Beruflich Dokumente
Kultur Dokumente
Table of
Contents
1. Introduction
2. Our Brand
3. Dynamic Brand
2
4
6
4. Visual Elements
4.1 Logo
4.2 Colour Palette
4.3 Typography
4.4 Illustration,
Photography
8
9
15
18
19
5. Brochures
6. Office
Communications
7. Business Cards
8. Tone of Voice
9. Contacts
10. Templates
22
24
30
32
34
36
Introduction
01
Our Brand
02
Dynamic
Brand
03
Visual
Elements
04
Logos
Colour Palette
abc
Typography
Illustrations,
Photography
04.1
Logos
Common Logo
Used for common communications, which are not region
specific
India
Himalayas, Nepal,
Pakistan
Antarctica, Australia
Arctic Basin
Africa
Europe
China
United Kingdom
United States
10
04.1
Logo Clear Space
(Fig.2)
0.5
(Fig.3)
12
04.1
Logos
Constant Elements
shield
shield
Bariol
C: 0
M: 0
Y: 0
K: 100
C: 0
M: 0
Y: 0
K: 0
Typeface Bold
(Fig.2)
(Fig.1)
04.2
Colour Palette
shield
C: 70
M: 15
Y: 0
K: 0
shield
C: 75
M: 0
Y: 100
K: 0
shield
C: 0
M: 50
Y: 100
K: 0
shield
C: 0
M: 20
Y: 100
K: 0
shield
C: 100
M: 100
Y: 0
K: 20
shield
C: 20
M: 0
Y: 0
K: 100
16
04.2
shield
shield
shield
C: 0
M: 0
Y: 0
K: 100
C: 0
M: 0
Y: 0
K: 0
C: 0
M: 0
Y: 0
K: 90
04.3
Typography
04.4
Illustrations
Photography
20
Brochures
x
05
22
Office
Communications
06
24
26
28
Business
Cards
07
30
Tone of
Voice
08
Friendly
Straightforward
Personal
Engaging
32
Contacts
09
Contact Information:
Kanika Bhatia
bhatia@shield.org
131-151 Great Titchfield Street
London, W1W 5BB, UK
T: +447341498667
34
Templates
10
36