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Analysing the car buying behaviour in India

Unlike developed economies, where cars cater primarily to individual need; Indian car buyers are more
rational and practical, motivated by family needs.1
The top reasons for vehicle purchase in India are as follows1
Along with the factors mentioned
beside, it is worth noting that two
parameters ,
1. Time period elapsed
2. Miles Driven
have been decreasing steadily over
past few years. This reflects that
customers preferences are changing
at a faster rate, which has been
aided by rise in disposable incomes.

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