NATIONAL INSTITUTE OF FASHION TECHNOLOGY

KOLKATA

E-Commerce
Assignment1: Comparison of online and
physical stores

Submitted to:
Mr. Jayram Pari
Kumar(125)

Submitted By:
Abhishek

Asst. Prof.

Rajni Shresth

NIFT, KOLKATA

AP-V
2012-2016

Executive Summary
In the era of technology, people are much more concerned about time saving
facilities along with the convenience factor. So, in accordance to fulfil all their needs,
people are going towards the services that offer them best and satisfactory solutions.
If a service is very frequently used by quite a good number of people, then there are
the chances of competitors coming in the market. People then have to choose the
best accordingly.
Earlier customers have to go to various stores to see and select the products which
take a lot of time. Product comparison in various stores by visiting places takes a lot
of time. Before going to the stores, customers dont know if they would be getting the
desired product or not. But they have the guarantee of the hand and feel of the
product.
In online stores, customers can browse various stores by just sitting at one place and
can customise the product according to their needs. They can enter their
requirements and can find the exact product of the desired brand. Moreover, the
websites provide them with alternatives depending upon their choice. Customers
know that at least they can find their product in one or the other website without
getting up from their chairs.
The purpose of this project is to compare the stores available on the Internet and
those located at various places. The selected product ADIDAS MEN BREEZE M , is
compared in the online stores www.bestylish.com and www.yebhi.com. Also, it is
compared between the physical stores, Touristor and Planet Sports. The factors on
which these are compared are the main key points which mainly the customer
requires. The comparison then takes place between the online stores and the
physical stores which includes their services, advantages and disadvantages with
respect to each other.

FACILITIES
Customer
Service
Days Free return

24X7

24X7

100days

30days

FREE

FREE

YES

YES

COD

YES

YES

Membership
Required
Size Exchange

YES

YES

YES

YES

Try and Buy

NO

YES

Free Coupons

NO

YES

Loyalty

YES

NO

Customer
Reviews
Sales Tax

YES

YES

YES

YES

Free Hotline

YES

YES

Payment
Security
EMI

NO

YES

Reverse Pickups

NO

YES

Shipping
Charges
Online Payment

Connection to
Social
Networking Sites

Business-to-Consumer (B2C) Model

The B2C model involves transactions between business organizations and

consumers. It applies to any business organization that sells its products or services
to consumers over the Internet. These sites display product information in an online
catalog and store it in a database.
The B2C model also includes services online banking, travel services, and health
information. Consider a hypothetical example in which a transaction is conducted
between a business organization and a consumer. The B2C model involves
transactions between a consumer and one or more business organizations.

Website Interface

Product Information
Product Name:

Adidas Men BREEZE M

Original Price:
Profile:

Rs 4999
Light, fresh and flexible, this breezy shoe sports a clean
and modern look.
Fun colours and a sporty mesh upper make it a versatile,
comfortable choice for everyday wear

Price:
Upper :
Midsole :

Rs 4999
Air mesh upper for maximum ventilation
Injected EVA midsole for long term lightweight cushioning
Moulded EVA insole for more comfort
adiWEAR outsole for best durability in high wear areas.
Sports.
EVA/Rubber.
up to 3cms
Fabric

Out sole:
Occasion:
Sole Type:
Heel height:
Inner Material:

Detailed Information about the product

Adidas ADIZERO Breeze Men Running Shoes Black-Yellow help you take on the
nastiest of trails while offering up forefoot propulsion and stride efficiency.

Synthetic leather and abrasion-resistant nylon mesh uppers are lightweight, durable
and highly breathable ``No Seam`` uppers eliminate irritating seams and provide a
sock like fit; nylon linings wick moisture and dry quickly EVA midsoles offer
lightweight cushioning for comfort underfoot adi PRENE shock absorbers in the
heels maximize heel protection and stability adi PRENE+ located under the
forefoot retains natural propulsive forces for forefoot efficiency Thermoplastic
urethane arch shanks provide stability on uneven terrain Flexible rubber outsoles
grip reliably on dry and muddy surfaces.

Comparative study between online stores

ATTRIBUTES
PRICE
Rs 3,999

Rs 4,499

20% off

10% off

In stock

In stock

Green, Blue, black, white

Green, Blue, purple

Rs 667 for 6 months

Not available

6,7,8,9,10,11

7,8,9,10

Within 2days

2-3 days

Not available

To email id and sms to phone

number

Yes

Yes

Yes

Yes

Yes

Not available for this item

Depends on the pin code

Not available

Yes

No

Yes

Yes

DISCOUNT %
AVAILABILTY
COLOR
EMI
SIZES
DELIVERY TIME

SIZE AVAILABILITY
ALERT
ONLINE PAYMENT
COD
SIZE EXCHANGE
TRY AND BUY
REVERSE PICKUPS
CUSTOMER REVIEW

Comparative study between physical stores

ATTRIBUTES
City Centre I

Mani Square Mall

AREA

1000sq.ft.

1200sq. ft.

PRICE

Rs 4699

Rs 4849

DISCOUNT %

6%

3%

AVAILABILTY

In stock

In stock

EMI

Not available

Not available

COLOR

Green, black

Black, Green, white

SIZES

8,9,11

7,9,10

MODE OF PAYMENT

Card/Cash

Card/Cash

TRY AND BUY

Available

Available

DAYS OF FREE RETURN

1 week

10days

CUSTOMER REVIEW

Available

Available

CUSOMER
SATISFACTION

Average

Good

GIFT HAMPERS

Occasionally

Occasionally

SERVICE

Satisfactory

Good

HASSLE FREE
SHOPPING

Not always

Not always

COMPARATIVE STUDY BETWEEN ONLINE AND

PHYSICAL STORE

PRICE

DISCOUNT SEASON

COLOR

SIZES

Online Store

Physical Store

The price is comparatively less

than physical stores by about
approximately Rs 500-Rs 600
Discounts are given regularly at
certain intervals.

Price is comparatively more

than online store.

All varied colours are easily

available at either of the online
stores.
All sizes are available at either
of the online store

Discount by higher
percentage is given only
once or twice in a year.
Not all sizes are available at
a particular store.
All sizes were not available.

AVAILABILITY

Available in all sizes and colour

in either or the other.

Not available in all colour

and sizes at either store.

SALE RATE

Comparatively the sales rate is

higher.

Comparatively its lesser.

EMI

The product could be

purchased through EMI at
selected online stores
At least require 2-3 days

Not available at either store.

HASSLE FREE
SHOPPING

Guaranteed

Not guaranteed

TRY AND BUY

Not possible always. Depends

from store to store and pin
code. Not available
everywhere.
Not possible unless the
delivery of the product

Always possible

DELIVERY TIME

HAND AND FEEL

SERVICE

Always good. Same for each

and every customer. No
preferences.

Instant delivery

Possible. Resulting in
customer satisfaction.
Depends on the sales
person. May not be
customer friendly. Hence
questioning customer
satisfaction

PAYMENT SECURITY

SIZE EXCHANGE

May or may not be available

No chances of bluffing.
Since Hand to hand money
transfer.
No such facilities are
available. Need to come to
shop and purchase the
product.
Available in both store

DAYS OF FREE
RETURN

30/100 Days

Max. With in 7days.

COD

Chances of getting bluffed.

Since money transferred
electronically.
Door step delivery available.
Conditions Applied.

ABOUT ONLINE STORE

BESTYLISH.COM
It is going to be our endeavour to bring you the best that fashion has to offer around
the world. We are starting feet up and launching with shoes a segment we feel
needs an influx of quality footwear. We offer everything from regular sneakers to
high-fashion shoes. Our motto to make people pay attention to the way they dress
their feet. And this love affair with shoes is only the beginning... by the time were
done with you, youll be a fashion aficionado like none other.

Why Unique?
Besides top brands, latest styles and exciting promotions, it offer more than 2000
styles across 50 brands for men, women and children thats over 50,000 shoes .
The after-sales support is also where they have put a lot of thought and effort. They
not only want the buying process to be fun and easy but the delivery to be just as
seamless. The result: a hassle free shopping experience.
Our team will ensure you receive your shoes quickly, absolutely FREE, anywhere in
India. And if you're not happy with your purchase, you have 100 days to return your
unused shoes for a full refund.

YEBHI.COM
Big Shoe Bazaar India Pvt. Ltd. is the fastest growing company in lifestyle category
in India. It powered the sale of multi brand Footwear online through
www.bigshoebazaar.com which transformed into www.Yebhi.com Enormous success
in footwear category inspired us to expand in other categories
like Apparels, Accessories, Bags, Jewellery and Mobiles.
We have multi brand footwear franchise retail stores chain by the name of "Big Shoe
Bazaar" and multi brand & multi category lifestyle franchisee stores by the name of
"Yebhi Fashion". www.bigshoebazaar.net is our online wholesale cash and carry
portal catering to more than 1000 retailers across the country.

Mission

To provide best value for money to our customers

To provide fastest shipping for our customer orders
To provide widest range of choices for our customers
To enable our brand partners to reach the widest audience

To enable us meet our mission, we undertake some unique tasks in the

industry

PREFERENCE
After comparison between the two online stores and two physical stores we would
prefer to buy from online web store (bestylish & Yebhi). There are few disadvantages
in buying our product from the online store but comparatively it is better to buy from
online.
The reasons for preferring the online store (bestylish & Yebhi) are:
Hassle free shopping
Easy availability of the products
Discount rates are higher comparatively
Door step delivery

Time saving
Cash on delivery available
Availability of all colours and sizes
Wide range of variety
Comparative study before buying the product could be easily done in online
store.
Customer satisfaction
EMI facilities are available unlike the two physical store i.e. Touristor/Planet
sport.
If the particular product is not available then sms alert is sent to mobile after
the availability. But in case of physical store there is no such facility available.
The days of returning the product are around 30-100days unlike the physical
store. In physical store the product has to be returned by 7/10 days or they
wont take the product back.

The reasons for not preferring the online store (bestylish & Yebhi) are:
The product we are buying has to be finalized by simply viewing a picture.
The hand and feel option is not available as in case of physical store
There is no chance of fake money transfer since in physical store there is
HAND TO HAND money transfer.
At times the product is not being delivered on time/at all not being delivered in
case of online shopping.
The TRY AND BUY option is well valid for physical store.
It is going to be our endeavour to bring you the best that fashion has to offer around
the world. We are starting feet up and launching with shoes a segment we feel
needs an influx of quality footwear. We offer everything from regular sneakers to
high-fashion shoes. Our motto to make people pay attention to the way they dress
their feet. And this love affair with shoes is only the beginning... by the time were
done with you, youll be a fashion aficionado like none other.

References:

1. http://www.yebhi.com/online-shopping/search.html?q=Adidas%20Men
%20BREEZE%20M
2. http://www.bestylish.com/product
3. http://www.adidas.co.in/basketball-shoes
4. http://www.techopedia.com/definition/1424/business-to-consumer-b2c