ACTIVATING SOCIAL INNOVATION

Team

Digital Social
Landscape Management

Mission Statement
We EAT, SLEEP, and BREATHE Digital marketing. Flockr is a group of highly
experienced media & marketing professionals who are dedicated to helping
our clients "Activate Social Innovation. Flockr Social treats every single
client's business as if it were our own. We dive into your industry, the data,
the ROI, and own it. Flockr's core mission is to help clients plan, implement
and optimize best-of-breed social media marketing campaigns. The bottom
line is we are here because we love digital marketing and are passionate
about what we do.

Team

of experience

The right blend

Dan Perry

Kymberlee Kaye Raya

Partner of 5 different startups with

primary roles of marketing
exclusively to GENZ

Over 15 years developing social

media campaigns for 20+ clients
such as Caputos Fresh Markets, NBC
Fitness Celebrity Andrea Metcalf,
and Wokn Fire restaurants

With a strong sense of popular

trends within the younger
generation coupled with a wide
variety of design skill sets, Dan is
able to capture the attention of a
demographic that is becoming
increasing harder to reach

Ed Berry
Almost 20 years working with big
name digital platforms such as
MSN and CBS Interactive
Prior experience includes
owning/operating a national rep
firm called the Graffiti Group,
major media sales management
with Rolling Stone, Playboy and
Esquire, plus ad agency
experience mainly with
DDB/Chicago (now OMD)

With her Masters in Business

emphasis in Branding Kym builds,
guides and fosters successful client
social media strategies. Staying on
the latest trends and how to best
connect your brand with todays
social media users is always at the
top of her list.

American Eagle
An IT industry leader for over 25
years that design, develops and
hosts hundreds of company
websites. Now an official Flockr
partner that helps enable
customers to technically embrace
today's new forms of social and new
media marketing

Social.
Todays Changing
Global social media
& Digital Landscape
Social
Internet
Mobile
Video
Alternative
Data
Content

Social Media accounts for 2.31 billion users

(YOY +10% or +231mm Users) 1/3rd World Population

Distribution over destination.

Our digital inhabitants all over the world are starting to
demand content that is delivered to them as opposed to
finding it themselves and that is exactly what social mean. It is
not enought to have beautiful content, you need to know how
to share it with the world.

Internet.

Digital Landscape

Internet Users are now 3.42 billion strong (YOY +4% or +340m Users)
Having a team that is in tune with the newest fads, topics, lingo,
and events is vital to connecting with consumers.
The rise of the internet has transformed our society for ever.
But that change is not static and continues to evolve and
shape listeners in new ways everyday. Is my ish on fleek with
the squads of the world?

Mobile.

3.79 billion mobile users (YOY +10% or +151mm Users)

It is critical that brands reinvent their image, content, and marketing to
accomodate this mobile drive society.
Just as how the internet reshaped communication forever, so
has mobile. Consumers depend more on their smartphones
now more than ever and some groups spend more time on it
than any other piece of software.

Video.

Mobile Video is growing at a rate of 40% per year

If a picture could tell a thousand words than a video can tell an
entire novel.
Consumers are becoming accustomed to streamlined
information and that is exactly what video delivers. Whether it
be short stories, tutorials, or viral material, video day in and day
out is the most effective content out there for impacting large
audiences.

Alternative.

Digital Landscape

Innovation exists everywhere.

We partner with some of the most exciting and unique
companies out there in order to bring our clients more flavor
to their marketing campaigns.

AR

VR

Emojis

proprietary Tech

Content.
Native content is an organic and impactful way to reach users
all over the web when coupled the power of social.
An estimated $10b market in the next 5 years comes in the
form of Custom/Native Advertising where product is
contextually woven into the fabric of a long-form blog.

Data.
Data is King!

Everything about social media is about data for behavioral

targeting so you reach the right person, at the right time, in the
right place with the most relevant messaging.

Pillars

of

Strategy

Social

Management

creative
targeting

optimization

implementation

learnings

strategy

Run diagnostic on current social

media marketing

Needs

Look at number of followers

Diagnosing

Engagement Level
ROI on current strategy
Competitive analysis

strategy
PREScribing

Solutions

Determine the strategy with the client

what are the goals of the overall campaign
how do we measure our success
reporting, insights and benchmarks
Determine the best networks to focus
on to achieve results
Determine timeline and execution for strategy

30-49 years old and 65.7mm strong

Top Spending power group

Work to Live, not Live to Work mindset

Adverse to Ad Hype, Cost Conscious with a Play-It-Safe
approach for purchase decisions
Questions Big-Name brands in favor of niche, smaller
purchase preferences
Trendy, but not too trendy (i.e. Think Snowboard, not Skiing)

Characteristics

Health Oriented & Family Oriented/Child-Centric Attitude

Who Dey?

Gen X

Creative Targeting

Gen Z
/Millennials

Also known as the Post (2000) Generation ages 12-17

Grew with the Internet; Tech Savvy
Over 3 hours per day on Computer with non-school activity
Spend $44b per year
Online Relationship Development the norm
See Parents as overly controlling of their internet usage
Uses social media more for Private or Select Smaller
Group Conversations vs Public Posts favored by older users
Follows INFLUENCERS to determine Brand Preferences

Gen X

WTF

87% of 30-49 year olds connect on one or more

of the following social media sites.

%19

Pinterest

LinkedIn

Youtube

%17

Twitter

%27

Instagram

Where they Flock

Facebook

/Millennials

Percent who utilize social media on their smart phone.

%43

%33

%21

%55

%72

Gen Z

Creative Targeting

Snapchat

Instagram
61%

60%
60% percent of teens would purchase from
a brand if sent a coupon on snapchat

%24

Twitter

61% percent of teens in the high shcool

class of 2015 used instagram daily

%76

Facebook

Social
Implementation

1.

Gather Client Facts to Build a Content

Calendar, Campaigns and Promotions

2.

Establish Key Performance Indicators

(KPIs) to Measure Success

3.

Make Great Graphic Images, Videos

and Stories that will attract Followers

4.

Turn Followers into Better Customers

and New Prospects with the Right Profiles

Understand
what is
working and
what is not

Set goals with quantifiable results

100%

0%

Spot

trends to
understand Why?
and capitalize on
new engagement
opportunities

Test
Evergreen vs New,
Types of Topics
and Image Types
whenever possible

Challenge

Look
for Proof of ROI with
an intent to invest
more when and
where it makes most
sense to do so

$
$

$$
$

CLICK

everyone to be
More Creative
to attract more
followers & shares

21%
3
48% 6%
63%

Social

Analytics
learnings
optimization

ACTIVATING SOCIAL INNOVATION

The combination of the right team, a thorough understanding of the current

digital landscape, and innovative sollutions for Activating Social Innovation is
what gives Flockr the edge in digital marketing.

Team

Digital
Landscape
Data

Big Media

Content

Social
Management
Social

Web Dev

Target
Alternative

Video

Strategy

Internet
Implementation

Start ups

Social

Optimization
Mobile

Learnings

Let us lead your flock.

Hire Flockr for Your Social Media Needs
Build a Strategic Plan that includes Organic, Earned and Paid Social
as well other Digital Media platforms
Get to Work implementing Action Plan to Drive Results

Signature