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A Table on Top Five PR Agencies in India

Top 5 1 2 3 4 5
Agencies
Parameter
s
HR Policy Text Genesis Vaishnavi Hanmer&Partne PR Hub
100 rs
Senior Genesis Vaishna Hanmer&Partn Text 100 Perfect
Managem
vi ers Relations
ent
Pay Scale Text Genesis Vaishnavi 20:20 Hanmer&Partne
100 rs
Work Text Hanmer Genesis Vaishnavi 20:20
Culture
100 &Partne
rs
Learning/ Genesis Text Vaishnavi Perfect Hanmer&Partne
Grooming
100 Relations rs

(Source: The Data Based on a Recent Survey by Public Relations Consultants


Association of India)

Extended Benchmarking of Top Five Agencies Using Harrision’s


Seven-Step Process

Step 1: Determine Which Processes to Benchmark

Processes that contributes to Internal or External Customer Expectations - the


agency’s client service.

Step 2: Key Variable to Measure

1. Website
2. Services Offered
3. Clientele
4. Reach
Step 3: Identify Best-in-Class Competitors

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Top 5 1 2 3 4 5
Agencies
Parameter
s
HR Policy Text Genesis Vaishnavi Hanmer&Partne PR Hub
100 rs
Senior Genesis Vaishna Hanmer&Partn Text 100 Perfect
Managem
vi ers Relations
ent
Pay Scale Text Genesis Vaishnavi 20:20 Hanmer&Partne
100 rs
Work Text Hanmer Genesis Vaishnavi 20:20
Culture
100 &Partne
rs
Learning/ Genesis Text Vaishnavi Perfect Hanmer&Partne
Grooming
100 Relations rs

1. Text 100
2. Genesis –Burson Marsteller
3. Vaishnavi Corporate Communications
4. Hanmer and Partners
5. 20:20 Media

Step 4: Measure the Performance of Your Own Processes

Perfect Relations

Parameters Website Services Clientele Reach


Performanc Informative, High CSR, Crisis Marico, Chennai,
e Interactive Features, Management, Godrej, Coca- Bangalore,
Case Studies, Media Cola, AIG, Hyderabad,
Services, Clients, Intelligence Tourism New Mumbai,
Career Opportunities, and Zealand, Kolkata,
Easy Navigation, Gathering, Franklin Cochin, Goa,
Little or No Senior Public Affairs Tempelton Bhubaneshw
Management & Lobbying, Investments, ar, Jaipur,
Thought Leadership, Financial PR, Blue Dart, Jammu,
Parts of Client Spokesperso Frankfinn, Ahmedabad,
Section Under n Training, Mercedes, Guwahati,
Maintenance Strategy and Daimler Bhopal and
Planning, Pune
Visit: Digital PR,
www.perfectrelations (Global
Editorial
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.com Services, Reach
Seminars & Through
Conferences Affliates)
300
Employees

Step 5: a) Measure the Performance of the processes of Best-in-


Class Competitors and

1. Text 100

Parameters Website Services Clientele Reach


Performance Highly Corporate IBM, PayPal, New Delhi,
Informative, Communicatio MTV, Adobe, Bangalore,
Case Studies, ns, CSR, Media Nokia, Cisco, Mumbai,
Interactive Relations, Facebook, Chennai
Features, Investor Symantec, (Bangalore
services and Relations, Lenovo, and Chennai
clients, Analyst Microsoft are Boutique
Thought Relations, (This list Styled),
Leadership Public Affairs, represents
Research and Global Reach
Limited clients from across 5
Information on Measurement, India only)
Resource Continents
India
Operations Optimisation 60-80
and Social Employees
Visit: Media
www.text100.c
om

2. Genesis – Burson Marsteller

Parameters Website Services Clientele Reach


Performance Extensive, Reputation & Standard Gurgoan,
Interactive, Brand Chartered, Chennai,
Thought Management, BBC Bangalore,
Leadership, Change Worldwide, Hyderabad,
Services Communicatio National Mumbai,
Top of the Line n, Issues Geographic, Kolkata and
Information But Management, Sunsilk, Best Pune
Clientele not Crisis Foods Knorr, (Global
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listed Communicatio Healtheon/Web Reach)
Visit: n, CSR, Media MD 200
Relations and (This list Employees
www.genesisb Training, Public
m.in represents
Affairs, Digital clients from
Communicatio India only)
n

3. Vaishnavi
Parameters Website Services Clientele Reach
Performance Straight- Corporate Tata Group, Mumbai,
Informative, Communicatio Schneider Delhi,
Easy ns, Public Electric, HCL, Bangalore,
Navigation, Affairs, Himalaya Drug Hyderabad,
Services and Investor Company, JK Chennai,
clients Relations, CSR, Tyre, Unitech Pune,
Plain, No Crisis Ahmadabad,
Interactive Management, Ranchi,
Options Media Lucknow,
Monitoring & Kolkata,
Management, Cochin,
Business Bhubaneswa
Intelligence r and
Gathering, Gurgoan
Change 300
Communicatio Employees
ns, Media
Training and
Spokesperson
Development

4. Hanmer & Partners


Parameters Website Services Clientele Reach
Performance Informative, Investor GE Electric, Delhi,
Interactive, Relations, Reliance Mumbai,
Thought Events Industries, Bangalore,
leadership, Management, ACC Cement, Hyderabad,
Services and Digital State Bank of Chennai,
Clients Communicatio India, Pune &
Hard to Navigate, ns, Surveys & Radisson, Gurgoan;
Affiliates Sections Opinion Polls, Ambit (No
Blank Positive Hype, Corporate Employee
Crisis Number
Visit:
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www.hanmermsl. Management Estimates
com Available)

5. 20:20
Parameters Website Services Clientele Reach
Performance Creative, Reputation Cannon, Delhi,
Informative, Management, Google, AT&T, Mumbai,
Case Studies, Media Cognizant, Bangalore,
Employees Relations, Volkswagen, Hyderabad,
Video Blogs, Crisis Oracle, AirCell Chennai,
services and Management, Pune &
clients Research and Gurgoan;
Alumni Section Measurement, 150
blank Public Affairs, Employees
Analyst
Visit: Relations, CIO
www.2020india. Relations,
com Media Training
&
Spokesperson
Development

b) Compare the Result

Top 5 1 2 3 4 5
Agencies
Parameters
Website Genesis Perfect Hanmer & Text 100 20:20
Relations Partners
Services Genesis Text 100 Perfect Vaishnavi 20:20
Relations
Clientele Genesis Perfect Text 100 20:20 Vaishnavi
Relations
Reach Perfect Vaishnavi Genesis Hanmer & 20:20
Relations Partners

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Suhas Tadas - 13848280

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