A study on the Shift from Home-made Food to ready to

Eat Products
Objective
1- To study the factor result the Shift from Home-made Food to
ready to Eat Products
2- To understand the factors influencing the choice of Ready to
eat Products
3- To understand the Role of social Media and advertisement in
making awareness of the products

Questionnaire 1. Do you Aware about Ready to Eat Products?

Yes

No

2. Do You buy ready to eat Product

Yes

No

3. What is your frequency of buying ready to eat products?

Daily

Weekly

Monthly

Rarely

4. Would you buy Traditional Indian Food as ready to eat products?

Yes

No

5. Why do you prefer ready to eat products?

1= Lowest Preference, 5= Highest Preference
1

Taste
Nutrition
Convenience
Price
Availability in Market
6. Would you prefer a sugar free version of the sweet products?
Yes

No

7. Do you think RTE is as fresh as freshly cooked food

Yes

No

8. If price get down, would you buy more ready to eat products?
Yes

No

9. Usual place of consumption of ready to eat products

Home

Workplace

Travel

10.
Where did you get the information about ready to eat
products?
Newspaper
11.

Internet

Television Friends

Do you feel celebrity endorsement affects your buying decision

?
Yes
12.

No

Do you prefer to buy products with discount and offers

Never

13.

at times

a lot

always

Which Brand do you prefer in ready to Eat products?

MTR

Gits

Parampara food products

ITC

Other

What is your Name??

Please select your Age Group

15-25 Years
26-35 Years
36-45 Years
45 Years Above
What is your Occupation?
Student
Service
Business
Housewife

Househusband

What is your Monthly Income?

Below Rs.15,000/Rs.15,000 to Rs.25,000
Rs.25,000 to Rs.35,000
Rs.35,000 to Rs.50,000

Above Rs.50,000

Other