A Nima Hunter Inc.

Report

Going the Distance: The Video & Mobile Learning Survey

E-Learning, M-Learning & Interactive Video in the Age of the Digital Workplace
A recent survey suggests that the e-Learning category is on the cusp of another phase in its evolution. Disruptive changes
in the workforceand in the nature of work itselfcall for new, more consumerized learning experiences as
organizations large and small face more and more pressure to support the BYOD (bring your own device) world.
The first Video & Mobile Learning Survey (VMLS), conducted by Nima Hunter Inc. for Viddler, polled 115 learning &
development professionals, instructional designers and corporate executives in the U.S. Respondents answered several
key questions about e-Learning, m-Learning and Interactive Video, including:
What are current levels of familiarity with key concepts?
What are planned levels of investment & spending priorities?
What are some of the high potential applications for interactive video?
How important are various interactive video features?
How will organizations meet increased demand for interactive video?
The survey results clearly indicate that changes in the workforce, changes in the nature of work, and opportunities
created by the digital workplace call for a shift to new learning and development solutions with intuitive functionality that
incorporate mobile learning and on-demand interactive video.
This shift is being driven by a millennial generation of visually sophisticated consumers, creators, and editors of video
content who expect that all types of information should be available to them on-demand, when and where they want it, in
an agile and mobile digital workplace.

Increased Spending on M-Learning and Interactive Video

The overwhelming majority (82%) of VMLS respondents plan to address increased demand for on-demand interactive
video for learning and performance support in 2015. In addition, 28% of respondents indicated that their organizations
spending on Mobile Learning would increase by up to 25% or more in 2015.
The survey results indicate that current familiarity with e-Learning (82%) is significantly higher than familiarity with
m-Learning (41%) or On-Demand Interactive Video (31%). Therefore it is reasonable to assume that the adoption of
mobile learning and on-demand interactive video will increase when familiarity with the concepts becomes more
widespread and the deployment of mobile digital workplace technologies becomes more common.

A Nima Hunter Inc. Report

When asked the open-ended question: What brands that come to mind when you think of Interactive Video for corporate
learning applications? survey respondents recalled over 30 brands with Adobe Captivate and Articulate named most
frequently overall. When presented with a list of brands to gauge aided awareness Viddler (25%) and Grovo (23%) were
the most recognized of the interactive video brands.
Affordable mobile technologies and increased access to reliable broadband connectivity are shifting the emphasis in
learning content delivery away from desktop e-learning courseware apps and toward HTML5 browsers on mobile devices.
The shift, often referred to as mobile learning or m-learning, also favors an increase in interactive features and analytics
available within the video.
The visible parts of the digital workplace are technologies and ways of working that allow people to connect, collaborate,
communicate, learn and cooperate without necessarily being together face-to-face in the same place or at the same time.
Seen in this context mobile learning is not just a matter of using mobile technology, it also pertains to the mobility, location
and temporal availability of the learner.
The consulting firm Gartner describes the digital workplace as an ongoing, deliberate approach to delivering a more
consumer-like computing environment that is better able to facilitate innovative and flexible working practices. In
contrast to their physical world predecessors, digital workplaces are a way of working rather than a place to work.

From Flat Video to Interactive Video

One of the key aspects of consumer computing environments that workers have come to expectespecially workers who
use social media applications or play video gamesis interactivity.
Interactivity requiring an action or reaction by the learner has also been proven to have significant impact on the
effectiveness of e-Learning by fostering engagement, encouraging reflection, enhancing knowledge retention, and
providing motivation. Toward that end there has been significant adoption of real-time conferencing and video-based
interactive e-Learning using applications like Articulate Storyline and Adobe Captivate to incorporate flat
non-interactive video into interactive e-learning applications.
Over two thirds (69%) of the VMLS respondents indicated that they currently include non-interactive video in e-learning
courseware, and over three quarters (76%) of the respondents report employing non-interactive recorded PowerPoint
presentations.

A Nima Hunter Inc. Report

Responses to the VMLS also indicate growing demand for asynchronous on-demand interactive video. Over a third (37%)
of the learning & development professionals responding to the survey indicated that they currently employ video with
interactive features.
When asked to rank video-based learning products or services that their organizations plan to use in 2015, video with
interactive features that can be delivered via an HTML5 player was ranked highest among all of the choices presented.
Close to half of respondents (45%) plan to address the increased demand for interactive video for learning and
performance support with current staff, one quarter (25%) plan to train current internal resources, one-fifth (20%) plan to
outsource the technology aspects to professional service vendors and 6% plan to add new staff.

High Potential Applications and High Value Features

Changes in the workforce and the nature of work also favor the use of on-demand interactive video that can be delivered
in a mobile browser. Interactive video can be used to turn otherwise passive learning into active learning that is more
suited to the way adults learn.
A recent whitepaper by Intel titled The Future of Knowledge Work draws attention to some the dramatic changes in
workforce demographics and the nature of work that are under way:
There will be fewer young people to replace aging Baby Boomers in the workforce leaving a gap of approximately 5.5
million workers in the U.S. by 2018.
There will be five generations in the workforce for the first time in history.
Knowledge jobs are growing two-and-a-half times faster than transactional jobs which involve fewer conceptual duties.
A growing number of knowledge jobs will require a significantly more complex set of soft skills and interdisciplinary
skills such as problem solving, judgment, listening, data analysis, relationship building, collaborating, and
communicating with multinational and multi-generational co-workers.
When asked which learning and development applications would benefit from on-demand, interactive video, survey
respondents rated Scenario-Based Learning and Technical Product Training for Service Teams as most effective. New
Hire Induction and Training was also among the most highly rated applications, with 84% of respondents indicating that
On-Demand Interactive Video would be extremely or very effective.

Respondents were also asked to rate the importance of interactive video features. In-video quizzes,
searchability, branching-and-skipping logic, and interactive video courseware authoring tools were among the
most highly-rated (Important or Extremely Important). However, the features rated highest overall were
analytics, assessments, in-video links to external documents, and the ability for learners to jump forward and
back in the video.

A Nima Hunter Inc. Report

Conclusion
Distance learning has evolved dramatically since its humble beginnings in the 1800s with correspondence courses
teaching shorthand that were completed via physical mail.
The definition of distance learning has changed as it has leveraged and incorporated successive waves of technologythe
telephone, videotapes, satellite TV, videoconferencing, whiteboarding, interactive web-based courses, and web
conferencingand grown into a multifaceted field often referred to today as e-Learning.
Today e-Learning increasingly means accessing and interacting with learning content outside of a conventional classroom
where learning can take place at any time, from any place, on any device, where blended learning mixes between
synchronous and asynchronous learning and physical and virtual spaces are possible. Organizations that employ learning
and development solutions that address these possibilities are more likely to grow employee value and create the
knowledgeable workforces that will be required to remain competitive.
Overall the survey results suggest that learning and development professionals will increasingly employ m-Learning and
On-Demand Interactive Video to address the challenges and opportunities presented by the changes under way in the
workforce, in the workplace... and in the very nature of work itself.

Methodology
Research was conducted by Nima Hunter Inc. between April 8th and April 28th, 2015.
115 learning & development professionals, instructional designers and business executives in the U.S. representing a
wide variety of industries and firms of various sizes responded to a web-based survey for their opinions about e-Learning,
Mobile Learning and Interactive Video. More than half (53.9%) of the respondents are responsible for instructional design
for learning & training programs. More than half of the respondents (56%) are responsible for instructional design for
learning or training programs. Approximately half (49.6%) of the respondents purchase or recommend learning & training
services, and over one third of respondents provide training or learning services to employees of their organization (37%)
or to employees customers or suppliers of other organizations (33%). Results of the survey are projectable to the
population with a confidence interval of +/-7.7% at a 90% confidence level.

About Nima Hunter Inc.

Nima Hunter Inc., is an independent market research firm based in New York City founded in 1986 providing primary and
secondary research to clients in a wide array of industries including advanced manufacturing, healthcare,
pharmaceuticals, consumer packaged goods, retail, publishing, logistics, financial services, information technology and
telecommunications. Call 917-725-2206, or email learning@nimahunter.com for more information.

About Viddler
Viddler Inc. develops patented online video tools and technology that enhance learning and development. The company
provides secure, measurable, interactive online video learning solutions to corporate learning professionals worldwide.
Call (888) 444-1119, or email solutions@viddler.com, for more information.