MARKETING BUDGET PLAN

Projected Subtotal to date:

CAMPAIGN TYPE

64,540.00
QTY

PROJECTED COST
PER UNIT

National Marketing
Banner Ads

500.00

Newspaper

600.00

In-Store Marketing

400.00

POP

500.00

100.00

12

1,200.00

Twitter

20

100.00

Facebook

20

100.00

Pinterest

10

100.00

Instagram

10

100.00

Google+

100.00

LinkedIn

100.00

800.00

Local Marketing

Public Relations
Public Events
Sponsorships
Press Releases
Webinars
Conferences
Client Events
Content Marketing
Sponsored Content
Landing Page
Social Media

Online
Blog
Website

Mobile App
Mobile Alerts
Email Newsletter
Advertising
Online

2,500.00

Print

850.00

6,400.00

800.00

5,900.00

780.00

Outdoor
Radio
Television

Web
Development
SEO
Market Research
Surveys
Sales Campaigns
Campaign A
Other
Premiums

PROJECTED COST
PER UNIT

PROJECTED SUBTOTAL
SUBTOTAL

500.00

2,000.00

2,000.00

$
SUBTOTAL

6,200.00

600.00

3,600.00

400.00

1,600.00

500.00

1,000.00

$
SUBTOTAL

100.00

800.00

800.00

SUBTOTAL

$ 14,400.00

$
$

1,200.00

14,400.00

$
SUBTOTAL

6,800.00

100.00

2,000.00

100.00

2,000.00

100.00

1,000.00

100.00

1,000.00

100.00

400.00

100.00

400.00

SUBTOTAL

800.00

$
$

3,200.00

3,200.00
-

SUBTOTAL

$ 11,700.00

2,500.00

10,000.00

850.00

1,700.00

SUBTOTAL

6,400.00

800.00

6,400.00

6,400.00

SUBTOTAL

4,800.00

4,800.00

$
SUBTOTAL

5,900.00

5,900.00

5,900.00

$
SUBTOTAL

780.00

$
$

2,340.00

2,340.00
-

PROJECTED
SUBTOTAL

CAMPAIGN TYPE

National Marketing

$2,000.00

3%

Local Marketing

$6,200.00

10%

Public Relations

$800.00

1%

$14,400.00

22%

$6,800.00

11%

$3,200.00

5%

$11,700.00

18%

$6,400.00

10%

$4,800.00

7%

$5,900.00

9%

$2,340.00

4%

Content Marketing
Social Media
Online
Advertising
Web
Market Research
Sales Campaigns
Other

$64,540.00

$2,000.00
$2,340.00
3%
4%
$6,200.00
10%

$5,900.00
9%

$
1
$4,800.00
7%

$6,400.00
10%

$11,700.00
18%

$6,800.00
11%
$3,200.00
5%

$11,700.00
18%

$6,800.00
11%
$3,200.00
5%

0
$6,200.00
10%
$800.00
1%

$14,400.00
22%

$6,800.00
11%

National Marketing
Local Marketing
Public Relations
Content Marketing
Social Media
Online
Advertising
Web
Market Research
Sales Campaigns
Other

Sales Campaigns
Other

$6,800.00
11%