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Retail Institutions characterized by Ownership, Independent, chain, Franchising, Leased department, vertical
Marketing system, consumer cooperative.
4. Retail Institutions By store based strategy mix: (3)
Consideration in planning a Retail strategy Mix, The wheel of Retaining, Scrambled Merchandising, The Retail
Life Cycle, Categorized, Merger, Diversification, Downsizing.
5. Identification and Understanding Consumers: (3)
Consumer demographics and Lifestyles, Consumer Needs and Desires, Shopping Attitudes and Behaviour,
Retailer Actions, Environmental Factors Affecting Consumers
6. Trading Area Analysis: (2)
Importance of Location of Retailer, Trading-Area Analysis, Characteristics of Trading Areas.
7. Retail organization and Human Resource Management: (3)
Setting up a Retail Organization, Organizational Patterns in Retailing, Human Resource Management in Retailing.
8. Operations Management & its Dimensions: (3)
Operating a Retail Business, Operation blueprint, store format, size, shape allocation, Store Maintenance,
Inventory Management, Store Security & Insurance.
9. Developing Merchandise Plans: (3)
Merchandising philosophy, Buying Organization formats and process, Devising Merchandise Plans, Category
Management
10. Pricing in Retailing: (2)
External Factors Affecting a Retail Price strategy, Developing a Retail price strategy
11. Promotional Strategy: (3)
Elements of the Retail promotional mix, planning a Retail promotional strategy ( Objective, Establishing an
overall promotional budgets, select & implementing promotional mix, Reviewing and Revising)
12. Integrating and controlling the Retail strategy: (2)
Integrating the retail strategy, Performance measures, scenario analysis, Control using the retail audit
Basic Books:
Roger Cox, Paul Brittain,Retailing: An introduction, Pearson, Fifth Edition.
Dunne, Lusch, Carver, Retailing, Cengage Learning, 8th Edition.
Financial Management
Course Code : MGT 518 Level : MBA
Semester : III Semester Credit Hours : 4
Course Objective:
To make the students aware regarding the basic concepts of financial management i.e. capital budgeting, cost of capital,
sources of finance, capital structure etc.
1. Financial Management: (3)
Meaning , Objective and scope, Finance functions Investment, financing and dividend decisions, Financial goalProfit Maximization vs. Wealth Maximization
2. Concept of time value of money: (4)
Present & future value of annuities & Single Amount, perpetuity, Growth rate calculations
3. Source of Finance: (4)
Short term and long term Source of Finance, Leasing as a Source of Finance
4. Economic value added: (2)
Concept of economic value added
5. Risk and return analysis: (2)
Risk Measurement
6. Risk Measurement: (4)
Concept and its significance, Measurement of cost of capital of various source of funds, Weighted average cost of
capital
7. Capital structure decision: (4)
Theories of Capital Structure, Optimum Capital Structure, Leverage: Operating and Financial Leverage
8. Capital budgeting: (4)
Meaning and Process, Methods of analyze capital budgeting decisions, Capital rationing, Capital decision under
risk and uncertainty