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But the increase in open letters has not necessarily translated into an increase in their influence.
At The Washington Post, Vince Rinehart, an editor on the multiplatform desk, has taken turns over the
years as an editor for the Letters to the Editor section. Among the correspondence of complaints and
praisings, he says, the Post received lots of open letters. And "the editorial staff routinely rejects them, in
part because such letters are typically sent to a ton of publications and other places at once, and the Post
insists on exclusivity in letters."
The Post editorial page's philosophy, he explains, "has always been that letters are a conversation between
the Post and its readers and that the conversation starts with things the Post writes."
Cautionary Tale
People may be writing more open letters, but do they still pack a punch? With the proliferation of online
petitions, message boards and other relentless blogospheric activity, is there still a place for open letters?
Samara O'Shea, author of For the Love of Letters and proprietor of a letter writing service, says, "I
believe that a formal, open letter continues to hold power."
For example, she cites Warren Buffett's open letter to Congress, "Stop Coddling the Super Rich,"
published in The New York Times in August 2011. The letter "ignited a great response," O'Shea says.
President Obama referred to Buffett's ideas for taxing the rich in his 2012 State of the Union address.
O'Shea believes that people should continue to write open letters "if they feel moved by an issue or think
they can influence an outcome."
But, she says, remember that many forms of communication are now considered tantamount to open
letters. "A blog is basically an open letter," says O'Shea, whose own blog is titled LetterLover. "As is an
offhanded comment caught on camera."
People should exercise caution with messages that aren't meant to be open letters, she advises. As
illustration, she points to the case of June Talvitie-Siple, a teacher who ranted on Facebook about her
frustration with students. "The school board considered it an open letter, rather than a private comment,"
O'Shea says, "and she was fired. Reread everything before posting online and make sure you'd stand by it
if the boss or the general public were to see it."
And, O'Shea says, "I advise against writing an open letter or any letter when you are angry or in
immediate, defensive response to another open letter. Write the letter when you are calm and be ready to
stand by your words if there's a backlash or condescending comments."
In other words, an open letter is also an open invitation to criticism.