ABSTRACT

The validity to perform and to conduct information, services, product and the quality
of the restaurant we present. The result and the data we gather on how the consumer
gain services daily and how the products deliver in a way that the consumer benefits
from it. This report aims to present and validate the uniqueness of the restaurant in the
field of Business and Management. This product of research aims to introduce the
certain business that is surely well known and popular because of its products and
services. This information address to produce or formulate new substance of research.
This paper can be considered as a form of management as the market to aim its target
points. This will examine the interaction of supply-chain and consumer-gain policy with
the dynamincs of different aspects.

INTRODUCTION
Thirty years ago, a small bakeshop was opened and grew to become part of the
Filipinos everyday life. It stayed in the background giving us our daily bread. But when
help is needed, this neighborhood bakeshop was always in the forefront, giving the
much-needed sustenance to move forward. This little bakeshop is Julies Bakeshop.
The driving force of this humble organization are their values. It is through these values
of integrity and honesty, synergy and teamwork, customer service, and social
responsibility that Julies Bakeshop promises to serve God and her countrymen. A
growing need for bread productsa strong faith in Godand a name started the first
Julies Bakeshop on January 6, 1981, little knowing that more than personality the name
would sum up everything Julies Bakeshop will become the countrys largest bakeshop
chain. Admittedly not even a baking enthusiast, Maam Julie took effort to learn handson all she needed to know about the baking industry and laid down her business
concept: Fresh, steaming hot bread baked in full view of the customers and served with
courteous greetings and warm smiles became the benchmark of Julies Bakeshops
phenomenal success. The second Julies Bakeshop opened just six months after the
flagship store; and ten Julies Bakeshops operated all over Cebu City three years later.
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This rapid initial expansion prompted Julies Bakeshop to create a logistics arm and
central warehouse RJ Commodities.
The first Julies Bakeshop outside Cebu debuted in 1988 in Iloilo City, and bore the
brainchild for Julies Bakeshops nationwide expansion: Franchising. The first full
franchise Julies Bakeshop opened in 1998 in Mambajao, Camiguin. Franchising the
business was key to Julies Bakeshops market leadership with its franchise model
continuously recognized with awards of excellence starting just a year after. Julies
Bakeshop organized Julies Franchise Corporation in 1998 to provide Franchise
Management Support. With 210 branches nationwide by 1999, Julies Bakeshop was
now the countrys largest bakeshop chain!
Logistics improvement, with the opening of warehouses in Luzon in 2001 and in
Mindanao in 2002, further boosted market position of the Julies Bakeshop franchise
model and aggressive marketing communications strategies sustained this expansion
momentum. Orchestra, Julies Bakeshops first national television commercial, aired in
2004. Slice of Life, inspired by the work of Larry Alcala with the sound track Nariyan
Ka Lang sa Tabi by Noel Cabangon followed in 2006, and Sarap aired in 2011. These
campaigns augmented and fully established Julies Bakeshops presence now with
more than 500 branches nationwide.
Today, Julies Bakeshop has a continually growing corporate family of numerous
employees along with some 140 Franchisees who operate about 99% of all Julies
Bakeshop branches. Continuing to thrive with strategic innovations, Julies Bakeshop
went through an image makeover to match its business success. The company logo,
now without borders, allows the bold upward strokes of its fonts to suggest a swift
boundless flight into a myriad of opportunities and complements a new store design
sporting a fresh vibrant look. Aiming to satisfy the higher expectations of the modern
customers who know what they want in the breads that they buy, product development
keeps pace with improved classic favorites and new bread offerings.

A real example of success through hard work and shared commitment, Julie's
Bakeshop keeps serving distinctively delicious, freshly-baked, high quality breads in the
only way it knows how with love and care! Indeed, at 30 years and onwards, Julie's
Bakeshop maintains leadership in the bakeshop industry as the countrys largest
bakeshop chain. Ibahin mo ang Julies Bakeshop.
Julies bakeshop purchases and A celebration of taste, freshness and high quality.
Julies bakeshop was opened and grew to become part of the Filipinos everydat life.
Julies bakeshop is giving us our daily bread. But when help is needed, this
neighboorhood bakeshop wa always in the forefront, giving the much needed
sustenannce to move forward. The driving force of this humble organization are their
values, it is through these values of integrity and honesty, synergy and teamwork,
customer service and social responsibility that Julies Bakeshop promises to serve God
and her Countrymen. Julies Bakeshop has a continually growing corporate family of
numerous employees along with some 140 Franchisees who operate about 99% of all
Julies Bakeshop branches. Continuing to thrive with strategic innovations, Julies
Bakeshop went through an image makeover to match its business success. The
company logo, now without borders, allows the bold upward strokes of its fonts to
suggest a swift boundless flight into a myriad of opportunities and complements a new
store design sporting a fresh vibrant look.
A reciprocal connection between people and bread essentially portrays Julies
Bakeshops relationship with its clientele. Not just bringing bread closer to the people,
Julies Bakeshop continues to enhance Filipino lives as it considers a healthy
relationship with customers alongside business excellence the true measure of growth.
A business thats thriving on the kneading of dough to make bread for a great number of
people indeed makes Julies Bakeshop makamasa a bakeshop for the people
masa literally meaning people as well as the kneading of dough. Julies Bakeshop
founder and namesake, Mrs. Julia Gandionco, describes this connection as a sense of
responsibility to touch, to feel, to reach out and most especially to give. So for years
now, Julies Bakeshop has anchored its Corporate Social Responsibility Program on the
people-oriented pillars of Achievement
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STATEMENT OF THE PROBLEM

This study focuses on how Julies Bakeshop sustain the succeeding years of
their overall growth of their company. We are intended to seek answers to the following
questions below:
1. How does Julies Bakeshop regulates the sustainability of their shop?
2. How does Julies Bakeshop come up with the idea of this kind of product?
3. Why does Julies Bakeshop currently one of the well-known Bakeshop in Manila?

STATEMENT OF THE OBJECTIVE

1.) To conduct an information about the regulation of the sustainability and
awareness of the successful business strategies of the Julies Bakeshop.
2.) To assess the product and services that the kind of idea is effective and well
establish by their company (Julies Bakeshop).
3.) To gather statistical growth and ratings of their overall performance around
Manila, Philippines.

SIGNIFICANCE OF THE STUDY

The researchers conduct this study for the benefits of the following:
1.) The product of the company
-To enumerate the positive and negative input and output of Julies
Bakeshop as a producer of breads and pastry.
2.) The other companies products
-To seek information and understanding about the advantages and
disadvantages of Julies Bakeshop as a producer of bread and conclude that this is a
good kind of strategies to develop business.
3.) To the consumer
-To introduce this product. To gain money at the same time, the
satisfaction and benefits of the consumer must be high valued.
4.) Future Marketing researchers and readers
-The researchers will provide a best quality of information to the future
marketing researchers and readers. A compilation of study related literature to gain
knowledge, insights and reference to the subject matter.

HYPOTHESES
- This is a supposition or proposed explanation made on the basis of limited
evidence as a starting point for further investigation.
Null Hypotheses
-There is no significant effect of Julies Bakeshop in the demands of the
consumer because of some certain factors that could affects the sales of the product.
Alternative Hypotheses
- Julies Bakeshop is an effective producer of bread and pastry.

DEFINITION OF TERMS
Management- processes include planning, organizing, directing and controlling. An
important aspect of management's function is the allocation of finite resources.
Business- an organization or economic system where goods and services are
exchanged for one another or for money.
Franchise- a franchise is a type of license that a party acquires to allow them to have
access to a business's proprietary knowledge, processes and trademarks in order to
allow the party to sell a product or provide a service under the business's name.
Benchmark- Standard, or a set of standards, used as a point of reference for
evaluating performance or level of quality.
Logistics- realization of a concept or idea into a configuration, drawing, model, mould,
pattern, plan or specification (on which the actual or commercial production of an item is
based) and which helps achieve the item's designated objective(s).
Marketing- the management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called the 4 P's of
marketing
Innovation- the process of translating an idea or invention into a good or service that
creates value or for which customers will pay.
Purchase- to buy a product or service.
Stakeholder- A person, group or organization that has interest or concern in an
organization.
Establish- Prove or settle beyond reasonable doubt.

SCOPE AND DELIMITATION OF THE STUDY

This research was conducted to determine the succeeding impact of the Julies
Bakeshop around Manila, Philippines. The purpose of this study is to campaign the
product and services that the Julies Bakeshop offers to the consumers around Manila,
Philippines. The adults, teenagers and parents with their sons and daughters who will
buy the product will surely attain their satisfaction of needs. Also, the coverage of this
study intended is to conduct the effects and advantages of the product campaign and
the awareness of their consumer. The study covers all the citizens in Manila,
Philippines.

LIMITATION OF THE STUDY

The research study is only limited by the consumer who owes the products and
services of Julies Bakeshop. Also, the study is limited only specifically with the success
of Julies Bakeshop.

CONCEPTUAL FRAMEWORK

The
product
and
services
offered .

The
company
background
and food
maintenanc
e.

Julie's
Bakeshop

The quality
and cost of
a product.

The
benefits of
buying
breads and
pandesal.

REVIEW OF LITERATURE