PRomo

Anthony J. Fulginiti
PRSSA Chapter Newsletter

Presidents Piece

By Katarina DeFelice, AJF-PRSSA President

Hiya, and welcome to PRSSA!
Thank you so much for taking
interest in the Anthony J. Fulginiti
PRSSA (AJF-PRSSA) chapter this
year! Our club has a long and
successful past and future that we
would love for you to be a part of.
You have come at an exciting time.
This year will be one of our biggest
years yet!
This year, AJF-PRSSA celebrates
its 40th year of building students
resumes, professional skills and
future careers, along with the
College of Communication and
Creative Arts 50th anniversary of
instilling knowledge in thousands of
students minds. Because of these
milestone anniversaries, our
executive board worked tirelessly over
the summer to ensure you get the most
of your AJF-PRSSA membership.
PRSSA National Conference,
held from Oct. 21 - Oct. 25 in
Indianapolis this year, remains the
highlight of the fall semester, with job
and network opportunities, as well as
career-enhancing experiences such as
panel discussions, keynote speakers

Welcome Back!

and bonding on chapter, regional

and national levels. Other exciting
fall activities include weekly
social meetings, our annual fall
philanthropy Dance Away Cystic
Fibrosis, the Induction Brunch for
new PRSSA member members and
much more.
In the spring, make sure to sign
up for agency and corporate tours.
AJF-PRSSA members get exclusive
access to PR, advertising and
communication offices in the area to
shadow for half a day. Internships
are known to arise out of these
experiences. Our spring philanthropy,
Organ Donor Day, is the only
student-run national competition in
collegiate PRSSA - we hope to sign
up over 100 organ donors and beat
last years record!
Many more amazing
experiences await you in PRSSA.
We not only seek to advance our
profession and future professionals,
but also make your college
experience unforgettable. Im so
excited to see you at our next
meeting. Live your year to the fullest
and create your story with PRSSA!

By Alison Novak, Ph.D., Assistant Professor

September 2016
The Adventure
Continues

Its hard to believe another

summer has passed by! This will be
my second year as one of the
advisers for AJF PRSSA and Im
looking forward to more adventures
and exciting meetings starting this fall.
For those of you who are new to
Rowan, the public relations major, or
club, PRSSA can be a great place to
gain experience for your resume. You

can work with clients and

execute PR plans for local companies
in our student firm: PRaction. You
can tour agencies and nearby firms
on club trips.
You can learn more about
specific fields like healthcare
communication, digital media, and
event planning from experts who
speak at business meetings. PRSSA

See Welcome Back!, page 2

The
Adventure
Continues

Welcome Back!, from page 1

has nearly endless opportunities for

everyones interests.
For those of you returning to
the club, it is a good time to start
thinking about applying all those
skills you learned in your
previous classes or from
internships. The e-board is always
looking for volunteers to chair
their committees. Perhaps you
would like to help edit PRomo or
plan Organ Donor Day. Our board
members rely upon the expertise

of students like you to help make every

event and initiative a success.
I was a member of PRSSA as an
undergraduate student at Marist College.
Working with fellow students was one of
the fastest ways I made life-long friendsmany of which I continued to work with
even after graduation. Joining our club is
a way to practice and improve your PR
skills, make friends, and join a
professional organization with thousands
of members in its network. I look forward
to seeing you at our next meeting!

Member of the Month

By Samantha Richmond, Director of Recruitment

As you transition
from your summer
schedule to your fall
semester, keep in
mind the goals you
wish to achieve this
year. The keys to
achieving these
goals, include:
staying focused,
remaining positive
and keeping yourself
motivated. No matter
what challenges you
face, your adventure
continues!
2

PRSSAs AJF chapter

congratulates Andrew Pasquale
Bove as the September Member of
the Month. Andrew, a Senior
Public Relations
Major, accepted the
treasurer position
and continues to help
make the chapter the
best it can be.
Throughout the
summer Andrew
dedicated his time
towards fulfilling
Andrew
club accomplishments.
He completed dividing up the
2016-2017 budget that allocated
over $18,500 amongst the various
executive board committees. He
also works with other executive
board members in coordinating the
logistics for the PRSSA National
Conference in Indianapolis.
Andrew works on a team of
executive board members to
present a chapter development
session during National
Conference. Thankfully, with all

his time spent on PRSSA this summer,

Andrew had time to also enjoy the
season with family and friends.
Academically, Andrew also found
the time to
successfully complete
multiple summer courses.
With minors in both
advertising and history,
Andrew strives for
achievement in all that he
does at Rowan. The
adventure continues with
Andrews future hopes to
Bove
work in professional sports
or entertainment. He plans to work
either on a professional sports
organizations PR staff, or work in
sports media.
In the future, Andrew dreams to
open his own PR consulting agency
with a focus of expertise on
professional sports PR.
Again, PRSSA congratulates
Andrew Bove on his success and the
extraordinary work completed for
the chapter!

Profs Corner

By Bridget Mertrud, Publications Assistant

Welcome back students! As the

class of 2016 continues to venture
down the road of adulthood and
incoming freshmen ponder the
adventures that their college years will
bring, Rowan University provides
both its students and community with
innovative additions for the 2016-2017
school year.
Rowan welcomes students to its
newest residence hall, Holly Pointe
Commons, which is prime real estate
for the students of Rowan, following
its Fall 2016 completion. Located next
to Rowan Boulevard, the building
connects the university to downtown
Glassboro. This spiral-shaped
structure accommodates first-year and
sophomore students, including those
in the Engineering, History, Honors,
LGBTQ+, Pre-Med., and Writing Arts
communities. The buildings perimeter
bedrooms are grouped around central
facilities and gathering spaces,
designed to bring students together.

The town of Glassboro continues

to expand not only its educational
facilities, but also its hot spots for
entertainment. In addition to the local
Landmark Americano, a go-to for
those in search of a low-priced meal
or cocktail, Glassboro introduced a
new eatery in walking distance of
Rowan Universitys main campus.
Chickies and Petes, the Philadelphiabased crab house and sports bar, plans
to open its 15th restaurant coming
soon to 220 Rowan Boulevard.
The sports bar chain sits on the
first floor of a six-story building,
sharing space with Inspira Cooper
Health Systems, Tony Lukes, and
South Jersey Federal Credit Union.
Chickies and Petes now proudly
serves the Rowan University and
Glassboro communities.
Check out our new edition every
month to get the latest updates on
Rowan and the Glassboro community.
Good luck to all students this year!

Make It Happen with PRaction

By Angela Zirino, PRaction President

Meet PRaction, Rowan's awardwinning student-run PR firm, as it

gears up for another great year!
PRaction offers students the
opportunity to research, plan and
handle public relations campaigns for
various business and non-profit
clients. PRaction will work with six
clients for the 2016-2017 school year.
Meet the clients:

The Color Room: The Color Room is

the beauty industry's first ever color
showroom. The Color Room mission

is to put hair color care first and to

be the masters of professional dyes,
treatments, and extensions. This
client partners with color lines who
believe in the importance of
education to help their artists to
enhance his or her expertise in the art
of color. They believe it is not just the
performance of the product but also
the constant training of technique that
supports their artists careers.
Dance Away Cystic Fibrosis:
AJF-PRSSAs annual Dance Away
See PRaction, page 4

#MyPRSSAstory
Molly Brusser

This fall Molly will return to

Gloucester County Chamber
of Commerce (GCCC) as a
Marketing Intern. As a public
relations major and
advertising minor, she is
thrilled to learn more about
IMC strategies, branding and
client relations. Further, she
hopes to earn her certificate
in Spanish this year in order
to broaden her
communication skills. Later
this semester Molly will also
attend the annual
Intercollegiate Business
Convention (IBC) in Boston
with Rowans recent IBC
club. In Mollys spare time,
she loves to travel and
restaurant-hop with friends.

#YouKnowYoure
aPRMajorWhen...

Grammatical errors are

your biggest pet peeve.

PRaction from page 3

Cystic Fibrosis event is a charity
event to raise money for the Cystic
Fibrosis Foundation. The annual
event began after PRSSA member
Colette Bleistine passed away from
the devastating illness. This event is
held in memory of her and raises
money for the good cause.

Dining for Dignity: Dining for

Dignity (D4D) is a non-profit
organization that fearlessly
advocates for the sexually exploited.
D4D engages the community on the
topics of human sex trafficking,
sexual exploitation and social media
safety. Their goal is to educate,
prevent, rescue and restore those
who are caught up in sex trafficking
and exploitation.
Millville Army Air Field Museum:
The Millville Army Air Field
Museum (MAAFM) preserves the
history of the Millville Army Air
Field, in Millville, NJ. It was
dedicated by the U.S. War
Department in 1941 as Americas
First Defense Airport. Located in
the original base headquarters

PRomo Quote of
the Month:

PR is performance
recognition.
-Douglas Smith
4

Alumni Advice

building, the MAAFM displays large

collections of WWII flying artifacts
of national interest.

Payton Press: Payton Press, LLC is

owned by author Gloria Barone
Rosanio, a member of the Society of
Childrens Book Writers and
Illustrators (and our PRSSA
professional adviser). Gloria has
spent the past 30 years working in
newspapers and corporate
communication, and teaching
college journalism as well as adult
writing. PRaction is excited to
represent Payton Press for its fourth
year since the business launched in
2012. This year will be an important
milestone for Payton Press as they
are about to open an office, launch a
new book, and explore the potential
to expand into a new division.

Yogo Factory: The YoGo Factory at

Rowan University is a frozen yogurt
shop that offers delicious low-fat/
non-fat flavors with over 60 toppings. They have a large, clean store
with a fun vibe perfect for fundraisers and birthday parties. They also
offer promotions and discounts.

By Thomas Logue, AJF-PRSSA Vice President

What do I wear to an
interview? How many internships
should I have? If I dont find a job
three months after graduation, will I
melt? Relax! AJF-PRSSA alumni
can set your mind at ease and
answer some of the questions on
students minds.
This month, we interviewed
2015 AJF-PRSSA grad Samantha
Smith. Currently, Smith serves as
Marketing Manager for Star Linen

& Supply in Moorestown, N.J.

Q: How did you land your first job in

public relations?

A: My first official job in PR actually

came from my internship. After two
months as an intern, one of the higherups unexpectedly left the
organization. Apparently, I made
quite an impression in those first few
weeks, because my boss offered me a
full-time position the next day!

A: Being the first person in my

family to graduate college. It took a

A: Network, network, network!

LinkedIn is a great tool for connecting
with people. Don't be shy about
reaching out to alumni or to professionals
in the field. I reached out to an alum my
senior year, and he invited me in for a
Q&A session and gave me tips on my
resume and job search.
Feel free to contact Smith at
samantha.j.smith315@gmail.com, and
ask our e-board about networking with
other alumni!

Letter from the Editor

By Brittany Eifert, Publications Editor

50

wa

n Unive

YEARS

ty
rsi

though, that this was anything but

true. After attending a few meetings, I
discovered the many opportunities
that PRSSA has to offer.
One opportunity that I took
advantage of, and I highly
recommend considering, is writing
for PRomo. Not only does PRomo
allow you to practice and improve
your writing, but it also helps to get
your name out in the Rowan
community. Best of all, you can add
it to your resume!
The time is now. Get involved.
Meet new people, and dont be afraid
to bring your ideas to the table! I wish
you all the best of luck, and hope to
hear from you this year! If you are
interested in writing for PRomo,
please contact me via email at:
eifertb9@students.rowan.edu.

AJF-PRSSA Grad

fC
College o

My name is Brittany Eifert and

I will be PRSSAs publications
editor for the 2016-2017 year. I am
truly excited to be a part of the
executive board, and I am eager to
see what AJF-PRSSA has in store
for everyone this year!
Whether you are just beginning
your adventure here at Rowan as a
freshman or transfer student, or you
are continuing your Rowan journey
now is the best time to get involved
on campus! I came to Rowan last
fall as a junior, and declared a major
in public relations and a minor in
advertising. Although I had heard
about PRSSA and how great it is to
get involved, I felt as though I
would have been out of the loop
as a transfer student from a
community college. I soon learned,

Samantha Smith

Arts

Q: What would you say is your

proudest accomplishment?

Q: How can students stay in touch with

you and other alumni?

ea
tive

A: Time management is definitely

key. I am the Queen of Lists, and
I've found that carrying an agenda
or bullet journal helps keep me
organized. I try to make plans with
friends after work or on the
weekends at least once a week to
de-stress. I also volunteer at an
animal shelter on the weekends,
which forces me to "unplug" for a
few hours.

little longer than I wanted, but I did it,

and I set a great example for my
younger brother.

Ro

Q: How do you maintain a work/life

balance in this industry?

om
Cr
mun
ication &

Welcome to
Indianapolis

Indianapolis is the
heart of the American
Midwest. Nicknamed
The Crossroads of
America, the city
boasts a convenient
location within a oneday drive of two-thirds
of the countrys
population.

Have you Considered Attending

National Conference?

By Emma Finkbeiner, PRSSA 2016-2017 National President

It is our largest professional
development opportunity of the
year, and I would be thrilled to
have you in attendance. This years
theme, Crossroads of Public Relations, will provide attendees with
opportunities to explore new and
unique sessions. With networking
opportunities, career
preparation, resume critique and
sessions led by some of the brightest minds in our field, students will
walk away with industry knowledge and an enhanced view of the
profession.
Please continue checking the
Conference website for up-to-date

information, as programming is subject to change. The deadline for

registration and hotel reservations is
Sept. 16, so register today and reserve your spot. You may register
online at www.prssa.prsa.org/conference. Be mindful that the Career
Tours, Resume Critique and Fireside
Chat require pre-registration and
space is limited.
If you have additional questions,
please contact me or any member of
the National or Conference Committee. For Conference updates visit
Facebook (facebook.com/PRSSANationalConference) and Twitter
(@PRSSANC). See you in Indy!

We sincerely hope you consider joining us in

Indianapolis to take advantage of everything
National Conference has to offer.

Letter from the Conference Committee

We want to invite you to

Indianapolis, the host city of the
PRSSA 2016 National Conference.
No matter what crossroads you plan
to travel to get here, the Conference
Committee is excited to offer you
opportunities to build your personal
and professional networks.
We hope you will take advantage
of all that this Conference has to offer,
including the PRSA 2016 International
Conference General Sessions. The
Crossroads of Public Relations is a
theme inspired by Indianapolis.

This years program hosts

professionals from many diverse
sections within the public relations
industry. Conference is the perfect
time to meet new friends and
explore the endless possibilities for
your future career. We hope you
will join us in Indianapolis.

-Katie Ronzio, Hannah Riffle,

Reagan VanCleave and Natalie
Wichern
PRSSA 2016 National Conference
Committee

Accreditation in Public Relations (APR)

By Asadeh Nia-Schoenstein, M.S., APR Instructor
If you are graduating in May with a
degree in public relations, now is also
the time to start thinking about your
professional future and taking your
qualification to a new level. One way to
accomplish this is to become accredited
by the Public Relations Society of
America. The APR builds on the
foundation of your educational degree,
keeping you current on todays best
practices and applications in the
ever-evolving communications world.
Stay on the forefront of industry
knowledge, continue to refine your
skills and take your work to the next
level by achievingand maintaining
this important credential.
As you enter the field of public
relations, your success will depend on
staying relevant, resourceful and
inspired throughout your career.
Recognized worldwide, the
Accreditation in Public Relations (APR)
integrates timeless communications
principles with contemporary strategies
and tactics, and distinguishes you as a
leader in the field. Invest time now to
position yourself for success.

Connect With a Network of Mentors

Preparation for the APR ensures you
have the tools to properly navigate
challenging responsibilities, the
vision to execute a larger strategy
and the expertise to be a thought
leader. But where do you turn to get
your questions answered? When
extra support is needed, APR
candidates are introduced to a
tremendously skilled and experienced
network of mentors, providing a
lifetime of guidance and expertise.
The APR: Your Career Report Card
The APR process is an exercise in
success. Youll come away with a
clear understanding of your PR skills
in the form of valuable personalized
information to apply toward
advancing your present role and
future career. It takes a professional
someone with exceptional
experience and broad expertise, and
strong dedication and valuesto
thrive at what you do. Profess what
you know. Learn more about earning
your APR today.

For more information, contact Professor Schoenstein, Accreditation Chair to

PRSA Philadelphia, at schoenstein@rowan.edu. You can also log onto
http://www.praccreditation.org/maintain/advance-accreditation/

Interested in
writing for PRomo?
Contact
Publications Editor
Brittany Eifert at:

eifertb9@students.rowan.edu
7

PRomo Photo of the Month

Students Thomas Logue, Samantha Richmond, and Brittany Eifert pose for
a sele while representing AJF-PRSSA at Rowans Final Fall Orientation.

Looking Ahead...

m September meetings:
Sept.7, Sept. 21 l Student Center Room 221 l 5 p.m.
m October meetings:

Oct. 5, Oct. 19 l Student Center Room 221 l 5 p.m.

m Speaker: Nick Wiley, Disney Rep. l Sept. 19 l Art Gallery

@ High Street l 11 a.m.

Cant get to Bozorth or High Street? Not able to make a meeting? Visit our website
@ www.rowanprssa.com/blog & click on PRomo for our digital newsletter!