Distribution Management

Assignment 1

Case Study

The National
Handloom
Development
Corporation

Name: Layla Sassi

ID. No: 13110001
Supervised by: Mohammed
AlBarghouthi
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Q.1) Is the NHDC a distributional channel? Give

reasons for your answer.
Ans) Yes, NHDC is considered a distributional channel as
for the past two decades it has been acting as a major
intermediary in the area of yarn procurement and support.
This includes all activities related to the business of
buying, stocking, marketing or otherwise controlling the
distribution of all types of yarn for the benefit of
handloom sector as well as to procure, stock distribute
and sell all types of raw materials, dyes & chemicals
needed by the handloom sector.

Q.2) Analyze the activities of the NHDC in terms of

the basic discrepancies between the production
and the consumption function.
Ans) The Handloom sector provides direct and indirect
employment to more than 30 lakh weavers who are
scattered across all parts of the country and mostly exist
in village clusters with the activities varying from village
cluster to village cluster.
In addition, through financial assistance and
implementation of various developmental schemes, they
have increased the production of handloom fabrics more
than ten folds.
Moreover, they type of
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Q.3) What is the value addition that the NHDC

provides to the weaversand producers?
Q.4) In coordinating a scheme such as the mill-gate
scheme, how does the NHDC reinforce its value
addition in terms of its main activities?