Communication is the act of imparting a common idea or understanding to another person.

This opines the fact that in every organization, goals are set an the procedures or ways
through which the organization intends to achieve this, the goals are spelt out with the and of
communication models.
Effective communication skills are fundamental to success in many aspects of life. Many
jobs require strong communication skills and people with good communication skills usually
enjoy better interpersonal relationships with friends, superiors and workmates
Effective communication takes place when the information or massages received matches the
information the sender intends to transmit. Since managers execute the management process
of planning, organizing, directing and controlling through personnel to achieve the goals of
the organization, it means that managers must communicate to be able to perform their
managerial work that results to the attainment of the goals of the organization.
Increase in effective communication improves the success of an organisation in the
following ways;
Diversity; effective workplace communication is important in companies with workplace
diversity. Good communication skills help to reduce the barriers erected because of language
and cultural differences. Companies that provide communication training to domestic and
international employees reap the benefits of effective workplace communication. Companies
can avoid cultural confusion and miscommunication by training international employers early
in their careers and on a regular basis. Effective communication causes productivity to
increase, errors to decrease and operations to run smoother.
Team building; effective communication in the workplace helps employees and managers
form highly efficient teams. Employees are able to trust each other and management.
Effective communication reduces unnecessary competition within departments and helps
employees work together harmoniously. The result of a team that works together is high
productivity, integrity and responsibility. Employees know their roles on the team and know
they are valued. Managers are able to correct employees' mistakes without creating a hostile
work environment. A manager who openly communicates with his subordinates can foster
positive relationships that benefit the company as a whole.

Employee morale; effective communication in the workplace plays a prominent role in

developing long lasting employee motivation. One of many positive benefits gained from
well-established organizational communication is improved relationships. Improving
relationships between management and staff is important. Employees appreciate good
communication coming from management. It produces a healthy work environment. When
employees are satisfied with their jobs, they are able to efficiently perform their duties with a
positive attitude. Things will go smoothly when everyone is on the same page, understanding
the goals and the direction of where the company is going. Managers can alleviate problems
by keeping the lines of communication open.
Improve Workplace Culture; effective communication in the workplace plays a prominent
role in developing long lasting employee motivation. One of many positive benefits gained
from well established organizational communication is improved relationships. Improving
relationships between management and staff is quite important and is often overlooked.
Things will go smoothly when everyone is on the same page, understanding of goals and the
direction a company is going. The best process of communcating here is well thought out
emails that follow the chain of command and face to face interactions.
Time management; effective communication help you improve time management in the
workplace. The ability will exist for you to manage your own time as well as keeping your
staff focused on deadlines. Understanding the communication process will open many doors
to improve productivity. Read this article on understanding and improving time management
in the workplace.
Organisation conflict management; another positive result is that employees feel important.
Many employees have complained about how they are just a number. Providing a little
feeling and personality to emails will reverse this complaint. Use this technique when
providing recognition or when it involves a sensitive issue. Express your concerns about their
feelings and they will feel important. Face to face interactions work best here, though email
communicating is also considered effective.
Clear Expectations; effective communications help to establish clear expectations for
employees and, perhaps surprisingly, for customers as well. For employees, clear
expectations will convey how their performance will impact the company and give them an
indication of what they need to do to achieve positive feedback. For customers, clear

communication can help manage their expectations about service issues or even about how
best to interact with the organization.
Strong Relationships; effective communication builds strong relationships. Trust and
loyalty are key factors in any relationship and both are boosted by communication that is
focused on meeting individual needs, conveying important information and providing
feedback - positive and constructive. Strong relationships with external audiences also build
strong solid communication about products, services and company culture and values. For
example regular face-to-face meetings, email and phone still play a pivotal role in team
communications, even though a variety of communication tools is available. The case
study concluded that team member satisfaction and team success can only be
accomplished if the communication culture in the company takes into account the
technologies used and the distributed work setting.
Ideas and Innovation; open channels of effective communication can lead to new ideas and
innovation in a number of areas. Employees that understand what's important to their
companies can focus on making improvements and spotting opportunities for innovation that
can help further success. When employees know their ideas will be sought after, that
company leaders will have open minds and be responsive to their feedback, they're more
likely to contribute their ideas. Customers also can be a source of great ideas to help improve
products and services.
Customer Ambassadors; enhancing the organizational performance through customer
relationship

management

capabilities (Customer interaction management Capability and

Customer relationship upgrading Capability) in the presence of competition. The findings

show that, Customer relationship management capabilities had positive relationship with
organizational performance and Customer interaction management capability had positive
relationship with organizational performance. The more employees know about the company,
its culture, its products and services, and its response to any negative issues, the better job
they can do of serving as ambassadors to the community, their friends, relatives and other
business connections. Employees who feel they have a strong, positive relationship with their
employers and trust the information they receive from their employers will be more likely to
share that information with others. Employees can be a highly valued and trusted source of
information about a company and its products and services.

Growth and expansion; a lack of effective communication can lead to the collapse of any
organisation. Whilst that is a bold statement without proper marketing collateral and
communication internally and externally, most organisations will struggle to survive.
Companies that prepare workers to excel with verbal and nonverbal communications skills
find it easier to enter into global marketplaces than companies that do not prepare its
employees. Effective communication is important for businesses looking to expand beyond
its domestic borders.
Change management; role played by effective communication during change in the
business organizations is essential for successful change management. The employees are the
key sources to bring about change in organizations. To encourage employees for desired
change, organizations must address the apprehensions and issues related with them. Job
insecurity should be decreased and a sense of community should be created so that employees
may feel their responsibilities. The need for change and its advantages will motivate the staff
to participate in change plan and execute it. Any organizational performance to be effective,
an open communication environment should be encouraged. Once members of the
organization feel free to share feedback, ideas and even criticism at every level it increases
performance.
Productivity; effective communication can also lead to productivity and helps to avoid
unnecessary delays in the implementation of policies. effective communication facilitates
exchange of information and opinion with the organization, that communication helps in
improving operational efficiency thus
communication

is

improving

organization

performance hence

major determinant of organization performance. Effective

communication is significant for managers in the organizations so as to perform the basic

functions of management, i.e., Planning, Organizing, Leading and Controlling.
Effective communication helps managers to perform their jobs and responsibilities.
Effective communication serves as a foundation for planning. All the essential information
must be communicated to the managers who in-turn must communicate the plans so as to
implement them. Organizing also requires effective communication with others about their
job task. Similarly leaders as managers must communicate effectively with their subordinates
so as to achieve the team goals. Controlling is not possible without written and oral
communication. Managers devote a great part of their time in effective communication. They
generally devote approximately 6 hours per day in communicating. They spend great time on

face to face or telephonic communication with their superiors, subordinates, colleagues,

customers or suppliers. Managers also use Written Communication in form of letters, reports
or memos wherever oral communication is not feasible.
In the performance of an organisation, communication plays an important role which is to
effect change to influence section towards the welfare to the enterprises or to create
awareness of a product to the world. Business for instance requires information about such
organisation cycle. Communication is an essential ingredient of almost every thing a manager
does, of their levels must communicate. In this way they circulate information to different
sections and department in the organization.
An effective and efficient communication system requires managerial proficiency in
delivering and receiving messages. A manager must discover various barriers to
communication, analyze the reasons for their occurrence and take preventive steps to avoid
those barriers. Thus, the primary responsibility of a manager is to develop and maintain an
effective communication system in the organization.
In conclusion, all aspects and points to effective communication in the organization, it gain in
conclusion that channels of communication is one of the most effective way in a relationship,
and qualified managers have to pass over all stages of communication. Communication is a
basic element in organizational structure and functioning. It is the key mechanism for
achieving integration and coordination of the activities of specialized units at different levels
in the organization. Organizational communication can be horizontal, upward, and
downward.

References
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Bery, B, Otieno,A, Waiganjo, E.W &Njeru, A (2015).Effect of Employee Communication on
Organisation Performance: in Kenyas Horticultural Sector. International Journal of Business
Administration, 6(2),138-145 Retrieved from, http://dx.doi.org/10.5430/ijba.v6n2p138
Husain, Z. (2013). Effective Communication Brings Successful Organizational. The Business
& Management Review, 3(2), 43-50.
Mckinney, E.H, Barker, J.R, Smith, D.R&Davis, K. J (2004). The role of communication
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in

swift

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