Demand and Supply

Dr. Rama Pal

HSS, IITB
Email: ramapal@iitb.ac.in

Markets And Competition

Supply and demand are the two words that economists

use most often.

Supply and demand are the forces that make market

economies work.
Modern microeconomics is about supply, demand, and

market equilibrium.

What Is a Market?
A market is a group of buyers and sellers of a particular

good or service.

The terms supply and demand refer to the behavior of

people . . . as they interact with one another in markets.

What Is a Market?
Buyers determine demand.
Sellers determine supply.

What Is Competition?
A competitive market is a market in which there are many

buyers and sellers so that each has a negligible impact on

the market price.

What Is Competition?
Competition: Perfect and Otherwise
Perfect Competition
Products are the same
Numerous buyers and sellers so that each has no

influence over price

Buyers and Sellers are price takers
Monopoly
One seller, and seller controls price

What Is Competition?
Competition: Perfect and Otherwise
Oligopoly
Few sellers
Not always aggressive competition

Monopolistic Competition
Many sellers
Slightly differentiated products
Each seller may set price for its own product

Demand

What is Demand?
Quantity Demanded:

The amount of a good that buyers are willing and able to

purchase

The Demand Schedule for Ice-Cream Cone

The relationship between price and quantity bought is

called demand schedule

Price

Quantity
Demanded

10

12

15

20

The Demand Curve

Law of Downward-sloping Demand:

When the price of a commodity is raised (and other things

are held constant), buyers tend to buy less of the commodity.
Price

Quantity

Market Demand
The market demand curve is found by adding together the

quantities demanded by all individuals at each price.

Price

20

18

23

Quantity

What are Other Things?

Income
Size of Market
Price and availability of related goods
Tastes and preferences

Shift in Demand
When there are changes in factors other than a goods own price

which affect the quantity purchased, we call these changes shifts in

demand.
Price

DD2
DD1
Quantity

Shifts in the Demand Curve

Consumer Income
As income increases the demand for a normal good will

increase.
As income increases the demand for an inferior good will

decrease.

Consumer Income Normal Good

Price of IceCream Cone

3.00

An increase in
income...

2.50
Increase
in demand

2.00
1.50
1.00
0.50

D1
0 1

2 3 4 5 6 7 8 9 10 11 12

D2
Quantity of
Ice-Cream
Cones

Consumer Income Inferior Good

Price of IceCream Cone
3.00
2.50

An increase in
income...

2.00
Decrease
in demand

1.50
1.00
0.50

D2
0 1

D1

2 3 4 5 6 7 8 9 10 11 12

Quantity of
Ice-Cream
Cones

Shifts in the Demand Curve

Prices of Related Goods
When a fall in the price of one good reduces the demand

for another good, the two goods are called substitutes.

When a fall in the price of one good increases the demand

for another good, the two goods are called complements.

Problem
Effect of increase in petroleum price on demand for cars
Price of coffee goes up. What will be the impact on demand

for tea?