RAHUL

ROLL NO:158908

PACKERS & MOVERS

COMPANY NAME: STAR PACKERS N MOVERS
1.Executive Summary
A. The Opportunity
Need to be filled
As the large cities like Warangal, Karimnagar, Hanamkonda, Hyderabad people facing the
problems while shifting their home. There is a need of proper company that solves their
problem of shifting their household goods. So, there is an opportunity gap in the market and
we going to launch our company to fill this gap.

Opportunity to facilitate the people who are living in rented houses, flats, shops etc.
Due to fast city life, people are more inclined towards using such services.
Expensive and luxurious households, demands great care while shifting.
There is no proper business which is providing this service.
Local shifting services lack proper guidance and training.
To get rid of conventional procedure of packing and moving.
Lack of security of households while shifting.
Fast growing need of rented houses
More are more likely use to live in rented houses/ flats because they don`t have enough money
to buy their own houses
Job persons keep moving from one place of the city to another so we can attain the opportunity
to help this salary class.

B. The Description of the Business

How Our Business Fills the Need
STAR PAKERS N MOVERS will fill the opportunity gap by helping the people to move their
valuables household and belongings in the safest and most convenient way. We safe the
precious time of people and take their all worries. SAFETY and CONVENIENCE are our first
priority.
C. Competitive Advantage
Description of Business Model

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ROLL NO:158908

Business model of our company is somehow a new emerging concept. We first of all analyze
the demand in the market. Through a survey we came to know that there is a gap between the
actual performance of the shifting of the houses and the offices and the desired. The second step
is to analyze some critical factors in detail. Then come to the solution loop which is actually the
solution to the problem/gap identified.

Vision:
Our vision is to be the best in every Endeavour we undertake
Mission Statement:
MAKING AFFORDABLE FOR EVERY BODY TO USE A PROFESSIONAL PACKING
AND SHIFTING SERVICE
Slogan:
WE TAKE YOUR WORRIES ...!
2.ORGANIZATIONAL CHART:

CEO

MARKETING
MANAGER

FINANCE
MANAGER

OPERATIONS
/ HR
MANAGER

PROJECT
MANAGER

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ROLL NO:158908

Description of the organizational chart:

The CEO, board of advisers and board of directors remain in close contact to each
other and hold regular business meetings which shows the sense of dedication and passion for
the team to gear the business ahead.
The CEO is on the top of the traditional hierarchy and acts as a figurehead of the organization.
Then the second tier includes the CFO, operations manager, marketing manager and project
manager.

3.SEGMENTATION:
We have segmented our market using the following segmentations
1. Geographic
Country India
City Warangal
Density Urban
2. Demographic
Age 25 or above
3. Education Educated
4. Psychographic
Social ClassUpper ad Upper-Middle
Business ClassSmall businesses
5. Behavioral
Benefits Sought

RAHUL

ROLL NO:158908

DESCRIPTION OF TARGET MARKET:

Star Packers and Movers industry is on introductory stage in Warangal, it is very good place to
enter in warangal is one of the most urbanized city of India provides a great opportunity for new
entrant to came up and serve the people of Warangal. For this reason, our target market will be the
people of initially. After 3 years operation well expand our target market to the other cities of
Telangana depending on the respond we get in warangal.
We are mostly targeting the people who are living in rented house, professional moving to other
cities and small business.

Social Class
A

Business
Class B

4.COMPETITIVE POSITION WITHIN TARGET MARKET:

COMPETITOR ANALYSIS
Packing and moving industry is on introductory stage in Warangal, we have few competitors that
are offering the service of packing and moving but not in proper way.
DIRECT COMPETITORS:

Family Movers International.

Care Movers

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ROLL NO:158908

INDIRECT COMPETITORS:
These are the conventional movers.
COMPETITIVE ANALYSIS GRID
Competitors analysis grid helps us determine our position with respect to our competitors.
Names of
features

Legal status

STAR
Packers
and
Movers
Registered
and licensed
from federal
govt.

Nature of
service

Price

Provide
both
Packing and
moving
facility to
household
and
commercial.
Rs: 800 Per
5 km

Brand name Initially

recognition lounged but
will get to
be known
by the end
of the first
year
Staff are
fully
Sufficiency
equipped
of
equipment
High
Quality of
Quality of
Packing
packing
material
material.

SIVA
Us
movers
movers
International
Registered
and licensed
from
provisional
govt.

Registered
and
licensed
from
provisional
govt.

Provide only
Moving
facility to the
commercial
consumers

Provide
only
Moving
facility to
the
commercial
consumers
2000 Per
move

Rs: 1800 Per

move
Recognized
by only the
people of wgl

Not Good
recognition
in
Warangal.

Fully
equipped

Fully
equipped

High Quality
Packing

Good
quality

RAHUL

ROLL NO:158908

5.PROMOTIONS:
1. Discount
The discount will be provided to those who come with any reference or from our friends and
family.
2. Referral Schemes
A great source for our biz will be our current pool of happy customers. Families that will be
pleased with our program will be glad to share their experiences with their friends and
families.

Send them a thank you note for referring someone.

Give them a feedback note and request them for referrals.

6.ADVERTISING:
Well be advertising our camp using the following tools

Hoardings

Brochures

Referrals

Web directories

Cable adds

Add on Face Book as well as on YouTube

Distribution through Newspapers:

Well be distributing our brochures with the local news papers also

Times of India
The NEWS
Sakshi
Deccan chronicle

7.HOARDING:
The city in which well use hoardings for the advertising of our company along with the
campaigns budget is given below:
HOARDING CAMPAIGN FOR THE FIRST MONTH

RAHUL

ROLL NO:158908

PRICING STRATEGY:
Price is a very major factor as far as economy and consumer mind setup is concerned. While
setting prices company should consider setting such an appropriate price that coincides with the
product image in the consumer mind that is established through promotion. As we are
entrepreneurs so we should set price while keeping the affordability of our customer and our
competitor.
PRICING OBJECTIVITY:
Our main objective is to capture the maximum market share and to become the market
leader. Also have brand image in the market.
PRICE SETTING:
Before setting the many prices we will include many factors whose cost combine together
and make the prices which are
Cost of workers
Services cost
Transportation cost
Estimated demand
Cost
Promotion cost
Distribution cost
Cost and price of competitor
8.E-PAYMENT GATEWAYS:
I will use CCAvenue as its payment gateway because CCAvenue is the biggest payment
gateway in India with over 80% of e-commerce merchants in Indian market who are using
their services. They offer a large number of payment options. It is very cheap compare to
other modes of transactions and its helps to customer interface
1. 7 Credit Cards (MasterCard, Visa, American Express, JCB, Discover, Diners Club,
eZeClick)
2. 73+ Debit Cards (All MasterCard / Visa / Maestro / RuPay)
3. Amex eZeClick
4. 48+ Net Banking

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ROLL NO:158908

5. 8 Prepaid Cards / Wallets

6. 7 Bank EMI
CCAvenue's security is multi-layered in nature. This layered form of security ensures that your
customer's sensitive information i.e. personal information and credit card details are well
protected. The following are the security measures employed by CCAvenue:
1. Layer 1 Hardware
2. Layer 2 - Security Standards & Certification
3. Layer 3 - Automated & Manual Fraud Detection

9.START UP COST:
1. Land *

1 Kanal Plot

2. Building*

5. Truck*

300/Square ft
Office.
Used Furniture and
Fixture
2 computers and 1
Photocopy machine,
Printers
4 trucks on lease.

6. Working Capital For Office

Per month

3. Furniture and Fixture

4. Equipment/Machinery*

Total

13,50000
27,5000
30,000
29,500
1,920,000
30,000
36,34,500

10.Exit Strategy for investors

In case our idea of packing and Shifting business in Warangal does not work, well go for either
of the following two exit strategies:
1. We`ll give our trucks to transportation business so they could use our
trucks for their own business operations and they will they amount of
installments to the banks because we are going to use truck on leasing
basis.

RAHUL

ROLL NO:158908

2. Our business building is on rental basis so we have no worry for the

building we`ll vacate the building. And so far, as our land is concerned we
could use it for our wedding ceremonies. We could rent out the land to
catering business for functions.