Beruflich Dokumente
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Vi c e P r e s i d e n t / D i r e c t o r
Sales / National Accounts
S K I L L S A N D E X P E RT I S E
P&L Management
Consultative Sales
Territory Sales Management
Sales Programs & Techniques
New Business Development
Sales Management
Account Management
Performance Management
IDN/Health System Management
GPO Management
Sales Leadership
New Product Development
CRM System Development
Competitive Analysis
Contract Negotiations
H O N O R S & AWA R D S
VP Special Recognition Award winner for CCG conversion valued at $2.25MM in a growth of 73% vs PY (2014).
Rewarded for IDN conversions with Adventist Healthcare West, Dignity Health, Banner Health, IHC, Peace Health,
Group Health, Scripps, Providence Health, Sutter Health and LA County Health (2009).
Recognized as #2 Sales Manager for Orthopedic portfolio (2008 & 2009).
Recognized as Sales Manager of the Year yielding the highest sales growth YOY (2006 & 2007).
Rated #2 out of 12 in Single Sales Objectives (2004).
Rated #2 out of 12 in Applebees conversions (2004).
Recognized as #1 in most Dairy Queen conversions & renewals (2003).
Grew Kaiser Permanente account by 5.6% in the Orthopedic and Anti-Embolism product categories (2015).
Delivered an annual portfolio growth of 7.4% or $520k. Exceeded overall company US growth by 8.6% (2015).
Achieved a phenomenal growth of 148% vs PY for the Advanced Wound Care account (2013).
Created new Growth Incentive plan for National Accounts to grow revenue, share and improve partnerships
resulting in 4 new custom contracts and a $1.3MM revenue growth (2013).
Achieved a sales growth of +$425k while adding new 3rd Party Biller Wholesalers (2012).
Delivered a portfolio sales growth of 3.5% with an overall change of 7.7% vs PY (2011).
Developed Tier II Distributor VIP program to grow regional sales, result in $800k in new growth (2009).
Credited with New Sales Volume of $150k in Total Contact Cast kits (2009).
Conducted analysis program resulting in a 10% inventory reduction and 1.5 turn increase (2001-2002).
Performed Promotional Analysis reflecting larger gains vs. competitors resulting with a gain of 4 ads/promotions
per year (2001-2002).
P R O F E SS I O N A L E X P E R I E N C E
BSN Medical, Inc., Charlotte, NC2005 2016
BSN medical is a global leader in the worldwide healthcare market specializing in Compression Therapy, Wound
Care & related Vascular diseases, Lymphology and non-invasive Orthopaedic products.
Director National Accounts, GPOs/IDNs 2011 Jan 2016
Leadership, P&L and Sales Management of the National Account Integrated Delivery Networks (IDNs). Managed
30+ of the largest IDNs and Health System Alliances across the USA. Negotiated and finalizedall Custom
Contracts. Also developed, implemented, and facilitated corporate wise sales and leadership hiring and training
programs.
Managed business and strategic relationship development activities related to Kaiser Permanente while leading
a team of 4 to 6 Key Account Managers across the country.
Networked with Medical Distributors, Global Purchasing Organizations (GPOs), IDN Health Systems, OEMs,
Catalog, Veterinarians, O&P, Tier II Distributors & Advanced Wound Care 3rd Party Billers, Wholesalers etc.
Developed and finalized the custom contracting program for Health Systems to bundle together Orthopedics,
Advanced Wound Care, Wound Care, Anti-Embolism stockings and Compression garments.
Entered into and froze new contracts with CCG, NSLIJ, HPA, Alliant & Ascension valued at new growth of
$2.65MM (2014).
Developed new bulk packaging program on padding resulting in penetration into the Custom Pack market valued
at $1MM (2012).
Created new internal tracking system for Corporate Accounts resulting in a more efficient and proactive
analytical process (2011).
2005 2009
Responsible for the analysis, conversions and profits of the western region territories and accounts with a focus
on IDNs, GPOs and Medical Distributors. Managed 10 to 20 Territory Business Managers throughout this region
at any given point of time.
Focused on commercialization of acute care, non-acute care, clinics and Physician offices. Credited for
developing the field sales process to cover all acute care departments: Materials Management, ER, OR, Cast
Room and Orthopedics.
Developed the first Strategic plan program for the hiring, training and education of the new direct field sales
force. Also recruited, hired, trained and mentored12 new Field Sales Reps (2006 2009).
Launched new Total Contact Cast for Diabetic Foot Ulcers Cutimed Off-Loader (2009).
2001 2002
Managed business planning processes and provided fact-based analysis leading to solutions that are linked to
customer strategy and business development plans.
Devised new tracking tools for Key Customers Fred Meyer, Ralphs, Food 4 Less and McLane resulting in a
quicker response time and more profitable spending analysis.
Team Leader / Key Customer Manager Military Sales
1999 2001
Led and managed a military retail sales team including a Business Development Manager, Customer Marketing
Manager, Key Customer Manager, Supply Chain Manager and Industry Broker.
Developed retail promotions, merchandising plans and creative presentations while executing business plans
with retail partners.
Prior Experience
Jonathan Engineered Solutions (Jonathan Manufacturing Corp.)1997 1999
National Sales Manager, CA
E D U C AT I O N A L Q UA L I F I C AT I O N S
Arizona State University
Bachelor of Science in Business Purchasing Materials Management, 1989
SPECIALIZED TRAINING
Miller-Heiman Training (Strategic and Conceptual Selling Principles)
Professional Leadership Practices Jonathan Manufacturing Corp.
PepsiCo Sales Management courses
Energizer Holdings Co., Inc. Sales training courses
PSS (Professional Selling Skills) training in 2007. Certified PSS Trainer in 2008
AMA Coaching: A Strategic Tool for Effective Leadership training in 2007