L5 Work Based Activity Handbook 1617v2

Course Title
Goes here
Module:
Xxxx Xxxxx
Xxxxxx Xxxxxx
BA (Hons) Digital Film & TV

Module Leader:
Production
Xxxxx Xxx
Tel: 01472 311222

Module:ext xxx
e-mail:
xxxx@grimsby.ac.uk
Work
Based Activity
Room: HExx
Module Leader:
Daniel Carter
2011/12
Tel: 01472
311222 ext 1111
e-mail: carterd@grimsby.ac.uk
Room: 1H06
2016/17
This handbook is available on request in alternative format

please contact your Programme Leader
CONTENTS
Introduction to Work Based Activity
Module Specification
Tutor Guidance
Assessment Brief(s)
Submission Dates
Programme Outline
Marking Criteria
12
Feedback and Module Enhancement
18
BA (Hons) Digital Film & TV Production Work Based Activity Module Handbook 2016/17
Introduction to Work Based Activity

History has taught educational establishments that work based learning is
invaluable for the academic within their chosen field. Work Based Activity is a
module specifically placed at level 5 within the curriculum framework in order to
balance the academic rigor and the experience of working as close to industry
aesthetic as possible. By dealing with your industry mentor you are effectively
working under employment conditions to deliver a pre-organised brief.
The booklet contains pertinent information regarding the module you are about to
study. The assessment criterion is clearly detailed and you should take your time to
look at which module learning outcomes are being tested by the assessment in
addition to the assessment guidance provided. The programme outline details for
you the planned week by week delivery structure which you should use to help you
read ahead. Of interest you will also find at the end of the booklet, the comments
that students have previously made regarding the module and the actions that
have been taken as a result.
Module Specification
A
Module title
Work Based Activity
Module code (enter code)
Existing
Primary Location of Module
UCG
Secondary Location(s) of Module
NA
Module Leader
Dan Nelson
Credits
20
Level
Semester
Professional, statutory or regulatory body

requirements
NA
Work Based/ Work Related
NA
Pass/ Fail
NA
Pre-requisites
None
Concurrent modules
None
Post-requisites
None
Rationale
Aims and distinctive features
While the academic arena is a good place

to learn production-based skills, hands-on
experience in a professional environment
is vital, not least in exposing students to
real-world challenges and operational
pressures. This module will give the
students an opportunity to enhance their
practical skills portfolio in a production
company (be it a locally designated
production house or an independently
sourced company).
The aim of this module is to widen the
practical experience of the students,
working in a commercial, professional or
industrial environment. The module will
be taught largely through independent
project work negotiated between the
student, tutor and relevant work-based
mentor. The independent project is a
teaching and learning method and forms
the basis for the assessment process; the
process of undertaking the project, what
was done and what was learned from it
will be what is awarded the summative
mark. Students will receive both ongoing
tutor support and work place mentor
support whilst undertaking the
independent project.
Learning outcomes
Learning and teaching strategy
Upon successful completion of this

module a student must be able to:
1. Evidence well established concepts
and
awareness
of
an
issue
identified as significant within their
own professional context and work
2. Explain and justify the importance
of professional practice within the
work place and the range of roles
and responsibilities
3. Apply critical thinking skills to
identify and explore an issue of key
personal significance and interest
within their professional context
4. Reflect on their performance and
progress within the work place with
direct reference to their own
particular specialism.
5. Identify the students specific area
of employment interest by building
a portfolio of self-promotional
materials
reflecting
workplace
experience.
6. Conduct themselves professionally
and contribute effectively in a
workplace environment
The content and form of all work-based
activity will be negotiated with and
managed by the module tutor, and will
conform to Grimsby Institute of Further
and Higher Education policies and
procedures. Although support and
guidance will be given by industry
professionals, the tutor will fully monitor
students and provide summative
feedback. Appropriate documentation
will be in place to support learners and
will be discrete according to the students
needs and individual placement.
Formal contact with students will include
workshops, tutorials and visits to their
placement.
Workshops and Tutorials
As the majority of students will be
working with industry
professionals/mentors within our own
East Coast Pictures, the expectation will
be that they attend regular formal
production meetings at timetabled
sessions where they can discuss their
progress with the programme leader.
Students who have sourced their own
external placement will also be required
to give regular updates to their tutors,
although this may be subject to flexible

timetabling.
The module will be delivered over one 17
week semester which will comprise of 12
hours of contact delivery over 14 weeks
(and 188 hours dedicated to directed
and/or private study time over the 17
week semester) totalling 200 hours.
There will be one tutorial held during
'reading week' per module providing
students with the opportunity to discuss
individual issues with the module tutor.
Students will be expected to take
responsibility for their own learning and
to read and revise outside of class
contact time. The Library is available for
study with use of computers. Access to
equipment will be available within the
confines of their individual placement
environment, although ECM equipment
will be available as normal.
Considerations must be made to ensure
that student projects adhere to the
Institutes guidelines on ethics.
Learning Portfolio (60%)
Report 2,000 words (40%)
Direct and indirect contact hours
Arrangements for revision and private study
Identify any ethical issues that relate to this

modules teaching and assessment (supporting
material may be monitored from time to time)
Methods of assessment
Methods of reassessment
(if different to V)
Programme module learning outcomes assessment mapping

Programme
outcomes
Module outcomes
I2, I6, P5,

T1, T6
1, 2, 5, 6
P4, T6
3, 4,
Minimum number attending module
Indicative content
Assessment method
1
Assessment
method 2
Assessment method 3
Learning
Portfolio (60%)
Report 2,000 words
(40%)
18
To be negotiated at the beginning of the module with the module tutor,

depending on the discrete work placement activity.
AA
Core and indicative reading
Core Reading
McLeish, R (1999) Radio Production, Focal Press
Meyer, C & Meyer, T (2005) Creating Motion Graphics with Adobe After
Effects volume 1, CMP Books
Millerson, G (2001) Video Production Handbook, 3rd Edition, Focal Press,
Ward, Peter (et al) (2000) Multi-skilling for Television Production, Focal
Press
By nature of the module, further reading will be advised by the
module tutor on individual students activity and location
BB
Other resource needs essential for delivery of this module
CC
Minor Modifications
Version
Details of modification
Date of approval
Date HEQA informed
1
2
3
4
5
6
7
Tutor Guidance
Wikipedia is not an acceptable source
Remember to pay attention to detail; work at this level should not contain spelling,
grammatical or presentation errors - proof read your work as errors may result in a
loss of marks. Also in using and making reference to other peoples work, you must
ensure you reference correctly. You must not pass off other peoples work as your
own as this will be regarded as Academic Theft; in other words, cheating or
plagiarism. Plagiarism is on the increase but one reason for this could be that
Institutions such as the Grimsby Institute and Universities are devoting significant
resources to eradicate it. Remember the penalties for plagiarism may mean
serious consequences for you.
If you wish to find out more information about the Institutes approach to plagiarism
you can do so on the Higher Education Quality and Standards page on the
Institutes
web
site
(http://www.grimsby.ac.uk/highereducation/studentInformationAndSupport.php) or
VLE.
Assessment Brief(s):
Assessment Brief(s):
Assessment 1: Learning Portfolio (60%)
Students will be required to submit an online learning portfolio presented using

Blogger. Within this online portfolio, students will be expected to demonstrate
evidence of the experience they have undertaken during the module. This should
be evidenced in a variety of ways from primary and secondary research, a
journal/log-book evidencing hours in placement, photographic evidence of your
experience, a reflection on their skill set progression from week one through to the
completion of the module. What has the experience of working under employment
conditions done for you?
This portfolio must evidence your professional development over the course of the
semester.
Use the following page headers as guidance to structure your blog:About Me
Work Experience
Employer Research
Reflections and Development
Examples of work
Submission Dates:
Learning Portfolio (60%) FULL website address via Turnitin (hotlinks are not an
acceptable option).
Final (summative) submission date: 09/12/16
(this date is the final date of submission for your completed assessment; the mark
awarded for this will be presented to the exam board)
Assessment 2: Report (2000 words, 40%)
The student will produce a formal report. In this report, the student will be
expected to demonstrate evidence of analysis of their initial skill set and how they
progressed throughout the module. The report should focus on the relevance of
Work Based Activity within an academic framework, making reference to published
material on work based learning. It is important that the report is not treated as
diary of your experiences. You should reflect on your own work based learning
experiences on the module, and discuss aspects of your own development through
a period of work based activity.
You must apply primary and secondary research to the report. Consider
interviewing your employer, or other people involved in work based learning.
The report should be 2,000 words in length. Any annotation of interviews
undertaken for this assignment is NOT included in this tariff and should be added
as an appendix.
Submission Dates:
Report (2000 words, 40%) via Turnitin
Final (summative) submission date: 16/12/16
(this date is the final date of submission for your completed assessment; the mark
awarded for this will be presented to the exam board)
Submissions dates are very important. Please refer to your programme handbook
for information about:
Extensions
Penalties for late work
Penalties for over-length assessments
Mitigating Circumstances
This information can also be accessed on the Institute's Higher Education Quality
and Standards page on the Institutes web site
(http://www.grimsby.ac.uk/highereducation/assessmentProcesses.php and
http://www.grimsby.ac.uk/highereducation/studentInformationAndSupport.php) or
VLE.
Presentation of Assessments
Written assessments (case studies, essays, reports etc) should be produced in
Font Arial size 12 with 1.5 or double line spacing. Your student number should be
placed in the header, page numbers in the footer and the total word count
excluding the reference list and bibliography clearly indicated at the end.
Quotations do form part of your word count.
You should attach to the front of the assignment, a covering page identifying your
student number (not your name), programme of study, module title, assignment
title and module tutor.
You are required to submit assessments online using Turnitin.
Some
assessments may require a physical submission; where this is the case your
assessment must be submitted to the Module Leader within the class, along with
a cover sheet submitted via Turnitin. If this is the case, it will be detailed in the
assessment brief. The assignment submission sheet must also be included at the
beginning of each assessment submitted.
Any work submitted after the deadline will be recorded with the date it is submitted
and also recorded as 'late'.
You can expect to receive feedback 4 working weeks from the date of submission
(see 10.2 of the Code of Practice Assessment of Students). This will normally be in
written format but will not be ratified until the exam board this means your marks
are subject to change until that point.
Work submitted electronically will be returned electronically. Hard copy
assessments will be kept for return to students for 6 months after the exam board.
After this time work will be securely destroyed. Please do not submit original
certificates or documents with your assessments. The Institute will not be held
responsible for the loss or damage of these items should they be submitted.
More information on assessments can be found in the programme handbook or
Section 5 of the Institute's HE Quality Handbook on the Higher Education section
of
the
(http://www.grimsby.ac.uk/highereducation/assessmentProcesses.php).
website
10
Programme Outline
This module runs for one semester. Each week will consist of an interactive lecture
and a seminar which will give you the opportunity to engage in whole or small
group activities. Your attendance at each session is of primary importance as
students in the past have commented upon the difficulty of catching up when
occasional lessons are missed. The following information is designed to inform you
of the schedule for the semester so you can read ahead and prepare for weekly
lectures and seminars.
Week 1 Commencing: 5th September 2016
Module Introduction
Session Aims
In this weeks sessions you will receive an introduction to the module handbook
and module content. Discussion of the assessment strategy will incorporate
recommendations for expected academic standards. The indicative content of the
module will begin with an introduction to the module.
Intended Learning Outcomes
At the end of this session you will have had the opportunity to:
1. Be presented with the structure for the entire Work Based Activity Module
and contextualise it within Level 5 study.
2. Be presented with the Semester A assessment, examine the Module
Learning Outcomes, discuss the assessments requirements with the tutor
and peers and evaluate the work required to successfully complete it.
3. Set up the Work Based Online Portfolio
4. Discuss commissioned work through a presentation of programme briefs
aimed at students.
Specific Reading
None
About the Employer
Session Aims
The aim of the session is to research the local creative employers. You will be
introduced to the range of potential employers in the region with whom you will
seek employment for the module.
1. Analyse the local creative sector:- Who are the main employers? What kind
of work do they do?
11
2. Assess own suitability for employment with each company.

3. Update Online learning portfolio with employer research
4. Compose a cover letter to apply to employer and tailor CV to suit their
needs.
Specific Reading
Walls, Susan (2002) How to get a Job in Television, How to Books Ltd.
WORKSHOP: CVs, applications and Professional Expectations
Session Aims
The aim of this session is to analyse the job market of the creative industry, with a
focus on CV content, job vacancies and application processes, and professional
expectations within the creative sector. By the end of the session, you should be
able to produce your own personal CV with a view to apply for jobs within the
creative industries.
You should update your online portfolios with the research done within the session.
1. Analyse and interpret key requirements for a professional CV
2. Explore existing job vacancies within the creative sector and the application
processes attached to each.
3. Conduct a SWOT analysis of your own skill set
4. Discuss the TV and Film industry in relation to the job market
Specific Reading
Carradine, David (2009) Career Opportunities in the Film Industry Checkmark
Books
Girard, Joe (1988) How to Sell Yourself, Grand Central Publishing
WORKSHOP: Job Interviews
Session Aims
The aim of the session will be to explore and discuss expectations of the job
interview. Within this session, you will also be expected to finalise your placement
with your employer, and be prepared to be interviewed by them.
12
1. Discuss job interview requirements and expectations

2. Analyse interview questions
3. Finalise placements
Specific Reading
None
Week 5 Commencing: 3rd October 2016 / 20th February 2017

Production Workshop
Session Aims
This week the students will spend allocated time working from the briefs
commissioned by the Workplace Mentor.
1. Continue working under industry conditions in the progression of a brief
Specific Reading
To be discussed with mentor and module leader
Week 6 Commencing: 10th October 2016 / 27th February 2017
Production Workshop
Session Aims
Specific Reading
Week 7 Commencing: 17th October 2016 / 6th March 2017
Production Workshop
Session Aims
13
Specific Reading
Week Commencing: 24th October 2016 HALF TERM
Week 8 Commencing: 31st October 2016 / 13th March 2017
Production Workshop
Session Aims
Specific Reading
Week 9 Commencing: 7th November 2016
Production Workshop
Session Aims
Specific Reading
14

Production Workshop
Session Aims
Specific Reading
Week 11 Commencing: 21st November 2016
Production Workshop
Session Aims
Specific Reading
Production Workshop
Session Aims
Specific Reading
15

Week 13 Commencing: 5th December 2016 / 1st May 2017
In class tutorials
Session Aims
The aim of this session is to re-group in the classroom and finalise contributions to
your online learning portfolios. There will also be a discussion about the report
requirements.
Update online learning portfolios

Discuss requirements of the report
Specific Reading
None
Week 14 Commencing: 12th December 2016
Report Finalisation
Session Aims
This session will help on the final aspects of the report writing. A module evaluation
questionnaire will be completed in the session
Discuss requirements of the report
Specific Reading
None
Assessment Weeks:
Week 15 Commencing: 2nd January 2017
Week 16 Commencing: 9th January 2017
Week 17 Commencing: 16th January 2017
16
Appendix 1 - Undergraduate General Marking Criteria

Level 3
90%-100%
Exceptional work with presentation
of a very high standard.
Demonstrates an extremely
thorough knowledge and
understanding through identification
and description of key concepts and
principles relevant to the topic area.
Evidence of wide and relevant
reading, very effective use of
appropriate source material and
accurate referencing.
Level 4 (Certificate)
90%-100%
of a very high standard. There is
coherence of ideas and
demonstration of a thorough
knowledge and understanding.
Arguments are supported by wide
reading with very effective use of
source material and accurate
referencing.
80%-89%
Outstanding work with presentation
of a very high standard.
Demonstrates a very good
knowledge and understanding of
the key concepts and principles
relevant to the topic area. Evidence
of significant independent reading
and effective use of source material,
accurately referenced.
80%-89%
coherence of ideas and
demonstration of a thorough
reading with effective use of source
material and accurate referencing.
70%-79%
Extremely good work with
presentation of a high standard.
Demonstrates strong knowledge
and understanding of the key
concepts and principles relevant to
the topic area. Evidence of
independent reading and good use
of source material, accurately
referenced.
60%-69%
The work is well presented. There is
evidence of sound knowledge and
understanding through identification
of key concepts and principles
70%-79%
There is coherence of ideas and
demonstration of thorough
reading with appropriate use of
source material and accurate
referencing.
60%-69%
The work is well presented and
coherently structured. There is
evidence of a sound knowledge and
understanding of the issues with
Level 5 (Diploma)
90%-100%
of the highest standard. The work
contains coherent arguments and
ideas. There is a detailed
understanding of subject matter and
critical analysis of issues/problems.
Points are made clearly and
concisely, always substantiated by
appropriate use of source material.
There is evidence of a sound ability
to critically interrelate theories with
examples from practice where
appropriate.
80%-89%
comprehensive understanding of
key concepts and knowledge and
evidence of critical analysis and
insight. Accurate interpretation of
data with arguments, ideas and
solutions presented effectively and
based on strong research and
reading.
70%-79%
Evidence of strong knowledge and
understanding together with some
critical analysis and insight. Source
material is used effectively to
support arguments, ideas and
solutions.
60%-69%
Very good presentation. Sound
knowledge and understanding with
an emerging ability to critically
engage with and apply the concepts
17
Level 6 (Degree)
90%-100%
Exceptional work. Presentation is
logical, error-free and, where
appropriate, creative. There is an
in-depth understanding of
issues/problems and excellent
critical/deep engagement with the
material and concepts involved.
Very skilful interpretation of data.
Arguments, ideas and, where
appropriate, solutions are presented
coherently and fully underpinned by
thorough research and reading.
80%-89%
comprehensive understanding of
key concepts and knowledge and
clear evidence of critical analysis
and insight. Accurate interpretation
of data with arguments, ideas and
solutions presented effectively and
based on strong research and
reading.
70%-79%
Demonstrates an excellent
knowledge base with a clear
understanding of the issues and
application to practice where
appropriate. There is some effective
critical and analytical application of
relevant research and reading.
60%-69%
The work is very good, logically
structured and presented to a high
standard. Demonstrates a strong
knowledge base with a clear
relevant to the topic area. Some

evidence of independent reading
and use of source material
accurately referenced.
theory linked to practice where

appropriate. Most material used has
been referenced/acknowledged.
involved linking them to practice

where appropriate. Good use of
source material which supports
most points clearly. Content is
wholly relevant and is coherently
structured.
understanding of the issues and

application to practice where
appropriate. There is some critical
and analytical application of
relevant research.
Level 3
50%-59%
Presentation acceptable but with
some errors. Demonstrates
adequate knowledge and
understanding through the
identification and use of key
the topic area. Some use of source
material.
50%-59%
Presentation is acceptable but with
some errors. There is knowledge
and understanding of issues under
discussion and some evidence of
the application of knowledge and
ideas where appropriate. Some use
of relevant source material.
Level 5 (Diploma)
50%-59%
Presentation is of a good standard
but some shortcomings. Evidence
of a sound knowledge base but
limited critical and practical
application of concepts and ideas.
Content is largely relevant although
points may not always be clear and
structure may lack coherence.
Contains some critical reflection and
some use of source material to
illustrate points.
40%-49%
Presentation is acceptable but
attention is needed to the structure.
There is limited though sufficient
evidence of knowledge and
understanding through the
identification and use of key
the topic area. Some use of
relevant source material.
40%-49%
Presentation is acceptable but
attention to structure and style is
required. The content is relevant
but largely descriptive. There is
evidence of a reasonable level of
knowledge and understanding but
there is limited use of source
material to support the arguments,
proposals or solutions. Some links
are made to practice where
appropriate.
40%-49%
Adequate presentation. The work is
descriptive and/or lacks critical
analysis where required but is
relevant with limited though
sufficient evidence of knowledge
and understanding. There is some
evidence of reading although
arguments/ proposals/solutions
often lack coherence and may be
unsubstantiated by relevant source
material or partially flawed. Links to
practice are made where
appropriate.
30%-39% Fail
The work is poorly structured and
presented. Demonstrates
inadequate and flawed knowledge
and understanding of key concepts
and principles relevant to the topic
30%-39% Fail
The work is poorly structured and
presented. Some material may be
irrelevant. Content is based largely
on taught elements with very little
evidence of reading around the
30%-39% Fail
Poorly structured, incoherent and
wholly descriptive work. Evidence
of a weak knowledge base with
some key aspects not addressed
and use of irrelevant material.
Level 6 (Degree)
50%-59%
The work is clearly presented and
logically structured. It shows
evidence of a sound understanding
of the topic and addresses major
issues. The work contains some
discussion and interpretation of
relevant perspectives although
further development of the
arguments presented would be
beneficial. There are examples of
critical reflection and evidence of
application of theory to practice.
40%-49%
Adequate presentation. The work
displays basic knowledge and
understanding of the topic but is
largely descriptive. There is an
attempt to bring together different
ideas and concepts although this
would have been strengthened by
the inclusion of further key issues.
The structure of the work requires
attention to its coherence and
logical development of content. The
link between theory and practice,
where appropriate, is somewhat
tenuous and its development would
enhance the work considerably.
30%-39% Fail
The work is poorly presented and
contains numerous errors,
inconsistencies and omissions with
limited use of source material. The
work displays a weak knowledge
18
area. Some material is irrelevant.

Insufficient use of supporting
material.
topic and little or no reference to

practice where appropriate.
Flawed use of techniques. Limited

evidence of appropriate reading and
no evidence of critical thought.
Little reference to practice where
appropriate.
19
base and a lack of sufficient

understanding of the topic. There is
limited evidence of the application
of theory to practice where
appropriate. It contains many
unsupported statements with
limited attempts to bring issues
together and lacks critical analysis
and reflection.
Level 3
20-29% Fail
The work is very poorly structured
and presented. It demonstrates
seriously inadequate and flawed
knowledge and understanding of
key concepts and principles relevant
to the topic area. Much material is
irrelevant. Very little use of
supporting material. To obtain a
mark of 20% the work must show
evidence of a genuine attempt to
engage with the assessment
requirements and with the subject
matter.
20-29% Fail
The work is very poorly structured
and presented. Much material is
irrelevant. Content is based almost
entirely on taught elements with
very little evidence of any
purposeful reading around the topic.
No effective reference to practice
where appropriate. To obtain a
mark of 20% the work must show
evidence of a genuine attempt to
requirements and with the subject
matter.
Level 5 (Diploma)
20-29% Fail
Very poorly structured, incoherent
and wholly descriptive work.
Evidence of a very weak knowledge
base with many key omissions and
much material irrelevant. Use of
inappropriate or incorrect
techniques. Very little evidence of
appropriate reading and no
evidence of critical thought. No
links to practice where appropriate.
To obtain a mark of 20% the work
must show evidence of a genuine
attempt to engage with the
assessment requirements and with
the subject matter.
0-19 % - Fail
The work is extremely poorly
structured and presented. It
demonstrates no real knowledge or
understanding of key concepts and
principles. Much material is
irrelevant. No real use of supporting
material. Not a genuine attempt to
requirements and/or subject matter.
0-19 % - Fail
irrelevant. No effective use of
supporting material. No reference
to practice where appropriate. Not
a genuine attempt to engage with
the assessment requirements
and/or subject matter.
0-19 % - Fail
irrelevant, incorrect or omitted. No
evidence of critical thought. No
effective use of supporting material.
No links to practice where
appropriate. Not a genuine attempt
to engage with the assessment
requirements and/or subject matter.
20
Level 6 (Degree)
20-29% Fail
The work is very poorly presented
and contains numerous serious
errors, inconsistencies and
omissions with little use of source
material. The work displays a very
weak knowledge base and a lack of
sufficient understanding of the
topic. There is very little evidence
of the application of theory to
practice where appropriate. It
contains many unsupported
statements with very little attempt
to bring issues together and there is
a complete lack of critical analysis
and reflection. To obtain a mark of
20% the work must show evidence
of a genuine attempt to engage with
the assessment requirements and
with the subject matter.
0-19 % - Fail
irrelevant, incorrect, inconsistent or
omitted. No evidence of critical
analysis and reflection. No effective
use of supporting material. No
application of theory to practice
where appropriate. Not a genuine
attempt to engage with the
assessment requirements and/or
subject matter.
Appendix 2 - Level 7 (Postgraduate) Generic Marking Criteria

Band
90100%
80-89%
70-79%
60-69%
50-59%
40-49%
30-39%
Generic Criteria
An excellent critical and complete demonstration of understanding in all key areas
of knowledge relevant to the work and demonstrating an innovative and creative
approach. Evidence throughout the work of a sustained ability to synthesise and
interpret complex concepts, to make inferences and to provide an original and/or
compelling argument and discussion. Excellent structure and immaculate
presentation, with cogent use of academic language and grounded in a pertinent
and substantial selection of source materials. Excellent use of appropriate
analytical and research methods and addresses ethical considerations in an
informed and perceptive manner. Exceptional ability to link and critically analyse
theory and practice where appropriate.
An excellent, critical and systematic demonstration of understanding in all key
areas of knowledge relevant to the work. Evidence throughout of the ability to
synthesise and interpret complex concepts to provide a compelling argument and
discussion. Very good structure and presentation, with confident use of academic
language and grounded in a relevant and extensive selection of source materials.
Excellent use of appropriate analytical and research methods and fully addresses
ethical considerations. Excellent ability to link and critically analyse theory and
practice where appropriate.
An excellent, critical and organised demonstration of understanding in all key
areas of knowledge relevant to the work. Evidence throughout of the ability to
synthesise and interpret diverse concepts to provide a sound argument and
discussion. Good structure and presentation, with fluent use of academic
language and grounded in an appropriate and comprehensive selection of source
materials. Very effective use of appropriate analytical and research methods and
consideration of ethical implications. Very good ability to link and critically
analyse theory and practice where appropriate.
A proficient, clearly stated and analytical demonstration of understanding in all
key areas of knowledge relevant to the work. Evidence of the ability to integrate
and analyse diverse concepts in a rational and logical argument and discussion.
Well structured and clearly presented work, with fluent use of academic language
and utilising a relevant and extensive range of source materials. Effective use of
appropriate analytical and research methods and consideration of ethical issues.
Good ability to link and critically analyse theory and practice where appropriate.
An acceptable and substantiated demonstration of understanding in all key areas
of knowledge relevant to the work. Evidence of the ability to integrate and
analyse diverse concepts in a reasoned and valid argument and discussion.
Adequately structured and presented work, with clear use of academic language
and reference to a sufficient range of relevant source materials. Adequate use of
appropriate analytical and research methods and does address ethical
considerations. Effective linking of theory and practice where appropriate.
A limited, insufficient and/or inaccurate understanding in key areas of knowledge
relevant to the work. Insufficient evidence of ability to integrate and analyse
concepts to provide a valid discussion. Unacceptably structured and presented
work, with insufficient use of academic language and conventions. A limited
range of source materials is used. Limited or ineffective use of analytical and
research methods and limited coverage of ethical considerations. Inadequate
linking of theory and practice where applicable.
A descriptive and/or narrative account, with little critical and/or flawed
understanding of key areas of knowledge relevant to the work. Insufficient
evidence of ability to discuss fundamental concepts. Unclear and and/or
unevidenced argument and discussion. Poorly structured and presented work,
with little use of academic language and conventions. A narrow and/or
inappropriate range of source materials and analytical and research methods is
used. Failure to identify ethical considerations and to link theory and practice
where applicable.
21
Band
20-29%
0-19%
Generic Criteria
A weakly descriptive and/or narrative account, with no analytical content and/or
significant inaccuracies in understanding of key areas of knowledge relevant to
the work. Little or no evidence of research and the ability to discuss fundamental
concepts. No awareness of ethical issues. Unclear and unsourced arguments and
discussion. Flawed structure and presentation, with negligible attention to
academic language or conventions. Some or all source materials are
unreferenced and/or irrelevant. Failure to link theory and practice where
applicable. To obtain a mark of 20% the work must show evidence of a genuine
attempt to demonstrate some knowledge of the subject.
The work is almost entirely derivative and therefore lacks analysis or reflection,
and shows little or no knowledge or understanding of key areas relevant to the
work. No evidence of research and the ability to discuss fundamental concepts.
The presentation and referencing does not conform to the standards required.
22
Feedback and Module Enhancement

Student Feedback
At the end of every module students are required to complete an anonymous
questionnaire online using SurveyMonkey. Analysis of those questionnaires is
detailed below. The information allows you to see what previous students have
said and to gain insight into how the module has been enhanced as a result.
Individual reflections are also included by the module tutor(s).
Outlined below are the comments made at the end of the module delivered
within the academic year of 15/16.
Module: Work Based Activity
Level: 5
MEQ Summary:
Work Based Activity 9/14 completed
Overall, the majority of the feedback is good, with the students commenting that
they felt the module was well planned, the teaching was well organised, and the
assessments were relevant to the module. This is one of the more practical
modules, and so has received good feedback with the students all commenting
that they enjoyed the chance to work with industry, and they all enjoyed the
overall experience. There were a couple of complaints that they would have
liked to have been placed elsewhere however, as is explained at the
beginning of this module the students are able to go to any production
company they like, the module tutor has some contacts, but if they chose to find
their own, then they are free to do so. One student has commented that they
would have like more time on the placement. This has been reviewed this year,
and the students this year are receiving two weeks of extra placement time at
their choice of work. There was one complaint from a student that the
workplace they were put into was disorganised. This has been looked at, and
certain guides have been put into practice by the possible workplaces.
23

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Course Title

BA (Hons) Digital Film & TV

Tel: 01472 311222

This handbook is available on request in alternative format

Feedback and Module Enhancement

Introduction to Work Based Activity

Work Based Activity

Module code (enter code)

Primary Location of Module

Secondary Location(s) of Module

Professional, statutory or regulatory body

Work Based/ Work Related

Aims and distinctive features

While the academic arena is a good place

Learning and teaching strategy

Upon successful completion of this

although this may be subject to flexible

Direct and indirect contact hours

Arrangements for revision and private study

Identify any ethical issues that relate to this

Programme module learning outcomes assessment mapping

I2, I6, P5,

Minimum number attending module

To be negotiated at the beginning of the module with the module tutor,

Core and indicative reading

Other resource needs essential for delivery of this module

Date HEQA informed

Students will be required to submit an online learning portfolio presented using

2. Assess own suitability for employment with each company.

1. Discuss job interview requirements and expectations

Week 5 Commencing: 3rd October 2016 / 20th February 2017

Week 10 Commencing: 14th November 2016

To be discussed with mentor and module leader

Update online learning portfolios

Discuss requirements of the report

Appendix 1 - Undergraduate General Marking Criteria

relevant to the topic area. Some

theory linked to practice where

involved linking them to practice

understanding of the issues and

area. Some material is irrelevant.

topic and little or no reference to

Flawed use of techniques. Limited

base and a lack of sufficient

Appendix 2 - Level 7 (Postgraduate) Generic Marking Criteria

Feedback and Module Enhancement

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