Mr.

Renaud LOESEL
MARKET RESEARCHER / MARKETING CONSULTANT

PROFILE
 10 years experience in international project management and marketing research in various
industries
 Master’s degree in Marketing Research and Opinion, Science PO Grenoble (IEPG - Political Sciences
Institute)
 Strong organizational skills; Good team player; International mobility

WORK EXPERIENCE
August 2008 /Project manager, Ad’hoc studies
Today Kleffmann Group France (69). Leading global marketing research group in agri-
business
 Management of qualitative and quantitative research projects: Crop protection
& biotech, Agricultural machinery & equipment, Animal health, Distribution, etc.
 International project coordination, implementation, analysis and delivery:
results reporting and presentation
 Responsible for high quality methodology and client satisfaction
 Business development: Customer telemarketing, business proposals,
syndicated studies
April 2006 / B2B Marketing Analyst
Juil. 08 GfK Custom Research France (92). Industry, services and B2B research Division
 Implementation of quantitative research studies in France and internationally
 Questionnaire design, quality control, field coordination, statistical and
marketing analysis
 Segmentation, concept test, brand/price positioning, business dashboards, etc.
 Bank-insurance, telecom, industry, automotive, etc.
Nov. 2001 / Product Manager, France & UK
May 2005 WSKA Editions (95). Publisher & distributor of consumer software
 Management of the company product range.
 Development of marketing plans for new product launches: product design,
trade shows, advertising and PR, sales promotion to the IT dealers and end consumers
 Successful introduction of new products in France and UK: Nero, Kaspersky,
PowerDVD, etc.
 Marketing budget: 140K€; Development of trade and consumer newsletters,
web site.
Sept. 2000 / B2B Telemarketing, USA & Europe
Oct. 2001 Technology Sales Leads (Ireland). Business development for IT and e-business
companies
 Sales leads generation: Promotion of IT solutions to key decision makers.
Collection of business insights for IT migration projects: IT environment, business
drivers, decision making process, budgeting & timeframe.
 Consistent records of high quality leads, some resulting in million-euro sales

EDUCATION - Graduated with Honours:

 2005-06 Master’s degree in Marketing Research and Opinion (PROGIS), Adult education.
Science PO
Grenoble (IEPG – Political Sciences Institute)
 Professional project: EDF Prospective study on Green Power for the Residential
market
 GfK Research project: The strategic & operational implications of market
segmentation
 1998-2000 Bachelor’s degree of Business Studies & Marketing. WIT, Ireland.

References available upon request, April 2010

LANGUAGES
 English, fluent (spoken and written)
 French, native language
 German, basic
IT SKILLS
 MS Office suite
 Data analysis: SPSS, SAS, SPAD
INTERESTS
 Economics & Environment, Social research
 Travelling (Asia), Sports (hiking, diving - PADI Open Water)

References available upon request, April 2010