Summer Internship Project

Analyzing the market of Passenger vehicles

Tyres for Apollo Tyres LTD.
Summer Training Project Report submitted in
partial fulfilment of the requirements for the
Post Graduate Diploma in Management
(Financial Services)
At
Jaipuria Institute of Management, Lucknow
By
Supervisor:

Vaibhav Tiwari.

Prof. Shyam Ji Mehrotra

JL15FS55
1

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Summer Project Study Report, Titled

...............submitted
by
Mr./
Ms.
. as partial fulfilment of requirement of the two year PGDM
(2014-2016) is a bonafide work carried out by the student at our Institute.
This Summer Project Study is his/her original work and has not been submitted to any
other University/Institute.
Prof.
Prof.
.
Project Supervisor
PGDM
Date:
Place:

Program Director-

Annexure (C)
Sample Format of the Summer Internship Completion Certificate from the Company
(It should be on the official letter head of the organization)
Summer Internship Completion Certificate
Date:
To
The Director
Jaipuria Institute of Management
Lucknow
This is to certify that Mr./Ms........................................................ , student Batch PGDM
2014 16 at Jaipuria Institute of Management, Lucknow has successfully completed
his/her Summer Internship from to . in our
organization.
During this period his/her performance was Satisfactory/ Good/ Very Good (Kindly
tick one).
Remarks:

Signature
Name
of
the
Issuing
Authority
Designation

Official Seal

Date:..

STUDENT DECLARATION
I, Vaibhav tiwari, student of PGDM-FS batch (2015-1017) declare that the project
entitled Analyzing the market of Passenger vehicles Tyres for Apollo Tyres LTD, is
my own work conducted under the supervision of Mr.Kumar siddhart as a partial
fulfilment of Summer Internship Program for the course of PGDM submitted to
ApolloTyres LTDand Jaipuria Institute of Management, Lucknow

I further declare that to the best of my knowledge the project does not contain any part
of any work which has been submitted for any other project either in this institute or in
any other without proper citation.
Place :

Signature of the Candidate

Vaibhav tiwari
Roll no. Jl15fs55
M.B.A IVth Sem.

Annexure (E)
Attendance Certificate from the Company on Completion of SIP
ATTENDANCE CERTIFICATE
This is to certify that Mr/Ms. ------------------------------ has completed his/her Summer
Internship on project _________________________________________________ in
<Company name>, from _________ to __________. During this period his/ her
attendance has been satisfactory.
(Signature of Company Mentor with Seal)
Name of Industry Mentor:
Contact no. And e-mail
Designation:
Date:
Place:

Annexure (E)
No Dues Certificate by the Company
NO DUES CERTIFICATE (BY THE COMPANY)
Mr./ Ms.
worked with our company for his/ her
Summer Internship Project from
(date) to (Date). During this
period his/ her conduct was good. We have no complaints against him/ her. All the
files, books, reports
or any other material issued to him/ her during the process of his/ her project have been
returned and there is no due against him/ her in our Company.
We wish him/ her best in all his/ her endeavors.
(Name & Signature of Company Mentor / Departmental Head with Date)

A] SPECIMEN FORMAT FOR REPORT (RESEARCH BASED)

1. Title Page {Use Standard Format as per Annexure (A)}
2. Certificate from Faculty Mentor {Use Standard Format as per Annexure (B)}
3. Certificate from Company {Use Standard Format as per Annexure (C )}
4. Student Declaration {Use Standard Format as per Annexure (D)}
5. Acknowledgement
6. Executive Summary
7. Contents
8. List of Tables
9. List of Figures
10. Chapters

ACKNOWLEDGEMENT
A successful project can never be prepared by the singular effort of the person to
whom the project is assigned but it also demands the help & guardianship of
some people.
I, Vaibhav tiwari, student of Jaipuria institute of management, Lucknow
would like to express my thanks fullness to my supervisor and my colleagues,
who have constantly supported and encouraged me in shaping my career.
I take this opportunity to express my deep gratitude to Jaipuria Institute of
Management, Lucknow who gave me the opportunity to do this project in his
esteemed organization, Apollo tyres limited.
I would like to thanks to my internal Project guide Mr.Omkar jaiswal and Mr.
Kumar siddharth( who really helped me a lot by giving his precious time and
valuable suggestion for consolidating the data, present the findings and
complete the project in its best possible manner.
I would like to thanks to my faculty guide Prof. Shyam ji mehrotra who gave
his valuable guidance throughout the training period.
With profound sense of gratitude, I acknowledge my sincere thanks to all of my
friends, colleagues and family for this kind of consideration.

Vaibhav tiwari

EXECUTIVE SUMMARY
The project entitiled to me is Analyzing the market of Passenger vehicles Tyres for
Apollo Tyres LTD.
The objective of this project is to Repositioning the brand and image for passenger
vehicles in the minds of the customers,and to increase in the sales of Apollo tyres in
passenger car vehicles.
In the first phase of the SIP I have learnt about the fitment survey of passenger cars and
HCV(high commercial vehicles).in this the fitment of tyres was done according to the
sizes and varients.fittment report was submitted to the office which has given the
results that in the passenger car segment MRF tyres is on the 1 st position followed by
Bridgestone and then followed by Apollo tyres.
In the second phase of the Summer internship pogram the survey regarding the topic
was done in which I was given the task of surveying 100 customers,10 dealers(nonexclusive),10 dealers(exclusive),fitters. The problem which was noticed is the Brand
and image for passenger vehicles in the minds of the customers and to know about it
the market share of passenger car segment tyres has to be known first.as too the
company was facing the problem of passenger car tyres as MRF is the main competitor
with Apollo tyres in the field of tyres for passenger car segment.
The survey was done by the primary method in which the questionnaire is been
prepared.The questionnaire was set in such a way that the questions regarding the
awareness and trust towards the brands can be clearly seen.their are questions
regarding the choice of the customers that what they prefer while choosing the tyres for
their vehicles.
Their were many limitations regarding the project but in the end the project was
successfully completed.
In the third phase the working related to the office were done.In this the process was
examined that how the ordering of the tyres and stock is maintained,how the quarters
are reviced.In the office the ordering of the tyres is through phones,where the dealers
order their material directly through phones or mobiles.in this phase managing the
warehouse is also been seen amd analyzed.
Coming on to the fourth phase this was the phase in which the OEMs(original

10

equipment manufactures) were visited by the territory incharge.in this the problem
related to the OEMs were seen.a questionnaire regarding the OEMs were also been
given in which the preference and feedback questions were there.

11

LIST OF CONTENTS
CHAPTER 1

INTRODUCTION

1.1

Problem Statement

1.2

Review of Related Literature / Text

1.3

Rationale of the Problem

1.4

Methodology

1.5

Scope of the Study

1.6

Limitations of the Study

Chapter 2

DETAILS OF THE ORGANIZATION

2.1

Introduction

2.2

The Organization

2.2.2

Organization Structure

2.2.3

HR Practices

2.2.4

Competition Analysis

2.2.5

Industry Analysis

2.3

Organization Business Profile

2.4

Other Relevant Information

2.5

SWOT Analysis of Company

2.6

PESTEL Framework Analysis of Company/ Michael

Porters Five Forces Model- Industry Analysis
Conclusion

2.7
Chapter 3

RELEVANT LITERATURE REVIEW

12

3.1
3.2

Introduction
Review of Relevant Literature quoting the sources of each

3.3

Identification of the Gap or Need of Study

3.4

Conclusion

Chapter 4

DATA COLLECTION AND ANALYSIS

4.1

Sampling Frame

4.2

Data Collection Method

4.3

Sources of Data Collection

4.4

Presentation and Processing of the Data for Analysis

4.5

Conclusion

Chapter 5

DATA ANALYSIS AND INTERPRETATION

5.1

Choice of Data Analysis Techniques

5.2

Outcomes and Interpretation of Outcomes

5.3

Remarks, if any

5.4

Conclusion

Chapter 6

RECOMMENDATIONS

6.1

Brief Description of Recommendations

6.2

Details of Each Recommendation, Discussion of Its

Technical Suitability, Economic Justification and
Feasibility of Implementation.
Suggested Scheme of Implementation, Precautions and
Monitoring Systems
Conclusion

6.3
6.4
Chapter 7

CONCLUDING REMARKS

13

7.1

Summary

7.2

Gains from the Project

7.3

Limitations of the Project

7.4

Scope for Further Work

7.5

Conclusion
References
Appendices

List of figures.
Customers graphs
Dealers graphs
Fitters graphs

14

Chapter 1
INTRODUCTION

he origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber
Limited set up the first tyre company in West Bengal. MRF followed suit in
1946. Since then, the Indian tyre industry has grown rapidly. Indian Tyre
Industry now provides direct and indirect employment to nearly 1 million persons,
including dealers, retreaders, growers of Natural Rubber, employment in raw material
sector etc. For the rapid industrialization and commercialization it is necessary to have
a quick transport and logistics facilities. So tyre industry is a key variable for
enhancing speed in the logistic and transport industry. The demand and growth for the
tyre industry depends on primary factors like overall GDP growth, agricultural as well
as industrial production and growth in vehicle-demand. have a well-diversified
product-mix and presence in all three major segments, i.e., replacement market,
original equipment manufacturers (OEM's) and exports. Tier-II companies are small in
size, mainly concentrating on production of small tyres (for two/ three-wheelers, etc.),
tubes & flaps and the replacement market. In 1978 the radialisation of tyres was
introduced but hasnt caught pace till recently and now almost whole passenger vehicle
segment has been radialised in PCR . Growth for the tyre industry depends on primary
factors like overall GDP growth, agricultural as well as industrial production and
growth in vehicle-demand. It also depends on the on secondary factors like
infrastructure development and prevailing interest rates.
Technology generation in the Indian tyre industry has witnessed a fair amount of
expertise and versatility to absorb, adapt and modify international technology to suit
Indian conditions. This is reflected in the swift technology progression from cotton
(reinforcement) carcass to high-performance radial tyres in a span of four decades.
Globalization has led to the linking of the economies of all the nations and therefore
major Indian players in the tyre industry are pursuing global strategies to enhance their
competitiveness in world markets. The present section broadly undertakes an
overview of the Indian tyre industry through an examination of its growth trends with
respect to production, exports and acquisition of technological capabilities.

15

Salient features of Indian tyre industry

Adaptability and absorption
Exports
Innovation
Indigenous and ready availability
Technology progression
Wide product range for diverse use
Self sufficiency and vibrant marketing setup

1.1Problem Statement
Apollo tyres have launched there passenger car segment in 1999-2000.in this due
course the segment is not been able to prove itself a market leader.their are many
reasons to which the segment is not been located in the minds of customer.so to this
the problem is been there which is to Repositioning the brand and image for
passenger vehicles in the minds of the customers.

1.2Review of Related Literature / Text

A decades ago, computers were far slower than they are today theyd take some 10
minutes just to boot, and then another age would pass till you started an application.
Then, engineers at Intel and Macintosh began working to make their chips process data
faster than ever before, handle more apps at one go, that sort of thing. And while that
was happening, the people associated with networking and the internet were trying to
cope with those newly evolving, lightning fast chips, and speed up the time it took to
transfer data between two computers and make your overall computing experience

16

more enjoyable.
Something similar has happened in the automotive world. Engines can now propel cars
much faster than they ever did. And the people who make the rest of the components
are trying to catch up with that surge in power. Take tyres for example. They now need
to roll faster than ever before, bite tarmac harder and corner at ridiculously high speeds
without giving way. And thats exactly what Apollo has done with the fourth
generation of its passenger car tyres.
Apollo, traditionally a truck tyre supplier, had recently entered the small car tyre
market and is now expanding into tyres for luxury cars like the Audi A4, BMW 5 series
and VW Passat, among others.
Apollos fourth generation of car tyres is repres-ented by three new brands Aspire
4G, Alnac 4G and Amazer 4G, which should fit pretty much every size requirement
customer have.
The Amazer 4G will fit small hatchbacks like the Maruti Alto, Tata Indica and VW
Polo as well as compact sedans like the Maruti DZire, and will be available in sizes
from 12 to 14 inches. It is T speed rated, meaning it should be safe up to 190kph.
The Alnac 4G is made for mid-size and executive sedans like the Hyundai Elantra,
Skoda Superb, Chevy Cruze and Toyota Corolla. Available in 15 and 16 inches and a
range of width and profile options, it promises lower road noise, smoother ride and
longer life compared to most of its rivals.
The high-performance Aspire 4G will cater to luxury sedans like the Mercedes C- and
E-Class, BMW 5 series and Audis A4. The Aspire, which aims to give you racetrack
performance on the road, is claimed to be safe even in excess of 250kph without the
risk of tyre burst. The Aspires USP is its superb dry and wet handling, steering
precision and cornering ability at very high speeds.
Apollo set up an R&D facility in the Netherlands, to work on new tread patterns and
rubber compounds to improve tyre performance and longevity. The centre will cater to
all three brands under the umbrella Apollo, Vredestein and Dunlop (Apollo acquired
distribution rights for Dunlop in Africa in 2006.
17

Apollo recently acquired OEM rights for some Hyundai hatchbacks and the VW Polo
plus a few small cars in India. And soon, VW Passats sold worldwide will come fitted
with Apollo rubber. Thats some achievement for a company that started out making
truck tyres just three decades ago in north India.
Apollo manufactures 70,000 car tyres and 15,000 truck tyres every day in its plants in
India. Now, with three new additional brands, that number will only go north. Add the
Vredestein name to the mix and it creates a company that will have tyres for everything
from the Maruti Alto to the Audi R8.

1.3 Rationale of the Problem

The project was basically about problem that organisation face to understand the
behaviour of the customer towards the company.As their brands are capable to satisfy
the customer need the problem of brand awareness has came in front,where the
awareness of the brand lacks.
1.4 Methodology
a) Survey:
The method of data collection used is primary method(questionnaire).An
structured questionnaire is used here in which the there were general questions
regarding the company have put in and the survey was done in different areas of
dhanbad.
b) Observation:
The observations are recorded in the questionnaire as stated above.There are
questions regarding the customers choice and feedback from customers and
dealers.
the template been used is the questionnaire only,which is been used to collect data
fron the customers as well as the dealers.
c) Appropriate tools/techniques :
In the research design the descriptive research technique is been used
up.Descriptive research can be either quantitative or qualitative. Descriptive
research involves gathering data that describe events and then organizes, tabulates,
depicts, and describes the data collection. Three main purposes of research are to
describe, explain, and validate findings. Description emerges following creative

18

exploration, and serves to organize the findings in order to fit them with
explanations, and then test or validate those explanations.
In this quantitative descriptive research have been taken up where maximum
numbers of customers have been taken, because sometimes people are unable to
answer survey questions because they cannot remember or have thought of about
what they do and why.respondants may answer survey questions even when they
do not know the answer in order to appear smarter or more informed.
So,as kepping that in mind the quantitative approach have been put in.

1.5 Scope of the Study

During the internship period information was provided to the company about the
prospect and growth in the market. The major things that need to be taken care of like
providing the right information and in the given period of time, to the team leaders and
more flexibility in the work and quality of data. If given more time more
questionnaires can be filled and survey to meet respondent demand and requirements
which can help the companies to understand the market and customer and more
accurately the result can be achieved.
The scope is limited to the extent to the place, time and the information collected
during the research. The information is collected with the help of structured
questionnaire in which set of questions were there. There were basically questions
related to brand awareness, behavior,etc.
This research was conducted to know about the market conditions of the Apollo tyres
and other companies in the market.this research is going to help the respected company
in designing their further schemes for the customers.

1.6 Limitations of the Study

Time allowed for conducting organization study was less.
The study could be conducted only on the general working hours.
The company didnt reveal some official report and documents as it is kept
confidential.
Languge barrier was also the one of the limitation which was faced.
We cannot say that what the consumer have revealed will be right for each and
every situation because their perception is influenced by many factors
Many consumer, dealers/retailers and fitters have showed less interest in providing
information and havent cooperated.
19

Chapter 2 DETAILS OF THE ORGANIZATION

Industry overview
The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber
Limited set up the first tyre company in West Bengal. MRF followed suit in 1946.
Since then, the Indian tyre industry has grown rapidly. Indian Tyre Industry now
provides direct and indirect employment to nearly 1 million persons, including dealers,
retreaders, growers of Natural Rubber, employment in raw material sector etc. For the
rapid industrialization and commercialization it is necessary to have a quick transport
and logistics facilities. So tyre industry is a key variable for enhancing speed in the
logistic and transport industry. The demand and growth for the tyre industry depends
on primary factors like overall GDP growth, agricultural as well as industrial
production and growth in vehicle-demand. have a well-diversified product-mix and
presence in all three major segments, i.e., replacement market, original equipment
manufacturers (OEM's) and exports. Tier-II companies are small in size, mainly
concentrating on production of small tyres (for two/ three-wheelers, etc.), tubes & flaps
and the replacement market. In 1978 the radialisation of tyres was introduced but
hasnt caught pace till recently and now almost whole passenger vehicle segment has
been radialised in PCR . Growth for the tyre industry depends on primary factors like
overall GDP growth, agricultural as well as industrial production and growth in
vehicle-demand. It also depends on the on secondary factors like infrastructure
development and prevailing interest rates.
Technology generation in the Indian tyre industry has witnessed a fair amount of
expertise and versatility to absorb, adapt and modify international technology to suit
Indian conditions. This is reflected in the swift technology progression from cotton
(reinforcement) carcass to high-performance radial tyres in a span of four decades.
Globalization has led to the linking of the economies of all the nations and therefore
major Indian players in the tyre industry are pursuing global strategies to enhance their
competitiveness in world markets. The present section broadly undertakes an

20

overview of the Indian tyre industry through an examination of its growth trends with
respect to production, exports and acquisition of technological capabilities.

Key Features

At present there are 40 listed companies in the tyre sector in India.

Major players are MRF, Bridgedstone and Apollo Tyres & CEAT, which account
for 63 per cent of the organized tyre market. The other key players include
Goodyear, Birla, Dunlop, J.K Tyres, are some of the other significant players in the
industry.
While the tyre industry is largely dominated by the organized sector, the
unorganized sector is predominant with respect to bicycle tyres.
The industry is a major consumer of the domestic rubber market. Natural rubber
constitutes 80% while synthetic rubber constitutes only 20% of the material content
in Indian tyres. Interestingly, world-wide, the proportion of natural to synthetic
rubber in tyres is 30:70
The sector is raw-material intensive, with raw material accounting for 70% of the
total costs of production
Restrictions were placed on import of used /retreaded tyres since April 2015
Import of new tyres & tubes is freely allowed, except for radial tyres in the
truck/bus segment which has been placed in the restricted list since November
2014
Total value of tyre exports from India is approximately Rs 3500 crore (2014-15)
The major factors affecting the demand for tyres include the level of industrial
activity, availability and cost of credit, transportation volumes and network of
roads, execution of vehicle loading rules, radicalization, retreading and exports.

21

2.1 Company Profile:

Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer, with annual
consolidated revenues of Rs 121.5 billion (US$2.5 billion) in 2011. It was founded in
1976. Its first plant was commissioned in Perambra, Thrissur, Kerala. The company
now has four manufacturing units, one in South Africa, two in Zimbabwe and 1 in
Netherlands. It has a network of over 4,000 dealerships in India, of which over 2,500
are exclusive outlets.
It gets 62.6% of its revenues from India, 27.9% from Europe and 9.5% from Africa.
It is planning to become the 10th biggest tyre manufacturer in the world with annual
revenues of $6 billion by 2016.
On 12 June 2013, it was reported that Apollo Tyres Ltd would buy US-based Cooper
Tire & Rubber Company for about $2.5 billion in a deal that would make it the world's
seventh-largest tyre maker, however the takeover collapsed after legal battles.
As the organisation grew and expanded its footprint across geographies, several brands
either joined or were born into its fold. Today, the company owns 5 key brands
Apollo, Kaizen, Maloya, Regal and Vredestein.
While brands Apollo and Vredestein comprise of tyres across categories from passenger and commercial vehicles to off highway tyres, the remaining 3
brands are more product category specific. Regal and Kaizen focus on the truck-bus
22

tyre segment while Maloya continues to operate within the passenger vehicle tyre
category.
Each brand from the company is equipped with its own distinctive visual language and
targetted at a specific customer need. This approach has enabled Apollo Tyres to
provide a wide range of products for various applications, across geographies - ending
with a delighted customer.
As an organisation, Apollo Tyres is committed towards creating values for its
stakeholder. And the crucial link here is building a sustainable business, driven by
strategic growth and responsible actions.
Apollo Tyres believes that to truly move up the value chain, it is critical to use fewer
natural resources to produce more. For a growing organisation, with a long-term focus
and commitment, it is critical to safeguard resources for the future even as it creates
value today. At Apollo, emphasis is laid on using natural resources cautiously and with
care
Apollo tyres is been growing in the passenger vehicle segment with around good
percentage but due to the high positioning of its brand in high commercial vehicles the
company is facing a problem with the the passenger vehicles and light commercial
vehicles segment.
As It is seen here mostly the tyre company like MRF,Ceat have captured the market,but
Apollo comes on the lower ranking. Passenger vehicles segment is quite a big segment
here which comprises of small passenger vehicles that is Car types to SUVs. Apollo is
having a market of HCV(high commercial vehicles) which comprises the vehicles like
trucks,dumpers etc.
Apollo announced its entry into the two-wheeler tyre segment with contract
manufacturing in March 2016. The factory is likely to go on stream by 2018.

Vision
A significant player in the global tyre industry and a brand of choice, providing
customer delight and continuously enhancing stakeholder value.

Mission
Apollos 5-year strategic growth journey is built around the key pillars of quality, a
common culture, sustainability and innovation. the goal is for Apollo tyres to be ranked
amongst the top 10 tyre manufacturer by the 2016 eith turnover of $6 Billion

23

APOLLOS CORPORATE SOCIAL RESPONSIBILITY

CSR Committee
As per requirement of Section 135 of Companies Act, 2013 and rules
related thereto, the
Board of Directors of the company has constituted the Corporate
Social Responsibility
Committee comprising of following Directors:
1. Mr Onkar S Kanwar, as Chairman of the Committee
2. Dr. S Narayan, as Member of the Committee
3. Mr Sunam Sarkar, as Member of the Committee
The Company Secretary acts as the secretary of the Committee.
The Board of Directors may change the composition of Committee as
it may deem fit.

The CSR Activities shall include the following:

i. To carry out philanthropic activities for the welfare of society.
ii. To support the infrastructure for welfare of differently abled persons like
Handicapped, deaf, dumb and blind and old persons etc.
iii. To support the medical infrastructure and health initiative camps covering lifestyle
Diseases, ENT, maternity issues, woman reproductive health issues for underprivileged
Or any other class or category of persons, as the trust may deem fit, for
Welfare of the society.

24

iv. To work in the area of eradicating hunger, poverty and malnutrition, promoting
Preventive health care and sanitation including contribution to the Swatch Bharat Kush
set
up by Central Government for the promotion of sanitation and making available safe
Drinking water.
v. To work in the area of promoting education, including special education and
employment
Enhancing vocation skills especially among children, women, elderly, and the
differently
Abled and livelihood enhancement projects.
vi. To work in the area of promoting gender equality, empowering women, setting up
homes
And hostels for women and orphans; setting up old age homes, day care centres and
such
Other facilities for senior citizens and measures for reducing inequalities faced by
socially
And economically backward groups.
vii. To work in the area of ensuring environmental sustainability, ecological balance,
Protection of flora and fauna, animal welfare, agroforestry, conservation of natural
Resources and maintaining quality of soil, air and water including contribution to the
Clean
Ganga Fund set up by the Central Government for rejuvenation of river Ganga. .
viii. To work in the area of protection of national heritage, alt and culture including
restoration
of buildings and sites of historical importance and works of art; setting up public
libraries;
promotion and development of traditional ans and handicrafts.
ix. To work in the area of measures for the benefit of armed forces veterans, war
widows
and their dependents.
x. To work in the area of training to promote rural sports, nationally recognised sports,
paralympic sports and Olympic sports.
xi. To contribution to the Prime Minister's National Relief Fund or any other fund set
up by the
Central Government for socio-economic development and relief and welfare of the
Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and
women.
xii. To make contributions or funds provided to technology incubators located within
academic institutions which are approved by the Central Government.

25

Milestone of the company

1975: In year 1975 Apollo tyre foundation stone laid for 1st plant in Kerala, India
1977: Apollo tyre produced first tyre in Kerala plant
1988: first series of heavy and light truck tyres launched
1989: xt-7 launched, Indias largest selling truck tyre, and xt-9 launched
1991: Apollo tyre establish second plant commissioned in Gujarat, India
1993: Apollo now in this year is on expansion mode. In India they expand their sales
and service network in India
1995: Apollo .establish its third plant, premier tyres acquired in Kerala, India
2000: radial capacity added in Gujarat, India and along with this we entered in
passenger car segment and launched AmazerXL
2001: Apollo enters in farm sector and launched first farm radial this year company
open exclusive passenger car outlets and Apollo radial world
2004: Apollo goes for tubeless Acelere launched for passenger vehicle, SAP
implemented in shortest possible time
2005: Acelere awarded automotive product of the year by Overdrive Magazine
2006: Four plants of Dunlop tyres international acquired in South Africa and
Zimbabwe. Rights to Dunlop brand acquired in 32 African countries, Apollo tyre also
launched UHP passenger car tyres Acelere sports and Aspire launched
2007: Regional truck bus radial tyres launched in India. Aspire awarded product of the
year by Car India Magazine
2008: Apollo Zone, New age branded retail outlets launched in India New global brand
identity introduced
2009: Acquired Vredestein branded B.V., A Netherlands based tyre manufacturer, since
renamed Apollo Vredestein B.V., First plant in Europe
2010: Brand Apollo launched in Europe
2012: aspire 4g introduced at Reifen ESSEN
2013: Apollo tyres honoured with the tyre manufacturer of the year awarded by tyre
technology international, global R&D centre opened in the Netherlands. Sponsorship
with Manchester United announced
2015: Construction of Apollo tyres Greenfield faculty in Hungary begins, second plant
in Europe

26

Location Details - Apollo Tyres

Location Type
Registered Office

Factory/plant

Factory/plant

Corporate Office

Factory/plant

Address
6th Floor, Cherupushpam Building, Shanmugham
Road
Kochi - 682031
Kerala - India
Phone : 2381902, 2381903, 2381808, 2372767
Fax : 2370351
Email : investors@apollotyres.com
Internet : N.A.
Perambra, P.O. Chalakudy
Thrisoor - 680689
Kerala - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Limda, Taluka Waghodia
Vadodra District - 391760
Gujarat - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Apollo House, 7, Institutional Area, Sector - 32
Gurgaon - 122001
Haryana - India
Phone : 2383002-10
Fax : 2383351
Email : investors@apollotyres.com
Internet : N.A.
SIPCOT Industrial Growth Centre
Oragadam -

27

Tamil Nadu - India

Phone :
Fax :
Email : N.A.

2.2 The Organization

2.2.1 Products / Services and Processes/ Facilities

28

HCV and LCV/SCV

100K

XT-1

XT-7

XT-9

Load starsuper,

Passenger

KP,Mahatrooper,

vehiclesCar

Amar gold,

types.
Mine lug,

Aspire 4G

Alnac

Alnac 4G

Alnac 4GS

deluxe,

Amazer 3G

MA(radial),

Amazer 3G

Kaizen,

XMR,
Loadstar,
Mahadhruv,
Amar

gold

MAXX

Amazer 4G

Amazer 4G LIFE

Amazer XL

Endurance
Krishak super

Powerhop,

CD

50L

Van types

Quantum

SUVs

29

Apteria-AT

Apteria-HP

Apteria-HL

Apteria-HT

Apteria-HLS

Apollo is been the manufacturing unit of

Tyres,Tubes and Flaps.
These are the products been offered by Apollo
tyres in dhanbad area.
Tyres are basically two types:

Cross ply

Radial

In cross ply tyres, nylon or rayon tyre cords are

arranged diagonally across. In radial tyres, polyester,
nylon, fibre glass or steel cords are arranged
perpendicular to the circumstances.
Radial technology is an improvement over cross
ply and radial tyres are priced at (of 25-30%) premium.
They are long lasting and have lower incidence of flats.
In domestic industry market demand for cross ply
tyre is more because of rough conditions and also it is
cheaper than radial. India is still in the in the cross play
age when developed countries are into radial and tubeless
tyres. The tyre industry in India is predominantly
dependent on natural rubber as against synthetic rubber.
Analysis by Experts reveals that the ratio of natural
rubber usage to synthetic rubber is 80:20 in Indian tyre
and 30:70 in worldwide.
Indian tyre industry even though in its infant stage
has been striving hard to establish itself in the global
market. There are threats from global players who enjoy
substantial economies of scale dominant market. The

30

fortune of the tyre industry depends on the agricultural

and industrial performance of the economy. The
transportation needs tyres and vehicles. Hence, this is a
very sensitive industry, which has to adopt itself to a
highly volatile environment.

Passenger Vehicle Tyre

The segment which caters the tyres for small,mid size and
executive luxury cars and also for sports utility vehicle
(SUV) and multi utility vehicle (MUV) is named as
PASSENGER VEHICLE SEGMENT.
Like other segment this segment also has undergone a
huge technical advancement since its inception
These are basically pneumatic tyres.
Earlier tyre used in this segment was of nylon category.
But today this segment is completely radicalized. Use of
tubeless is also increasing very rapidly.

Process in the ware house/office:

Coming on to the process of delivering the tyres it is an
simple and relevant process as in this the company makes
the inventory for itself and ordes the tyres to the head
office were the order is been checked and been delivered
to the ware house in the prescribed period of time.
When once the order is been taken up by the warehouse
in dhanbad the checking up of the order is been there in
which defect in transition is to be seen as the transition
process is been on the contract basis.
Now the stock is been maintained in the warehouse were
the tyres are been kept.the customers to the Apollo tyres
are the dealers only,as they do not directly sale the tyres
to the customers.
The dealers according to their demand,orders the tyres to
the ware house or say the office in dhanbad from here the

31

orders are taken in,the order can also be done online the
invice then id created and then the billing the billing is
done online.use of SAP software is been used by Apollo
tyres.
After this the material is delivered to the dealer in the
given period of time.the material is delivered in 24 hours
if is in local that is in dhanbad area only and 72 hours
time is taken if it is in out of town.

2.2.2 Organization Structure

32

2.2.3 HR Practices
Human Resources:
Development in Human Resources & Industrial
Relations
One of the key elements of Apollo Tyres strategy is
profitable growth. The organisation knows that profitable
growth is solely dependent on its employees
performance in diverse areas including sales, marketing,
R&D, manufacturing, logistics and across every function
in the organisation. The company has continuously
endeavoured to build a high performance culture and the
Human Resources function plays a key role in enabling
this. The HR at Apollo Tyres has always remained a
strategic partner in the growth and globalisation journey
of the company.

2.2.4 Competition Analysis

Indian tyre industry is facing intense competition from
China and other South East Asian countries in tyre
exports to other countries. Though the quality of Indian
tyres is better and has wider acceptance, due to cheaper
pricing, higher volumes and aided by Government
support and subsidies, Chinese tyres are cutting into the
share of Indian tyre exports. There is a need to promote
India Brand for tyres as one which spells quality and
higher standards.

33

MRF

MRF (Madras Rubber Factory) is Indias No.1 tyre

manufacturing company. It was started in the year 1946
by K M Mammen Mappillai as a small toy balloon unit.
Much later in November 1960 it ventured into
manufacturing of tyres. The company entered into a
technical collaboration with Tire & Rubber company,
USA.
In 1964 MRF established an overseas office at Beirut,
Lebanon to tap the export market. This was amongst
Indias very first efforts on tyre exports. In 1989 the
company collaborated with USbased Hasbro
International, the worlds largest toy maker and launched
Funskool India. In the same year it entered into a pact
with Vapocure of Australia to manufacture polyurethane
paint formulations and with Pirelli for Muscleflex
conveyor and elevator belting.
Currently MRF exports tyres to over 65 countries
including America, Europe, Middle East, Japan, and the
Pacific region. It presently has overseas offices in Dubai,
Vietnam and Australia.
Products of the company

Tyres It manufactures various tyres for

passenger cars, twowheelers, trucks, buses, tractors,
light commercial vehicles and offtheroad tyres.

Conveyor Belting It manufactures its

Muscleflex brand of conveyor belting at one of the
most advanced stateoftheart facilities in India.
Incorporating the latest manufacturing techniques in
processes beginning with mixing, calendaring and the
like to manufacturing of the finished products, all of
which is inhouse, Muscleflex conveyor belting has
gained rapid acceptance in markets worldwide.

Pretreads It is the most advanced precured

retreading system in India. MRF forayed into

34

retreading as far back as 1970. Today, MRF has

perfected the art of recured retreading with its extensive
knowledge in tyres and rubber.

Bridgestone

The very first Bridgestone tire was produced on 9 April

1930, by the Japanese "Tabi Socks Tyre Division (actually
made jika-tabi). One year later on 1 March 1931, the
founder, Shojiro Ishibashi, made the "Tabi" Socks Tyre
Division independent and established the Bridgestone Tire
Co., Ltd. in the city of Kurume, Fukuoka Prefecture.
"Bridgestone" was named after the name of the founder,
Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge).Foregoing
dependence on European and North American technology,
the Bridgestone Tire Co., Ltd. set its eyes on manufacturing
tires based solely on Japanese technology. The foundling
company experienced many difficulties in the areas of
technology, production and sales in the early days.
Eventually, improvements were achieved in quality and
manufacturing processes which led to the business rapidly
expanding on both the domestic and overseas markets.

Ceat
CEAT, the flagship company of RPG Enterprises, was
established in 1958. Its predecessor Cavi Elettrici e Affini
Torino SpA was established in Italy in 1924. Today,
CEAT is one of Indias leading tyre manufacturers and
has presence in global markets, and has a capacity of over
95,000+ Tyres per day. CEAT offers tyres to all segments
and manufactures radials for: Heavy-duty Trucks and
Buses, Light Commercial Vehicles, Earthmovers,
Forklifts, Tractors, Trailers, Cars, Motorcycles and
Scooters as well as Auto-rickshaws.

35

JK tyres
JK

Tyre

&

Industries

an Automotive Tyre, Tubes and

flaps

Ltd is
manufacturing

company based in Delhi, India. The name JK is derived

from the initials of Kamlapatji (18841937) and his father
Seth Juggilal (18571922). The company is the market
leader in Truck/Bus Radial tire in India and is the only tyre
manufacturer offering the entire range of 4 wheeler radials
for Trucks, Buses and Cars. JK Tyre has a worldwide
customer base in over 80 countries across all 6 continents.
It is a part of J. K. Organisation group of Companies. JK
Tyre acquired Mexican tyre major Tornel in 2008.[4] With
state-of-the-art modern production facilities in all 9 plants,
total production capacity is almost 20 million tyres p.a.
Location of the company:
The Company is headquartered in New Delhi, Bahadur
Shah Zafar Marg. Registered office is in Kankroli,
Rajasthan. Manufacturing plants are located at six centers
in India, located at

Mysore, Karnataka (3)

Banmore, Madhya Pradesh

Kankroli, Rajasthan
Chennai, Tamil Nadu

JK Tyre has also enhanced its global reach by taking

over Tornel, a Mexican company, which has 3 plants in
Mexico.

2.2.5 Industry Analysis

The origin of the Indian Tyre Industry dates back to 1926

when Dunlop Rubber Limited set up the first tyre
company in West Bengal. MRF followed suit in 1946.
Since then, the Indian tyre industry has grown rapidly.
36

Indian Tyre Industry now provides direct and indirect

employment to nearly 1 million persons, including
dealers, retraders, growers of Natural Rubber,
employment in raw material sector etc.
The Indian tyre industry has become one of the most
competitive markets in the world and with the help of
new technology, ultra-modern production facilities and
availability of raw materials at lower rate, the sector is set
to grow further. At present, India has forty large and
medium tyre manufacturing companies, of which the top
10 account for over 90 percent of the country's total tyre
production.
During 2013-14, the Indian tyre industry witnessed a
turnover of Rs 47,500 crore, producing 123 million tyres.
The industry has witnessed muted growth during the
period largely aided by the two wheeler and tractor
segments. Overall demand from the replacement segment
was modest, while original equipment makers (OEM)
demand increased just by 2-4 percent. Industry-wide
revenues during 2013-14 have been higher than before at
around 6 percent on the back of the improvement in
product mix, limited price discounting despite the falling
input costs and higher realisations in the export markets.
OLD DATA TY TO FIND OUT 2015-16 data

INDUSTRY PROFILE

The world is now experiencing the highly mechanized

transportation
facilities.
The
advancement
of
transportation is the manufacturing face for the growth of
tyre industries, which has created some of major players
like Goodyear,???? CEAT, MRF, Apollo and Bridgestone
etc. The industry is strongly linked to automobile sector.
R.W.Thomson invented and patented the pneumatic tyre
in 1845. His first design used a number of thin inflated
tubes inside a leather cover. This design actually had its
advantages over its later designs. It would take more than

37

one puncture to deflate the whole tyre and varying

pressure could alter the ride conditions.
It was not until the late 19 th century 1888, that John
Dunlop invented the tyre pneumatic tyre. Despite these
technological breakthroughs, the solid rubber tyre
continued to be the dominant tyre and it was not until
1889 that the pneumatic tyre caught on.
Dunlop first advertised his tyres in December 1888 in the
Irish cyclist and in the May of the following year, the tyre
had its first breakthrough. A Belfast cycle race was won
on pneumatic rubber tyres and by now the publics were
starting to take note. Unfortunately the original tyres had
its drawbacks. The inner tube was difficult to get at
because the tyre was struck to wheel. In 1890, C.K.Welsh
patented the design of a wheel rim and outer cover with
inextensible lip. By now we have the basics for todays
tyre. Over years tyre has developed into todays high
technology offerings.
Two of the most important technical development
includes Michelins creation of the radical tyre with its
vastly superior group 1948 and when Dunlop did away
with inner tube on car tyres in 1972. Time has given the
motor industry tyres capable of many different
applications. This ranges from high seed racing such as
Formula One to Heavy plant usage on vehicles as large as
a house. All tyres deliver a comfortable ride, relative
puncture resistance, wear and performance. The
importance of a tyre must not be taken for granted. After
all a tyre is vehicles only point of contact with the road.
2.3 Organization Business Profile
Subsidiries
Apollo Tyres Ltd. is an India-based manufacturer and
seller of a range of tires, tubes and flaps. The Company
offers tires in segments, including passenger cars, bus and
truck, agriculture and two wheelers. The Company offers

38

tires for scooters (two/three wheelers), medium and heavy

commercial vehicles, motor cycles, passenger cars, light
commercial vehicles and tractors. It owns brands,
including Apollo, Kaizen, Maloya, Regal and Vredestein.
It offers products in various categories, such as passenger
vehicles, which include car tires; commercial vehicles,
which include heavy commercial vehicle tires, and off
highway tires, which includes farm tires. Its geographic
segments include India, South Africa and Europe. It has
manufacturing units in India and The Netherlands. The
Company's subsidiaries include Apollo (Mauritius)
Holdings Pvt Ltd., Apollo (South Africa) Holdings (Pty)
Ltd, Apollo Tyres (Cyprus) Pvt Ltd. and PAN Aridus
LLC, among others.
2.5 SWOT Analysis of Company
Strength:
1. Wide product variety
2. Excellent Geographical coverage across Asian,
European and African markets.
3. Good financial position
4. Brand is well established in the market.
Weakness:
1. Low presence in car segment.
2. Low presence in two/three wheeler segment

Opportunities:
1.Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as its mainly
into B2B market.
3. Improved Infrastructure has fuelled more and more
transportation
4. Emergence of India as a hub for small car production
Threats:

39

1. Price wars with other manufacturers

2. Stiff competition from national and international
brands
3. Competition from 2nd hand tyres
4. Volatility in prices and availability of raw material as
Indias rubber production is less than its demand.

2.6 Michael Porters Five Forces ModelIndustry Analysis

Power of buyers:
The Indian tyre sector has more than 40 players.thus,
the buyers have many potions to choose from and can
clearly articulate their needs;also there are no switching
costs involved.due to the fragmented nature of the
market,tyre companies cannot pass on the increased raw
material prices fully to the buyers.Thus,bargaining
power of buyer is High.

Bargaining power of suppliers:

The main raw material of the tyre industry is natural
rubber. The production of rubber is not increasing as
much as the demand increasing. As a result of that,india is
short of natural rubber.therefore,the bargaining power is
high for rubber manufacturer because of higher demand
and lower production.thus,bargaining power of
supplier is High.

Competitive rivalry:
While there are more than 40 players in the market,the
industry has relatively high concentration with the top 10
players holding 95% of the market share.also,in every
category like passengwe cars,2 wheelers etc.Top 3-4
players command close to 80% of the market
share.however,the indivisual market share of the
companies are quite close to each other.As a result they
cannot fully pass on any price rise to OEMs due to fear
of loss of market share.concluding we can say that
competitive rivalry is Medium

40

Availability of substitute:
If domestic tyre prices are dearer than the overseas
market, the automobiles players start buying tyres from
overseas markets like china. This usually happens when
rubber prices increases significantly in domestic market.
However, consumers who buy tyres in the replacement
market do not have this liberty. Thus, threat of
substitution is medium.

Entry barrier:
It is a highly capital-intensive industry and margins are
also very low. Therefore, it is very difficult for the new
players to sustain in this competitive industry. However,
the automobile players have the ability to do backwardintegration with ease because they have expertise, source
of finance and brand image.TVS Srichakra is a prime
example of an auto player backward integrating into tyre
manufacturing.Thus,entry barriers are Medium.
2.7 Conclusion
In the conclusion I want to say that been a business
company Apollo tyres is been playing a great role in
many sectors like-socially it is been activated a lot in the
recent years and been making a way to come in more of
the sectors to give its contribution in those fields.

Chapter 3 RELEVANT LITERATURE

REVIEW
3.1 Introduction
3.2 Review of Relevant Literature quoting the
sources of each
A decades ago, computers were far slower than they are
today theyd take some 10 minutes just to boot, and
then another age would pass till you started an

41

application. Then, engineers at Intel and Macintosh began

working to make their chips process data faster than ever
before, handle more apps at one go, that sort of thing.
And while that was happening, the people associated with
networking and the internet were trying to cope with
those newly evolving, lightning fast chips, and speed up
the time it took to transfer data between two computers
and make your overall computing experience more
enjoyable.
Something similar has happened in the automotive world.
Engines can now propel cars much faster than they ever
did. And the people who make the rest of the components
are trying to catch up with that surge in power. Take tyres
for example. They now need to roll faster than ever
before, bite tarmac harder and corner at ridiculously high
speeds without giving way. And thats exactly what
Apollo has done with the fourth generation of its
passenger car tyres.
Apollo, traditionally a truck tyre supplier, had recently
entered the small car tyre market and is now expanding
into tyres for luxury cars like the Audi A4, BMW 5 series
and VW Passat, among others.
Apollos fourth generation of car tyres is repres-ented by
three new brands Aspire 4G, Alnac 4G and Amazer 4G,
which should fit pretty much every size requirement
customer have.
The Amazer 4G will fit small hatchbacks like the Maruti
Alto, Tata Indica and VW Polo as well as compact sedans
like the Maruti DZire, and will be available in sizes from
42

12 to 14 inches. It is T speed rated, meaning it should be

safe up to 190kph.
The Alnac 4G is made for mid-size and executive sedans
like the Hyundai Elantra, Skoda Superb, Chevy Cruze
and Toyota Corolla. Available in 15 and 16 inches and a
range of width and profile options, it promises lower road
noise, smoother ride and longer life compared to most of
its rivals.
The high-performance Aspire 4G will cater to luxury
sedans like the Mercedes C- and E-Class, BMW 5 series
and Audis A4. The Aspire, which aims to give you
racetrack performance on the road, is claimed to be safe
even in excess of 250kph without the risk of tyre burst.
The Aspires USP is its superb dry and wet handling,
steering precision and cornering ability at very high
speeds.
Apollo set up an R&D facility in the Netherlands, to work
on new tread patterns and rubber compounds to improve
tyre performance and longevity. The centre will cater to
all three brands under the umbrella Apollo, Vredestein
and Dunlop (Apollo acquired distribution rights for
Dunlop in Africa in 2006.
Apollo recently acquired OEM rights for some Hyundai
hatchbacks and the VW Polo plus a few small cars in
India. And soon, VW Passats sold worldwide will come
fitted with Apollo rubber. Thats some achievement for a
company that started out making truck tyres just three
decades ago in north India.
Apollo manufactures 70,000 car tyres and 15,000 truck
43

tyres every day in its plants in India. Now, with three new
additional brands, that number will only go north. Add
the Vredestein name to the mix and it creates a company
that will have tyres for everything from the Maruti Alto to
the Audi R8.

3.3 Identification of the Gap or Need of Study

The gap which is been identified is the brand awareness
between the customers as now a days every company is
been in the race to be the number one in the competition.
Apollo tyres in the current time is not able to make the
image in the minds of the customer. As Apollo tyres have
introduced the passenger car radials tyres in 1999-2000.

3.4 Conclusion

??????

Chapter 4 DATA COLLECTION AND

ANALYSIS
4.1 Sampling Frame
44

The sample taken for the survey is 101 customers

of passenger vehicles (car, suvs),10 dealers(nonexclusive),5 dealers(exclusive), fitters.

4.2 Data Collection Method

The method of data collection used is primary

method(questionnaire).An
structured
questionnaire is used here in which the there were
general questions regarding the company have put
in and the survey was done in different areas of
dhanbad.

4.3 Sources of Data Collection

Data Collection Method

The project that I was assigned was based on

qualitative data. So to have relevant information I
Collected the data for research through one to one
interview and the information was collected through
questionnaire.
The sources of data collection are as:
Primary method (Questionnaire)
Survey method.
Structured questionnaire.
4.4 Presentation and Processing of the Data for
Analysis
The process review of this survey is, I have prepared
a questionnaire which is there for the customers
dealers and fitters separately. In this questionnaire
general questions regarding the market conditions
have been kept some questions regarding there
choices and rank wise placing of the companies have
also been set up.

45

By taking up all the relevant information from the

customers dealers and fitters, I have taken out all the
possible results which contains the market share of
companies according to their ranks,market condition
of different companies, brand used by the customers
in their vehicles.by this a total relevant result happen
to come out which have shown all the positive and
negative points of the companies.
Feedback from the customers and dealers have also
been studied.
Through this all the results have been taken out. The
results are taken out on the basis of brand loyalty,
price, advertisements, publicity, etc.
4.5 Conclusion
I have collected the data from different areas of
dhanbad as well as from the near by areas of dhanbad
too,in collecting of the data their were many
problems which was faced during the term as one of
the biggest problem was the language barrier but then
to this was a very learning based experience,which
has taught me many new things which I never knew
at all.By this survey the result also came out that how
the market conditions are changing day by day and
how companies are getting in their best to know
about it and take right and most effective measures to
increase their sales.

46

Chapter 5 DATA ANALYSIS AND

INTERPRETATION
5.1 Choice of Data Analysis Techniques
(Brief Description of the Choice of Techniques
Utilized and Justification)

In the data analysis technique the Descriptive

research technique is been used up.
Descriptive
research can be either quantitative or qualitative.
Descriptive research involves gathering data that
describe events and then organizes, tabulates,
depicts, and describes the data collection. Three main
purposes of research are to describe, explain, and
validate findings. Description emerges following
creative exploration, and serves to organize the
findings in order to fit them with explanations, and
then test or validate those explanations.
In this quantitative descriptive research have been
taken up where maximum numbers of customers
have been taken, because sometimes people are
unable to answer survey questions because they
cannot remember or have thought of about what they
47

do and why.respondants may answer survey

questions even when they do not know the answer in
order to appear smarter or more informed.
So,as kepping that in mind the quantitative approach
have been put in.

5.2 Outcomes and Interpretation of Outcomes

The topic assigned to me is Determining the market of
passenger vehicle tyres for Apollo in dhanbad,let us
now see the outcomes and interpretation of the result.
In this I have taken a sample of 101 vehicle models like
tata sumo, indica, Toyota, zen, santro, swift, etc.
I have conducted a survey also of 5 Dealers(exclusive),10
Dealers(non exclusive) and Fitters.
This survey was done in various areas of Dhanbad likeBank more,Jharia,Old market Nirsa.Survey also done
near dhanbad kile-Bokaro,Deoghar.
This report has been taken on the basis of brand loyalty,
price,brand awareness, customer loyalty, experience, etc.

Customers graph
Firstly coming on to the customers graphs, we can see
the graphs and interpretation of it below.
1. Brand of tyre used.

48

[fig 1 :brand of tyre used]

In this column chart we can see that what customers are
right now using in their vehicles,we can see that 32 are
using up the MRF tyres in their vehicles,16 are using up
the Apollo tyres,12 are using the JK tyres,15 are using
Ceat tyres,1 is using up the Maxxis tyre which is a
Chinese tyre, 18 customers are using the Bridgestone
tyres,again 1 customer is using a Chinese tyre which is
hankook,4 customers are using up the Good year tyre.
We can see from here that the mostly brand of tyres used
in passenger vehicle is MRF.apollo comes on the third
position comparing to the other tyres.

49

In percentage we can say that MRF has captured around

33% of the market.Apollo has captured a market of 16%
with third place.

2. BEST BRAND.

When I ask about the best of tyres,most of the customer

prefer to MRF tyres.we can see in this that 40 of the
customers gave their choice of best brand to be used to
the MRF,Bridgestone has 16 customers which say that
this is the best brand to be used,14 customers give their
best brand to be apollo tyres.In this question of best
brand we come to the result that Apollo tyres is on the 3rd
position comparing to other tyres.

50

Coming on to the percentage we can see that the MRF

has 44% of customers,17% customers say Bridgestone
and 15% says that Apollo tyres is the best brand

51

3. USED APOLLO OR NOT

When the question asked that whether they have used

Apollo tyres or not, then 49% of customers were there
who told that they have used it, and is having a good
service and durability.
51% of customers have given the answer to NO, that
they have not used up the Apollo tyre. But according to
them the tyre is good and is having less problem, but the
prices are little higher than other brands.
4. EXPERIENCE WITH APOLLO TYRES.

52

From this column chart we can see that experience with

the Apollo tyres is good with 36 customers,4 says that it
was verygood and 9 told it was average.

5. PURCHASE APOLLO IN FUTURE.

53

On this question of purchasing the apollo tyres in

future,customers have given a wide positive
response,in which the 78% customers say that they
will be using the Apollo tyres in future,11% of the
customer said that they would not be using it,as
they are using other tyres and will be loyal to it.11
% say that they are not sure that they will be using
the apollo tyres or not,they said that according to
the market they switch over to the tyres
brand,which ever is suitable they go on with that
tyres.

6. EXPERIENCE WITH THE DEALER.

54

This shows us in the percentage terms where this graph

shows us that 83% of the customers have said that it was
a good experience,9% says for average experience, 4%
are there for average experience and 4% too for the bad
experience.

Dealer is the most important person in this chain.as

he/she is the one who is mostly in direct touch with the
customers.
In this we can see that the customers experience with
dealer is good with 44 customers,it is average with the 5
customers and 2 say it was a bad experience.

55

7. PRODUCT QUALITY OF APOLLO TYRES.

This figures comes out from the customers which have

used the Apollo tyres. On the product quality of apollo
tyres it is been seen that 14 customers used apollo tyres
say that it has verygood product quality.28 of the
customers on this said that it has the good product
quality.6 of the customers said that it is average.

56

This is the percentage figure which shows us that, 58%

of the customers says that it is a good product,29% of
the customer says that it is a very good product,13% says
that it is a average product.
8. APOLLO TYRES ON BRAND BASIS.

This figures comes out from the customers which have

used the Apollo tyres. In this it is seen that on brand
basis 31 customers said that apollo tyres is good,6
customers are there which said that the brand is
verygood,3 customers were there which says that the
brand is an average one.

57

9. AFTER SALES SERVICE OF APOLLO TYRES.

This figures comes out from the customers which have

used the Apollo tyres.
In this question of after sales service of apollo tyres it is
seen that 49% of customers have said that the after sales
service is good in apollo tyres.22% of the customers
claims that it is very good and 29% of the customers said
that it is an average after sales service.
10. Consideration on tyres(customers)

58

In this pie chart we can now see on the consideration

which the customers take will deciding up for the
tyres.In this price takes up the consideration of 20
%.Price quality has 46 %.Price,quality,after sales service
is 10 %.Price,quality,durability is on 13 %.After sales
service is on 1%.Durability is too on the 1%.Quality is
on 4 %.Price,after sales service is on 4
%.Quality,durability is on 1 %.

59

Dealers graph
11. TYRES PREFERED BY DEALERS.(dealers nonexc)

Figure came out from the survey of five non-exclusive

dealers.
We get to see from this that Apollo is prefered to 41%
by the dealers to customers.
MRF has a percent of 42% which is quite near to apollo
only.
17% preference is been taken up by the Ceat tyres.

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12. RANKING. (by ,non exc dealer)

This is the pie chart prepared from the dealer point of

view.in this dealers according to them have ranked the
tyres companies.
In this 28% among all have taken up by the Apollo and
MRF tyres.
11% have been taken up by Michelin,Ceat and
Bridgestone.
5% is been taken up by JK tyres.
6% is been taken up by others.

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13. Prefered brand by volume( non-exclusive

dealer).

In this prefered brand by volume we can see that

MRF and ceat are the leader over here where it is
getting up the volume of 40%,apollo is having the
volume of 20 % in it.
14. After sales service(non-exclusive dealer)

In this pie graph it can be seen that the apollo and

ceat are on the equal position and it is 50-50 %.

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Fitters graph
15. Brand mostly used

In this we came to know that the fitters told us that the

most prefered brand used is the Apollo tyres with the
share of 43 %,as this brand is followed by ceat.

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16. Best product quality tyres.

In this best quality tyres according to fitters perspective

we can look clearly that Apollo tyre is having the share
of 40 %,MRF with 30 %,Ceat with 20 % and
Bridgestone with 10 %.

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17. Tyres fitted by the fitters.

Mostly the tyres fitted by the fitters are as 22 % of

Apollo,34 % of MRF,33 % of Ceat and 11 % of
Bridgestone.

Summary
Tyre industry now a days is at an booming stage where
lots an lots of tyre manufacturers are in the line of
manufacturing the tyres and delivering it to the

65

customers, and in this there is a lot of competition in the

market. Every company is been in the line to give its
customer a safe and a satisfied experience, and to do this
every tyre company is being gaining up lots an lots of
data to know how to be strong and at the top position in
the market.
This is a survey which tells about the market structure of
tyre industry. In this survey I have used the questionnaire
which contains the questions regarding the customers
and dealers. In the questionnaire questions are generally
taken care of so that there may be no conditions of bias
situation.
The data is been collected from different areas of
Dhanbad
like-old
market,new
market,Jharia,Barbadda,Nirsa,Bank more,Deoghar.The
completion of the project have taken around one and a
half month and in the end the result have been achieved.

Feedback/Suggestions

It was a good experience.

Many of the problem been faced by, then to the

survey was done with full efforts and dedication.

Convince problem????? was the main problem

which we have faced in doing up the survey, as
the target places were quite far.

There were many barriers which came like the

language barrier.

Many of the customers were in a great hurry or

have no time for the survey but I am thankful to
all the customers which have given time from
their busy schedule.

Learning outcome
66

It was an good experience where I learnt many

things.it was a survey of around 100 customers.10
dealers(non exclusive),5 dealers(exclusive).i have
gathered all the relevant information from them and
have taken out the results using MS-EXCEL.the
information taken was from the survey method which
included the questionnaire.the questipnnaire contains
the structured questions,which were there separately
for the customers,dealers.

The first learning from the survey is

knowing the market conditions
In this the learning was that I got to know
about the different market conditions and
about different market leaders.

Dealing with customers

Dealing with the customers was the main
learning were I learnt the preferences of
different types of the customers.how
customers choose for the product.

Preparing of questionnaire
In this questionnaire was preared by me
for the passenger vehicle segment.the
questionnaire was forwarded to the
district manager for corrections,and to
finalize it.

Learn about the competitors

In this I have learnt about the compitetiors
and their schemes,that how they put in
their schemes and initiate on them.
The survey was very useful for me, as many new
things I have came to know from this.

67

5.4 Conclusion
I want to conclude this as by saying that this was one of
the project through which I have learned many things like
dealing with customer,knowing about the market
conditions ,etc.In the process of completion of the project
many problems were also came up like language
barrier,time lack,etc.but in the end in the given time
period the project was completed.

Chapter 6 RECOMMENDATIONS
6.1 Brief Description of Recommendations

There should be promotional activity in fixed

period of time.

Survey for customer complaints should be there,

68

on semi annually or annually basis

There should be attractive schemes for the

customers.

There should be attractive schemes for the

dealers.

Direct customer approach should be there,so that

in any problem customer may know what he/she
have to do.

Toll free numbers to customers of company

representative should be given.

Events for customers can be there, where they

can be in direct contact with the company
representative.

As there are Indian adds which are more likely to

be emotional adds, so some emotional family
adds can be put in.

For rural market, surveys can be done where the

problem of the rural customers can be checked.

Discount to customers can be provided which can

be every tyre purchase.

Maintain of customer track should be there,

through which the loyal customers may be seen.

Every customer of tyre is important whether it

takes one tyre or many, so importance to every
client or customer should be on priority.

Maintenance of price should be there.

Free gifts like pens, key rings, writing pads may

69

also be distributed to dealers as well as the

customers.

Policy should be revised as per the market

situation.

Regular check of competitors should be there.

6.4 Conclusion
Recommendations are the points which can be in future
can be the success points in any industry.in many of the
recommendations many things are there which after the
prior studing of the customer and dealers have came in
and can further prove itself the success milestone for the
company.

Chapter 7 CONCLUDING REMARKS

7.1 Summary
Tyre industry now a days is at an booming stage where
lots an lots of tyre manufacturers are in the line of
manufacturing the tyres and delivering it to the
customers, and in this there is a lot of competition in the
market. Every company is been in the line to give its
customer a safe and a satisfied experience, and to do this
every tyre company is being gaining up lots an lots of
data to know how to be strong and at the top position in
the market.
This is a survey which tells about the market structure of
tyre industry. In this survey I have used the questionnaire
which contains the questions regarding the customers
and dealers. In the questionnaire questions are generally
taken care of so that there may be no conditions of bias
situation.
The data is been collected from different areas of
Dhanbad
like-old
market,new
market,Jharia,Barbadda,Nirsa,Bank more,Deoghar.The
70

completion of the project have taken around one and a

half month and in the end the result have been achieved.
There were many problems and limitations which were
faced up which came in front during the survey
procedure and processing of report but in the end the
result came were beneficial for the company and sa well
as me.the project too was completed in the given period
of time.

7.2 Gains from the Project

It was an good experience where I learnt many
things.it was a survey of around 100 customers.10
dealers(non exclusive),5 dealers(exclusive).i have
gathered all the relevant information from them and
have taken out the results using MS-EXCEL.the
information taken was from the survey method which
included the questionnaire.the questipnnaire contains
the structured questions,which were there separately
for the customers,dealers.

The first learning from the survey is

knowing the market conditions
In this the learning was that I got to know
about the different market conditions and
about different market leaders.

Dealing with customers

Dealing with the customers was the main
learning were I learnt the preferences of
different types of the customers.how
customers choose for the product.

Preparing of questionnaire
In this questionnaire was preared by me
for the passenger vehicle segment.the
questionnaire was forwarded to the
district manager for corrections,and to
finalize it.

71

Learn about the competitors

In this I have learnt about the compitetiors
and their schemes,that how they put in
their schemes and initiate on them.
The survey was very useful for me, as many new
things I have came to know from this.

7.3 Limitations of the Project

Time allowed for conducting organization study was
less.
The study could be conducted only on the general
working hours.
The company didnt reveal some official report and
documents as it is kept confidential.
Languge barrier was also the one of the limitation
which was faced.
We cannot say that what the consumer have revealed
will be right for each and every situation because their
perception is influenced by many factors
Many consumer, dealers/retailers and fitters have
showed less interest in providing information and
havent cooperated.

7.4 Scope for Further Work

During the internship period information was provided to
the company about the prospect and growth in the market.
The major things that need to be taken care of like
providing the right information and in the given period of
time, to the team leaders and more flexibility in the work
and quality of data. If given more time more
questionnaires can be filled and survey to meet
respondent demand and requirements which can help the
companies to understand the market and customer and
more accurately the result can be achieved.

72

The scope is limited to the extent to the place, time and

the information collected during the research. The
information is collected with the help of structured
questionnaire in which set of questions were there. There
were basically questions related to brand awareness,
behavior,etc.
This research was conducted to know about the market
conditions of the Apollo tyres and other companies in the
market.this research is going to help the respected
company in designing their further schemes for the
customers.

7.5 Conclusion
In the end I want to conclude that this project has proved
to be the new milestone in my life,I have learnt many
things during the project.the knowledge which I earned
from this is many a times more valuable and useful.

11. References
www.apollotyres.com
www.managementparadise.com
http://www.apollotyres.com/uploads/annual-report-forthe-financial-year-2014-15.
http://www.apollotyres.com/en-in/apollo-for-you
www.google.com
12. Appendices

Quetionnaire

used

in

the

survey

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