DE LA SALLE UNIVERSITY-DASMARINAS

College of Tourism and Hospitality Management

Dasmarias City, Cavite

In Partial Fulfilment of the Requirements in

TOUR241: Tourism Planning and Development

VILLA SILVINA RESORT

Submitted to:
Ms. Princess Joy Buenviaje

Submitted by:
Bautista, Justyn Rain
Casiple, Kathlyn
Cortez, Queenie Mar
Esguerra, Fran Sil
Frando, Elyssa Lyn
Mansanadis, Lyka Marie
Nocillado, Joanna Golda

2016 February 26

ACKNOWLEDGEMENT
This research would not be possible without the help of the people who inspired, assisted
and motivated us to do this study. Working on this project on Tourism Planning and
Development was a source of immerse knowledge to us.
We would like to express our sincere gratitude to Villa Silvina Resort for allowing us to
conduct an interview regarding their company and for providing us an opportunity to
conduct a study in relation to their resort.
We also acknowledge with a deep sense of gratitude and great appreciation on the
employees and staff of Villa Silvina Resort for humbly entertaining us.
We are grateful to Ms. Mary Grace Punsalang, the general manager of the resort, who
guided, directed and responded to us promptly throughout this study in Tourism Planning
and Development.
In terms of transportation, we would like to thank Fran Sil Esguerra who brought us to
our destination.
We would also like to give thanks to our dear professor, Ms. Princess Joy Buenviaje.
Without her help and guidance our project would not have been possible.
Of course, last but not the least, we are very grateful to our Heavenly Father who guided
us and gave us knowledge, strength and wisdom to carry out this project.
-The Researchers

I.

INTRODUCTION
A. Name & General Location
Villa Silvina Resort, St. Francis VII, Phase 6, San Antonio, Bian, Laguna. Villa

Silvina is located at the trading and commerce center of the south, in one of the most
susceptible places for investments, industries, and other economic activities which is in
Bian, Laguna.
Villa Silvina Resort, covering 4,800 square meters, started out humbly as a rest
house of the Esguerra family on 1995. It was used by the Esguerra family as a rest
house--a sweet vacation getaway. However, due to popular demand, Villa Silvina's rest
house was converted to a resort business in 1998 under the supervision of Rollie
Esguerra.
B. Company / Institutional Philosophy
Vision
Villa Silvina Resorts vision is to be sought after service in the hospitality industry.
Success will be measured by the achievement of strategic benchmarks. At work or away,
the employees take pride in their workplace, community and environment. They remain
connected with one another in order to provide a healthy and successful future for the
resort.
Mission
Villa Silvina Resorts mission is to exceed guests expectations by providing their guests
an unforgettable experience of comfort, pleasure and genuine and excellent service.

Goals
Villa Silvina Resort aims to provide a sincere and engaging service that ensures the
guests feel valued. Anticipates in guests needs with thoughtful and personal touches.
Objectives
Villa Silvinas objectives are:
To provide relaxation and comfort suitable for each and every guests.
To provide genuine and high standard services for the satisfaction of the guests
To provide the tourist market with the quality personal required by the tourism
industry
General Philosophy
Villa Silvinas employees take pride in their establishment. For them, in order to
compete against others, they believe that Villa Silvina Resort is a place suitable for
relaxation. And that is absolutely true. To be the best, they disregard the existence of the
rivals; as a result, they can focus more on what they need to accomplish in order to
achieve the best results and service for all the guests.
C. Ownership / Management
Villa Silvina Resort is a Sole Proprietor type of ownership. The resort was owned by
Mrs. Silvina Esguerra before, but then her son, Rollie Esguerra is now in charge of
everything. Mrs. Esguerra owns a lot of establishment such as RSM Lutong-Bahay
which has different branches in Cavite, Bali Seafood Paluto located also at Tagaytay,
Binalot: Ang Pambansang Tsibugan located at Olivarez, Tagaytay. All of these
4

establishments are a Corporation type of ownership. Since they do not have a restaurant
inside the resort, Villa Silvina Resort is associated with different food establishments for
delivery such as Lots a Pizza, Greenwich, Jollibee, Shakeys and Seafood Island.
Villa Silvina Resorts specific target market, are family who are looking for a family
vacation, get together/reunion, celebration and relaxation. Second teenagers who are
likely to have a summer break, holidays and birthday celebration. Third, vacationists or
tourists from other places who are looking for a beautiful, unique and homey ambiance
resort. Lastly, for people looking for a perfect spot a venue to hold an event like birthday,
debut and/or wedding. It is suitable for all people looking for an affordable family
vacation stay.
D. Organizational Chart

Villa Silvina Resort is owned by Mr. Rollie Esguerra. The resort is managed by Ms.
Grace Punsalang, the manager we had interviewed. Ms. Cecille Corpuz is assigned in
marketing and sales. Housekeeping Supervisor is Ms. May Tamayo. However,
maintenance and engineering supervisors was not mentioned.
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E. Finance
Villa Silvina resort's starting capital is 500,000 pesos. Villa Silvina's financial status
is being maintained by its income from its swimming rates which costs 120 pesos for a
day swimming,150 pesos for night swimming and 190 pesos for overnight swimming.
Villa Silvina's profit and income is used for the employees salary, electrical bill, water
bill, construction, tax, and annual general reconstruction of broken facilities and pool
cleaning. However, financial problems occurs on days when storms pass by, facilities
such as slides are often required to have a major reconstruction.

II. SITE DESCRIPTION

A. Geographical Location
Villa Silvina is located at St. Francis VII, Phase 6, San Antonio, in the northern part of
Bian, Laguna, about 41.6km south of Manila.

B. Size
Villa Silvina Resort has a land area of 4,800 square meters.
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C. Boundaries
The resort is bounded by a vacant lot in the east and west, and a residential lot in the
north and south.

D. Topography
The topography of the resort is a flat land that is developed by the resort itself that
varies from high to low grounds depending on a specific amenity of the resort.The public
and private part of the resort is divided by the main house with the private pool having a
higher ground than the public place. Villa Silvina Resort has a tropical climate with the
relatively high humidity during summer season. There's no definite dry season and
rainfall is pronounced the whole year round.

III. SITE EVALUATION

A. Visibility
As Mrs. Grace Punsalang said, the Villa Silvina Resort is not totally build for a
business but a rest house for the family or Pahingahan. But as the years goes by when
their friends and relatives come and visit their vacation house and be known they decided
it to become their business. Because of not intentionally deciding it to become their
business it is not totally easy to go there. Its really far and hard to find, it has many
streets and ways to remember. Also, it is located in a village, but slightly far fromt he
house on which they can still buy a space to expand their business. It has many streets to

pass by, sometimes with a narrowed road to go and still far from the entrance of the
subdivision which we think it is located in the end corner of the place. However, not far
from the highway but not an area like from the province that has limited people living.
For a vacationers or tourists it is recommended to bring a private car than going
there commuting for safety but if they want, commuting will also be fine because they
have lights in every roads and they still manage the safety of every person coming there.
Even though for a first time its hard to remember the streets, it is also a worth waiting
for because of a beautiful and relaxing place to go and enjoy with family.
B. Accessibility
From the De La Salle University-Dasmarias take the head south on West Avenue,
turn left towards PC Campos Avenue. Turn right onto Congressional Ave then turn left
onto Fatima Road and turn left again and left toward Molino-Paliparan Road. Turn right
onto Molino-Paliparan Road then left to Governors Dr, at the roundabout, take the 3rd
exit and stay on Governors Dr. Turn left onto Malvar St. Right to stay on Malvar St then
turn left onto F Balagtas St/Mariano Manabat St then right at the 1st cross street at J.
Basa, turn left onto Pedro Escueta St then left onto Casas St. turn right through Villa
Silvina Resort. It will take 23km and more than 1 hour without traffic.
You can also take the road via Batangas-Quezon Road or Aguinaldo Highway.

If

you are from Metro Manila you can take the road via Metro Manila Skyway and
Batangas-Quezon Road/South-Luzon Expressway/ Pan-Philippine Highway/R-3. It is
40.3 km and will also take more than 1 hour without traffic. Or via Batangas-Quezon
Road that will also took more than 1 hour without traffic at 46.5 km.

C. Transportation Modes
Villa Silvina Resort is not easy to spot because it is within a village. There are a lot
of turns before you can arrive at the place. Moreover, it is farthest that you ever know but
there are signs in the road to penetrate the resort. It can be accessed by a tricycle or a
rented jeepney would be fine. But it is easiest to go there by a private car as it is more
comfortable and safe.
D. Zoning

In the early years, Villa Silvina resort was only a a vacation house. As time goes by,
Ms. Silvina Esguerra decided to renovate their property into something profitable. She
converted the land into a resort and the land was extended for a bigger space. It was not
in the plan but because of a opportunity to gain a profit they decided to take the chance
little by little. It is only a simple house then they decided to have a swimming pool, a few
rooms for guest who wants to have an overnight and a hall for events or gatherings like
birthday party. Then, they also bought space for parking lot to help them to be more
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secured for the customer's properties. Also, a lot or land for private space or pool for the
family who wants to have a party or celebration with relatives and friends.

MUNICIPALITY OF BIAN, LAGUNA

BARANGAY: BIAN
STREET/
SUBDIVISION

CLASSIFICATION

2ND
REVISION
ZV/SQ.M.

RR

3,000.00

3,000.00

RR

2,400.00

2,400.00

CR

1,500.00

1,500.00

1,500.00

1,500.00

GP

500.00

500.00

200.00

200.00

RR

3,000.00

INTERIOR
LOT

RR

2,400.00

BRGY. ROAD

RR

420.00

INTERIOR
LOT

RR

350.00

VICINITY

LAGUNA BEL AIR

INTERIOR
LOT
LAGUNA
TECHNOPARK

SAN JOSE SUBD.

ALL OTHER
STREETS

1ST
REVISION
ZV/SQ.M.

INITIAL
ZV/SQ.M.

1,500.00

DIFF.

1,500.00
2,400.00

420.00

350.00

350.00

E. Landmarks
Villa Silvina is located in a residential area, so landmarks that can be found in Bian
where the resort is situated are very far from them. These landmarks include Central
Mall Bian, Pavilion Mall, The Alberto Mansion, Laguna International Industrial Park
and Laguna Technopark Incorporated.

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IV. FACILITIES
A. Type of Operation
Villa Silvina Resort is a service and a sort of merchandising type of business
operation. Although Villa Silvina offers products like souvenir shirt, beverages and the
like, the majority of the operation in the resort is to provides service to their customers
instead of products. They aim to meet the expectation and satisfaction of customers and
also, they want what is the best for their customers.
B. List of Facilities/Equipment Inside the Place
Kiddie Pool
Adult Pool with Fiber Glass Slides
Pavillion for Special Occasions
Videoke
Cottages
Ihawan
Sari-sari Store
C. Other Products and Services Offered
Villa Silvina Resort has private pool with billiard table, family room, videoke
and function room.

They also accept place rent as venue for wedding reception, debut,

baptismal, birthday parties and other memorable events. P 12, 000 pesos maximum of
100 persons with free room, free videoke and billiard excess per head P 100.00 for
private pool.

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V. MARKET
A. Specific Target Market
First, family looking for fun and relaxation and because they can afford the stay
at the resort. Second, students because they are able to pay for the resort's entrance fee,
and this is because they can afford it. At times they do it for Christmas parties, birthdays,
or other events.Third, the vacationers or the tourists because they want a beautiful and
unique ambiance to stay and Villa Silvina Resort are perfect for them. Lastly, for people
looking for a venue to hold an event like birthdays, debuts and/or weddings.
B. Competitors
Every Resort has its minor and major competitors. Villa Silvina Resort has 3
competitors in the level of service they are providing, There are 2 major competitors and
1 minor competitor.
SPLASH ISLAND

With a tagline Experience the Thrill, Splash Island offers a variety of facilities like
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slides, rides and attractions were designed to provide you with a day filled with aqua
thrills and adventure. It is located at Southwoods Ecocentrum in Binan, Laguna.
ALOHA RESORT

It is located near Villa Silvina resort at Saint Francis Homes 7, Bian, 4024 Laguna.
SUNRISE RESORT

With its tagline Experience Exclusive Serenity, Sunrise Resort offers a wide

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variety of services like jacuzzi massage, beauty theraphy, steamed bath and others. It is
located at St. Francis 7, San Antonio Bian, Laguna. They also offer a caterings in a
event, like weddings, debut and parties.
C. Marketing Strategies
Villa Silvina resort use a facebook page, word-of-mouth advertising through referral
by the guests who have visited. The resort itself was not intended to be used as a form of
business, it was originally built in order to serve as a family vacation spot. However, due
to some unexpected changes, the family soon found themselves with their own business.
D. Promotional Activities
Villa Silvina has flyers and brochures that they give to the customers so that they can use
it as a base for advertising and spreading information about the Villa, its amenities, and
location.
VI. ANALYSIS OF THE DATA
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Interior Design

Not accessible for

tourists
Deficiency in marketing
strategies
No restaurant inside the
resort
No private pool during
Summer
No life guard on duty
Limited cottages

Holidays
Referral of friends

Competitors that offer

the same kind of promos
Similar kind of resort

Near Towns/Subdivision

Nearby resort

Peak seasons

Unexpected weather
changes
Different kind of resort

Exterior Design
View Promos
Parking Area
Homey Ambiance
Suitable venue for
special occasions
Affordable
Complete facilities
Well-trained staff
Nearby food
establishments that can
deliver to their resort

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Word-of-mouth

VII.

CONCLUSION & RECOMMENDATIONS

In conclusion, we can say that Villa Silvina Resort is a must go for families and

groups of people looking for a place where they can have fun, relax and bond with
themselves with an affordable price that is worth it. As defined by the Department of
Tourism, "A resort is any place with pleasant environment and atmosphere conducive to
comfort, healthful relaxation and rest, offering food sleeping accommodations and
recreational facilities to the public for a fee or renumeration", and Villa Silvina lives up
to its name as a resort. Villa Silvina Resort can be categorize as a Class A resort, or
equivalent to that of a standard hotel. Though Villa Silvina started out humbly as a rest
house for the Esguerra family, the transition of it from a rest house to a resort is a
successful accomplishment and another successful business venture of the Esguerra
family.
Every establishment has their own flaws. When you are in a business, mistakes are
normal as long as you learn from it and exceed more effort for the improvement of the
company. Teamwork is a must in every success. Based from our observation in Villa
Silvina Resort, we recommend them to provide more marketing advertisements such as
tarpaulins along the highway and to have an active online website for tourists that are
searching for good and affordable resorts. We recommend Villa Silvina to provide a
small restaurant inside the resort, whereas the visitors that do not have their own food,
may order for something to eat inside. We would also like to recommend Villa Silvina to
have a clearer directions for people who wants to go the resort.

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VIII.

ANNEXES

Entrance View

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Cottages: Family Cottage

Cottages: Native Cottage(Nipa Hut)

Swimming Pool with Slide

17

*See attached brochures and flyer for more details

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19

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The Reseachers/interviewers with Ms. Grace Punsalang(General Manager)

IX.

BIBLIOGRAPHY

Webdew Creative Solutions. 2016. Splash Island Spa & Resort retrieved from
http://www.splashisland.net/
Lawtech. 2011. Sunrise Resort Apartments
http://www.sunriseresortkenya.com/

&

Spa

retrieved

from

https://www.facebook.com/Villa-Silvina-Resort-254348675859
https://www.google.com.ph/maps/dir/''/villa+silvina+resort/@14.3340197,121.0258
881,12z/data

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