Beruflich Dokumente
Kultur Dokumente
Team Zoomvictors
MICA, Ahmedabad
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Executive Summary
Urbanization has been a trend, which
defines change itself. It is an ongoing
phenomenon, which takes place all
around us. In fact, every change in
society, to families, to people's life is
somewhat related to urbanization.
Urbanization changes the way we make
choices in our lives and affects our
present and future as well. This report
highlights how urbanization has changed
the way we view the world and our own
lives. It highlights major factors of
change like population, social life,
disposable income, transportation and
environmental factors, which highly
constitute the phenomenon itself. The
shift in population towards the much
more advanced and well-equipped areas
have been the spearheading contributor
to urbanization. The migration has been
backed by certain push and pull factors
which have been discussed in the report.
The report further highlights how with
increasing aspiration coupled by global
trends have made people change their
lifestyle and consumption pattern over
the years. The second part of the report
talks about effects of urbanization on
transport and usage of vehicles.
Automobile, being the leader in product
and process technologies of the
manufacturing sector, has been
recognized as one of the major drivers of
economic growth. The Indian economy
has been growing around 8% for the
past few years. This growth has enabled
an overall change in the social status of
the Indian population. Additionally, every
year, many rural areas and Tier-III cities
are progressing to a higher status,
opening immense growth opportunities
for the two- wheeler industry.
Commuting has been a necessity for
people since ages and thus it is quite
evident that with the changes in the
pattern of urbanization even the vehicle
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In 2000 it was the birth of suburbans,
ring road
Megacities:
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India fast growing and relatively
productive cities will drive nearly fourfold
increase in Indias per capita income
between 2008 and 2030. The no of
households earning less than 90,000 will
decrease below 20% for the first time in
history, while the no of middle class
households will increase from 32 million
to 147 million.
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motorcycle models at comparatively
lower price tags by leading global
players gaining increasing traction, the
India premium motorcycles market is
expected to grow at a brisk pace through
2020.
Premium motorcycles with engine
capacities ranging from 500cc to 800cc
offer better manoeuvrability in
comparison to more than 800cc
motorcycles and are therefore more
suitable for rough Indian roads.
Moreover, low price point of 500cc to
800cc category further increases the
consumer interest. This segment offers
huge growth potential in the premium
motorcycle market in India over the next
five years. Major global motorcycle
manufacturers are expected to be
increasing their focus in this segment to
offer products specifically tailored to
satisfy customer requirements in 500cc
to 800cc category consulting firm.
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suitable for longer distance travel, and
offer higher mileage (an important factor
for cost conscious customers).With
greater economic development,
increasing women participation in the
workforce, demand from female
customers increased at a healthy rate till
FY12.However, post FY12, there is a
distinct trend towards large/unisex
scooters .
Customer Preference by
Category:
Urban Women and Students
Ungeared scooters, which were
predominantly plastic bodied (lighter
weight and smaller size), with lower
capacity engines (largely sub-100cc),
were popular among females. Usage by
males was limited, considering the tiny/
feminine looks of the plastic bodied
scooters. Companies promoted
automatic scooters through high female
celebrity endorsement.
Universal appeal
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driven by (a) need demand from a wider
target audience, and (b) replacement
demand from motorcycle users.
EM
Maximum
Payload
(KG)
mostly
less than
80
more
than 80
more
than 150
Top
Speed
(km/hour)
less than
75
between
25 and 75
more
than 75
Source: UNEP
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vehicle market, which grew at 11 to 13
per cent.x Though there are different
types of E2Ws (scooters and bikes),
E4Ws (electric cars), and electric
buses, the overall share of EVs is
negligible. In the 1990s, a couple of
Indian firms introduced electric two- and
three-wheelers in the market, but these
were unsuccessful and were
discontinued later.
A report by Frost & Sullivan put the EV
market in India in 2013 at 125,257
units. It is estimated to reach 1.1 million
units by 2021, Global and Indian
manufacturers are expected to launch
more than 25 EV models by
2021.clocking a CAGR growth of 31.6
per cent.
Electronic
2
Wheelers
Electronic
4
Wheelers
Electronic
Bus
Subsidy
Range
Limit/
Year
(Units
Sold)
5000 15000
1000000
25000 150000
200000
500000 3700000
900
Source: UNEP
Source: UNEP
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Conclusion
References
UNEP. UNEP DTU Partnership. (2014, November). Report. PROMOTING LOW CARBON
TRANSPORT IN INDIA. Electric Vehicle Scenarios and a Roadmap for India.
Trivedi, Jitendra; Sareen, Himanshu; Dhyani, Mohan (2008). Rapid Urbanization - Its
Impact on Mental Health: A South Asian Perspective. Indian Journal of Psychiatry, Vol. 50,
No. 3, July-September 2008.
ETAuto.com. (2014, December). How Indian two wheeler brands are taking on their
international counterparts on global turf. Retrieved from http://
auto.economictimes.indiatimes.com/autologue/How-Indian-two-wheeler-brands-are-takingon-their-international-counterparts-on-global-turf/406
Sarwant Singh. (2012). New Mega Trends: Implications for Our Future Lives. Plagrave
macmillan.
Deloitte. (2015). Report. A new era Accelerating toward 2020 an automotive industry
transformed.
World Economic Forum. (2015). City Limits: The Risks of Rapid and Unplanned
Urbanization in Developing Countries. Retrieved from. http://reports.weforum.org/globalrisks-2015/part-2-risks-in-focus/2-3-city-limits-the-risks-of-rapid-and-unplannedurbanization-in-developing-countries/