Bakery Industry Overview

The bakery industry has come a long way, and will continue to evolve with countless of bakers bringing creativity into the industry. The Baked
foods production has been in existence for tens of centuries. In the true sense of the word, it has been around for over two thousand years.
If per chance there is a doubt about this; then perhaps there would be a need to take a look at the bible era. One of the predominant meals
that was widely talked about in the bible was the bread. So, it wouldnt be wrong to say that those of old have been able to successfully pass
the art from one generation to another generation.
The Romans who generally like baked foods are actually the people who improvised and developed the baking of foods commercially
bakeries. In nearly all their occasions; ranging from mere feasts to weddings, they are known to always celebrate with baked foods. As such,
they may be accorded the praise of being the ones who introduced bakery as an occupation and they achieved this around 300 BC. After this
significant milestone was achieved, the drastic appeal for baked goods increased throughout Europe and expanded into the eastern parts of
Asia.
At that point, bakers started baking breads and goods from their kitchens and thereafter took to the streets to have them sold out. Selling of
baked foods became the trend and before too long, baked products were getting hawked in streets of Rome, Germany, London and Paris et
al.
Over time, bakeries no longer had to rely solely on retailing their baked breads and snacks in the streets, in the open market or via home
deliveries, but could now move ahead to open their bakery stores for customers to come in and order for their freshly baked bread and other
foods. History has it that Paris in France happens to be the first city in the world to have started open air bakery.
Bread and all flour based foods are generally consumed by almost everybody in our planet; as such, anyone who chooses to establish a
bakery in any part of the world is sure going to get good returns on his or her investment, as long as they are doing the right things when it
comes to running a business.
Aside from bread which seems to be the face of the bakery industry, cake is also one of the products of the bakery commerce that is doing
pretty well in the market all over the world. Yes, people eat bread and other flour made snacks on a daily basis, but you would quite agree
that cake making is also one of the major money spinners for bakers.
Although not all bakers are specialized in cake making, but those who are into the art, alongside bread and other snacks, are the ones who
seem to be maximizing the bakery industry. The fact that people order for cakes during their special events like birthday parties, wedding
ceremonies, wedding anniversaries, and other memorable occasions, makes the bakery business a high in demand business.

Bakery Business Plan Executive Summary

Top Taste Confectionaries is a leading bakery business based in Orlando Florida, USA. It covers a wide range of clients both domestic and
corporate clients. We are a unique bakery brand because we do not just sell breads, cakes, and snacks, amongst others, but we also run a
standard and accredited bakery school in Florida. Furthermore, we offer consultancy services in line with our area of business.
Top Taste Confectionaries was established by the awarding winning baker Dr. Victoria Kingsley who has B.Sc. Food Science Technology
and a Masters Degree in Business Administration (MBA). She has a robust experience in the food and confectionaries business having
worked both in the public sector and the private sector before starting her own business Top Taste Confectionaries in Orlando Florida.
Because of our goal of becoming one of the top 5 bakery companies in the United States of America, we are willing to go the extra mile to
invest in some of the finest bakers we can find, as well as set plans in place to acquire the best of equipment when it comes to setting up a
standard bakery. Our Ovens are customized to fit into the kind of ideas we have of how a first class bakery business should look like.
When it comes to hygiene, we have put plans, processes and structures in place that will ensure that we are always at the top of our game
when it comes to that. Essentially, we have been able to secure permits from all relevant departments in Florida.
Top Taste Confectioneries is set to redefine how bakery business should be run, not just in Orlando, Florida, but also in the whole of the
United States of America. That is why we have put plans in place for continuous training of all our employees at regular interval and also
liaising with stake holders in the industry to contribute our quotas in the way bakery ovens and equipment should be designed and fabricated
to meet the ever changing demand of the industry.
No doubt the demand for breads, cakes and snacks is not going to plummet any time soon, which is why we have put plans in place to
continue to explore all available market around the cities where our bakeries are located and ensure that we create a wide range of
distribution channels. With that all in check, we know that we will be able to get good returns on our investment.
Our strongest selling point at Top Taste Confectioneries is the unique taste of all our products. There is hardly any customer that comes
across any of our products by way of taste, who wouldnt want to come back to make more purchases. Without mincing words, we take
delight in welcoming repeat customers over and over again.

At Top Taste Confectioneries, we pay attention to our small clients as well as the big clients. This is because we are into retailing and
wholesale distribution. Our bakeries are opened to customers to purchase hot baked breads and also our distribution vans are all over the
cities where our bakery outlets are located.

Our Product and Services

At Top Taste Confectioneries, we deal in all forms of baked foods; assorted breads to cakes and snacks et al. We do not intend to restrict
our services to only the supply of our products to stores who will eventually retail them, but we intend to open the doors of our bakery in
different parts of the country to customers who would prefer fresh hot baked bread direct from the oven.
As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and a
standard government approved bakery school where we intend producing top class bakers who will become our ambassador in the United
States of America and in Canada. Here are some of our products and services-:

Flour Bread

Wheat Bread

Fruit Bread

Cupcakes

Sandwich

Scotch egg

Meat Pie

Pizza

Cakes

Consultancy Services

Training
Our Vision Statement
To be amongst the top 5 leading bakery companies in the United States of America before our 5 th anniversary.

Our Mission Statement

To build a bakery business that will meet the needs of all our customers and potential customers in the regions / cities where we have our
outlets.

Business Structure
As part of plans to build a top flight bakery company in Florida, we have perfected plans to get it right from the outset, which is why we are
going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.
The picture of the kind of bakery business we intend building and the goals we want to achieve is what has informed the amount we are
ready to pay for the best hands available in the bakery industry. This is as long as they are willing and ready to work with us to achieve our
business goals and objectives.

Chief Executive Officer

Chief Baker

Assistant Bakers

Admin and Personnel Manager

Sales and Marketing Officer

Accountants / Cashiers

Drivers / Distributors

Security Officers

Cleaners
Roles and Responsibilities
Chief Executive Officer CEO:

Responsible for providing direction for the business

Creating, communicating, and implementing the organizations vision, mission, and overall direction i.e. leading the development
and implementation of the overall organizations strategy.

Responsible for the day to day running of the business

Responsible for handling high profile clients and deals

Responsible for fixing prices and signing business deals

Responsible for recruitment

Responsible for payment of salaries

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Reports to the board

Bakery Manager:

Responsible for managing the daily activities in the restaurant

Ensures that the bakery facility is in tip top shape and conducive enough to welcome customers

Interfaces with third party providers (vendors)

Reports to the Chief Executive Officer

Attends to Customers complains and enquiries

Prepares budget and reports for the organization

Any other duty as assigned by the CEO

Chief Chef:

Responsible for preparing different flavor and style for all our bakery products

Make lists and budget for bakery supplies

Oversees the entire bakery process

Responsible for training new bakers

Makes sure that quality in maintained at all times

Sales and Marketing Officer:

Responsible for marketing the companys products and services

Responsible for promoting the company

Responsible for creating marketing and sales strategies, etc.

Represents the organization in some strategic business meetings

Ensures that our wholesale Customers get supplies of our products as at when due

Any other duty as assigned by the Chief Operating Officer / Bakery manager
Accountant / Cashier:

Receives payments on behalf of the restaurant

Issues receipt to customers

Prepares financial report at the end of every working week

Handles all financial transaction on behalf of the restaurant

Interfaces with our bankers

Responsible for payment of tax, levies and utility bills

Any other duty as assigned by the CEO / restaurant manager

Distribution Van Drivers:

Delivers customers orders promptly

Runs errand for the organization

Any other duty as assigned by the sales and marketing executive / bakery manage
Security Officers

Ensures that the facility is secure at all time

Controls traffic and organize parking

Gives security tips to staff members from time to time

Patrols around the building on a 24 hours basis

Submits security reports weekly

Any other duty as assigned by the restaurant manager

Cleaners:

Responsible for cleaning the restaurant facility at all times

Ensures that toiletries and supplies dont run out of stock

Cleans both the interior and exterior of the building

Any other duty as assigned by the restaurant manager,

Bakery Business Plan SWOT Analysis

Because of our drive for excellence when it comes to running a bakery business, we were able to engage some of the finest business
consultants in Orlando Florida to look through our business concept and together we were able to critically examine the prospect of the
business and to access ourselves to be sure we have what it takes to run a standard bakery company.
In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to
be exposed to in Florida and even in the United States of America as a whole. Here is a preview of what we got from the critically conducted
SWOT Analysis for Top Taste Confectionaries;

Strength:
Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of
the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a
massive order to meet and emergency delivery deadline.
Another factor that counts to our advantage is the background of our Chief Executive Offices; she has a robust experience in the industry
and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight bakers in the
United States of America. We are not ignoring the fact that offering consultancy services and running a standard and accredited bakery
institute is definitely going to count as a positive for us.

Weakness:
The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already
saturated bakery business in Orlando, Florida. In essence our chosen location might be our weakness. Nevertheless, we have plans to
launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to
building on already gather momentum.

Opportunities:
The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are
going to do to push our products to them is already perfected. There are also loads of people who might want to learn how to bake; as a
result, they can readily find our government approved bakery institute highly ideal for them to fulfill that goal.

Threat:
The threat that is likely going to confront us is the fact that we are competing with already established bakeries in Orlando, Florida, and also
there are other entrepreneurs who are likely going to launch similar businesses within the same location we plan to launch out from. Of
course, we for see that they will compete with us in winning over the available market. Another threat that we may likely be faced with is the
area of government policies.

Bakery Business Plan MARKET ANALYSIS

Market Trends
When it comes to breads, cakes, and snacks etc., everyone may want to quite agree that the market trend changes with rapid astonishment.
This is why we invested time to create a sample bakery marketing plan template. Bakers are seriously researching and creating flavors and
varieties that will keep them afloat in the bakery business. Any baker who wants to remain relevant in the scheme of things in the industry
must be willing to explore the bakery world; he or she must be able to come up with a product that tastes unique from what is readily
available in the present market.
In view of the above stated fact, we have hired the best of hands available in Florida to work with us in becoming a pacesetter when it comes
to exploring and producing products with tastes that can meet the demand of the markets that is available to us in the cities where our
bakeries are located. Part of the marketing and sales strategies that we will adopt include but not limited to the following;

Open our bakery with a bang big party

Neighborhood, door to door and mouth to ear mode of advertisement to introduce our business

Engage in road shows ( make some open air noise) to introduce our business

Create same products in different sizes, with different prices and perhaps a little lower that the prices of similar products in the
market

Start a TV show in line with our business goal and objectives

Sponsor relevant events, such as bakery competitions and wedding shows on TV et al.
Target Market
We are quite aware that the target market for bakery products cut across people of all walks of life. Since everybody needs food to survive;
we are prepared to meet the needs of as much people as we can, within the various locations our bakeries will be located.
It is indeed difficult to create a list of the people we intend selling our bakery products to. because everybody needs what we have to offer
except for our trainings and consultancy services. Here are just a few of the people / places that we intend selling our products and services
to:

Families (Homes)

Schools (boarding house and campus et al)

Groceries Stores

Shopping Malls

Wedding Ceremonies

Event Planners

Sport Centers

Corporate Organizations

Aspiring Entrepreneurs (Those who want to learn baking)

Housewives
Competitive Advantage
There is hardly any city in the United States and perhaps in other parts of the world where there isnt at least one bakery. People eat bread,
cakes and snacks in all parts of the world and as such loads of people are already running their bakery businesses. We are not ignorant of
the fact that there are standard bakeries in Orlando, Florida, but that will not deter us from forging ahead to set up our own bakery
company.
Top Taste Confectionaries has couple of factors that is counting as a positive for us; our competitive advantage in the market place. One of
our competitive advantage is that we are one of the few bakery companies that is not only involved in the sale of breads, cakes and snacks
but also operate a government accredited bakery school where professional bakers are hatched and sent forth to start their own bakery
business or manage their homes properly.
The fact that we offer consultancy services in line with what we do, gives us an edge over other bakery companies in the United States of
America. We are of the view that if we are able to get it right from the outset, it will likely take us less time than projected for us to be amongst
the top 5 bakery company in the whole of the United States of America.

Bakery Business Plan SALES AND MARKETING STRATEGY

Sources of Income
Cash flow is the lifeline of any business, which is why we have put plans in place to ensure that we have assorted bakery products that will
guarantee that we generate enough income for the business. No doubt without sales income, a business will definitely fold up and close
shop.
We dont intend to build a business that will struggle to pay the salaries of its workforce (overhead) and also struggle to maintain operational
cost. Top Taste Confectionaries is set to take the market by storm with the variety of products we have on our stable. Here are the sources
we have put in place to generate resources for Top Taste Confectionaries;

Selling breads, cakes and snacks (wholesale and retailing)

Offering home delivery services to our customers

Recruiting, training and allocation of bakers to our clients (part of our consultancy services)

Running a top notch government approved bakery institute in Orlando, Florida

Offering consultancy services in line with our business goal

Sales of drinks in all of our bakeries

Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions
readily available on the field. This is for sales projections based on the operation of just one bakery outlet in Orlando, Florida.
Bread (Wheat, Flour Bread, Fruit Bread and all flavors and types of Bread on our stable:

5,000 Loaves of Bread Per Day

Snacks (Sandwich, Meat Pie, Scotch egg, Pizza, Burger, and Fish Pie et al):

10,000 pieces of snacks per day

Sales of Soft Drinks:

On the average over 90% of people who purchase snacks are likely going to purchase soft drinks as well

This equates to 9,000 bottles / cans / pet plastics of soft drinks

Sale / Supply of Cakes:

500 cakes per day

N.B: This projection is inclusive of the products we are likely going to sell in our outlets and the products we are to supply to other outlets /
wholesale customers who in turn will retail our products. So, it might be a bit challenging to place a specific amount that we are likely going to
make from the sales. Please note that this projection is based on the first 6 months of opening shop to the general public meaning that the
quantity of sales we make may likely double or triple after this 6 months.
Marketing Strategy and Sales Strategy
We are quite aware that the market for breads, cakes and snacks is on the increase and wont plummet anytime soon, and we are also
aware that loads of entrepreneurs in Florida are into the sale of almost all the products that we have on our stable, save for the consultancy
services that we render and the bakery institute that we operates.
In view of that, we have been able to work out plans that will help us win a large percentage of the available market in the cities where our
bakeries located. For the reason of the business goals that we have set for ourselves at Top Taste Confectionaries, we will continue to
explore and improvise, so that we will remain relevant in the market place.In nut a shell, we will explore the following marketing and sales
strategies to promote our bakery business;

Direct Marketing

Via Our Sponsored TV Programs and Community Based Events

Erect Our Billboards in Strategic locations around the city

Sales Reps

Online Marketing (via our official website, social media platforms and blog et al)

Referral Marketing

Promotion of our products during our training sessions in our Bakery Institute
Our Pricing Strategy

Part of our strategy for entering the market is to leverage on pricing in gaining a good percentage of the available market. The fact that we are going to be selling
our products a little bit below the market price does not in any way mean that we will compromise our quality and quantity. As a matter of fact, we have perfected
strategies to ensure that we are shoulders higher than our competitors in terms of quality and quantity. The prices of our products will be the cheapest anybody
can get in the whole of Orlando, Florida and the cities where we intend establishing our bakeries.

Payment Options
Our payment policy is all inclusive, because we are quite aware that different people prefer different payment options as it suits them. Here
are the payment options that will be available in every of our outlets;

Payment by cash

Payment via Point of Sale (POS) Machine

Payment via online bank transfer (preferably for those that will order our products and would want us to deliver it to them, those
who want to attend our bakery institute training, as well as for payment for our consultancy services)

Payment via check (preferably for those who will order our products and would want us to deliver it to them, those that want to
attend our bakery institute training, as well as for payment for our consultancy services)

Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our plans without any hitches.

Bakery Business Plan Publicity and Advertising Strategy

Bakery business especially products like breads and confectionaries might not necessarily need huge budget for publicity and advertisement.
As a matter of fact if you the packaging of your bakery products are cool and the quality and quantity is in order, you wouldnt struggle to sell
your products.

Aside from our consultancy services and bakery institute, we dont intend to spend huge amount for publicity and advertisement. We have
perfected plans to maximize the recourse we have, to get the result (sales) that we require to make profits and expand the business. Here
are the platforms we intend making use of to promote and advertise our business;

Place adverts on both print and electronic media platforms

Sponsor relevant community programs

Leverage on the internet and social media platforms like; Instagram, Facebook , Badoo, et al

Install our Bill Boards on strategic locations

Engage in road shows from time to time

Distribute our fliers and handbills to targeted areas from time to time

Bakery Business Plan Financial Projections and Costing

The Total Fee for Registering the Business in Florida: $750.

The budget for insurance, permits and license: $5,000

The Amount needed to acquire a suitable Facility for 6 months in Orlando, Florida (face lifting of the facility inclusive): $75,000.

The Cost for the purchase of furniture and gadgets (fridges, TVs, Sound System, tables and chairs et al): $20,000.

The Cost for Bakery Equipment (Standard commercial oven, Proof boxes, Baking Sheets and Racks, Mixers, Work Tables, Sinks,
Slicers, Scales, Cake decorating Tools, Ingredient Bins and baking utensils et al): $15,000

The Cost for supply of flours, sugar, margarine, packaging materials and wheat et al for a month: $5,000.

The Cost of Launching a Website: $600

The cost for our opening party: $5,000

Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000
Going by the report from our research and feasibility studies, we will need an average $250,000 to set up a standard bakery in Orlando,
Florida. From our projections, we are likely going to start making profits after the first 3 years of setting up the business and we have put
plans in place to take care of the overhead and operational cost.
Generating Funding / Startup Capital for Top Taste Confectionaries
We dont have the intention of bringing business partners outside the family to invest in the business, which is why we have restricted raising
our startup capital to;

Generate part of the start up capital from personal

Source for soft loans from family members and friends

Apply for loan from the bank