Beruflich Dokumente
Kultur Dokumente
ON
A STUDY OF TRAINING AND DEVELOPMENT
PROCESS,EFFECTIVENESS AND ROLE
PLAYED IN THOMAS COOK
BATCHELOR OF MANAGEMENT STUDIES
(Sem- V)
Submitted in Partial Fulfillment of the requirement for
the award of degree of
Bachelor of Management Studies
By
TEJAS KANDKE.
Roll No.83
Vpms
K.G. Joshi College of Arts
N.G. Bedekar College of Commerce
Thane.
Academic Year 2016-17
DECLARATION
I am TEJAS KANDKE student of TYBMS Semester V(2016-2017) hereby
declares that I have completed a project on STUDY OF TRAINING
Signature of Student
(TEJAS KANDKE)
Roll no.83
N.G.Bedekar college of commere
Place : Thane
Date : / /
ACKNOWLEDGEMENT
To list who all have helped me in difficulty because they are so numerous
and the depth is so enormous
I would like to acknowledge the following as being idealistic channels and
fest dimensions in the completion of the project
I take the opportunity to thank the University of Mumbai for giving me
chance to do this project.
I would like to thank my Principal PROF. DR. SHAKUNTALA A.SINGH
for providing the necessary facilities required for completion of this project.
I take the opportunity to thank our Coordinator PROF.D.M.
MURDESHWAR for his moral support and guidance.
I would also like to express my scencere attitude towards my project guide
PROF. PURVA GAIKWAD. Whose guidance and care made the project
more successful.
I would thank to my College Library for providing various reference book
and magazines related to my project report.
Lastly I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially my Parents and Peers
to supported me through out my project.
SCOPE OF STUDY
INDEX
Sr No.
1
2
3
4
5
Chapter
1
PARTICULARS
TITLE PAGE
DECLARATION
ACKNOWLEDGEMENT
INDEX
OBJECTIVES OF STUDY
SCOPE OF STUDY
Introduction
1.1 Introduction to Traning &
Devlopment
1.2 Objectives of Traning &
development
1.3
Page No.
7-11
7
8
9
Chapter
2
Review of Litrature
12-22
Chapter
3
(A)
Research Methodology
3.1 Introduction
3.2 Primary Data
3.3Secondary Data
Company profile
4.1History
23-45
23
27
29
46-60
Chapter
4
1)
2)
3)
4)
Chapter
5
47
49
52
56
61
63
65
66
Chapter1
INTRODUCTION OF TRAINING & DEVELOPMENT
1.1 Defination
The official and ongoing educational activities within an organization
designed to enhance the fulfillment and performance of employees. Training
and development programs offered by a business might include a variety of
educational techniques and programs that can be attended on a compulsory
or voluntary basis by staff.
1.2 MEANING
Training and development is vital part of the human resource
development. It is assuming ever important role in wake of the advancement
of technology which has resulted in ever increasing competition, rise in
customers expectation of quality and service and a subsequent need to lower
costs. It is also become more important globally in order to prepare workers
for new jobs. In the current write up, we will focus more on the emerging
need of training and development, its implications upon individuals and the
employers.
Noted management author Peter Drucker said that the fastest growing
industry would be training and development as a result of replacement of
industrial workers with knowledge workers. In United States, for example,
according to one estimate technology is de-skilling 75 % of the population.
This is true for the developing nations and for those who are on the threshold
of development. In Japan for example, with increasing number of women
joining traditionally male jobs, training is required not only to impart
necessary job skills but also for preparing them for the physically demanding
jobs. They are trained in everything from sexual harassment policies to the
necessary job skills
DEVELOPMENT
In an ever changing and fast paced corporate world, training and
development is an indispensable function.
Training and development is one of the lowest things on the priority list of
most companies. When it's organized, it is often at the persistence of
the human resources department. There is, however, enormous value in
organizing proper training and development sessions for employees.
Training allows employees to acquire new skills, sharpen existing ones,
perform better, increase productivity and be better leaders. Since a company
is the sum total of what employees achieve individually, organizations
should do everything in their power to ensure that employees perform at
their peak.
Here are a few reasons that demonstrate the importance of training and
development.
New Hire Orientation
Training is particularly important for new employees. This can be conducted
by someone within the company and should serve as a platform to get new
employees up to speed with the processes of the company and address any
skill gaps.
Tackle shortcomings
Every individual has some shortcomings and training and development helps
employees iron them out. For example, at RateGain we have divided the
entire headcount in several groups to provide focused training which is
relevant to those groups - sales training, first time managers, middle
management, senior leadership, executive leadership.
Improvement in performance
If shortcomings and weaknesses are addressed, it is obvious that an
employee's performance improves. Training and development, however, also
goes on to amplify your strengths and acquire new skill sets. It is important
for a company to break down the training and development needs
to target relevant individuals. If I can draw examples from my organization,
every department has targeted training groups. These generally revolve
around product development training, QA training, PMP among others where
internal and external process experts facilitate various programs.
Employee satisfaction
A company that invests in training and development generally tends to have
satisfied employees. However, the exercise has to be relevant to the
employees and one from which they can learn and take back something. It
will be futile if training and development become tedious and dull, and
employees attend it merely because they have to. As a company, we stress on
industry specific training and send many employees for international
seminars and conferences that can be beneficial to them.
Increased productivity
In a rapidly evolving landscape, productivity is not only dependent on
employees, but also on the technology they use. Training and development
goes a long way in getting employees up to date with new technology, use
existing ones better and then discard the outdated ones. This goes a long way
in getting things done efficiently and in the most productive way.
Self driven
Employees who have attended the right trainings need lesser supervision and
guidance. Training develops necessary skill sets in employees and enable
them to address tasks independently. This also allows supervisors and
management to focus on more pressing areas.
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11
12
2. Mentoring:
The focus in this training is on the development of attitude. It is used for
managerial employees. Mentoring is always done by a senior inside person.
It is also one-to- one interaction, like coaching.
3. Job Rotation:
It is the process of training employees by rotating them through a series of
related jobs. Rotation not only makes a person well acquainted with
different jobs, but it also alleviates boredom and allows to develop rapport
with a number of people. Rotation must be logical.
4. Job Instructional Technique (JIT):
It is a Step by step (structured) on the job training method in which a suitable
trainer (a) prepares a trainee with an overview of the job, its purpose, and the
results desired, (b) demonstrates the task or the skill to the trainee, (c) allows
the trainee to show the demonstration on his or her own, and (d) follows up
to provide feedback and help. The trainees are presented the learning
material in written or by learning machines through a series called frames.
This method is a valuable tool for all educators (teachers and trainers). It
helps us:
a. To deliver step-by-step instruction
b. To know when the learner has learned
c. To be due diligent (in many work-place environments)
5. Apprenticeship:
Apprenticeship is a system of training a new generation of practitioners of a
skill. This method of training is in vogue in those trades, crafts and technical
fields in which a long period is required for gaining proficiency. The trainees
serve as apprentices to experts for long periods. They have to work
13
14
2. Vestibule Training:
Vestibule Training is a term for near-the-job training, as it offers access to
something new (learning). In vestibule training, the workers are trained in a
prototype environment on specific jobs in a special part of the plant.
An attempt is made to create working condition similar to the actual
workshop conditions. After training workers in such condition, the trained
workers may be put on similar jobs in the actual workshop.
This enables the workers to secure training in the best methods to work and
to get rid of initial nervousness. During the Second World War II, this
method was used to train a large number of workers in a short period of time.
It may also be used as a preliminary to on-the job training. Duration ranges
from few days to few weeks. It prevents trainees to commit costly mistakes
on the actual machines.
3. Simulation Exercises:
Simulation is any artificial environment exactly similar to the actual
situation. There are four basic simulation techniques used for imparting
training: management games, case study, role playing, and in-basket training.
(a) Management Games:
Properly designed games help to ingrain thinking habits, analytical, logical
and reasoning capabilities, importance of team work, time management, to
make decisions lacking complete information, communication and
leadership capabilities. Use of management games can encourage novel,
innovative mechanisms for coping with stress.
Management games orient a candidate with practical applicability of the
subject. These games help to appreciate management concepts in a practical
way. Different games are used for training general managers and the middle
management and functional heads executive Games and functional heads.
15
16
17
5. Transactional Analysis:
It provides trainees with a realistic and useful method for analyzing and
understanding the behavior of others. In every social interaction, there is a
motivation provided by one person and a reaction to that motivation given by
another person.
This motivation reaction relationship between two persons is known as a
transaction. Transactional analysis can be done by the ego (system of
feelings accompanied by a related set of behaviors states of an individual).
Child:
It is a collection of recordings in the brain of an individual of behaviors,
attitudes, and impulses which come to him/her naturally from his/her own
understanding as a child. The characteristics of this ego are to be
spontaneous, intense, unconfident, reliant, probing, anxious, etc. Verbal clues
that a person is operating from its child state are the use of words like I
guess, I suppose, etc. and non verbal clues like, giggling, coyness, silent,
attention seeking etc.
Parent:
It is a collection of recordings in the brain of an individual of behaviors,
attitudes, and impulses imposed on her in her childhood from various
sources such as, social, parents, friends, etc.
The characteristics of this ego are to be overprotective, isolated, rigid, bossy,
etc. Verbal clues that a person is operating from its parent states are the use
of words like, always, should, never, etc and non-verbal clues such as,
raising eyebrows, pointing an accusing finger at somebody, etc.
18
Adult:
It is a collection of reality testing, rational behaviour, decision making, etc. A
person in this ego state verifies, updates the reaction which she has received
from the other two states. It is a shift from the taught and felt concepts to
tested concepts.
All of us show behaviour from one ego state which is responded to by the
other person from any of these three states.
19
20
21
22
23
Chapter 2
TOURISM
24
2.1Introduction to Tourism
Tourism is the act of travel for predominantly recreational or leisure
purposes, and also refers to the provision of services in support of this act.
According to the World Tourism Organization, tourists are people who
"travel to and stay in places outside their usual environment for not more
than one consecutive year for leisure, business and other purposes not related
to the exercise of an activity remunerated from within the place visited".
Tourism, however long its incident duration, has become an extremely
popular, global activity. In 2004, there were over 763 million international
tourist arrivals.As a service industry, tourism has numerous tangible and
intangible elements. Major tangible elements include transportation,
accommodation, and other components of a hospitality industry. Major
intangible elements relate to the purpose or motivation for becoming a
tourist, such as rest, relaxation, the opportunity to meet new people and
experience other cultures, or simply to do something different and have an
adventure. Tourism is vital for many countries, due to the income generated
by the consumption of goods and services by tourists, the taxes levied on
businesses in the tourism industry, and the opportunity for employment and
economic advancement by working in the industry.
For these reasons NGOs and government agencies may sometimes promote a
specific region as a tourist destination, and support the development of a
tourism industry in that area.
The terms tourism and travel are sometimes used interchangeably. In this
context travel has a similar definition to tourism, but implies a more
purposeful journey. The terms tourism and tourist are sometimes used
pejoratively to imply a shallow interest in the cultures or locations visited by
tourists.
25
2.2 HistoryWealthy people have always travelled to distant parts of the world to see
great buildings or other works of art, to learn new languages, to experience
new cultures, or to taste new cuisine.
The terms tourist and tourism were first used as official terms in 1937 by the
League of Nations. Tourism was defined as people travelling abroad for
periods of over 24 hours.
2.3 New definitionTourism comprises the activities of persons traveling to, and staying in
places outside their usual environment for not more than one consecutive
year for leisure, business and other purposes.
"This definition of tourism is provided by the World Tourism Organization."
2.4 Prerequisites of tourismBefore people are able to experience tourism they usually need at least:
Disposable income, i.e. money to spend on non-essentials
26
Leisure time
Tourism infrastructure, such as transport and accommodation
Individually, sufficient health is also a condition, and of course the
inclination to travel. Furthermore, in some countries there are legal
restrictions on travelling, especially abroad. Certain states with strong
governmental control over the lives of citizens may restrict foreign travel
only to trustworthy citizens. The United States prohibits its citizens from
traveling to some countries, for example, Cuba.
27
Relaxation: Sleep, relax, reading, walk on the beach, taking a scenic drive
Sport activities: hiking, swimming, surfing, running
Visit places of interest and local attractions
Visiting friends and relatives
Shopping for goods that will be used by the tourist.
BusinessTourism-Business tourism can be defined as travel for the
purpose of business. Business Tourism can be divided into three sections:
Trading for goods to be resold on a wholesale basis
Conduct business transactions e.g. visiting a client, contract negotiations
Attending a conference, exhibition or event associated with their business.
MedicalTourism- Favorite procedures in medical tourism include
Cardiology, Cardiothoracic, Cosmetic Surgery, Plastic and Reconstructive
Surgery, Weight Loss, Neuron, Eye, Orthopedic Surgery, as well as Organ
Transplants (kidney).
Medical Tourism services include medical facilitation, travel arrangements,
accommodation, transportation and tour packages.
CulturalTourism-Cultural tourism or sometimes referred to as heritage
tourism is the division of tourism concerned with the regions culture,
specifically the lifestyle and history of the people, their art, architecture,
religion and other elements.
Cultural tourism includes cultural facilities such as museums, theatres and
festivals. This is one of the most popular types of tourism and attracts
tourists from different parts of the world.
28
29
Marketing Mix Of TourismThe marketing mix is a business tool used in marketing and by marketing
professionals. The marketing mix is often crucial when determining a
product or brands offering and is often synonymous with the four Ps:
price, product, promotion and place. In service marketing like tourism,
however, the four Ps have been expanded to the seven Ps to address the
different nature of services.
Types of marketing mix of TourismThe marketing mix is a business tool used in marketing and by marketing
professionals. The marketing mix is often crucial when determining a
product or brands offering and is often synonymous with the Four Ps:
price, product, promotion and place. In service marketing like tourism,
however, the four Ps have been expanded to the Seven Ps to address the
30
31
Promotion
Promotion is the activity of telling your market about your product. In
the example of the Amazon Lodge, you are using a brochure to tell your
customers about a tourism product in the Amazon.
Nowadays, promotion is replaced by communications, which represents a
broader focus. Communications can include advertising, public relations,
personal selling, viral advertising, and any form of communication between
the organization and the consumer.
32
Placement
Placement is synonymous with distribution. It refers to providing the
product at a place, which is convenient for consumers to access. In
tourism, the product is not distributed to the client, but the clients travel
to the product. Thus, unlike physical products, tourism distribution is more
related to where you distribute the information about the service (trade
shows, resellers, WebPages, etc.). In the example of the brochure of the
Amazon Lodge, the placement may be your office, a trade show in London
or to potential customers houses (by direct mailing).
Price
Price is what the business charges for its tourism product as defined by the
interacting forces of supply and demand.
At a practical level, tourism enterprises can determine their prices by
analyzing:
33
net rates), which is the rack rate less the commission offered to resellers
(tour operators or other intermediaries).
It may also be advantageous to differentiate rates for seniors, children, offseason, etc.
People
Any person coming into contact with customers can have an impact on
overall satisfaction. In tourism, people are particularly important because, in
the customers eyes, they are generally inseparable from total service.
In tourism, the human component is very important, so the attitude, skills
and appearance of all people involved in the travelers experience needs to
be first class. Some ways in which people add value to an experience, as part
of the marketing mix, are training and service.
Process
If tourism business offers services, the processes of the business can offer
specific advantages. Processes should do more than just make life easier for
the business they must help customers get what they want.
For instance, for booking a flight on the internet the process begins with the
customer visiting an airlines website. The customer enters details of the
34
Physical evidence
Makes the customers perceive how the services would be like. Unlike a
physical product, a service cannot be experienced before it is delivered,
which makes it intangible. This, therefore, means that potential customers
could perceive greater risk when deciding whether or not to use a service. To
reduce the feeling of risk, thus improving the chance for success, it is vital
for potential customers to see what a product would be like. This is done by
providing physical evidence displayed in photographs (of your facilities,
etc.) or testimonials (what tourists write about their own previous
experience).
35
Chapter 3
36
37
His wife, who is the vice-chairman of the company, had to manage the
housework besides the office. he older kids, Veena and Shailesh, would help
out in the office after their college hours. Jhelum and Himanshu were too
young to pitch in.
Between 1985 and 1989, Kashmir became his main tourist destination,
accounting for 60-70% of the revenue and 200-250 travellers in each trip.
But once insurgency shot up in the Valley, the business was severely
impacted. That's when he decided to offer foreign tours as well and, in 1990,
he included countries like Thailand and Singapore.
As business grew, he wanted to shift to a bigger office. He managed to bag a
prime property at Mahim at a discounted rate of Rs1 crore for 3,500 sq ft.
However, he had to take a bank loan to finance this purchase.
Initially, the bank rejected our application since hewere not engaged in any
manufacturing activity, which was their criterion for giving a loan. He had to
meet the chairman and convince him, and he eventually agreed. He have
long since repaid the Rs 1 crore and currently own more than 16,000 sqft
space in the same vicinity.
He now have 11 branches in India and abroad, with a total staff strength of
around 700. Over the years, hehave set up 24 subsidiaries specializing in
verticals ranging from branding and promotion to in-house foreign exchange
services.
His children, along with their respective spouses, handle these. So
hehaveStrawberry Holidays to cater to those who prefer independent
holidays with tailor-made itineraries, while KesariMICE caters to corporate
requirements. One factor that has contributed to Kesari Tours' success is our
emphasis on innovation.
38
39
OHSAS18001:2007.
Brand Range of Worldwide Tours.
Tours suitable for every duration consisting of 3 to 40 days with many
combinations.
Tours suitable for Every Budget, starting from 5 thousand to 10 lakh.
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Tours for Every Lifestyle - luxury tours, upgraded tours, cost saver tours,
Tailor made Holidays.
Tours suitable for Every Age Group, from 7 to 70 years of age.
Tours Designed for Special Groups like students, seniors, honeymooners,
ladies, corporate and so on.
Pioneer of most popular Ladies Special tour My Fair Lady'.
Largest Tour Operator for South East Asia, Europe, Himachal, Kashmir and
Kerala.
A family of 1000 Dedicated Kesarians including 500 Exclusive Tour Leaders
to serve you.
Recipient of many National and International Tourism Awards including the
most recent Best Out bound Tour Operator of India By Times. Lifetime
Achievement Award - Delhi, Asia's Best Brand in Travel Segment Award Singapore and Friends of Thailand Award - Bangkok.
41
Mission
"Kesari is passionately committed to Total Quality Travel, with continual
delivery
of
value
added
services.
42
into
smiles
on
the
faces
of
our
happy
TRUSTED NAME
Kesari India - First Travel Company certified by ISO 9001-2008 and
OHSAS 18001:2007
Lacs of satisfied tourists.Maximum repeat guests.
Winner of major National and International Tourism Awards.
Preferred company by Tourism boards, Airlines and Associates.
500 dedicated professional Kesarians in offices all over and 400 exclusive
Tour Managers, to serve you.
A variety of tours all over the World, from 4 to 21 days to suit every budget.
TRUSTED PRICE
Worldwide tours at its best price.
Clear cut one line tour price.
No hidden costs.
No extra charges for stipulated sightseeing in tour programme or meals when
on tour.
Air fare, Airport taxes (except fluctuations), Visa Charges, Insurance (for
selected tours) included.
Tips to guides and drivers included.
TRUSTED TOUR PROGRAMMES
Meticulously planned, well designed itinerary to suit everyone.
All 'Must see' sightseeing included.
More sightseeing, less bus journey, mostly no backtracking of routes.
Choice of Mono to Multi countries, Tour Dates, Days and Prices.
TRUSTED SERVICES
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44
MUMBAI BRANCHES
Mahim(HO)
Thane
Thane - 400602
Borivali
Vashi
A - 106, Om Rachna,
Mumbai - 400092
45
SWOT Analysis
Strength:
Mass market product with small profit margin and economic of scale to
create profit even though demographics and changing consumer trends
Training academy
Providing customized packaged tours
Personalized customer support
Online booking of packages
Offices in major cities of India
Weakness:
People expectation has changed but their packaged tour has not changed
Price of hotel is rising: no solution between cutting slim margin and rising
price to customers
Limited only to main destination spots, needs to cover more ground
Proper feedback system not in place
Opportunity:
PEST Analysis
Political
46
The strongest reason of tourists visiting India is its rich and vast cultural
heritage which is under the control of Archaeological Survey of India. So
any changes in policy have a very major impact on the tourism industry.
Political instability in many states also hinders the tourism opportunities.
E.g. - north east is still out of coverage of kesaritravels because of this very
reason. Although the government is now taking up various measures like
stepping up vigilance in major tourist destinations in order to promote India
as a safe tourist destination.
Economic
This industry thrives on the spending power of the people. The spending
power is increasing in the country as well as all over the world. This increase
in the spending power has left a good amount of idle cash in hand. This has
led to a tourism boom and more and more people are now coming into the
country with more cash and better affordability.
Social
Tourism is seen as something that will ultimately lead to the destruction of
the social fabric. It is perceived that more the number of people travelling
into a place, the more is the probability of the place to lose its identity. But
apart from that people have now started perceiving tourism as a form of
recreation. They are now more willing to go for packages like adventure
tourism to Leh and Lakshadweep.
Technology
Although it is does not seem to be great factor but it plays a major role.
Better technology has resulted in connecting many remote and unexplored
areas. On the same terms online booking and transportation facilities
provided by kesri travels
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KESARI
HoneymoonTours - An Everlasting Love Story-
Newly married couples choose Kesari for their Honeymoon; more than
30000 couple have already enjoyed, it's unbelievable but true. Kesari
Honeymoon... Simply Superb! So when is your love story starting?
JungleTours: Let's love and save wildlifeLet's love and save wildlife. It's an amazing opportunity to refresh yourself
from your boring, artificial routine.
Enjoy the nature trail in open jeeps through lush green forest, calls of various
birds, freely moving wild animals,
pug marks on the path. Experience the unexpected and delightful world of
wildlife on Kesari's Jungle Tours.
Welcome to My Fair lady - special, magical, all women tours from Kesari !
The only one of its kind tour category available worldwide that offers range
of exciting and super fun-filled experiences for ladies only. Luxury hotels,
hi- tech coaches, sumptuous meals, delightful sightseeing, music-dance
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extravaganza, fashion show, Paithani game show... So what are you waiting
for ? Hop on!
ChotaBreak - Short Weekend Getaways
Welcome
to
the
'MastikiPathshala!
Kesari Students' Special Tour, where your curiosity meets our care. When it
comes to travel for children, Kesari is the first choice. The trust parents have
in our name is only matched by the fun children have traveling with us..
Friends, isn't it a wonderful idea to explore the world on your own, have lots
of fun, observe, experience, make new friends and learn while traveling .
Kesari Students' Special tour will make you independent. It will show you
how to enjoy freedom with a sense of responsibility and also create
unforgettable travel memories. Parents call it as a confidence-booster.
So friends, hop on, let's go... let's explore!
SecondInningsTours
Journey
of
Celebrations
copying
filmi
styles
and
much,
much
more.....
Let your hair down and get ready to join the kesari Second Innings
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bandwagon. It's a vacation that promises you solid masti and fun with your
favorite stars
most
sacred
and
holy
places.
which
are
surrounded
by
the
the
pious
Kashi
and
50
World
is
a Mumbai,
India
based
online/offline travel
they
also
operate
offices
3.1 Pre-establishmentHistory
The history of Veena World can be traced out before its foundation. Its
predecessor Veena world Tours was founded in 1984 as a small family
business. By time it was transformed into a Limited and before its demerger
it had an annual Turnover of over 7.5 billion (US$110 million) in financial
year 2012/13 with 2,500 employee's
Establishment
In 2013 Veena world Tours faced a management crises in its leadership.
VeenaPatil who was Managing Director of the company at that time was
forced to leave her position from the company due to so called misuse of the
company assets. She then sold her Shares from the company and was starting
51
to set up a new firm along with the other board director from the Veena
world Tours SudhirPatil and SunilaPatil.
Under the brand name of Veena World with the motto of travel, explore,
celebrate. The Holding company VeenaPatil Hospitality was Established on
18 June 2013. Its first branch office was opened on 18 June 2013 in
Kandivali Mumbai, which was inaugurated by Raj Thackeray.
Corporate Structure
Veena World is owned by its holding company VeenaPatil Hospitality Pvt
Ltd. which is a private limited company. The head office is located
in Mahim, Mumbai and
the
booking
offices
are
also
to
open
Operations
The company started its operation on 18 June 2013, basically
from its Kandivali office and with more than 50 preferred
agents located all over India. Within one month after opening
of its head office, most of the offices located in Mumbai
Metropolitan Region and Pune Metropolitan Area commenced
operating.
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3.2WhyVeenaWorld
Veena World an Indian travel company excels in domestic & international
tour packages including guided group tours, exclusive tailor-made holidays,
corporate MICE travel and inbound travel. Our vision is to provide a
pleasant experience for everyone in the family, anytime, anywhere, around
the world. Our team of extremely knowledgable and extensively travelled
professionals strives to provide the best quality service and value for our
guests.
One Line Tour Price, Always All Inclusive. No Additions - No Confusion,
No Hidden Costs.
No Advertising Gimmicks. No Optional Sightseeing. No Extra Expenses to
be paid On Tour.
Driver and Guide Tip Included in the tour price.
Guarantee of Carry Zero Money On Tour.
As per the tour category, Best Quality Hotels which are appreciated by
traveled guests.
Comfortable AC Luxury Coaches, Maximum sightseeing included.
Delicious Indian Meals, Breakfast, Lunch, Dinner -all Meals Included.
Lots of Extra Toppings like Ice cream, soft drinks... etc on tour, special
Snack Hamper at the airport.
Complimentary Bag at the time of final payment.
Lot of Entertainment On Tour, Hassle-Free Travel.
Professional & Caring Tour Leader throughout the tour.
53
delivery
of
value
added
services.
54
55
22
2508
5566+91
22
2508
5757
56
SWOT Analysis
Strength:
Mass market product with small profit margin and economic of scale to
create profit even though demographics and changing consumer trends
Training academy
Providing customized packaged tours
Personalized customer support
Online booking of packages
Offices in major cities of India
Weakness:
People expectation has changed but their packaged tour has not changed
Price of hotel is rising: no solution between cutting slim margin and rising
price to customers
Limited only to main destination spots, needs to cover more ground
Proper feedback system not in place
Opportunity:
Heavy Price competition & People wait till last minute for bargaining
Rising hotel rates all over the world
57
PEST Analysis
Economic
This industry thrives on the spending power of the people. The spending
power is increasing in the country as well as all over the world. This increase
in the spending power has left a good amount of idle cash in hand. This has
led to a tourism boom and more and more people are now coming into the
country with more cash and better affordability.
Social
Tourism is seen as something that will ultimately lead to the destruction of
the social fabric. It is perceived that more the number of people travelling
into a place, the more is the probability of the place to lose its identity. But
apart from that people have now started perceiving tourism as a form of
recreation. They are now more willing to go for packages like adventure
tourism to Leh and Lakshadweep.
Technology
Although it is does not seem to be great factor but it plays a major role.
Better technology has resulted in connecting many remote and unexplored
areas. On the same terms online booking and transportation facilities
provided by veena world.
58
59
CHAPTER 4
A STUDY OF COMPARISON BETWEEN
KESARI
&
VEENA WORLD
4.1BESTOFFERSbyKESARI
60
61
H6 - SHIMLA
MANALI
H9 - MAGICAL
MANALI
8 Days 7 Hotel
Nights
8 Days 7 Hotel
Nights
6 Days 5 Hotel
Nights
HD - SHIMLA
MANALI (by
Air)
HF - SHIMLA
MANALI (by
Air)
8 Days 7 Hotel
Nights
8 Days 7 Hotel
Nights
KF - KASHMIR
VAISHNODEVI
(by Air)
6 Days 5 Hotel
Nights
7 Days 6 Hotel
Nights
K9 - KASHMIR
K7 - KASHMIR
6 Days 5 Hotel
Nights
7 Days 6 Hotel
Nights
KI - KASHMIR
(by Air)
KG - KASHMIR
(by Air)
6 Days 5 Hotel
Nights
7 Days 6 Hotel
Nights
R6 RAJASTHAN
MEWAD
S6 - KERALA
KANYAKUMAR
I
SY ANDAMAN
7 Days 6 Hotel
Nights
7 Days 6 Hotal
Nights
RF RAJASTHAN
MEWAD
(by Air)
SF - KERALA
KANYAKUMAR
I (by Air)
K4 KASHMIR
7 Days 6 Hotel
Nights
6 Days 5 Hotel
Nights
HJ - MANALI
SPECIAL(by
Air)
KD KASHMIR (by
Air)
7 Days 6 Hotel
Nights
6 Days 5 Hotel
Nights
8 Days 7 Hotel
Nights
NF - NAINITAL
MUSSOORIE
CORBETT
PARK (by Air)
8 Days 7 Hotel
Nights
7 Days 6 Hotel
Nights
K0 KASHMIR
5 Days 4 Hotel
Nights
KJ - KASHMIR
(by Air)
5 Days 4 Hotel
Nights
62
7 Days 6 Hotel
Nights
HI - MAGICAL
MANALI
(by Air)
H0 - MANALI
SPECIAL
N6 - NAINITAL
MUSSOORIE
CORBETT
PARK
K6 - KASHMIR
VAISHNODEVI
7 Days 6 Hotel
Nights
5 Days 4 Hotel
Nights
SM ANDAMAN (By
Air)
5 Days 4 Hotel
Nights
63
4.2 FacingNewChallengesInKesari&VeenaWorld
February 2015
Last month we explored some of the challenges that lie ahead for the world
of tourism in 2015. Among the issues that we looked at were the question of
security, health, issues of policing a few of the economic issues facing the
world of tourism and customer service challenges. This month Tourism
Tidbits exams some of the other issues that may impact the world of tourism
during 2015. It also looks at the evolving and ever-worsening terror
situation in Europe.
64
Visas may become a hot issue. There was a time when Europe was
not seen as a terrorist threat. As Europes demographics have changed, so
have opinions regarding visas. If visa restrictions become the norm, the
tourism industry will face a threat around the world that it long thought was
a thing of the past. Please see link at the bottom of this page for more
information on this issue.
65
unfair travel difficulties. Both in Europe and in the US this age group may
look to alternatives means of transportation, such as road trips and rail.
66
but as consumers hold back from making purchases in the belief that
tomorrow things will only be cheaper, the potential for economic chaos,
especially in industries that are based on discretionary income such as
tourism, becomes greater.
4.3
CS - ROMANTIC KERALA
Day
01 :
67
Cochin - Munnar
Arrive at Cochin airport, report to coach proceed to Munnar. Arrive at
Munnar in the evening.
Day
02 :
Munnar
Enjoy speed boat ride at Mattupetty Dam. View Tea Garden, visit Echo
Point and the Eravikulam (Rajamalai) National Park.
Day
03 :
Munnar - Kumarakom
Proceed to Kumarakom. On arrival free time for relaxation.
Day
04 :
Kumarakom
Enjoy the famous Kerala Backwaters ride at Kumarakom. Visit Kumarkom
Bird Sanctuary, the main attractions are local birds like the waterfowl,
cuckoo, owl, egret, heron and the water duck, as well as the migratory
Siberian cranes. Parrots, teal, larks, flycatchers, wood beetle, and other
birds are seen here during their respective migratory seasons. Enjoy gettogether with your travel companions in the evening.
Day
05 :
Kumarakom - Kovalam
Proceed Kovalam. On arrival enjoy free time at Kovalam beach.
Day
06 :
Day
07 :
Meals on Tour :
Day 1 :Lunch & Dinner
Day 2 - Breakfast, Lunch and
:
6
Dineer
Day 7 :Breakfast
Extra Topping :
Tea / Coffee / Soft Drink en-route from Cochin to Munnar.
Pineapple slice and Tea/ Coffee at Echo Point, Munnar.
Ice Cream / Tea / Coffee / Soft Drink at Eravikulam National Park.
Fruity during Backwater Ride.
Coconut water at Kumarkom Bird Sanctuary.
Dalvada& Coconut water at Kovalam Beach.
68
Our Speciality :
Caring Tour Manager throughout the tour.
69
Day 2 Munnar
Today we enjoy speed boat ride at Mattupetty Dam near Sunmoon Valley. View Tea
Garden, You can also buy a flavoured tea at Tata Tea Outlet. Later visit Echo Point and
Eravikulam (Rajamalai) National Park.
MealsBreakfast,Lunch,Dinner
Veena World TreatPineapple slice at Sun moon Valley, MirchiPakoda at Echo Point,
Tea/Coffee/ Ice Cream at Eravikulam
70
Day 6 Cochin
Today we take a Harbour Cruise Ride to see the Chinese Fishing Nets followed by visit to
Jewish Synagogue, Dutch Palace and St. Francis Church at Fort Kochi. We enjoy live
Kathakali dance performance at Cochin Cultural Centre in the evening.
MealsBreakfast, Lunch, Dinner
Veena World TreatCoconut water at Jewish Synagogue and Tea/ Coffee at Cochin
Cultural Centre.
4.4
71
R6 - RAJASTHAN MEWAD
72
Day
01 :
Day
02 :
Day
03 :
Day
04 :
Day
05 :
Day
06 :
Day 07 :
Meals on Tour :
Day 1
: Lunch and Dinner
Day 2-6 : Breakfast, Lunch and Dinner
Day 7
: Breakfast
Extra Topping :
Frooti at Abu Road Station
Bhutta(Corn) at Nakki Lake
Lays at Gurushikhar
PyaazKachori at Udaipur
Tea / Coffee / Soft drink / Lassi at Saheliyon Ki Bari
Kachori, Tea / Coffee / Soft Drink at Chittorgarh
Tea / Coffee / Soft Drink at Birla Mandir, Jaipur
MatkaKulfi at JantarMantar
1 LITRE DRINKING WATER PER PERSON PER DAY.
Our Speciality :
Caring Tour Manager throughout the tour
73
74
75
76
Day 4 Udaipur
Today we explore the city of Udaipur .We visit MaharanaPratapSmarak Moti Magri,
Saheliyonki Bari- Garden of the Maids of Honour, City Palace. Enjoy the boat ride in
Lake Pichola also visit Jag Mandir and the unique Crystal Gallery followed by a Light
and Sound Show in the evening.
MealsBreakfast, Lunch, Dinner
Veena World TreatTea / Coffee, Moong Kachori and Lassi at Saheliyonkibari, Tea /
Coffee / Soft Drink at Crystal Gallery
Day 7 Jaipur
Today we explore the city of Jaipur. We take a photo stop at the Hawa Mahal-Palace of
winds and we also visit Amer Fort, City Palace, Birla Mandir, Sanganeri printing
showroom, and JantarMantar. Free time for shopping in the evening. Enjoy get together
with your travel companions in the evening.
77
78
Chapter 5
5.1 RESEARCH METHODOLOGY
In order to conduct the research an appropriate methodology become
necessary. The information provided in this project has been collected from
various sources.
The data- the material for the project has been collected keeping in view the
objective of a project and accordingly data has been found out from the
following two sources.
Primary Data
The primary data has been collected by conducting interview with company
manager and employees.
Secondary Data
The primary data has been collected referring the various books, websites,
magazines and other sources related to project and company.
79
80
CONCLUSION
81
Thus from the above discussion it is very evident that tourism should be
developed as a common endeavor at the cenral& state level and by public
sector undertakings. Tourism is a labour intensive sector that can help reduce
poverty by creating jobs, especially in the rural areas, inceits ensures
minimal use of natural resources & optimal utilization of manpower &
expertise.
A proper streamlined method of attracting tourist should be undertaken.
Tourist office should be developed throughout the country & tourist
information should be provide.
Unfortunately, the Indian travel & tourism industry has not conducted itself
very responsibly. In most parts of the world, an economically sustainable
sales & pricing policy is followed, where travel agents are the real partners
& share in the cost of hardware & software used. This encourages them to
use their resources more efficiently.
BIBLIOGRAPHY
Websites1. http://www.google.com
2. http://www.kesari.in
3. http://www.veenaworld.com
82
83
Non - S S C
SSC
12TH Std
Graduation
For Skilled
1) Graduation
2) Post Graduation
3) Other Degrees or other Certificate
4) Docterate
No
On the
field
No
Periodic
No
No
84
No
No
No
No
No
No
No
85
No
No
No
No
No
3) Are there any criterias for selecting the employees after the training?
Yes
No
86
No
No
No
No
No
No
87
No
No
No
No
No
88
No
No
No
No
89
No