PROJECT REPORT

ON
MARKET SEGMENTATION AND TARGETING AT VASUNDHRA
BUILDING HOMES.

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF BUSINESS ASMINISTRATION
2012-15

SUBMITTED TO:
SUBMITTED BY:
MISS ANJALI GUMBER
Siddharth Karakoti
ROLL.NO. 1266250028

(ASSISTANT PROFESSOR)
B.B.A 5TH SEM
Siddharth
Karakoti
ROLL.NO. 1266250028

ACKNOWLEDGEMENT
It gives me immense pleasure to express our sincere and whole hearted
sense of gratitude to my guide for their invaluable and untiring guidance
and supervision throughout my study. To derive benefits of their enormous
experience, it is a matter of great privilege for me. I take this opportunity
to express my sincere thanks and full appreciation to my guide Miss. Anjali
gumber and my Company Manager Mr.Ujjwal Gagneja who extended their
wholehearted cooperation, moral support and rendering ungrudging
assistance whenever and wherever it needs. I wish them very best in their
life.

Siddharth Karakoti
ROLL.NO. 1266250028

DECLARATION
I Siddharth Karakoti of BBA V semester Of DEVSTHALI VIDYAPEETH hereby
declare that this project report AT VASUNDHARA BUILDING HOMESis
written and submitted by me under the guidance of Miss ANJALI GUMBER
is my original work.
The entire analysis and conclusion of this report are based on the
information which is collected by me during the training period.
The empirical finding in the report are based on the data collected myself
while preparing this project. I have not copied anything from any source or
other project submitted for the similar purpose, if any.

Faculty Guide:
Name:

Student

MISS: ANJALI GUMBER

Siddharth Karakoti
Signature

Signature

PREFACE
A student of management only with theoretical knowledge is like a wandering ship in the
ocean, without compass. The exposure to real market scenario gives one the base, practical
experience, which serves as a compass in the directionless ship to reach its destination against
all odds from all its rivals.
vasundhara building homes, which has been actively involved in striking a balance between
its commercial activities and corporate social responsibilities.
The project on real estate is selected on the basis of its outreach, importance of the project
and nature of the project.
I really enjoyed working in the congenial environment of the company office and got to learn
hard-core facts of life along with knowledge. I have tried my level best to cover maximum in
the minimum possible time available, if there is any lacuna, I regret for that.

EXECUTIVE SUMMARY
In my summer internship of 1months 20days, I joined vasundhara building homes (India) Pvt.
Ltd. and the topic which I got to do research on was Study of marketing strategy towards
vasundhra building home appliances. In India, consumer durable sector is rising with the
increasing income of public. The consumer durables section consists of flats and villas etc.
The segments I had to do research on were 1bhk,2bhk,3bhk apartments and villas. To know
the marketing strategy towards white goods, I had to go through all the companies competing
vasundhara building homes i.e. flats and villas segment.
For this research I had to go to various places, such as

Visit to various retail outlets throughout rudrapur.

Visit to dispatch office of vasundhara building homes of in rudrapur.

Visit to various customers for survey.

The survey of dealers was done in order to find out:

Most demanded product in the market.

Features liked by them.

No. of models displayed of each company.

Chapter 1
Introduction
1.1. Overview of Market segmentation and targeting
1.2. Company Profile
1.3.History of vasundhara building homes

Chapter 2
Objective & Methodology
2.1. Objectives
2.2. Scope of the study
2.3. Research Methodology

Chapter 3
Conceptual Discussion

Chapter 4
Data Analysis

Chapter 5
Findings and Recommendations
ANNEXURES: Include the following details in this section
BIBLIOGRAPHY

CHAPTER 1
INTRODUCTION

CHAPTER 1 INTRODUCTION
1.1. OVER VIEW MARKET SEGMENTATION AND TARGETING
Market segmentation is the process of dividing an entire market up into different
customer segments. Targeting or target marketing then entails deciding which
potential customer segments the company will focus on. Marketing segmentation
always comes before targeting, which helps a company be more selective about who
they are marketing their products to. Marketing segmentation and targeting are
equally important for ensuring the overall success of a company.
Identification
The process of marketing segmentation and targeting are necessary to identify and
target certain demographic groups. Customer demographics can include gender,
age, income, household size, geographic area and even various ethnic groups. One
or more of these demographic segments will be more likely to purchase a
company's products or services, while other demographic segments may be
more suitable for competitive products or services. Hypothetically, a certain new
radio station may discover that their music appeals more to 34-to-54-year-old women
who earn over $50,000 per year. The station would then target these women in their
marketing efforts.

1.2. COMPANY PROFILE

Vasundhara Group has ambitious plans to become a conglomerate of Companies with

exceptional foresight and acumen to develop strategic growth areas and diversification in the
sphere of Real Estate and Construction. While we seek to bring in originality and fresh
energy into the organization, we've never under-valued our old relationships.
All the stakeholders who have been with us through our journey and those who keep joining
the family are a standing testimony of our beliefs. Such strong teamwork, dedication and
sheer hard work have ensured that we have won a major trust and faith of all the peoples
associated with this esteemed organization.
For us, this is just the beginning.
Vasundhara Group is committed to provide the best features and new paradigms to its
customers.
Vasundhara Group has ambitious plans to become a conglomerate of Companies with
exceptional foresight and acumen to develop strategic growth areas and diversification in the
sphere of Real Estate and Construction. While we seek to bring in originality and fresh
energy into the organization, we've never under-valued our old relationships... All the

stakeholders who have been with us through our journey and those who keep joining the
family are a standing testimony of our beliefs. Such strong teamwork, dedication and sheer
hard work have ensured that we have won a major trust and faith of all the peoples associated
with this esteemed organization.
Vasundhara Group provides a great opportunity to reap good returns on your investments in
North India's fastest growing industrial hub-Rudrapur. Where the bigger names in Indian
industry Right from Britannia, Parle, Tata Moters, Bajaj, Mahindra & others have started
operations and have invested in industrial and residential projects are already well entrenched

1.3. HISTORY OF VASUNDHARA BUILDING HOMES

Real estate
Real estate is "property consisting of land and the buildings on it, along with itsnatural
resources such as crops, minerals, or water; immovable property of this nature; an interest
vested in this; (also) an item of real property; (more generally) buildings or housing in general.
Also: the business of real estate; the profession of buying, selling, or renting land, buildings or
housing."[1]
It is a legal term used in jurisdictions such as the uttrakhand Contents

1 Residential real estate

3 References

4 External links

Residential real estate

The legal arrangement for the right to occupy a dwelling in some countries is known as
the housing tenure. Types of housing tenure include owner occupancy, tenancy,housing
cooperative, condominiums (individually parceled properties in a single building), public
housing, squatting, and cohousing. The occupants of a residence constitute a household.
Residences can be classified by, if, and how they are connected to neighboring residences and
land. Different types of housing tenure can be used for the same physical type. For example,
connected residents might be owned by a single entity and leased out, or owned separately with
an agreement covering the relationship between units and common areas and concerns.

Apartment An individual unit in a multi-unit building. The boundaries of the

apartment are generally defined by a perimeter of locked or lockable doors. Often seen
in multi-story apartment buildings.

Multi-family house Often seen in multi-story detached buildings, where each

floor is a separate apartment or unit.

Terraced house (a. k. a. townhouse or rowhouse) A number of single or multiunit buildings in a continuous row with shared walls and no intervening space.

Condominium Building or complex, similar to apartments, owned by individuals.

Common grounds and common areas within the complex are owned and shared jointly.
There are townhouse or rowhouse style condominiums as well.

Cooperative (a. k. a. co-op) A type of multiple ownership in which the residents

of a multi-unit housing complex own shares in the cooperative corporation that owns the
property, giving each resident the right to occupy a specific apartment or unit.

Semi-detached dwellings (in UK, a semi is by definition two units with a party wall).

Duplex Two units with one shared wall. (in UK, a duplex is an apartment on
more than one storey)

Single-family detached home

Portable dwellings

Mobile homes Potentially a full-time residence which can be (might not in

practice be) movable on wheels.
Houseboats A floating home

Tents Usually very temporary, with roof and walls consisting only of fabric-like
material.

The size of an apartment or house can be described in square feet or meters. In the United
States, this includes the area of living space, excluding the garage and other non-living spaces.
The square meters figure of a house in Europe may report the total area of the walls enclosing
the home, thus including any attached garage and non-living spaces, which makes it important to
inquire what kind of surface definition has been used.
It can be described more roughly by the number of rooms. A studio apartment has a single
bedroom with no living room (possibly a separate kitchen). A one-bedroom apartment has a living
or dining room separate from the bedroom. Two bedroom, three bedroom, and larger units are
common. (A bedroom is defined as a room with a closet for clothes storage.)
Major categories in India and the Asian Subcontinent

Builder flats

Villas

Independent Floors

Chapter 2

Objective
&
Methodology

2.1. OBJECTIVES OF THE STUDY

The specific objectives of the study are:
To examine the effectiveness of training in overall development of skills of
workforce.
To examine the impact of training on workers.
To study the changes in behavioral pattern due to training.
To find out new methods of training and development in vasundhara building homes.

2.2.

RESEARCH METHODOLOGY

Methodology is the analysis of the principle of the methods, rules, and postulates employed
by a discipline.
Methodology refers to more than a simple set of method rather it refer to the rational and
philosophical assumptions that underlie a particular.

COLLECTION OF DATA
There are two way of data collections
Primary data collected through:

 Questionnaires
Phone calling
Personal observations
The secondary data collected through:

Newspapers

Magazines

Internet

Sample size
The small sample size of 50 taken and these people asked different question.
Population area
All the local areas of rudrapur,kichha and gadarpur.

2.3.

SCOPE OF STUDY

In this project I have tried to present and know about the training and development
programs being presently followed in VASUNDHRA BUILDING HOMES and the
feedback, I collected from different employees during my interaction with them The
scope of training and development can be explain with the help of following pointsThe study can be used to design a proper product, price, place and promotional
strategy for the market.
1. From the present study we can know the market share of different products and
accordingly formulated strategy to enhance it.

2. The result of marketing success can be interpreted to assess the rate of employee
satisfaction in various departments.
3. This study can be applied to find out an effective distribution channel to enhance the
sale of various products of vasundhara building homes.

Chapter 3
Conceptual
Discussion

1.2. MARKET SEGMENTATION AND TARGETING

Market segmentation is the process of dividing an entire market up into different
customer segments. Targeting or target marketing then entails deciding which
potential customer segments the company will focus on. Marketing segmentation
always comes before targeting, which helps a company be more selective about who

they are marketing their products to. Marketing segmentation and targeting are
equally important for ensuring the overall success of a company.
Identification
The process of marketing segmentation and targeting are necessary to identify and
target certain demographic groups. Customer demographics can include gender,
age, income, household size, geographic area and even various ethnic groups. One
or more of these demographic segments will be more likely to purchase a
company's products or services, while other demographic segments may be
more suitable for competitive products or services. Hypothetically, a certain new
radio station may discover that their music appeals more to 34-to-54-year-old women
who earn over $50,000 per year. The station would then target these women in their
marketing efforts.

Types
Marketing segmentation and targeting can be used for both consumer and
business customers. Besides demographics, other ways to segment
consumers is by different psychographic or behavioralistic characteristics,
such as their interest and usage rate, respectively, according to the article
"Market Segmentation" at Net MBA, a well-respected online business
reference site. Business customers are usually segmented by company
type and size. For example, a small food distributor may likely target small
or mid-sized restaurants, hospitals and nursing homes.
Function
Marketing segmentation can be a lengthy process. It is important for the
company to know exactly which segments represent the most potential
sales for its business. After a company identifies all possible market
segments, it can start targeting these customer segments with direct
mail, magazine, radio, television, and even Internet marketing. Targeting
specific customers entails creating the right advertising message with the
right media. For example, an ad for an expensive perfume would be wellsuited for one or more premium style magazines that fill grocery store
magazine racks.

Segmentation, Targeting, and Positioning

Segmentation, targeting, and positioning together comprise a three stage
process. We first (1) determine which kinds of customers exist, then (2) select
which ones we are best off trying to serve and, finally, (3) implement our
segmentation
by
optimizing
our
products/services
for
that
segment andcommunicating that we have made the choice to distinguish ourselves
that way.

Segmentation involves finding out what kinds of consumers with different needs
exist. In the auto market, for example, some consumers demand speed and
performance, while others are much more concerned about roominess and safety.
In general, it holds true that You cant be all things to all people, and
experience has demonstrated that firms that specialize in meeting the needs of
one group of consumers over another tend to be more profitable.
Generically,
there
are
three
approaches
to
marketing.
In
the undifferentiatedstrategy, all consumers are treated as the same, with firms
not making any specific efforts to satisfy particular groups. This may work when
the product is a standard one where one competitor really cant offer much that
another one cant. Usually, this is the case only for commodities. In
the concentratedstrategy, one firm chooses to focus on one of several segments

that exist while leaving other segments to competitors. For example, Southwest
Airlines focuses on price sensitive consumers who will forego meals and assigned
seating for low prices.

In contrast, most airlines follow the differentiatedstrategy: They offer high

priced tickets to those who are inflexible in that they cannot tell in advance when
they need to fly and find it impractical to stay over a Saturday. These travelers
usually business travelerspay high fares but can only fill the planes up partially.
The same airlines then sell some of the remaining seats to more price sensitive
customers who can buy two weeks in advance and stay over.
Note that segmentation calls for some tough choices. There may be a large
number of variables that can be used to differentiate consumers of a given product
category; yet, in practice, it becomes impossibly cumbersome to work with more
than a few at a time. Thus, we need to determine which variables will
be most useful in distinguishing different groups of consumers. We might thus
decide, for example, that the variables that are most relevant in separating
different kinds of soft drink consumers are (1) preference for taste vs. low
calories, (2) preference for Cola vs. non-cola taste, (3) price sensitivity
willingness to pay for brand names; and (4) heavy vs. light consumers. We now put
these
variables
together
to
arrive
at
various
combinations.
Several different kinds of variables can be used for segmentation.

Demographic variables essentially refer to personal statistics such as

income, gender, education, location (rural vs. urban, East vs. West),
ethnicity, and family size. Campbells soup, for instance, has found that
Western U.S. consumers on the average prefer spicier soupsthus, you get a
different product in the same cans at the East and West coasts. Facing flat
sales of guns in the traditional male dominated market, a manufacturer
came out with the Lady Remmington, a more compact, handier gun more
attractive to women. Taking this a step farther, it is also possible to
segment on lifestyle and values.

Some consumers want to be seen as similar to others, while a different

segment wants to stand apart from the crowd.

Another basis for segmentation is behavior. Some consumers are brand

loyali.e., they tend to stick with their preferred brands even when a
competing one is on sale. Some consumers are heavy users while others
are light users. For example, research conducted by the wine industry
shows that some 80% of the product is consumed by 20% of the consumers
presumably a rather intoxicated group.

One can also segment on benefits sought, essentially bypassing demographic

explanatory variables. Some consumers, for example, like scented soap (a

segment likely to be attracted to brands such as Irish Spring), while others

prefer the clean feeling of unscented soap (the Ivory segment). Some
consumers use toothpaste primarily to promote oral health, while another
segment is more interested in breath freshening.
In the next step, we decide to target one or more segments. Our choice should
generally depend on several factors. First, how well are existing segments served
by other manufacturers? It will be more difficult to appeal to a segment that is
already well served than to one whose needs are not currently being served well.
Secondly, how large is the segment, and how can we expect it to grow? (Note that
a downside to a large, rapidly growing segment is that it tends to attract
competition). Thirdly, do we have strengths as a company that will help us appeal
particularly to one group of consumers? Firms may already have an established
reputation. While McDonalds has a great reputation for fast, consistent quality,
family friendly food, it would be difficult to convince consumers that McDonalds
now offers gourmet food. Thus, McDs would probably be better off targeting
families in search of consistent quality food in nice, clean restaurants.
Positioning involves implementing our targeting. For example, Apple Computer
has chosen to position itself as a maker of user-friendly computers. Thus, nongeeks. The Visual C software programming language, in contrast, is aimed a
techies. Apple has done a lot through its advertising to promote itself, through
its unintimidating icons, as a computer for

Michael Treacy and Fred Wiersema suggested in their 1993 book The Discipline of
Market Leaders that most successful firms fall into one of three categories:

Operationally excellent firms, which maintain a strong competitive

advantage by maintaining exceptional efficiency, thus enabling the firm to
provide reliable service to the customer at a significantly lower cost than
those of less well organized and well run competitors. The emphasis here is
mostly on low cost, subject to reliable performance, and less value is put on
customizing the offering for the specific customer. Wal-Mart is an example
of this discipline. Elaborate logistical designs allow goods to be moved at
the lowest cost, with extensive systems predicting when specific quantities
of supplies will be needed.

Customer intimate firms, which excel in serving the specific needs of the
individual customer well. There is less emphasis on efficiency, which is

sacrificed for providing more precisely what is wanted by the customer.

Reliability is also stressed. Nordstroms and IBM are examples of this
discipline.

Technologically excellent firms, which produce the most advanced products

currently available with the latest technology, constantly maintaining
leadership in innovation. These firms, because they work with costly
technology that need constant refinement, cannot be as efficient as the
operationally excellent firms and often cannot adapt their products as well
to the needs of the individual customer. Intel is an example of this
discipline.

Treacy and Wiersema suggest that in addition to excelling on one of the three
value dimensions, firms must meet acceptable levels on the other two. Wal-Mart,
for example, does maintain some level of customer service. Nordstroms and Intel
both must meet some standards of cost effectiveness. The emphasis, beyond
meeting the minimum required level in the two other dimensions, is on the
dimension
of
strength.
Repositioning involves an attempt to change consumer perceptions of a brand,
usually because the existing position that the brand holds has become less
attractive. Sears, for example, attempted to reposition itself from a place that
offered great sales but unattractive prices the rest of the time to a store that
consistently offered everyday low prices. Repositioning in practice is very
difficult to accomplish. A great deal of money is often needed for advertising and
other promotional efforts, and in many cases, the repositioning fails.
To effectively attempt repositioning, it is important to understand how ones brand
and those of competitors are perceived. One approach to identifying consumer
product perceptions is multidimensional scaling. Here, we identify how products
are perceived on two or more dimensions, allowing us to plot brands against
each other. It may then be possible to attempt to move ones brand in a more
desirable direction by selectively promoting certain points. There are two main
approaches to multi-dimensional scaling. In the a prioriapproach, market
researchers identify dimensions of interest and then ask consumers about their
perceptions on each dimension for each brand. This is useful when (1) the market
researcher knows which dimensions are of interest and (2) the customers
perception on each dimension is relatively clear (as opposed to being made up
on the spot to be able to give the researcher a desired answer). In the similarity
rating approach, respondents are not asked about their perceptions of brands on
any specific dimensions. Instead, subjects are asked to rate the extent
of similarity of different pairs of products (e.g., How similar, on a scale of 1-7, is
Snickers to Kitkat, and how similar is Toblerone to Three Musketeers?) Using a
computer algorithms, the computer then identifies positions of each brand on a
map of a given number of dimensions. The computer does not reveal what each
dimension meansthat must be left to human interpretation based on what the
variations in each dimension appears to reveal. This second method is more useful
when no specific product dimensions have been identified as being of particular
interest or when it is not clear what the variables of difference are for the product
category.

Difference
Between
Stereotyping
&
Segmentation
by Neil Kokemuller, Demand

Market

Media

Market segments are sometimes identified by shared interests as opposed

to common traits.

Related Articles
The Different Levels of Market Segmentation
Examples of a Market Segmentation Profile
Define Market Segmentation & Targeting
The Basic Steps in the Management Planning Process
Can You Post a GIF on Instagram?
Examples of Great Employee Goals

Some critics suggest that market segmentation is little more than

stereotyping. However, while they share some commonality, stereotyping
more often represents the way in which an individual places all people
sharing certain traits into a generalized category, which affects the way
he treats them. Market segmentation is also a process of categorizing
people with similar traits into groups, but for the purpose of presenting
efficient marketing messages.
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Stereotyping Basics
Stereotyping is the general assumption that, based on your experiences
and interactions with one person or a small group, all others sharing
similar traits are virtually identical in thoughts, values and behaviors.
Stereotyping typically carries a negative connotation, as it's important to
give individuals the opportunity to show their personal qualities and
unique identities when building relationships. The main problem with
stereotyping is that it may cause you to judge someone unfairly, based on
previous experiences with others.
Market Segmentation Basics
Market segmentation involves breaking up a larger target market into
smaller, more homogeneous groups. The main purpose is to enhance
advertising efficiency. Delivering one general message to a large audience
is often inefficient if many people in that audience have no use for, or
desire to, ever purchase your product. Market segments allow for targeted
messages that are more likely to reach an audience that will respond
positively to your ads.
Related Reading: Define Market Segmentation & Targeting
Common Segmentation Strategies
Companies typically choose one of several common market segmentation
strategies when trying to create homogeneous markets. Among the most
common segmentation strategies are demographic, geographic,
psychographic and behavioralistic. Demographic is the most traditional
and common approach, where markets are divided based on several
traits, such as age, gender, race, marital status, income, occupation and
education. Geographic segmentation works well when your markets are
based in certain local, regional, national or global markets. Psychographics
are increasingly popular and categorize consumers based on shared
interests and lifestyles. Behavioralistic segments are dived based on
usage level, desired benefits or loyalty.

The Segmenting Process

While stereotypes typically develop informally over time, market
segmentation is an intentional process. Market research is used to
determine how to segment and which segments are best for specific
products or services. Some small businesses carry out their own
segmentation approaches on very limited budgets. Other larger
corporations have internal advertising teams, but typically hire advertising
agencies that research the market and work with the company to decide
which segments best achieve the organization's objectives.

Target Markets and Market Segmentation

The market selected by a company as the target for their marketing efforts (i.e., target market)
is critical since all subsequent marketing decisions will be directed toward satisfying the
needs of these customers. But what approach should be taken to select markets the company
will target?
One approach is to target at a very broad level by identifying the market as consisting of
qualified customers who have a basic need that must be satisfied. For example, one could
consider the beverage market as consisting of all customers that want to purchase liquid
refreshment products to solve a thirst need. While this may be the largest possible market a
company could hope for (it would seem to contain just about everyone in the world!) in
reality there are no commercial products that would appeal to everyone in the world since
individual nutritional needs, tastes, purchase situations, economic conditions, and many other
issues lead to differences in what people seek to satisfy their thirst needs.
Because people are different and seek different ways to satisfy their needs, nearly all
organizations, whether for-profits or not-for-profits, industrial or consumer, domestic or
international, must use a Market Segmentation approach to target marketing. This approach
divides broad markets, consisting of customers possessing different characteristics, into
smaller market segments in which customers are grouped by characteristic shared by others
in the segment.
To successfully target markets using a segmentation approach, organizations should engage in
the following three-step process.
1.

Identify segments within the overall market

2.

Choose the segment(s) that fits best with the organizations objectives and goals

3.

Develop a marketing strategy that appeals to the selected target market(s)

Chapter 4
Data Analysis

QUES 1): kinds of accupation?

NO.
OF
RESPONSE
RESPONDENT
SERVICE
10
BUSINESS
15
PROFESSIONAL 10
OTHERS
15

PERCENTAGE
20
30
20
30

NO. OF RESPONDENT
SERVICE
BUSINESS
PROFESSIONAL
OTHERS

INFERENCE:
Overall 50% of the respondents were services and
business provided by VASUNDHARA BUILDING
HOMES.
50%
were
professional
and
others
with
VASUNDHARA BUILDING HOMES provided by them.

QUES 2): Data buying process of the public?

RESPONSE

NO.OF
PERCENTAGE
RESPONDE
NT

CUTOMER
APPROACHED
V.B.H.
COMPANY/AGENT

20

40

COMPANY/AGENT
APPROCHED
CUSTOMER

30

60

INFERENCE:
40%
of
the
respondents
approached
the
VASUNDHARA BUILDING HOMES/agent.
60% of the respondents were approached by the
company/agent.

QUES 3): How do you percieve the after sales service of marketing.

RESPONSE
EXCELLENT
GOOD
BAD

NO.
OF
RESPONDE PERCENT
NT
AGE
20
20
10

40
40
20

NO. OF RESPONDENT

EXCELLENT
GOOD
BAD

INFERENCE:
Overall 40% of the respondents were sales services
and excellent provided by VASUNDHARA BUILDING
HOMES.
40% were good and 20% bad with VASUNDHARA
BUILDING HOMES provided by them.

QUES 4): Are you company provide proper of safety?

OPINION

NO. OF RESPONDENT

YES

60

NO

40

NO. OF RESPONDENT

YES
NO

INFERENCE:
As the shows that 60% respondent sat that the company provide
training for safety and 40%say the company dont provide any type
of training for safety.

QUES 5): Do you know the real concept of employee relation?

RESPONSE
YES

PERCENTAGE
60

NO
CANT SAY

30
10

PERCENTAGE

YES
NO
CANT SAY

INFERENCE:
As the graph shows that 60%respondentthe real concept
and 30%dont knows and remaining are unable to say
anything.

QUES6): Is the employee relation being provided to you was effective?

RESPONSE
YES
NO

PERCENTAGE
60
40

PERCENTAGE

YES
NO

INFERENCE:

Which is shows above 60% people often said that the employee
relation interactive and effective 40%people did not accept this
programs.

QUES 7): Are you about all the changers or not in the company?

RESPONSE
YES
NO

PERCENTAGE
60
40

PERCENTAGE

YES
NO

INFERENCE:

The 60% people said that they usually informed about the all the
activities to company and 40%were wordless.

QUES 8): Do you think that employee activities increase the efficiency and productivity
of the company?
RESPONSE
YES
NO
CANT SAY

PERCENTAGE
60
30
10

PERCENTAGE

YES
NO
CANT SAY

INFERENCE:

That 60% respondent think that welfare activities increase the

efficiency and company 30% dont respondent think so and
remaining 10% cant say anything.

Questionnaire

Name of respondent-.

Address
Phone

-.
-

kinds of accupation?
Service
Business
Professional
Others
Data buying process of the public?
Customer approached company
Company approached customer
How do you percieve the after sales service of marketing.
Excellent
Good
Bad
Are you company provide proper of safety?
Yes
No
Do you know the real concept of employee relation?
Yes
No
Cant say
Is the employee relation being provided to you was effective?
Yes
No
Are you about all the changers or not in the company?
Yes
No

 Do you think that employee activities increase the efficiency and

productivity of the company?
Yes
No
Cant say

Chapter 5
Findings
and
Recommendatio
ns

5.1.

FINDINGS

 The research brings that there are less dealers in the RUDRAPUR market who
are dealing with VASUNDHARA BUILDING HOMES appliances.
The after sales service of VASUNDHARA BUILDING HOMES is not as
good as to the competitors.
The promotional activity is lesser in the market that makes the newly launched
flats and villas in the market.
Dealers are having lesser margin in selling VASUNDHARA BUILDING
HOMESs product in comparison to its competitors.
Lack of variety of flats and villas in terms of prices is also one of the factor
that makes VASUNDHARA BUILDING HOMES 1bhk,2bhk,3bhk flats and
villas.

5.2.

SUGGETIONS

Recommendation by questionnaire analysis

Company need to increase their production and delivery service to maintain

customers requirement.

Company has to provide the dealers after sales service for products problem.

Dealer processing should be easier than other competitor.

They have to offer more variety of products and design to the customers.

Product price should be reduced up to a margin level of customers expectation

Recommendation by observation

Sometimes company can give reward to those dealers and agents for their good
achievement and it will increase their interest and motivation. It will also help the
company to build more profit and effective

Need to design all the products and services which could bring the loyalty.

VASUNDHARA BUILDING HOMES company has to increase the facility according

to the market expectation.

Should reduce the complexity of its service related concern.

5.3. CONCLUSION
Vasundhara Group provides a great opportunity to reap good returns on
your investments in North India's fastest growing industrial hub-Rudrapur.
Where the bigger names in Indian industry Right from Britannia, Parle,
Tata Moters, Bajaj, Mahindra & others have started operations and have
invested in industrial and residential projects are already well entrenched.
Come, Discover the magic and a lifestyle in the lap of heavenly Dev
Bhoomi Uttarakhand. All the stakeholders who have been with us through
our journey and those who keep joining the family are a standing
testimony of our beliefs. Such strong teamwork, dedication and sheer hard
work have ensured that we have won a major trust and faith of all the
peoples associated with this esteemed organization.

5.4.

BIBLIOGRAPHY

Books: Kotler Philips, Marketing Management: 30th Edition

Chhabra T.N., Marketing management 2005
C.B. Gupta, Marketing management 2006

Magazines: Vasundhara magazine

Over drive magazine
Business today
Websites: www.shreevasundharagroup.in
www.shree vasundhara infrapromoters.
Newspapers: Times of India
The Indian Express