Beruflich Dokumente
Kultur Dokumente
Books Recommended
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
Books Recommended
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
3. Supply analysis- production and costs law of variable proportions- law of supply and
elasticity of supply- cost and cost functions determinants of costs- break even
analysis
4. Pricing and output determination - Pricing decisions under different market forms like
perfect competition, monopoly, oligopoly - Pricing Methods
5. Government and Business - Need for Government intervention in the market - Price Controls
- Support Prices and Administered Prices - Prevention and control of monopoly - Protection
of consumers' interest globalization and Economic Liberalization - Process of
disinvestments applications of economic principles in managerial decision making
Books Recommended
1. Managerial Economics Dr. Mukund Mahajan, Nirali Prakashan
2. Managerial Economics - Mote, Paul and Gupta, Nirali Prakashan
3. Managerial Economics - Varshney and Maheshwari
4. A study of Managerial Economics - D.Gopalkrishna
5. Managerial Economics - D.C.Hauge
6. Managerial Economics - Reckie and Crooke
7. Managerial Economics Atmanand, Excel Books
8. Managerial Economics - Gupta
9. Managerial Economics, 4th Ed. - Craig Peterson, Pearson Education10. Managerial Economics, DM Mithani,
Himalaya
11. Economics For Managers , Hirschey - Thomson
b) Research Methodology
1. Meaning, Objectives and Motivation in research - Types of research - Research
Approaches - Research Process - Validity and Reliability in research
2. Research Design, Sampling Design, Measurement and Scaling Techniques
3. Methods of data collection, Testing of Hypothesis, Testing of samples, Chi-square Test Analysis of Variance and Co-variance - Multi Variate Analysis
4. Interpretation of Data and Report Writing, Use of computer in Research - Creating a
Database and its use for Statistical Analysis
Books Recommended
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Books Recommended
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.