Beruflich Dokumente
Kultur Dokumente
Week 1: Intro
1. Information Technology (IT) vs Information Systems (IS)
- Business env: Everything external to a business that can affect its funcioning,
inc: competitors, suppliers, customers, regulatory agencies & social economic
conditions.
- Business:
- Business processes:
- IS: information technology, organizational infrastructure and trained ppl to
collect, process, store, provide information needed to complete business process
- IT: computer, communication hardware + software that make IS possible
2. Business Analytics
a) Def:
b) Why it imp?
c) Forms of Business Analytics (3)
- Descriptive Analytics: past & current business performance - Predictive
Analytics: Analysis of past performance in an effort to predict the future
- Prescriptive Analytics: What should do to maximine profits
3. Behavior of customers change
due to location/convinience + age
Explaination