Introduction

The business enterprise is a new venture and will be implemented in the future. It is a
sole proprietorship form of business organization. Owned and managed by the proprietor she but
she is helped by her two assistants. It will be established and will start its operations at
downtown of Kaumpurnah Zone II, Isabela City, Basilan.
The enterprise will be a small-scale business enterprise which will provide a pleasant and
convenient store for the costumers who will patronize our product. Tinas Patties Shop owned by
the owner herself, who build his business at Kaumpurnah Zone II, Isabela City, Basilan. The
business offers a unique taste of patty which will serve as an alternative instead of different basic
foods such as rice, it is best supplement to lessen too much carbohydrates.
The business is entirely new, does not know or have any experience and people who
manages it are all first-timers in the field of business but they assure that will achieve the goals
and objectives of the business.
MISION

To excel in sales and distribution of chicken patties using a carefully devised marketing
program towards local competitiveness.

To provide a lower cost and palatable tastes of patties new products.

To provide a nutritious supplement for any other foods.

VISION

Tinas Patties Shop is a legal venture committed to become well-known suppliers all over
the region towards the stability for the economic production and provided by the proper
management for a good welfare.
OBJECTIVE

Tinas Patties Shop is able to create a unique marketing strategy to the market and to
maintain market sustainability in order to meet competitive challenge and overcome
market barriers.

Summary of the Project

A. Name of the Firm
Tinas Patties Shop
B. Location of head office factory
Kaumpurnah Zone II, Isabela city Basilan

Proponent Management and Personnel

Organizational Structure
Below is the organizational chart which describes in a capsule form the flow of authority
from the manager to her assistants:

General
Manager

1st Assistant

2nd Assistant

Lists of officers and staffs:

General Manager (owner)
1st Assistant 2nd Assistant-

Job Description and Specification

Below are the job descriptions which describe the function of the people involved in the
operation of the business:

A. OWNER and GENERAL MANAGER

1. Overall in-charge of the business and engages in the management aspects of the enterprise;
2. Primarily responsible in the financial aspects of the enterprise;

3. Prepares the financial statements at the end of every 6 months from the start of operations;
4. Does the overall inventory of raw materials as well as the inventory of finished products;
5. Washes the kitchen utensils used before leaving the workplace;
6. Keeps an inventory of finished products on a daily basis;
7. Assists in the sale of finished products.
PERSONAL REQUIREMENTS
Below is the statement of the qualifications and traits in terms of skills, experience,
trainings required in the effective performance of each task.
A. OWNER AND GENERAL MANAGER
1. Knowledgeable in the operation and management of a sole proprietorship enterprise;
2. Must have an excellent sales talk ability;
3. Must be confident and optimistic;
4. Must know basic accounting and bookkeeping;
5. A graduate of business related courses;
6. At least 18-35 years old.

B) FIRST ASSISTANT

1. Must be hardworking;
2. Must be willing to work under pressure;
3. Must be flexible at all times;
4. Must have knowledge in making simple reports;
5. Must know how to communicate in English and the local dialect;
6. Must be physically fit;
7. Must have pleasing personality;
8. Must have knowledge in inventory reporting;
9. Must be a graduate of any business course;
10. Can adapt to quality standard.
C.SECOND ASSISTANT
1. Must have special skills in cooking and baking;
2. Must have great sense of responsibility;
3. Must be willing to work under pressure;
4. Must have pleasing personality;
5. Must be physically fit;
6. Must be hardworking;
7. Must have skills in production process;
8. Must be knowledgeable in making inventory reports;
9. Must be knowledgeable in production and quality standards.

Compensation of the officers and staffs:

Employee Description

No. of
Workers

Monthly Rate

Yearly Rate

General Manager

5,000.00

60,000.00

1st Assistant

3,000.00

36,000.00

2nd Assistant

3,000.00

36,000.00

Every employee will avail the benefits that the manager will offer as long as they will
perform their job well. They will be having health care and fringe benefits.

Market Feasibility
Market Definition
The market for Tasty Patties includes all people of different walks of life. All people who
are used to heavy snack or meal and are used to accompanying beverages, soda or cola to their
meal belong to this kind of patrons.

Specific Target Market

The product is best as heavy meal substitute. A piece of patty is already equivalent to a

heavy meal like lunch or dinner. The crust is a substitute for rice as a source of carbohydrates.
The chicken filling is equivalent for a dish. One needs cold water or beverage to complete his/her
meal.
The specific target market of this product is all those belonging to the community members
are expected to be regular customers. Childrens who go to school are the first targets.

CUSTOMER PROFILE
Regular customers of Tasty Patties are those who are able and willing to exchange their

money for a nutritious and delicious food. These customers likewise are seekers of good nutrition
and maintain a healthy and balanced diet. They belong to all genders, and special targets are also
travellers, visitors and tourists.
Competition
Currently, bakeries exist and are located almost at every corner of the community where
people gather and converge. However, sales person at these establishment are just waiting for
customers. Their products, after being manufactured are transferred directly to the store station
and sold until supply last.
In the external environment, the following are the enterprise competitors:
1. Restaurants
2. Burger house
Demand and Supply
Supply is the amount available for sale or the amount that sellers are willing to sell at a
specified price, and demand, sometimes called effective demand, is the amount purchasers are
willing to buy at a specified price.
Factors Affecting the Market of the Product in terms of demand
The demand for the product may be affected by the following:

1. Increase of habitants at Kaumpurnah Zone II;

2. Changes (increase or decrease) in customers income and purchasing power;
3. Rural and urban development;
4. Price of substitute products.
Sales Strategy
At present, where the enterprise is located is a busy community and it is observed that it
is vulnerable to many changes.
Most of the ventures that opened were bakeries, computer shops, canteen, eatery and sarisari stores. The canteens and eateries offer cooked food which residents, and students buy good
for a snacks or a heavy meal.
The enterprises will also take an opportunity on the frequent closure of sari-sari stores
located on the community. Such closure will enable the enterprise to cater the specific market
segment such stores.
Distribution Channel
Originally, the channel of distribution for the product is through retailing. However, the
enterprise sought alternative channels to ensure a greater market share. The alternative channels
are:
1. Wholesaling;
2. Personal selling and distribution;

3. Order-taking and distribution.

The alternative channel of distribution the products to the market have a relative
importance in the following sense:
1. It would be easier to distribute the products;
2. It would be easier to penetrate the market;
3. The products could easily be distributed to the market and different distributors and
outlets.
Pricing and Pricing Policy
1pc of chicken patty is 15
dozen is 85
1 dozen is 170

Purchase price of flour (soft wheat flour) is 30 pesos per kilo;

Purchase price of chicken is 120 pesos per kilo;
Conversion is 30 pieces of patty per kilo of flour;
Ratio of chicken to flour is 2:3;

Factors Affecting the Market of the Product in terms of supply

The supply of the product may be influenced by the following:
1. Development of substitute products;
2. Threat of new entrants with similar or same products;

3. Governments policies;
4. Development and innovation in technology;
5. Sources and cost of production;
6. The dynamic setting of environment.
Risk and Solution
The strengths of the enterprise are the following:
1. It is a sole proprietorship, hence it is easy to manage and operate;
2. Introduction of an entirely new and unique product;
3. The business enterprise has no existing direct competitors that produces and sells the
same product.
In spite of the optimism in the establishment of this enterprise, the business however,
recognizes and accepts the following constraints in its success and prosperity:
1. The enterprise may run short of sufficient capital;
2. The raw materials used in the production may also suffer high inflation rate;
3. Competitors may abound and create strategies better than that of Tastee Patties;
4. The distribution channel may become obsolete in the following years of operation
5. Environmental conditions which the business may not to be able to anticipate;

6. Political and economic crisis in the country both local and national;
7. Technical aspects on the information technology, production and the like.

PRODUCTS DESCRIPTION
The product is called Chicken Patties. It is basically a patty made of chicken as a
special filling inside the crust. The standard size of each patty is 4 inches long, 3 inches wide and
inch thick. It is C shaped in appearance with crust at the outside and inside is cooked curry
chicken as filling. The introductory selling price is 10 per patty.
Importance of the Product
Chicken meat is one of the most efficient sources of protein for human consumption.
Packaging, labelling and branding
The crust will be kept intact to maintain its freshness and protect them from the outside
environment. The proponent will use paper pouch intended for the items. And the product will be
wrapped into a thin sheet of compacted paper.
Production Process
Raw materials will be prepared in accordance to standard set forth by the proponent.
After preparation all ingredients will be mixed and mold into the required shape and weight.

After molding, it will be put into a packaging material individually and will keep at a freezer for
temporary storage.
Production Schedule
The production of patties will on daily basis. The shop will be open from 7:00 A.M. to
7:00 P.M.

Machineries and Equipment

Description

Quantity

Cost

Total

Freezer

1 unit

12,000.00

12,000.00

Gas Range

1 unit

3,000.00

3,000.00

LPG

11 kgs.

600.00

600.00

Cooking spoon
Regular Kitchen
Knife

30.00

30.00

20.00

20.00

Chopping Knife
Chopping Board
Kitchen Knife
Kitchen Scale
Kitchen Trays
TOTAL

1
1
1
1
3

20.00
50.00
20.00
400.00
50.00

20.00
50.00
20.00
400.00
150.00
P16,290.00

Furniture and Fixtures

Description
Table
Monoblock Chair
Displaying Cabinet
Total

Quantity/Unit(s)
1
6
1

Price
1,000.00
120.00
1,000.00

Total
1,000.00
720.00
1,000.00
2,720.00

PLANT LAYOUT
DOOR

GENERAL
MANAGER

C. R

DISPLAYING AREA OF PATTIES

PLANT LOCATION

Residenti
al

Residenti
al

Tinas
Patties
Shop

Residenti
al

Residenti
al

Residenti
al

Resident
ial

Residential

Public Market

Grandstand

PRODUCTION COST
Description

Unit Cost

Chicken
Patty

P10.00/piece

Daily
100

1,000.00

Monthly
3,000

30,000.00

Annually
36,000

Financial Feasibility
INITIAL WORKING CAPITAL REQUIREMENTS
A. Equipment and Materials

360,000.00

Equipment/Materials

Quantity

Freezer

1 unit

Total cost
15,000.00

Gas Range

1 unit

3000.00

LPG

11 kgs

600.00

Cooking spoon

1 pc

30.00

Regular Kitchen Knife

1 pc

20.00

Chopping Knife

1 pc

20.00

Chopping Board

1 pc

50.00

Kitchen Knife

1 pc

20.00

Kitchen Scale

1 pc

400.00

Kitchen Trays

3 pc

Total

150.00
19,290.00

B. Cost of Production and Operation (1 month)

Flour (90 kls @ 30 per kilo)

2,700.00

Chicken (60 kls @ 120 per kilo)

7,200.00

Packaging Materials

2,700.00

LPG

1,200.00

Ingredients and Indirect Materials

1,000.00

Total

13,900.00

TOTAL PROJECTED COST

A.FIXED ASSET

Machineries and Equipment

16,290.00

Furniture and Fixtures

2,720.00

B.OPERATING EXPENSE
Raw materials

13,900.00

Rent Expense

2,000.00

Salary Expense

8,000.00

Benefits Expense

650.00

Advertising and Promotion

1,000.00

Utility Expense

1,000.00

Permit and Licenses

2,400.00
P 47,960.00

C. CONTINGENCY ALLOWANCE (10%)

TOTAL

4,796.00
P 52,756.00

Tinas Patties Shop

Projected Income Statement

Sales (Net)

360,000.00

Less: Operating Expenses

Raw Materials

166,800.00

Advertising and Promotions

1,000.00

Utilities

12,000.00

Salaries

96,000.00

Benefit Expense

7,800.00

Rent Expense

24,000.00

Permit & Licenses

2,400.00

Add: Contingency 10%

4,796.00

Depreciation -

Machineries & Equip

Furniture & Fixtures

3,258.00
544.00

Net Income before Tax

Less: Income Tax (12%)

41,402.00
4,968.24

Net Income after Tax

36,433.76

Tinas Patties Shop

Projected Cash Flow Statement

Cash Inflow

318,598.00

Capital

47,960.00

Sales

360,000.00

Total

407,960.00

Cash Outflow
Machineries and Equipment

16,290.00

Furniture and Fixtures

2,720.00

Raw Materials

166,800.00

Advertising and Promotions

1,000.00

Utilities

12,000.00

Salaries

96,000.00

Benefit Expense

7,800.00

Rent Expense

24,000.00

Permit & Licenses

2,400.00

Contingency

4,796.00
Total

333,806.00

Cash Balance, End

74,154.00

Tinas Patties Shop

Projected Balance Sheet
Assets
Current Assets

Cash

74,154.00

Machineries and Equipment

16,290.00

Furniture and Fixtures

Less: Depreciation

2,720.00
(3,802)

Total Assets

89,362.00

Liabilities and Owners Equity

Capital

47,960.00

Tax Payable

4,968.24

Net Income

36,433.76

Total Liabilities and Capital

Exit/Payback Strategy

89,362.00

ROI

Net Income x 100%

Capital

36,433.76 x 100%
47,960.00

.76 x 100%

76%

PAYBACK PERIOD

Capital
Net Income

47,960.00
36,433.76

1.31 X 12

1 year and 4 months

The proponent concluded that the proposed business is feasible and viable as shown in
the financial statements. With a capital investment of 47,960.00 and a net income of 36,433.76 it
will be recouped within 1 year and 4 months at 76 % ROI.