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Table of Contents
1.1

Define corporate social responsibility (CSR).....................................................3

1.2

Describe background and changing attitudes to CSR.......................................4

1.3

Describe the regulatory framework for CSR......................................................5

a.

ISO 26000 Social responsibility-voluntary guidance..........................................5

b.

Environmental protection.................................................................................. 5

c.

Health and safety legislation.............................................................................5

d.

Human rights legislation................................................................................... 5

e.

Compliance with employment legislation.........................................................6

1.4

Explain environmental issues in CSR................................................................6

1.5

Explain economic and political issues in CSR....................................................6

1.6

Explain social and community issues in CSR.....................................................7

2.1

Assess the benefits of CSR to employees......................................................8

a.

Improved working condition..............................................................................8

b.

Lack of discrimination....................................................................................... 8

c.

Compliance with legislation.............................................................................. 8

d.

Whistle Blowing policy...................................................................................... 9

2.2

Analyze the impact of CSR on the supply chain management.......................9

2.3

Explain how a CSR policy impacts on business performance.......................11

2.4 Assess the potential conflicts which may arise between the needs and
expectations of different stakeholders..................................................................11
3.1
a.

Review the CSR policy of a specific business..................................................12

Walmart.......................................................................................................... 12

3.2

Assess the extent of voluntarism in CSR policy...............................................13

3.3

Recommend changes to CSR policy to benefit different stakeholders............15

3.4

Assess the potential impact of changes in CSR on business performance......16

References................................................................................................................ 16

Corporate Social Responsibility

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1.1 Define corporate social responsibility (CSR)

CSR is refer to a business practice which include those activities and
initiative that not only beneficial for the company but also for the society.
The company or organization performs its function in such ways that dont
harm the society but give benefit to the society.
According to Maw Sustainability isnt just important for people and the
planet, but also is vital for business success. Givelocity said that
companys CSR strategy is a big factor in where todays top talent chooses
to work. The next generation of employees is seeking out employers that are
focused on the triple bottom line; people planet and profit
Mallens Bakers said that Corporate Social Responsibility is the continuing
commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their
families as well as of the local community and society at large
The same report gave some evidence of the different perceptions of what
this should mean from a number of different societies across the world.
Definitions as different as CSR is about capacity building for sustainable
livelihoods. It respects cultural differences and finds the business
opportunities in building the skills of employees, the community and the
government from Ghana, through to CSR is about business giving back to
society from the Philippines.

1.2 Describe background and changing attitudes to CSR

In 1960, the organization for economic corporation and development
conventions was established to encourage rules and regulations which
purpose is to achieve highly sustainable economic growth and employment,
and a high stand of living in members countries, all while maintaining
financial stability.
When the 70s started the conventional use of the term CSR along with
many endeavors to officially give explanation to the phrase. In 1976 Canada
played main role in the improvement of the OECDs strategies which were
primed in position to stimulate National treatment and compliment the
foreign investment review act.
In 1980 the new international development strategy engrossed on
accomplishing a more stable world economy motivating economy growth
from social disproportions and offsetting the worst influences of poverty.
In 2003 Canada played a major role in the implementation of the Kimberly
process; a diamond certification process has been started in 2000 that was
started in order to protect the business of divergence diamonds and address
the peace and security trepidations in Africa.
In march 2009, the Govt of Canada declared its action plan on CSR building
the Canadian improvement which featured 4 points including supporting the
creation of the center for excellence in CSR and setting up the office of the
extractive sector CSR counselor.

1.3 Describe the regulatory framework for CSR

a. ISO 26000 Social responsibility-voluntary guidance

The ISO 26000 provides direction on how businesses and organizations can
function in a socially accountable manner. This indicates performance in an
ethical and clear manner that subsidizes to the health and safety of society.
b. Environmental protection

Corporate social responsibility and environmental management provides a

practical resource for the ever increasing number of organizations concerned
about social and environmental responsibilities in the context of sustainable
development. According to regulatory framework of CSR Environment
protection is the responsibility of organizations.
c. Health and safety legislation

There are many rules and regulation regarding health and safety of human
being and animals in CSR. Occupational injuries and illness are related to
health, but they are also matters of business. Since they stalk from
workplace and work is a business actions. Economic perception on workrelated safety and health incorporates both reasons and penalties. Hence
there are special remarks on health and safety legislation in regulatory
framework of corporate social responsibilities.
d. Human rights legislation

Human rights legislation is added in a position to shield people from

discrimination. It finds to pledge people identical behavior regardless of
certain well-known characteristics that have pull on previous stereotyping or
bias in relation to employment. As organization endeavor to form a better
world with the help of their missions, it is necessary that they also work at
forming a workplace where respect is available to all type of diversity.

e. Compliance with employment legislation

Employment law and compliance deal with legal framework in which

organizations must drive in their health care facilities of employees.
Employers must obey with a countless of federal and state laws and
regulations. Laws and regulations exist obscuring a extensive range of
human resource practices, including recruiting, health and safety and labor
relations, hiring and performance appraisal compensation

1.4 Explain environmental issues in CSR

Corporate Social Responsibility (CSR) encourages a view of business
accountability to extensive range of stakeholder. Area which needs to be
concerned is environmental safety and the comfort of employees and society.
Environmental issues include recycling policies like recycling of plastics or
other disposable things so that the society is safe from the dust. The
companies should also use packaging which are environmental friendly.
They should keep in mind that the main cause of illness is pollution which is
mainly due to companies in the form of chemical in water or air pollution.

1.5 Explain economic and political issues in CSR

There are many issues related to economic and political in corporate social
responsibility. Like location of suppliers. Sometime the suppliers are in
another country and supply goods to the host country now this situation is
difficult from economic perspective and as well from political perspective in
CSR. The supplier will try to avoid CSR because the supplier will support
the local society and country rather than the society and the country of the
host company. There are many companies which support the developing
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countries and avoid funds to invest in host country as CSR activities. This
creates an issue both political and economical for the host country. Similarly
fair trade gives equal importance to economic, social, political and
environmental responsibilities. It depicts an importance of fair trade in all
developing countries CSR for various products. Businesses have no
acceptance of many global agreements because of their difference in
interests. Thus economically and politically it create issue for corporate
social responsibilities.

1.6 Explain social and community issues in CSR

Social and community can create issues in Corporate Social Responsibility
whenever organizations start employing socially disadvantaged and disabled
people. The organization will pay them the salaries and other benefits like
pension etc. Now organizations think that they have fulfilled their corporate
social responsibility by employing disabled people and they will not invest
further in corporate social responsibility fund. Sometime the companies
offer sponsorship to students and other people and sometime the encourage
students to carry on their education by giving them scholarships, trainings
and internships as well. Many organization enter as volunteer in the society
for different projects.

2.1

Assess the benefits of CSR to employees

CSR is not only beneficial for the business but has also some benefits for the
employees as well. Following are few benefits for employees
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a. Improved working condition

Those companies where CSR is necessary give a fine working condition for
employees because they will take care of employees. Employers will always
provide such a condition for the work where employees do not suffer much
because it can create hurdle for the organization by violating international
framework of Corporate Social Responsibility.
b. Lack of discrimination

Employees will always feel comfortable while working with different

diversity people. They will not feel any discrimination with them. They will
work hard for the better economic growth.
c. Compliance with legislation

Regulatory Compliance is an association's adherence to laws, directions,

rules and determinations important to its business. Infringement of
regulatory framework regularly brings about lawful discipline, including
government fines. Compliance with legislation is beneficial for employees
due to the following acts.
a) The Dodd-Frank Act, Payment Card Industry
b) Data Security Standard (PCI DSS)
c) Health Insurance Portability and Accountability Act (HIPAA),
d) The Federal Information Security Management Act (FISMA) and the
Sarbanes-Oxley Act (SOX).

d. Whistle Blowing policy

In this arrangement "Whistleblowing" implies the reporting by workers of

suspected unfortunate behavior, unlawful acts or inability to act inside the
Council.
The point of this Policy is to energize representatives and other people who
have genuine worries about any part of the Council's work to approach and
voice those worries.
Workers are regularly the first to understand that there might be something
truly wrong inside the Council. "Whistleblowing" is seen by the Council as a
positive demonstration that can make an important commitment to the
Council's proficiency and long haul achievement. It is not unfaithful to
associates or the Council to talk up. The Council is focused on
accomplishing the most astounding conceivable norms of administration and
the most astounding conceivable moral guidelines openly life and in the
greater part of its practices. To accomplish these norms it energizes the right
to speak freely.

2.2

Analyze the impact of CSR on the supply chain management

Corporate social Responsibility (CSR) is quickly growing a well known

business thought in created economies of the created nations. Like different
business thoughts, it is on the course of globalization through practices and
the system of the globalized speculator world request, exemplified in
Multinational Corporation (MNCs).
By and by, this financial specialist world request serves CSR uncomfortably,
as MNCs are ordinarily tested by the worldwide extent of their supply chains
and the feasible practices worked in together with these chains. The
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probability of neglectful practices put worldwide association under weight to

guarantee the security of their brands regardless of the fact that it implies
considering obligations regarding the acts of their suppliers though weight
bunches get a handle on this strain on the associations and endeavor to take
advantage of such circumstances.
Some CSR wonders coordinated on strategic level can be related to an intraauthoritative level that is the organization's logistics social obligation. The
limits are not extremely discrete, but rather some studies focus at the
consideration from intra-hierarchical drawing nearer between authoritative
components of CSR, for instance, the investigations of moral exchange and
decency between the partners.
While assessing the sourcing choices of the organizations that may pick
between two diverse sorts of suppliers: ordinary suppliers - that are less
costly yet may subjectively encounter obligation infringement - and capable
suppliers - that are excessive and adhere to the strictest natural and shared
obligation benchmarks. Subsequently, Supply chain highlights assume a
critical part in directing the optimality of mindful source.
These days, the associations are contemplating overhauling long and
multifaceted supply chains to chop down transportation costs and the related
carbon impression brought about by moving merchandise long separations.
Retention of carbon emanation estimation as part of a store network system
configuration is transforming into an industry tradition. As the Internet and
different innovations are blossoming which, prompts the globalization of
world, shoppers expect more from associations. With cutting edge advances
aptitudes have turned out to be more specific, and organizations are less
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inclined to need to draw individuals from critical occupations to underline

their contemplations on inventory network issues. The store network has
likewise turned out to be progressively muddled, with a higher number of
components offering ascend to a refined item, and with a wide and broad
base of suppliers. Plainly screening the way of products utilizing pushpins
on a guide no more works..

2.3

Explain how a CSR policy impacts on business performance

CSR policies are made in such a manner that has positive impact on business
performance. Employees will get their remunerations and salaries on time
and they will show commitment to their work and as a result the sales will
improve. The growth of the business will increase. Organizations will have
more profits due to increase in sales. Companies using corporate social
responsibility will decrease the conflict of interest between stakeholders
because the suppliers will have to increase its supply and the other
stakeholders will be in touch with the business. Those companies which are
related with CSR are having competitive edge in the industry because
without any promotion they will be in the mind of everyone.
2.4

Assess the potential conflicts which may arise between the needs
and expectations of different stakeholders

It is critical for a business to adjust the enthusiasm of its different partners.

Distinctive partner bunches have diverse needs, for instance:
a) Shareholders anticipate that the business will make a benefit and get
an arrival on their venture.
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b) Representatives require great working conditions in the event that

they are to be held.
c) Financial specialists might need to see proof of how an organization
reacts to natural issues before submitting cash to the business.
Stakeholders conflict emerges when the requirements of some partner
bunches trade off the desires of others. A business needs to settle on
decisions which a few partners dislike. For instance, the least expensive
supplier merchandise, which can hold costs down for clients, must not come
to the detriment of moral practice by suppliers.
A few exercises may not give prompt budgetary degree of profitability but
rather bolster the business' moral measures. Such arrangements should be
conveyed and disclosed to all partners included, so they comprehend the
more extended term esteem they give. For instance, interest in "green"
vitality, (for example, sun oriented force) might be more costly yet can help
the organization diminish its natural impression.

3.1 Review the CSR policy of a specific business

a. Walmart

A few creators have indicated Walmart as an essential rising private

performer in the change of lawmaking in the CSR field, alluding to it as a
'worldwide legislator. They highlight how Walmart is ready to utilize its
legally binding connections to direct conduct among its suppliers around the
world with appreciation to item quality, working conditions for the suppliers'
representatives, and moral conduct.72 Since 2007 Walmart distributes its
yearly write about its site. It was at first called the 'Worldwide Sustainability

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Report' and later changed to 'Worldwide Responsibility Report' in 2011.

Mike Duke, Walmart's CEO (Chief Official Officer), says 'This change
mirrors the new social and natural measurements we have added to our
endeavors. We trust straightforwardness and responsibility are a piece of
being a decent and mindful company.'73 Walmart's yearly report distributes
its steady and dynamic work towards social obligation issues. The Global
Responsibility Report 2011 is separated into three fundamental reporting
Parameters: Environment, Social and Goals.
Walmart's 2011 report covers each edge of CSR issues. It calls attention to
how its fruitful 'Support ability 360' model74 has helped Walmart to be the
retail pioneer in the business sector. It additionally imparts the critical
progress made by and the new lessening objectives of nursery gas
emanations of its inventory network by 2015.
Walmart's money related commitments in kind, for example, interests in
training, wellbeing, duties to battle hunger, support for neighborhood
agriculturists and access to more beneficial and reasonable sustenance, can
likewise be found in Walmart's Global Responsibility Report 2011.
Walmart's present execution, strategies and money related figures at first
sight depict Walmart as a good example organization on CSR.

3.2 Assess the extent of voluntarism in CSR policy

Volunteerism is a standout amongst the most essential of articulations of
human conduct and emerges out of since quite a while ago settled antiquated
customs of sharing and proportional trades. At its center are connections and
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their capability to upgrade the prosperity of people and groups. Social

attachment and trust, for case, flourish where volunteerism is predominant.
Volunteerism is not just the foundation of common society associations and
social and political developments, additionally of numerous well-being,
training, lodging and ecological projects and a scope of other common
society, public and private part programs around the world. It is an
indispensable part of each general public.
In the repercussions of the worldwide budgetary emergency obviously little
has changed. Financial Institution keep on doing "the same old thing". Real
players in the budgetary area still disregard national law, and are complicit in
natural annihilation and human rights encroachments because of sketchy
loaning hones. While organizations oftentimes brag themselves in broad
daylight of being individuals from specific activities or taking after
particular, comprehensively perceived rules and standards, in business
reality organizations regularly tend to miss the mark with their goals
imparted freely. This paper guarantees that corporate social obligation and
manageability methodologies and in addition current measures actualized
are not sufficiently powerful to actuate a significant change as to more
dependable business conduct. Intentional enrollments at activities,
responsibilities to all around perceived standards and rules, and also inner
arrangements are regularly slighted with regards to speculation choices.
Along these lines, after over 20 years routine of intentional measures it is
about time for a basic appraisal as to their adequacy in changing corporate
conduct to the great.

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3.3 Recommend changes to CSR policy to benefit

different stakeholders
The Unilever example of overcoming adversity is very much advertised, yet
it can be difficult to relate to a business of such size. In any case, the
considerable news is that even the littlest of associations advantage when
putting Corporate Social Responsibility (CSR) at the heart of their business,
beginning with little changes on a straightforward natural approach list
These stakeholders group frame the premise of achievement and
disappointment of the business. Stakeholders are people or gatherings that
have interests, rights, or possession in an association and its exercises.
Clients, suppliers, representatives, and shareholders are case of essential
partner stakeholders. Each has enthusiasm for how an association performs
or interfaces with them. These stakeholders gatherings can profit by an
organization's prosperity and can be hurt by its mix-ups.
Stakeholders always try to manage their self with the adapting business
practice. Thus the business should bring changes within the business which
are easily to adapt for their stakeholders. They always want to get ethical
and legal leadership with ethical production and sales. They dont accept
production or sales which are unethical and are out of the scope of CSR.
Stakeholders like owners and shareholders always follow the code of
conducts and expect from other stakeholders and from their employees as
well. Local communities expect from the organization about the well
environment. Environment where they are not polluting the air, water and
places. Thus the CSR must have the above mentions points if the companies
want stakeholder get benefit.

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3.4 Assess the potential impact of changes in CSR on

business performance
CSR has great impact on business performance. It enhanced public image
because when a company start working for the society and invest in funds
which are used for the benefit of the society then the people show respect to
that company. As a result of this the sales of the companies increases which
results in high profitable operations. CSR also give competitive edge in the
industry and improved recruitment and retention of staff by applying proper
CSR Policy in which discrimination does not exit. Each and every employee
has equal rights and have equal opportunities. While investment in society
fund also help in risk management.

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