ZOE MYERSON

Redondo Beach, CA 90278

310-892-3217

zoemye@yahoo.com

VP SALES | NEW BUSINESS DEVELOPMENT

Summary: VP Sales/Digital Advertising new business revenue generator with significant experience selling to C-Suite
of Fortune 1000 Brands and top Advertising Agencies.
Generated over $300 Million in new business during my career.
Specialties: VP Sales, Start-ups, Sales Management, Print, Digital, Cable, Mobile Apps, Responsive Website,
Tablet, Mobile Design and Development Sales, SaaS Sales, Search Marketing, On-Line Display/Rich Media, Social
Media, On-Line Video, Spot Cable, Print, Events, Advertising Sales, New Business Development, Digital Agency
Sales, Strategic Innovation, Account and Client Engagement, Sales Operations, Competitive Research and Analysis,
Process Implementation, Usability, Project Management, Planning and Analysis and Implementation.
Extensive sales experience and relationships working directly with C-suite executives as well as high level decision
makers such as CMOs, SVPs and VPs of Marketing, and Brand Managers in industries, such as CPG, automotive,
entertainment, financial, educational, communications, technology, luxury, travel, and healthcare verticals.
Career Highlights:

Sold and led sales teams to produce over $300M in New Business Advertising Revenue
Opened and ran first Los Angeles Advertising Sales Office for Yahoo.com and closed over $20MM
Launched Overture.com, the first Cost-per-Click Advertising Model and sold $40MM
Created first Advertising Shopping Portal for BizRate.com and closed $4MM
Developed $35MM in new business for National Cable Communications
Designed and created Crowdgather.com as an advertising vehicle and sold over $5MM
Produced $100MM in New Business Advertising Revenue for Playboy Magazine
Created Female Edition of Newsweek (Newsweek Woman)

EXPERIENCE

Vice President Digital Advertising Sales Consultant, Zoe Wireless, December, 2010 to September, 2016
Consulted with multi-platform media companies reporting to CEO. Created database of over 2000 Digital brands and
sold to C-Suite Executives at Fortune 1000 companies. Created sales strategies, materials, prospect database
creation, sales presentations, media kit and rate card development. Responsible for sales hiring, coaching, mentoring
and training sales teams. Generated over $10MM in new business.
Clients and revenue production include:

Newsday (Convert Print advertisers to Digital) $1.5MM

Winnol.com (Digital Video Platform) $1MM
AY Digital (Rich Media Ad Agency) $1MM
Magnify360 (Landing page optimization SaaS platform) $600K
411web.com (Search Directory) $2MM
Playmyad.com (Pump Top TV-Gas Station Advertising) $500K
DRS Recruiting (Financial Advisor Recruiting) $2MM

Vice President of Business Development, The1stMovement, September, 2014 to December, 2015

Responsible for generating leads in excess of $1MM per quarter for mobile/website agency with national presence and
billings in excess of $3MM. Created Sales Force database of Fortune 500 account prospects for sales of responsive
website design, mobile and tablet design and development, front and back end development, mobile app extensions,
CMS and UX. Efforts resulted in increased mindshare among target accounts and RFP participation of $5MM in
potential business for the agency.
Vice President of Mobile Business Development, BiTE Interactive, February 2013 to December 2013
Created sales tools, go-to marketing strategy, CRM development, marketing collateral, and new business
presentations to Fortune 1000 brands for this boutique mobile App agency start-up and gained commitment for
$1MM.

ZOE MYERSON

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Vice President, Worldwide Digital Advertising Sales, Crowdgather.com, 2008 to 2010

Reporting to CEO created the revenue and go-to-market strategy for this Internet forum/message board-social
advertising network start-up. Produced $5MM in advertising sales (a 100% increase).
VP of Digital and Magazine Advertising Sales, Western Region, Chief Executive Magazine, 2004 to 2007
Sold print and digital ads and sponsored events to Fortune 500 Companies in the 13 Western States. Delivered over
250 C-level presentations and closed $3MM in new advertising revenue.
VP of Sales, Voice Web Inc., 2001 to 2004
Reported to the CEO of this Teen-targeted, social telephone network. Created and sold advertising spots, promotional
packages and sponsorships to Teen-targeted advertisers and agencies nation-wide. Hired, trained and managed
sales-team. Sold over $3MM in new advertising revenue.
Director of Digital Sponsorship Sales, Bizrate.com, 2000 to 2001
Reported to CEO and launched new start-up advertising sales division. Working with IT, designed location/size of ad
banners, created list and sold to Fortune 1000 brands. Sold over $4MM in new business. Single-handedly signed
American Express to largest ad sale in BizRate history.
Director, Digital National Advertising Sales, Overture.com (Yahoo! Search Marketing), 1998 to 2000
Was on the launch team that created the first ever cost-per-click (CPC) revenue model search engine, establishing
Overture as 2nd largest search engine worldwide. Sold thousands of key-word and banner campaigns and
demonstrated and evangelized Overture CPC Search Listings to 200+ national ad agencies and Fortune 500
companies. Sold $40MM+ in ad sales in two-year period. Hired, trained and managed sales staff of 40.
Director of Digital Advertising Sales, Southwest Region, Yahoo.com, 1996 to 1998
Opened first L.A. office and "evangelized" Internet advertising to every major advertising agency and Fortune 1000
Brand in the Southwest Region, establishing Yahoo! as the leader in Internet search engine directory category. Hired,
managed and trained 8 sales staff and produced $20MM in revenue.
Director of Spot Cable Advertising Sales, Western Region, National Cable Communications, 1993 to 1996
Generated new business by selling regional cable advertising to national advertising brands, regional dealers and
franchise associations in 13 western states. Managed eight staff, closed new business in excess of $35MM,
surpassing quotas each year for three consecutive years. Won 1995 Grand Prize for team sales achievement.

Skills: Microsoft Office, SalesForce, Zoho, Sugar, App development, SaaS.

EDUCATION: BA Advertising and Psychology from the American University, Washington, DC

https://www.linkedin.com/in/zoemyerson