Beruflich Dokumente
Kultur Dokumente
[LOLA]
MARTINS
EDUCATION
Clarkson University
DePaul University
Potsdam, NY
August 2012 - May 2013
Aret program - double major in Business,
Media and Communications
Chicago, IL
Sept 2013 - March 2016
Public Relations and Advertising major,
Interactive and Social Media minor
EXPERIENCE
Account Manager
Arka Pana Consulting, Chicago, IL
July 2016 - Present
Creating timely and engaging social media content for client accounts that collaborate
with their marketing, PR, and advertising efforts.
Developing and executing SEO tactics to improve the web presence of Akra Pana
Consulting - keyword research and blogging, on-page optimization, etc.
Identifying new business opportunities for clients by conducting in-depth market and
competitor research, and leveraging content for lead generation.
PR SPECIALIST
DIGITAL MARKETER
DePaul graduate with a desire to secure an
entry-level position in Public Relations
and/or Digital Marketing. My experiences
in the tech industry, the co-working market
sector, and at a social media marketing
agency, are reflective of my multifaceted,
high-level marketing acumen.
TECH SKILLS
Adobe Creative Suite
Google AdWords
Google Analytics
Google Search Console
WordPress
Hootsuite
Social Media for Business
CONTACT
Chicago, IL 60616
315.262.7668
Ololademm@gmail.com
www.lolamartins.weebly.com
in/lolamartins
OjaExpress, Chicago, IL
December 2015 - Present
Led the quantitative and qualitative research that produced 8 buyer personas
along with a style guide and brand tone tailored to the personas.
Spearheaded the development of a comprehensive digital marketing strategy
encompassing SEO, SEM, and content, social media, and email marketing.
Secured three new vendor partnerships from attaining media coverage on Crain's,
DNAinfo, Chicago Inno, NBC 5s the Weekend Web, and BIT Startup of the Week, etc.