-ended questions, short essay types, and multiple choice.
C. Individual participation and online quizzes
Active participation is very important for this course. Class discussion will revolve around the assigned
readings, quizzes, individual presentations, class exercises and discussions of cases.
The participation points cannot be made up if you did not attend class other than if you are absent because of
a documented University event for which you have previously notified me or a documented serious illness.
In addition, we will discuss two cases throughout the semester. It is essential, therefore, that you read these
assignments and do the assessments prior to class.
Preparation for a case discussion should begin with: 1) A rapid reading of the assigned case and other
materials. 2) Then, it is mandatory to review the discussion questions provided for clues as to what issues
require special attention. 3) The last step is normally to re-read the case carefully, taking notes that sort
information, facts, and observations under a number of relevant headings. Push yourself to reach definitive
conclusions before you come to class.
Note: If while in class I see that not many people are participating, I can do a short quiz about the
case.
We will also perform online quizzes. The online quizzes will be announced in class and they will help ensure
students are keeping up with the readings. I will drop the lowest score of the online quizzes.
The participation/quizzes/short assignments points cannot be made up if you did not attend class other than
if you are absent because of a documented University event for which you have previously notified me or a
documented serious illness.
D. Individual presentation
Each student will have to prepare a short presentation (5-10 minutes) based on the following instructions:

There will be one assigned per chapter and the description will be included in Moodle.

Each student should prepare at least ONE of these assignments in a form of a short power point
presentation.
Students can choose when to present by signing up in Moodle so everybody can see it. No more than
three students can sign up for each assignment.

E. Final exam
The final exam will be comprehensive in nature and it will be done in the last day of classes, closed notes
and closed books. Key concepts and applications questions can be expected.
F. Attendance
Through the class period, there will be different activities based on team work. If the student does not come
to class, the student wont have access to the points provided by each activity. These points will count for

BUS100 Introduction to Business

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your attendance in class. Moreover, following Woosong policies, it is expected that students attend to all
sessions. Documented excuses need to follow the respective policies developed in Solbridge. I wont accept
excuses presented to me more than one week after the missing session.
Note: Attendance for me means active participation in class as well. So if you are coming to class to do
activities for other classes your attendance grade can be lower even in you are in class.

Course Outline and Schedule

A reading outline is on Facebook. This is a tentative outline, but will be confirmed weekly by the instructor.
There will be adjustments as we move along.
Required
reading

Week

Date

Topic

Week 1

9/2

Week 2

9/9

Syllabus
Exploring the world of business and
economics and Ethics

CH 1 and
CH 2

Week 3

9/16

Week 4

9/23

Ethics and globalization

CH 2 and 3

Indi Presentation 2 & 3

Quiz 1 CH 3

Week 5

9/30

CH 4 and 5

Indi Presentation 4 & 5

Week 6

10/7

Week 7

10/14

Creating a flexible organization

Week 8

10/21

Midterm Everything included so

far

Week 9

10/28

Human resources and motivation

CH 9 and 10

Week 10 11/4

Human resources and motivation

CH 10

Week 11

11/11

Customer relationships and price

Week 12 11/18

Distribution and communication

Week 13 11/25

Exploring social media and ebusiness

Week 14 12/2
Week 15 12/9

Simulation
Final exam (comprehensive)

Business ownership and

entrepreneurship
Understanding the management
process

CH 6
CH 7

Assignment

Indi Presentation 6
Quiz 2 CH 6
Indi Presentation 7
Simulation
Simulation debriefing

CH 12 and
13
CH 14 and
15
CH 16

Indi Presentation 9
DRW Case discussion
Indi Presentation 10
Quiz 3 CH 10
Indi Presentation 12 &
13
Indi Presentation 14 &
15
Indi Presentation 16
Airbnb Case
discussion
Simulation debriefing

Please note, this schedule is subject to change at the instructors discussion. Any changes will be
communicated in class and through email.