AUE Bachelor Programs

UNDERGRADUATE PROGRAMS
Our Bachelor Programs - Page - 2
American University in the Emirates - Page - 3
Image Credit:
Abdul Rahman Mohamed Ahmed B. Al Naqbi
AUE Student
The American University in the Emirates also known as AUE

is one of the most rapidly growing universities in the United
Arab Emirates. Why do so many students want to study here?
This is due to AUE offering an American curriculum, taught
by highly regarded faculty, who seek to engage our students in
excellent learning experiences.
AUE faculty members collectively value our hard-earned
reputation for high quality in teaching and related research,
and seek to promote intercultural understanding and respect,
not as an alternative to a sense of cultural and national identity,
but as an essential part of the rapidly changing 21st Century
international, regional and national environment.
AUE also offers students accredited undergraduate, graduate,
and professional programs that encourage you to become
proactive, reflective and critical thinkers and researchers. AUE
students learn to become part of a fully engaged community,
whose members embrace their own culture and are responsive
to other cultures and views.
The American University in the Emirates is motivated by a
sense of direction to create a better world through education.
This motivation prepares the environment for teaching,
learning and collaboration in everyday work, in a way that
encourages potential new faculty and staff who are attracted
to our vision and values to join us and to help further develop
the University.
COLLEGE OF BUSINESS ADMINISTRATION

Would you like to learn how to succeed in business, and to be an entrepreneur? The first step is to become familiar with the
concepts and tools of business disciplines, such as, strategic management, finance, accounting, marketing and human resources
management. At the same time, a successful entrepreneur needs to sharpen his or her critical thinking skills, creativity and
capacity for innovation, while blending theoretical knowledge and understanding with practical applications, by means of
activities, such as, internships, simulation and shadowing.
The College of Business Administration (COBA) seeks to inculcate life-long learning aspirations in students, an approach which
will help you keep abreast of the dynamic international markets, in which you will repeatedly test your mettle. COBA also prepares
our students for entry-level employment in management, while aspiring to the highest standards of professionalism and integrity.
The specializations offered through COBA are:
Bachelor of Business Administration
Finance
Accounting
Business Management
E-Commerce and Marketing
Human Resources Management
Insurance and Risk Management
Hospital and Healthcare Management
Logistics and Supply Chain Management
Master of Business Administration
Master of Sports Management
IDEAS SUCCEED
Accordingly, the American University in the Emirates provides a passport to a successful career in management, across the eight
disciplinary areas listed above. A working knowledge and understanding of these disciplines will help graduates engage with the
corporate, service-oriented economy and the evolving employment market that will encourage success. COBA flexibly offers
course sections during the weekend, as well as weekdays and evenings, so as to make it easier for students who are working to
attend and participate in classes.
COBAs undergraduate and graduate programs allow students to develop a variety of multidisciplinary strengths, which are
specifically tailored for the GCC business environment, and which address the best practices international business solutions
available in the evolving 21st century. The curricular and co-curricular opportunities available to students are calibrated to
increase your confidence self-esteem, and sense of accomplishment, while preparing you for satisfying careers in business
employment, entrepreneurship or education, following graduation.
General Educational Requirements

11 Compulsory Courses/33 Credit Hours
English
Natural Sciences
Computer Literacy
UAE and GCC Society
Study and Learning Skills
Communication Skills in Arabic Languages
Islamic Culture
General Psychology
General Mathematics
Introduction to Social Sciences
General Statistics
Core Requirements
Business Law
Macroeconomics
Quantitative Analysis
Principles of Accounting
Financial Management
Organizational Behavior
Principles of Management
Business Practice in UAE and GCC
Microeconomics
Business Statistics
Managerial Accounting
International Business
Strategic Management
Principles of Marketing
Management Information System
Production and Operations Management
Free Electives
5 courses/15 Credit Hours
Five courses (15 credits) can be chosen from any other colleges/Departments
as long as the chosen course pre-requisites are met.
Specialization Requirements
Please refer to the program for specialization requirements
BACHELOR OF BUSINESS ADMINISTRATION - BUSINESS MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Fall, Spring, Summers
BACHELOR OF BUSINESS ADMINISTRATION - ACCOUNTING

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The program is designed to offer a wide range of career choices. Business Management provides the scope for you to immediately
start a career after graduation as a sole practitioner or staff manager. Upon gaining proper experiences, you can move on to supervise
other managers with an aspiration to becoming partners. The most vital position you would aspire is a general manager (GM).
Program Overview:
Accounting is the most sought after area of interest for many business graduates. This is challenging, as one learns to be right on
COBA provides the tools and advice to help you develop the right career that leads to positions in management, healthcare, banking,
computer technology and strategic management.
Learning Outcomes:
In the first year of the program, students study basic disciplines in management, accounting, marketing, and general studies. In
the second year, in addition to general education, the Core requirements provide further education on management skills and
their principles including the legal aspects. The third and fourth years allow the students to choose 300 and 400 level courses
including specialization requirements.
Acquire requisite knowledge and apply ethical understanding and perspectives to business environments
Use critical thinking skills in business situations and apply them in work conditions
Develop effective written and oral communications skills
Analyze the local and global business environment prudently
top of the financial markets; the program allows conducting analysis and observation of the improvement of financial situations.
Above all, graduates with accounting qualifications are the benchmark of success for any company.
It is imperative to understand that this degree opens doors to gain prestigious qualifications and practice as a Chartered
Accountant or Certified Public Accountant.
In the last two decades, the globalization phenomenon has seen growth of networks both in the private and public sectors.
This has tremendously experienced the appropriate means of fiscal management at micro and macro level. Thus the window
of opportunity encourages fresh graduates to learn and practice fiscal management, budget allocation, cost effectiveness,
investment and financial opportunities and many other options. This is a versatile area that can link to any discipline for an
aspiring employee backed with a solid foundation of accounting knowledge.
Learning Outcomes:
Develop effective knowledge as accountant with strong interpersonal skills
Apply principles of accounting, taxation, and information processing knowledge in business management areas
Ability to use accounting information in the decision-making process at all steps of the accounting cycle
Gain expertise in preparing financial statements and make better use of accounting information
10 courses/30 Credit Hours
Negotiation Skills
Project Management
Total Quality Management
Small Business Management
Human Resource Management
Entrepreneurship Management
Auditing
Cost Accounting
Organization Theory and Design
Managing in the Service Environment
Advanced Accounting
International Accounting
Computer Applications in Management
Leadership and Organizational Creativity
Advanced Cost Accounting
Intermediate Accounting I
Intermediate Accounting II
Accounting Information System
Planning, Budgeting and Control
Corporate Finance and Investment
10 Compulsory Courses/ 30 Credit Hours
BACHELOR OF BUSINESS ADMINISTRATION - E-COMMERCE AND MARKETING

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF BUSINESS ADMINISTRATION - INSURANCE AND RISK MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
COBA provides an up-to-date program in E-Commerce and Marketing with managerial and technological knowledge that allows
Program Overview:
The new specialization in Insurance and Risk Management is an internationally recognized program. The full spectrum of the
students to participate and utilize the electronic media as a market place. E-Commerce or electronic commerce is a computerbased science using digital systems for economic and business purposes. This form of marketing has largely expanded during
the last three decades.
program is to prepare students to identify and evaluate various sources of risk affecting local, regional and global level that needs
appropriate changes to the decisions; insure and manage risks through a technical expertise perspective and as an end point deal
with them comprehensively and efficiently.
Looking for employment immediately after your education?
Young graduates at the end of a four-year period are expected to select and implement solutions to control these risks through
insurance and other mechanisms of risk transfer and distribution.
An easy solution is the undergraduate course in E-Commerce and Marketing at the AUE. The global village concept has brought
all industries to operate on a common platform. The virtual contact is no longer a stand alone issue; rather, it is the most effective
solution to the new millenniums industrial needs. The volume of trade, the availability of goods, the transfer of finance, the
information sharing and supplying the items to the market is an ardent exercise of intelligence; and it remains - only a click away!
An inquisitive person, who has the potential and confidence of appropriate communication and persuasive ability and is willing
to perform better, MUST study this subject. The course programs develop students to be multi-track thinkers, to sustain
Learning Outcomes:
Understand and appreciate the risks faced by industrial, commercial and governmental organizations
Analyze and apply integrated measures to deal with risk management issues
Develop confident and effective communication skills
Develop the ability to reduce the impact of risk mitigation with a global mind
Gain knowledge to apply research skills, information technology and e-learning materials in the given fields
pressure, utilize the opportunities and appreciate the technological advancements of this era.
Learning Outcomes:
Introduce new avenues of employment in E-Commerce and Marketing
Manage business with small investment
Explore regular opening of positions related to sales, marketing, analysis, database, assessment and research covering
business and industry
10 Courses/ 30 Credit Hours
Insurance Law
Life and Health Insurance
Risk Management Strategy
Risk Analysis and Evaluation
Introduction to Insurance and Risk Management
Alternative Risk Financing and Capital Markets
Commercial Property Risk Management and Insurance
Commercial Casualty Risk Management and Insurance
Insurance Operations, Regulations, and Statutory Accounting Personal Property - Liability Insurance and Risk Management

E-Commerce
Marketing Research
International Marketing
Marketing Management
Advertising and Promotion
Special Topics in Marketing
Computer Applications in Marketing
Business to Business Marketing
Consumer Behavior
Marketing Channels
BACHELOR OF BUSINESS ADMINISTRATION - LOGISTICS AND SUPPLY CHAIN MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF BUSINESS ADMINISTRATION - HOSPITAL AND HEALTHCARE MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
At the backdrop of emerging employment potentials, AUEs latest specialization is viewed in the context of the global economy.
Program Overview:
Management of Hospitals and Healthcare has turned out to be entrepreneurial. The need to learn national and international
COBAs Logistics and Supply Chain Management program is designed to play a vital role in the long term success of organizations
and companies. The logistics and supply chain management sector is a highly specialized field and offers challenging but
rewarding careers. To succeed therein, general business knowledge plus an understanding of economics, accounting and
healthcare practices, intercultural skills and practicing oriented education serves to deal with the healthcare facilities that are
quality proven but competitive in cost to cater for the needs of the citizens.
industrial laws is essential.
The course is designed for both a teaching and a practical approach. While one aim of the course is to transcend national barriers,
the other remains to provide skills and expertise to fresh graduates as healthcare facility managers. The course encourages
Learning Outcomes:
Understand and apply knowledge gained on global logistics management, e-logistics, business transportation,
strategic marketing channels, and advanced logistics problems
Develop the ability to communicate effectively in marketing language
Analyze and address logistic problems
Acquire leadership skills in core areas including supervising, purchasing, inventory control, supply chain, production,
and retail aspects of the business
students to evolve as a unique group of expert administrators and practitioners.
Learning Outcomes:
Gain knowledge of healthcare resources, practices and policies
Inculcate interpersonal communication skills
Encourage research and inquisitiveness to problem based solutions
Understand management tools
Develop personality and maturity through work exposure
Appreciate human resource development and management involving fundamental issues

Negotiation Skills
Project Management
Supply Chain Operations
Total Quality Management
Transportation and Distribution
Service Operations Management
Managing in the Service Environment
Inventory and Material Management
Purchasing and Supply Chain Management
Healthcare Laws and Regulatory
Economics of Hospital and Healthcare Sector
SCLM Technologies and Information System
Global Logistics and Supply Chain Management
Ethics and Fraud in Healthcare
Healthcare Management
Hospital and Healthcare Information Technology
Clinical Services Management
Hospital Support Services Management
Hospitality Strategic Management
Warehouse Management and Material Handling
Introduction to Healthcare Industry
BACHELOR OF BUSINESS ADMINISTRATION - FINANCE

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF BUSINESS ADMINISTRATION - HUMAN RESOURCE MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
AUE seeks to advance knowledge of finance through vast teaching. This is achieved by drawing interactive and video conferencing
Program Overview:
Why Study Human Resource Management at AUE?
Students are best prepared for a career in human resources when the subject is taught within a business context
COBAs program concords with the rigorous standards of the Commission for Academic Accreditation
The human resource specialization is integrated throughout all management and development strategy programs
sessions through a mixed group of faculties including ones from other continents. The range of course work, research at
individual level, extensive problem solving exercises drawn as a product of case studies help the students become more confident
and sets the pace for learning in a modern framework.
Finance practitioners; our students - are made responsible for learning more about raising capital, investment, deregulation
and retirement of funds, insurance and risk management, real estate sectors, vis--vis allocation of resources at personal,
institutional, corporate, and global levels. The areas of corporate finance, corporate governance, investment banking, and
analysis of financial markets are also included to give the students an appreciative fervor.
Learning Outcomes:
Understand the methods of managing funds
Understand the circulation of money, credit and investment fundamentals
Understand financial intermediaries and portfolio management
Learn how corporations deal with financial problems
Invest in management stocks, bonds, and commodity markets
Study effects of government and economic conditions
Understand banks and other financial institutions
Cost Accounting
Money and Banking
Intermediate Accounting 1
Islamic Banking and Finance
Planning, Budgeting and Control
Corporate Finance and Investment
Investment and Financial Strategies
International Financial Management
Management of Financial Institutions
Security Analysis and Portfolio Management
Why Study Human Resource Management?

It is among the five top professions in demand
The job opening percentage is 50%+
Distinct competitive advantage over other areas of study
It will remain in continuous demand
Every organization employs human resource managers to ensure that proper human capital is attracted and retained. The
program offered by COBA allows students to effectively manage the human resources functions at any organization.
Learning Outcomes:
Knowledge of human resources practices and policies
Effective communication skills
Research and inquisitiveness to inquiry based solutions
Understanding management tools
Personality development and matured exposure
Remain abreast of continuous changes in government laws and regulations
Awareness of ethical values in dealing with an individuals privacy
Application of the proper procedures in hiring, training, developing and retaining employees
Negotiation Skills
HRM in the Public Sector
UAE Labor Laws and Relations
Employee Training & Development
Special Topics in Human Resources
Human Resource Information System
Compensation and Benefits Management
Strategic Human Resources Management
Staffing and Techniques for Employee Selection
EFFICIENT
COLLEGE OF MEDIA AND MASS COMMUNICATION
The College of Media and Mass Communication (CMMC) offers undergraduate and graduate programs in the following
concentrations:
Bachelor of Arts in Media and Mass Communication
Media Sales
Radio and TV
Public Relations
International Relations
Bachelor of Arts in Security and Strategic Studies
Risk Management
Crisis Management
Disaster Management
Emergency Management
Bachelor of Public Relations (In Arabic)
Master of Arts in Diplomacy
Master of Arts in Security and Strategic Studies
These programs facilitate intellectual stimulation to generate a desire for learning in students. The programs empower them
through a sustainable environment of academic practices to meet challenges of a collaborative and competitive environment that
provides opportunities of cultural inclusiveness, internationalism, and higher education.
The AUE graduate program in Diplomacy helps students to understand the asymmetric nature of conflict while providing the
vital human framework for the development of international society in a globalized world. The program enhances mediation
skills in increasingly complex patterns of the international environment, including cultural, religious, economic and political
aspects both within and between nation states. This course is ideally suited for those students who wish to pursue professional
careers that benefit by being informed by diplomatic theory and practice, mediation and negotiation. The program is also offered
during weekends to allow professionals from this background to benefit from such sessions.
BACHELOR OF ARTS IN MEDIA AND MASS COMMUNICATION

English
Natural Sciences
General Psychology
General Mathematics
English for Specific Purpose
Communication Skills in Arabic Language
Islamic Culture
Computer Literacy
UAE and GCC Society
Liberal Arts Requirements

World History
General Statistics
Middle East History
Introduction to Philosophy
Introduction to Anthropology
Microeconomics
English Literature
Introduction to Sociology
Introduction to Geography
Introduction to Political Science
Core Requirements
Internship
Website Design
Fundamentals of News
Writing for the Mass Media
Information and Media Studies
Public Opinion and Propaganda
Introduction to Communication Technology
Media Ethics
Photojournalism
Editing for the Mass Media
Organizational Communication
Understanding Public Relations
Introduction to Mass Communication
Mass Communication Theory and Research
Free Elective Requirements

2 Courses (6 Credits) can be chosen from any other Colleges/ Departments/
Specializations as long as the chosen courses prerequisites are met.
BACHELOR OF ARTS IN MEDIA AND MASS COMMUNICATION - INTERNATIONAL RELATIONS

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF ARTS IN MEDIA AND MASS COMMUNICATION - PUBLIC RELATIONS

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
CMMC offers an undergraduate degree in International Relations, that is crucial to examining fundamental contemporary issues.
Program Overview:
CMMC offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip
The accredited program is of a contemporary standard, with the addition of specific areas of recent innovations in e-disciplines.
There is a great emphasis on supporting students throughout their studies. Students are able to access a wide range of resources
and benefit from impressive modern teaching techniques including e-learning. The program package is structured to take
students the skills to obtain lucrative positions at state level, in International Organizations, in different categories/ capacities
such as business entrepreneurs, public relations officers, policy analysts, market researchers and lawyers as well as in the
education sector. The core idea is to offer the program so as to develop the students understanding in the field of communications
students gradually from one level to the next in eight semesters.
along with real world experience in writing, research, and campaign planning, as well as preparing the students to apply their
problem solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas
Learning Outcomes:
Develop multi-disciplinary and multi tasking skills
Develop excellent communication
Acquire knowledge in public relations strategy, management and implementation techniques
Develop a positive attitude even when working with broader negative issues
and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.
Learning Outcomes:
Develop understanding of the key economic, political, security, cultural & legal features of the globalized world
Acquire a comprehensive knowledge of world and Middle East history
Develop knowledge in diplomacy, environment and contemporary issues in the modern world

Writing for Diplomacy
Public International Law
Intercultural Communication
Capstone-Graduation Project
Introduction to International Relations

Public Speaking
Writing in Public Relations
Crisis Management Communication
Media Strategies and Implementations
BACHELOR OF ARTS IN MEDIA AND MASS COMMUNICATION - MEDIA SALES

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF ARTS IN MEDIA AND MASS COMMUNICATION - RADIO AND TELEVISION

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The College offers another time valued undergraduate program. The Media Sales program specialization is crafted and created
Program Overview:
The program is designed for students who are inherently creative, inwardly dynamic and planning to build their career in
with artistic innovation to allow students to acquire knowledge with perfection. They are trained to master the strategies to
engage in focused media campaigns and media presentations. This program also covers translating marketing objectives into
media objectives. Participants are trained in the art of Negotiation, Marketing, Writing for Mass Media, and Media Ethics. They
radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the
program helps students develop their skills working in a theory-cum-practical-environment that is well equipped in purposebuilt studios. The trainers are the practicing personalities from the media world. The College is committed to providing a
are usually affiliated with local TV and Radio stations, newspapers and advertising agencies for internship.
realistic studio environment that nurtures and inspires creativity.
Learning Outcomes:
Able to define and develop media related concepts, project management and operations related to media Industry
Be able to provide intelligence, consultancy and research solutions
Constructive writing ability to decipher marketing intelligence
A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries
and elsewhere. The graduates of the AUE are hand-tutored to be imaginative, technologically adaptable, able thinkers, and
entrepreneurial with commitment to work in the digital media industry. The students are coached to develop, create and critique
contents from animation to mash-up, blogs, broadcasts, advertisements, short films, and to imaginatively build themselves to
perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking
and project management.

Negotiation Skills
Introduction to Communications Media Sales and Promotions
Capstone Graduation Project
Producing & Planning
Media Production and Project Management
Writing for Radio and TV
Broadcast Advertising & Sales
BACHELOR OF ARTS IN SECURITY AND STRATEGIC STUDIES

Program Overview
The Bachelor program in Security and Strategic Studies (BSSS). offered at the American University in the Emirates (AUE), is
an interdisciplinary program. It seeks to identify and address the emerging challenges in the field of security and prepares its
students for a variety of careers in academia, research, military, and international affairs.
Special Topics in Security and Strategic Studies
International Conflict Management
Terrorism
Defense Policies of Major Powers
The Emerging World Powers
Internship
Free Electives Requirements

5 Courses/15 Credit Hours
The program aims to prepare students with a breadth of knowledge on social sciences, methodologies and professional skills for
young professionals.
5 Courses (15 Credits) can be chosen from any other Colleges/ Departments/
The Bachelor in Security and Strategic Studies program therefore develops a deep understanding of not only the security and
strategic issues but also of economic, political, cultural, legal and organizational features of a globalized world. New themes
such as conflict resolution, cyber security, terrorism, human security, prevention, etc. are examined. The Middle East and the
Gulf region in particular will be the main area of focus.
Image Credit:
Ms. Shaima Gourh
Student of College of Media and Mass Communications

General Psychology
Computer Literacy

Natural Sciences
Liberal Arts Requirements

5 Courses/ 15 Credits Hours
World-History
Middle East History
Introduction to Political Science
Core Requirements
Theoretical Basis of Security & Strategic Studies
Basic of Social Science Research
Introduction to International Relations
Introduction to Strategic Thought
International Law
Security and Environmental Politics
Geopolitics in International Relations
Comparative Politics
Weapons of Mass Destruction
National Security and Arms Race
Communication and Diplomacy
Media Strategies and Implementation
BACHELOR OF ARTS IN SECURITY AND STRATEGIC STUDIES - CRISIS MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF ARTS IN SECURITY AND STRATEGIC STUDIES - DISASTER MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The Crisis Management Communication track puts emphasis on knowledge of the media environment, especially in the Middle
Program Overview:
The Disaster Management track deals with the wide variety of expected or unexpected events that lead to great damage or loss of
East (actors, cultural backdrop, etc.) and their role during crises (from natural disaster to warfare). The cooperation between
the actors involved in a crisis is an essential aspect of the crisis management. How and under which conditions can they
communicate, how they do establish the priorities, and so on. The psychological dimension of the crisis, in terms of decision-
life. This broad definition encompasses an analysis of the causes, how a crisis occurs and the short and long-term consequences.
The key word of the track is resilience; the ability of a population to absorb the negative impact of a single crisis or a succession
of crises.
making or controlling the erratic reactions of the populations or victims, are analyzed.
Students can choose any of below 4 specializations under Bachelor in Security and Strategic Studies

Disaster Management
Catastrophe Sciences
Incident Response and Disaster Recovery
Crisis Management Communication
Crisis Management and Business Continuation
Economics of Natural Disasters
Intergovernmental Crisis and Security Management
Crisis Psychology and Mental Health
BACHELOR OF ARTS IN SECURITY AND STRATEGIC STUDIES - EMERGENCY MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF ARTS IN SECURITY AND STRATEGIC STUDIES - RISK MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The Emergency Management track focuses on the short-term consequences of disasters, regardless of their origins. However,
Program Overview:
The Risk Management Specialization emphasizes the assessment of all kinds of risks and the way the actors (public authorities,
the planning of crisis management is a mandatory step to limit the consequences of disasters. How do the authorities learn from
other disasters? How do they react to these events especially when the public resources are limited (e.g. Haiti vs. New-Zeeland
in 2010)? On the ground the effects of a crisis depend on the coordination of emergency services and international aid. If each
international organizations, private sector, NGOs, civil society or individuals) account for them in their work, administration or
business environment, for the future. The assessment of risk is both empirical (results from other crises) and theoretical what
might happen? The conceptualization of risks implies a combination of qualitative data (statistics) and quantitative research
disaster is a unique case-study, there are lessons that the actors involved in the process may learn.
(how the public authorities set the priorities for instance).
Emergency Management
Community Preparedness
Response and Recovery
Risk Analysis
Risk Management
Risk and Mitigation
Enterprise Risk Management
Risk Analysis

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COMPUTATION
COLLEGE OF COMPUTER INFORMATION TECHNOLOGY
The College of Computer Information Technology (CCIT) provides a long-term focus on building excellence in its programs
and developing a quality learning environment for its students so that the mission, goals and objectives are met and the
vision of the university is upheld. Achieving these goals requires resources to build and sustain faculty capacity, enhance
student experiences inside and outside of the classroom, and improve the teaching and research infrastructure. CCIT aims
to offer hands-on training integrated accredited Bachelor and Masters Degree Programs which are as follows:
Bachelor of Science in Computer Science
Digital Forensics
Network Security
Bachelor of Science in Information Technology Management
Master in Library and Information Science
The above programs demand students to be simultaneously and sequentially involved with diverse disciplines and concepts.
They are structured to teach the fundamentals of disciplines and to reflect changes in the professions. Currently, CCIT
provides quality teaching that creates an environment in which interested students can achieve full potential.
The AUE plans to increase the number of Library and Information Science graduates in the next 10 years to serve the
rapidly changing needs of the future librarians, archivists and information professionals through the first accredited Master
program in Library Information Science in UAE. The program will prepare graduates to serve in schools, in public, academic
or specialized libraries in archives and in business and corporate settings, where the effective management of information
is crucial. The program has flexible timings for working people.

English
Natural Sciences
General Psychology
General Mathematics
Islamic Culture
Computer Literacy
UAE and GCC Society
Core Requirements
Calculus
Introduction to Programming
Network Essentials
Object Oriented Programming
Database Systems
Discrete Mathematics
Data Structures and Algorithms
Website Design
Multimedia Technology
Introduction to Operating Systems
Compiler Construction
Computer Threats and Risks
Cryptography and Internet Security
Internship
Computer Architecture and Organization
Computer Ethics
E-Business and E-Commerce Systems
Artificial Intelligence
System Analysis and Design
IT Architecture
IT Project Management
Computer Graphics
Software Engineering
BACHELOR OF SCIENCE IN COMPUTER SCIENCE - DIGITAL FORENSICS

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
CCIT pioneers a specialized program in Digital Forensics that brings together aspects of technology, forensics and risk
management across the above and beyond the disciplinary area. The idea is a continuum of thoughts within the industry
stakeholders in developing expertise in digital forensic investigation, enterprise security, criminology, prevention of hostile
cyber-behavior, criminal activity and breach of rules and procedures in a network centric environment. This includes using risk
analysis to develop better and safer practices and procedures. The program aims to develop skills in understanding, centralising,
identifying, investigating and preventing electronic crimes through appropriate security measures.
Learning Outcome:
To understand computer networks, internet and security apparatus
To appreciate the legal aspects of an investigation in the context of electronic crime
To consider risk management as part of electronic environments
To efficiently apply learned expertise to the technical content of computer forensics investigations and to reach to a
successful conclusion
To develop policies to eliminate and reduce electronic crimes
5 Courses/ 15 Credits
Students are free to choose 5 from the below courses
Network Security
Computer Crime & Investigation Techniques

Intrusion Forensics
Introduction to Computer Crime Studies

Advanced Topics in CIT
Reverse Engineering
BACHELOR OF SCIENCE IN COMPUTER SCIENCE - NETWORK SECURITY

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY MANAGEMENT

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The CCITs innovative Network Security specialization program is offered to meet critical business environment needs on a full
Program Overview:
The program has been designed by information technology professionals to ensure the course helps students to succeed in
time basis. The demand for security specialists in this area is constantly growing. So, maintaining secure systems and guarding
company information are considered essential. Learners in this program are introduced to communication and information
computer security and network technologies that have become key factors in todays economic and societal development. The
the IT industry, while developing an understanding of efficient business operations to help students to evolve as successful
entrepreneurs. The subject is vast and web-centric and allows a wide usage of information technology for all sectors of
development. The course focuses on the effective use of technology, human-computer interaction issues, management concerns
concerns about security of electronic networks and information systems have grown along with the rapid increase in network
users and the value of their transactions. Security has now reached a critical point where it represents a prerequisite for the
and techniques to improve individual communication and leadership skills and learn how to make technology more usable
growth of electronic businesses and economic functions.
Learning Outcomes:
To deliver industry-relevant information technology education to prospective specialists
To develop appreciation of information technology projects, its productivity and success
To acquire practical knowledge of key issues and skills in IT projects with sound conceptual understanding and
communication ability
Learning Outcomes:
To increase ability to assess and understand information security risks and human factors and their implications
To develop and evaluate tools and resources currently available to limit risk and to mitigate the effects of hostile
action and attack
To design, implement and maintain software systems created to support security policy planning
To manage the development, implementation and evolution of a security infrastructure
To assess and recommend the impact of policy, legislation, compliance requirements and market trends on
organizational security objectives

Please refer to page # 36 for general education requirements
Core Requirements
5 Courses / 15 Credits
Students are free to choose 5 from the below courses
Network Security
Server OS & Network Management
Mobile Technology
Human Computer Interaction
Distributed OS & Applications
Modeling and Computer Simulation
Decision Support Systems
Advanced Topics in CIT
Principles of Accounting
Managerial Accounting
Microeconomics
Management Information Systems
Macroeconomics
Business Statistics
Organizational Behavior
Financial Management
Business Law
Quantitative Analysis
Production and Operations Management
Business Practice in UAE and GCC
International Business
Strategic Management
Visual Basic Programming
Database Systems
System Analysis and Design
Server Operating System and Network Management
Database Programming
Database Administration
E-Business and E-Commerce Systems
Mobile Technology
IT Project Management
Decision Support Systems
Free Electives Requirements

3 Courses/ 9 Credits
Students are free to choose other courses offered by other Colleges/ Departments/ Specializations as long as the chosen
courses prerequisites are met.
CREATIVITY
COLLEGE OF FINE ARTS AND DESIGN
The College of Fine Arts and Design (CFAD) offers new artists and future designers with a broad range of specializations in the
field of design. The idea is to learn to conceptualize, create and produce quality artifacts in their respective fields, and to utilize
the latest electronic applications and emerging technologies to stay current with the industry. The college offers the following
undergraduate programs:
Bachelor of Science in Design
Interior Design
Fashion Design
Graphic Design
Digital Animation
The CFAD programs give students a sense of the future range of business, and link up with the promotion of creative arts and the
cultural industry. In the same context, the use of human art, design science and information technology allows job creation, a reflection
on heritage, the development of a continuum of skills and people to benefit on cultural, environmental, and societal levels.

(11 Courses/ 33 Credit Hours)
English
Islamic Culture
Natural Sciences
Computer Literacy
General Psychology
General Mathematics
UAE and GCC Society
English for Specific Purposes
Core Requirements
These courses provide students with an invaluable introduction to art and design. It helps
students to develop visual awareness, critical thinking and creative confidence.
Drawing I
Drawing II
3D Design
Internship
Art History I
Art History II
Basic Design
Color Theory and Practice
Fundamentals of Graphic Illustration and Digital Imaging
Specialization & Free Elective Requirements

Please refer to the program for specialization and free elective requirements
BACHELOR OF SCIENCE IN DESIGN - GRAPHIC DESIGN

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF SCIENCE IN DESIGN - DIGITAL ANIMATION

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses
Program Overview:
This program offers aspiring animators the opportunity to create their own movie magic by fusing cinematic storytelling with
that will stand out from the crowd. With this course students will have the opportunity to create ground breaking designs to
meet a variety of graphic needs including advertising, packaging, print media, branding and web production. Many companies
rely on graphic arts professionals to create brand communications concerning their business objectives. A course in the Graphic
digital technology and finding their own creative voice with close guidance and encouragement from experienced faculty and
guest speakers. This course is designed to teach students everything they need to know about animation principles, current
techniques and industry standards. Students will be primed to make their mark in this exciting field, producing work in
Design program from AUE will help you to take your creative talents into the fast-paced business world.
professional, creative and stimulating environments.
Learning Outcomes:
Use critical analysis and appropriate terminology
Apply a range of design principles and theories within ones work
Create a wide variety of graphic designs from concept to completion
Use effective visual communication in response to set and negotiated briefs
Develop and implement designs through a variety of new and traditional design media platforms
Learning Outcomes:
Use various lighting and camera techniques
Create digital productions from concept to completion
Develop and implement a plan to produce a variety of multimedia projects
Apply the principles and theories necessary to contribute to the creation of professional animation in a business
setting. Create effective visual communication through the application of design theories and principles to develop
design solutions

These courses are essential to the successful completion of the undergraduate program
in Graphic Design. Learners will refine skills demanded by industry and develop handson experience of design through exposure to industry at a professional level.
These courses are required for the successful completion of the undergraduate program. Students
will discover a fusion of innovations and techniques essential in the animation industry
Life Drawing
Typography I
Life Drawing
Storyboarding
Typography II
Graphic Design I
Motion Graphics
History of Animation
Graphic Design II
Graphic Design III
Introduction to Digital Video Production
Typography I
Desktop Publishing
Information Design
Basic Animation
Audio for Animation
Communication Design
History of Graphic Design
Animation Production
Character Rigging and Setup
3D Modeling and Character Animation
Principles of 3D Animation

5 Courses (15 Credits) can be chosen from any other Colleges, Departments,

BACHELOR OF SCIENCE IN DESIGN - FASHION DESIGN

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELOR OF SCIENCE IN DESIGN - INTERIOR DESIGN

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
Fashion Design at AUE offers a diverse range of disciplines that include: fashion design and merchandising, fashion illustration,
Program Overview:
The population explosion has led to shrinkage in living space. But the need to live comfortably with style has not diminished.
pattern making, garment construction, textiles, draping, history of costume, and the business of fashion, in order to ensure
that students receive the most up to date learning skills, and techniques in a professional accredited academic fashion design
program. At AUE, we encourage students to develop technical, creative and critical thinking skills that are essential to success in
Dream homes and utopian work spaces are the product of effort and inspiration. Students will be guided through the design
process and be encouraged to develop an individual flair when creating ideal spaces for home or work. Students will be guided
through the design process and be encouraged to develop an individual flair when creating ideal spaces for home or work.
todays competitive fashion design industry. You will be challenged to develop your ideas through experimentation and research,
increasing the awareness and knowledge of design techniques, and industrial production methods.
Learning Outcomes:
Develop fashion design ideas by using draping and pattern making techniques
Use effective and marketable solutions in relation to the fashion industrial methods
Apply design principles, theories and techniques throughout the projects, and final presentations
Increase the awareness of the latest computer-aided design programs to create patterns, final garments, and textile
prints. Teach the students the fashion design concepts, in order for the students to be able to implement their ideas
into a complete final product
Learning Outcomes:
Learn and apply appropriate terminology
Apply effective design principles and theories within ones work
Create a wide variety of interior designs from concept to completion
Use effective visual communication when completing projects and briefs
Develop and implement designs through a variety of new and traditional design media
CAD
Detailing
ID Principles
Advanced CAD
Furniture Design
Studio I Drafting
Pattern Making
Fashion Studio I
Studio II Residential
Studio III Commercial
Fashion Studio II
Introduction to Textiles
Studio IV - Commercial
History of Interior Design
Fashion Illustration
CAD for Fashion Design
Materials and Resources
Interior Design Profession
History of Costume
Lighting for Interior Design
Textiles for Interior Design
Garment Construction
Fashion Merchandising
Building Systems and Codes
Fashion Design by Draping
Introduction to Fashion Design
Introduction to Interior Design


PIONEERS
COLLEGE OF EDUCATION
Does being one of the first young people in the UAE to receive a unique degree in Education sound interesting to you? The
College of Education (CEDU) offers three specializations that are exciting and in demand. Your bachelors of education degree
will open doors to a future where you are helping people succeed in their own lives while building your career in fields that are
in demand worldwide. You can choose from three tracks of study that prepare you for the world of education. The College of
Education gives you the skills and experience to unlock the doors to leadership, helping young people change their lives and
becoming part of a constantly growing and changing industry.
The Specialization offered through CEDU are:
Bachelor of Education in:
Educational Administration and Leadership
Educational Psychology and Counseling
Educational Technology
These programs of study provide students with a grounded understanding in education policies and processes from across
the world. You gain the knowledge and strategies you need to continue learning and improving your skills for the rest of your
career. Unique to the region, these programs will place you in a perfect position to become leaders in your fields. The college of
education values excellence in teaching above all else, and we deliver this to you through exciting and innovative courses in an
interesting and dynamic environment.
Each track of study includes internships and practical experiences where you can see how what you are studying works in the
real world. By the end of your time here at CEDU you will have gained invaluable experience, made lifelong friends and grown
beyond your own expectations.
General Education Requirements

10 Courses / 30 Credit Hours
Computer Literacy
Islamic Culture
Communication Skills in Arabic
English I
Introduction to Social Science
General Mathematics
General Psychology
Natural Science
UAE and GCC Society
Liberal Arts Courses

Introduction to Anthropology
Introduction to Philosophy
World History
English Literature
Micro Economics
General Statistics
Core Courses
Foundation of Education
Introduction to Educational Administration
Introduction to Instructional Technology
Introduction to Developmental Psychology
Introduction to Educational Psychology
Introduction to Inclusive Education
Introduction to School Counseling
School Curriculum: Theory and Development
Research Methods and Statistics in Education
Principles and Methods of Teaching
Educational Measurement and Evaluation
Teaching in a Multicultural Environment
Theory and Practice of Early Childhood Education: Implications Designing and Using Instructional Materials
of Curriculum and Policy

Students can choose any 03 Electives from below courses
Group Counseling
Mental Health
Counseling Children and Adolescents
Career Counseling
Comparative Education
Educational Supervision
School and Community
Introduction to Programming
Fundamentals of Graphics Design Illustration and Digital

Imaging
Multi Media based Education
Information Design
BACHELORS OF EDUCATION - EDUCATIONAL PSYCHOLOGY AND COUNSELING

COURSE DURATION :
4 Years
SEMESTERS
:
BACHELORS OF EDUCATION - EDUCATIONAL ADMINISTRATION AND SUPERVISION

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
This program aims to graduate professionals who promote psychological health, educational expertise and a strong commitment
Program Overview:
This program will equip students with the skills, depth of understanding and practical experiences required to move into the
to community service. A degree in Educational Psychology and Counseling provides the tools to become reflective learners
and skilled communicators who contribute to positive learning environments while demonstrating an appreciation for
multiculturalism in the educational sector. Throughout the four-year program, practical components, such as internships,
field of Educational Administration. You will learn how to supervise and manage programs in secondary and higher education. As
the demand for education grows in the region, the need for those with the skills to step in and help build successful institutions
grows accordingly. This specialization aims to develop professionals who have the knowledge and capacity to respond to the ever
encourage and support students professional growth and development in a global environment.
changing environment of educational supervision. Internships and practical work will introduce you to world of administration
in schools and universities and allow you to see how what you are learning in the classroom is done in the administrative and
Learning Outcomes:
Acquisition of knowledge, skills, and attributes that are necessary for those who intend to build their career in
educational psychology and counseling
Articulate and apply current best practices in the counseling of learners and in serving as an institutional focal point
for educational psychology and counseling expertise
Development of skills for creating, and assisting learners in creating, learning environments that support diversified
learning styles, multiculturalism, and that are free from prejudice.
managerial departments of the institutions you work in. The courses below span the business and educational spheres to provide
with a solid base for starting your career.
Learning Outcomes:
Articulate and apply contextually appropriate administrative and supervisory practices in line with current
international norms.
Demonstrate ability and knowledge to actively contribute to planning and administration in the educational sector.
Demonstrate an understanding of being an independent, competent, ethical, professional educational administrator
possessing the skills necessary to contribute to inclusive and supportive working and learning environment.

Theories of Individual Counseling
Learning and Behavioral Problems in Education
School Psychology
Counseling Skills
Psychological Testing and Assessment
Practicum
Capstone
Organizational Behavior in Educational Institutions
School Finance
Educational Policies and Legislations
Leadership and Organizational Creativity
Practicum
Capstone
BACHELORS OF EDUCATION - EDUCATIONAL TECHNOLOGY

COURSE DURATION :
4 Years
SEMESTERS
:
Program Overview:
The development of the digital world has brought with it exciting new career paths in the field of education. Classrooms across
the globe now rely on educational technology as a means of teaching. The Bachelors of Educational Technology aims to equip
students with the knowledge and understanding of the latest trends and techniques in the interdisciplinary field of education.
From the development and design of e-learning programs to special topics in games and simulation, students will gain the skills
needed for the digital world.
Learning Outcomes:
To enhance appropriate technical, creative, and analytical skills needed to enrich education systems in the region
through design and use of current educational technologies
Demonstrate and articulate the skills necessary to contribute to positive learning environments through the use of
educational technology
Demonstrate the skills and knowledge to remain current in the field and appropriately apply technologies to specific
educational contexts.
Computer Based Education
From Programmed Instruction to Web based Learning
Using ICT in Teaching and Learning
Educational Technology and Research Method
Special Topics: Gamification and Simulation: Theories and

Applications
Practicum
Capstone
COLLEGE OF LAW

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:TOEFL PBT AUE ( )400
:TOEFL IBT ( )35
:IELTS ACADEMIC ()4

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Fee Schedule: Undergraduate Programs
Program
Specializations Available
Application,
Duration Registration
and ID
Internet
& Lab
Books
Estimated
Cost
General
Courses
Liberal Arts
Courses
University
Core Courses Specialization
Elective Major
Degree
Requirement
/ College
/ Degree
Requirements
Requirements
Humanities
Requirements Requirements
Elective
Courses
Total Fee Approx:

(AED)
(USD)
- Hospital & Healthcare Management

- Insurance & Risk Management
- Human Resources Management
- E-Commerce & Marketing
- Business Management
- Accounting
- Finance
4 Years
3,000
4,000
(Approx:)
6,500
38,500
(3,500/course)
N/A
N/A
N/A
64.000
(4.000/course)
40,000
(4.000/course)
N/A
20,000
(4.000/course)
176,000
48,219
- Logistics & Supply Chain Management
4 Years
3,000
4,000
(Approx:)
6,500
38,500
(3,500/course)
N/A
N/A
N/A
64,000
(4.000/course)
44,000
(4.000/course)
N/A
20,000
(4.000/course)
180,000
49,315
Bachelor of Media and

Mass
Communication
- International Relations
- Public Relations
- Radio and TV
- Media Sales
4 Years
3,000
4,000
(Approx:)
6,500
38,500
(3,500/course)
40,000
(4,000/course)
N/A
N/A
56,000
(4.000/course)
20,000
(4.000/course)
N/A
8,000
(4.000/course)
176,000
48,219
Bachelor of Security
and Strategic Studies
- Risk Management
- Crisis Management
- Disaster Management
- Emergency Management
4 Years
3,000
4,000
(Approx:)
9,750
21,000
(3,500/course)
20,000
(4,000/course)
N/A
N/A
86,400
(4,800/course)
24,000
(4,800/course)
N/A
24,000
(4,800/course)
192,150
52,644
Bachelor of Public Relation (Arabic)
4 Years
3,000
4,200
(Approx:)
8,400
38,500
(3,500/course)
N/A
54,000
(4,500/course)
13,500
(4,500/course)
22,500
(4,500/course)
40,500
(4,500/course)
N/A
9,000
(4,500/course)
193,600
53,041
Bachelor of Science in
Computer Science
4 Years
3,000
4,000
(Approx:)
6,500
45,500
(3,500/course)
N/A
N/A
N/A
108,000
(4,500/course)
27,000
(4,500/course)
N/A
N/A
194,000
53,151
4 Years
3,000
4,000
(Approx:)
6,500
45,500
(3,500/course)
N/A
N/A
N/A
72,000
(4,500/course)
45,000
(4,500/course)
N/A
13,500
(4,500/course)
189,500
51,918
- Interior Design
4 Years
3,000
4,000
(Approx:)
7,000
38,500
(3,500/course)
N/A
N/A
N/A
40,500
(4,500/course)
67,500
(4,500/course)
18,000
13,500
(9,000/course) (4,500/course)
192,000
52,603
- Fashion Design
4 Years
3,000
4,000
(Approx:)
7,000
38,500
(3,500/course)
N/A
N/A
N/A
40,500
(4,500/course)
27,000
(4,500/course)
54,000
18,000
192,000
52,603
- Graphic Design
4 Years
3,000
4,000
(Approx:)
7,000
38,500
(3,500/course)
N/A
N/A
N/A
40,500
(4,500/course)
22,500
(4,500/course)
54,000
22,500
192,000
52,603
- Digital Animation
4 Years
3,000
4,000
(Approx:)
7,000
38,500
(3,500/course)
N/A
N/A
N/A
40,500
(4,500/course)
36,000
(4,500/course)
45,000
18,000
192,000
52,603
4 Years
3,000
4,800
(Approx:)
7,200
17,500
(3,500/course)
N/A
N/A
16,800
(4,200/course)
151,200
(4,200/course)
8,400
(4,200/course)
4,200
(4,200/course)
213,100
58,384
Bachelor of Business
Administration
- Network Security
- Digital Forensics
Bachelor of Science in Information Technology Management
Bachelor of Science in
Design
Bachelor of Law (Arabic)
N/A
Fee Notes
Please refer to the study plan for number of courses in each program or contact our Admission & Registration department for details.
Internet & Lab Fee is the cost estimated for eight (8) semesters, where the Lab & Internet Fee per semester is AED 500 and the total cost
may vary from student to student based on the total duration of their study.
Books estimated cost is an estimation of the total cost of books usually students need to purchase during their 4 year degree program,
which may vary based on the cost of books and the duration of study.
The Total Fee includes all the fee mentioned for the program.
The conversion of the fee is USD is an approximate on conversion to the current rate of 1 USD = 3.65 AED which may vary based on the
exchange rates. Please note that this conversion is just for students reference and can not be followed to pay the fees.
All fee are to be paid in AED as per the AED figures given in the fees structure.
All fees are subject to change.
Terms and conditions apply.
Admission Requirement Undergraduate Programs
High School Certificate

A
Holders of UAE Secondary School Certificate:
Holders of Non-UAE Secondary School Certificate:
Applications of holders of a non UAE High School Certificate, obtained abroad, are processed in accordance with decrees No. 200/2004 and 312/2004 of His Excellency the Minister of Higher Education & Scientific Research, UAE as
follows: In general, holders of the National High School Certificate of a foreign country are eligible for admission if:
Original Copy of the General Secondary School Certificate, attested by the UAE Ministry of Education
with a minimum score average 60%
1. The certificate is considered for admissions in public universities of the Country where it was delivered,
2. The certificate was obtained after at least 11 years of schooling,
3. The certificate includes at least six (6) subjects covering the four areas: Mathematics, Sciences, Languages, and Social Sciences & Humanities or Arts.
Image Credit:
Ms. Shaima Gourh
Student of College of Media and Mass Communications
4. Holders of High School Certificates from countries having two-level High School Certificates must
submit the certificate of the higher level.
5. Applicants are required to submit a certificate of equivalency for their High School Certificates from
the UAE Ministry of Education.
Holders of American High School Diploma:
High School Diploma (grade 10, 11 & 12) attested by the UAE Ministry of Education with a minimum
GPA of 2.00
Holders of British System Certificate (IGCSE, GCSE):
The minimum required for university admission is a total of seven (7) courses at either O-level or AS/
A2 level, with a minimum grade of C for the O-level, D for the AS and: E for A2

The courses should cover at least four of the following fields:

Mathematics
Languages
Sciences
Social Studies and Humanities
Arts and Design
School Leaving Certificate (Grade 11 or 12)
English proficiency exam

Applicants should provide a valid copy of one of the following programs: (except those, applying for
Arabic programs)
o TOEFL PBT scored at 500 or above, (The TOEFL PBT can be taken at any of the accredited
higher education institutions in UAE).
o TOEFL iBT, scored at 61 or above.
o IELTS Academic scored at 5.0 or above.
o The Cambridge Test of advanced English, scored at 154 or above.
o The City & Guilds International Test of English for Speakers of Other Languages ESOL
(IESOL), scored at B1/B2 or above.
o The Pearson test of English Academic (PTE Academic), scored at 44 or above.
Applicants for Bachelor of Public Relation (Arabic) should provide a valid copy of the
following.
o TOEFL PBT scored at 450 or above, (The TOEFL PBT can be taken at any of the accredited
higher education institutions in UAE).
o TOEFL iBT, scored at 35 or above.
o IELTS Academic scored at 4.5 or above.
o The Cambridge Test of Advanced English, scored 147 or above.
o The City & Guilds International Test of English for Speakers of Other Languages ESOL
(IESOL), scored at A2/B1 or above.
o The Pearson test of English Academic (PTE Academic), scored at 38 or above.

3
All applicants should write a one-page (250 words) personal admission statement in English or in the case of CLAW
students, in Arabic.
All applicants should sit for the Entry Interview
Provide Valid passport copy
Provide Valid Emirates ID
Provide Four passport size photographs (White background).
Provide Certificate of good conduct (From local police authority).
Dubai International Academic City

PO Box: 503000 Dubai, UAE
T: + 971 4 449 9000
F: + 971 4 429 1205
Toll Free: 800 AUE (283)
E-mail: info@aue.ae

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UNDERGRADUATE PROGRAMS

Our Bachelor Programs - Page - 2

American University in the Emirates - Page - 3

The American University in the Emirates also known as AUE

Our Bachelor Programs - Page - 4

American University in the Emirates - Page - 5

COLLEGE OF BUSINESS ADMINISTRATION

General Educational Requirements

UAE and GCC Society

Study and Learning Skills

Communication Skills in Arabic Languages

Introduction to Social Sciences

Business Practice in UAE and GCC

Management Information System

Production and Operations Management

Our Bachelor Programs - Page - 8

American University in the Emirates - Page - 9

BACHELOR OF BUSINESS ADMINISTRATION - BUSINESS MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION - ACCOUNTING

10 courses/30 Credit Hours

Total Quality Management

Small Business Management

Human Resource Management

Organization Theory and Design

Managing in the Service Environment

Computer Applications in Management

Leadership and Organizational Creativity

Advanced Cost Accounting

Accounting Information System

Planning, Budgeting and Control

Corporate Finance and Investment

Our Bachelor Programs - Page - 10

10 Compulsory Courses/ 30 Credit Hours

American University in the Emirates - Page - 11

BACHELOR OF BUSINESS ADMINISTRATION - E-COMMERCE AND MARKETING

BACHELOR OF BUSINESS ADMINISTRATION - INSURANCE AND RISK MANAGEMENT

Looking for employment immediately after your education?

Life and Health Insurance

Risk Management Strategy

Risk Analysis and Evaluation

Introduction to Insurance and Risk Management

Alternative Risk Financing and Capital Markets

Commercial Property Risk Management and Insurance

Commercial Casualty Risk Management and Insurance

10 Courses/ 30 Credit Hours

Advertising and Promotion

Special Topics in Marketing

Computer Applications in Marketing

Business to Business Marketing

Our Bachelor Programs - Page - 12

American University in the Emirates - Page - 13

BACHELOR OF BUSINESS ADMINISTRATION - LOGISTICS AND SUPPLY CHAIN MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION - HOSPITAL AND HEALTHCARE MANAGEMENT

industrial laws is essential.

students to evolve as a unique group of expert administrators and practitioners.

11 Courses/ 33 Credit Hours

Supply Chain Operations

Total Quality Management

Transportation and Distribution

Service Operations Management

Managing in the Service Environment

Inventory and Material Management

Purchasing and Supply Chain Management

Healthcare Laws and Regulatory