Program Overview

MAZDASPEED Motorsports
2007 Highlights
On the track
SCCA SPEED World Challenge Touring Cars
Driver and Manufacturers Championship
Five wins from ten races for MAZDA6
Grand Am GT
Three wins in first full season w/ RX-8
Club Racing
Five SCCA Championships
Four NASA Championships
Initiation of the MAZDASPEED Ladder
Five different awards

MAZDASPEED Motorsports
2007 Highlights
In the Showroom
U.S. - Best year since 1994 296,110 units
Biggest percentage growth of any automaker +10.2%
Dealer throughput up 11% for all Mazda dealers and up
13% for Retail Revolution dealers
Mazda Canada Best year ever 86,659 (+7.0%)
Mazda Motor de Mexico up 122% with 16,604 units
MAZDA3 celebrated best year ever with 120,291 units

MAZDASPEED Motorsports
Core Values
MAZDASPEED Motorsports is an integral part of our
business plan
We make motorsports accessible -- at every level
Driver development through a ladder process moves
successful drivers to higher levels
We race what we sell
MAZDASPEED Motorsports is funded by competition
parts
t and
d accessories
i sales
l
Our model is working and growing

MAZDASPEED Motorsports
The MAZDASPEED strategy:

Factory-engineered vehicles
Creating the Performance Halo

Each
business
unit
supports each
other
th

Accessories

Motorsports
Credibility, Parts, Engineering

Personalization & Performance

MAZDASPEED Motorsports

The Four Ps
Business Factors for Success
People
Experienced in both
racing and business

Products
MX-5
RX-8
MAZDA3
MAZDA6

Partners
Companies with
similar mindsets, and
complementary skills,
products, or services

Plan
Unwavering support of grassroots racing

MAZDASPEED Motorsports
No. 1 Motorsports Market Share
60

~ 50%

50
40
30

~ 2%

20

Toyota/Lexus
Honda/Acura
Nissan/Infiniti
Mazda

10
0
Market Share

Racer Share

Market Share: Percentage of U.S. sales (CY2006)

Racer Share: Percentage of SCCA Club Racers - Production classes (SCCA 2004)

MAZDASPEED Motorsports

Mazda has always targeted the enthusiast

customer, but now more than ever we are
building our business around them

Why MAZDASPEED is important to our business:

MAZDASPEED is Mazdas performance brand,

developed to strengthen our Zoom-Zoom brand
message, improve our brand awareness and drive
incremental business

MAZDASPEED Motorsports
MAZDASPEED = The Ultimate Expression of
Zoom-Zoom

MAZDASPEED is factory-engineered vehicles,

performance parts and accessories, and motorsports

MAZDASPEED is where driving

g enthusiasts will
experience Mazda at its highest, most inspiring level

MAZDASPEED Factory-Engineered Vehicles

Build awareness for the core models

Are aspirational
Promote core model accessory sales
Attract new buyers to Mazda
In-cycle model support
Dealership profitability

MAZDASPEED3

MAZDASPEED6

MAZDASPEED MX-5 Miata

MAZDASPEED Protege

MAZDASPEED Factory-Engineered Vehicles

MAZDASPEED vehicle buyers are younger, more affluent, more
male and cross-shop much more expensive cars

MAZDASPEED3: The quickest (0-60mph, 5.8 seconds)

and fastest (155mph) compact FWD in the world.

MAZDASPEED Accessories
Offer:
Personalization
Performance
Genuine Mazda Qualityy
Dealer Profit
MAZDASPEED Accessory Sales
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0

2002

2003

2004

2005

2006

2007

MAZDASPEED Motorsports

Builds awareness for MAZDASPEED and Mazda

A test-bed for new technologies
Racers alone sell hundreds of Mazdas a year to their friends and relatives
Racers buy discounted Mazda vehicles
Gives credibility,
credibility authenticity to Mazda production vehicles and parts
Motorsports
Professional

Motorsports
A
Amateur

Aspiration

Influentials are
10% of the
population,
shaping
h i
attitudes and
behaviors of the
other 90%

Production vehicles
Enthusiasts / Tuners

Influence

MAZDASPEED Motorsports
History & Heritage
Winning road races of all kinds for nearly 40 years
Only Japanese manufacturer ever to capture overall win at Le Mans
(1991)
Over 30 class wins at 24-Hours of Daytona & Sebring 12-Hour
Our motorsports has tracked Mazdas evolution:
9 1970s -- Early days of IMSA/Bonneville/Project Cars
9 1980s -- GTU - GTO - GTP
9 1990s -- Return to g
grassroots ((made p
possible by
y the Miata))
9 2000s -- Growth of the ladder

MAZDASPEED Motorsports
18 Years Helping Racers Race
Registered Mazda racers:
Receive discounted parts/racing parts and technical support
money, awards
Are eligible for contingency money
Total potential contingency payout in excess of $2.5 million
Professional Parts Business
8,000,000

Amateur racers purchase

80% of parts sold
9000 racers enrolled
since 1990
MAZDASPEED parts
sales fund our
motorsports activities

7,000,000
6,000,000
5,000,000
4,000,000
, ,
3,000,000
2,000,000
1,000,000

19
9
19 0
91
19
9
19 2
9
19 3
9
19 4
9
19 5
9
19 6
9
19 7
9
19 8
9
20 9
0
20 0
0
20 1
0
20 2
0
20 3
0
20 4
0
20 5
0
20 6
07

MAZDASPEED Motorsports
On any given weekend, there are more Mazdas participating in
road racing than any other brand in North America
Club Racing

Professional Racing

Playboy Mazda MX-5 Cup

Spec Miata

Star Mazda Championship

Formula Classes
(Formula Mazda, SCCA, Atlantic)

Champ Car Atlantic

SPEED World Challenge

Showroom Stock
(SSB, SSC, T-3)

Production
(EP, FP)

GT Classes
(GT-1, GT-2, GT-3, GT-Lite)

ALMS LMP2

Grand Am Rolex GT
& KONI Challenge

Rally
America

NHRA ProFWD
& BOTI

MAZDASPEED Motorsports
Amateur Series
Mazda is the No. 1 manufacturer in SCCA Club Racing
More than 50% of all vehicles raced are Mazda-badged or Mazdapowered

Spec Miata:
9Over 1500 built
9Largest SCCA Club
Racing class
9Worlds largest singlemake raciong class
9Worlds most road
raced nameplate
(MX-5 Miata)

MAZDASPEED Motorsports
Improving What We Build
Racers:
Hardest
Hardest on our products
Most demanding customers

Race Tracks:
The Real World x 10

The Result:
Design
g changes
g made in months,, not yyears

Recent examples:
9 MX-5 Shift Forks
9 RX-8 Tie Rod Ends
9 RX-8 Extreme Altitude/Temperature Pkg for Mexico

MAZDASPEED Motorsports
Internal Involvement
Engineering
Powertrain
Chassis

Design
Mazda designers assisted in design of Formula Mazda sports
racer body

Mazda Dealers
Co-op funding for racecar sponsorships

Marketing
TV
Print
Brochures
Interactive

Parts
Competition parts
MAZDASPEED accessories

MAZDASPEED Motorsports
Strategic Partners
Technology
Honeywell (Garrett)
AER
BP/Castrol
SpeedSource
Advanced Systems Group
Mazda Raceway Laguna Seca

Commerce
Skip Barber Driving/Racing School
Mazda Raceway Laguna Seca
Playboy
Enterprise Rent-A-Car
Piloti
Sparco
Pace Trailers

10

MAZDASPEED Motorsports

Our Spiritual Home

EVERY Mazda sold in the US sees development work at Americas
premier road racing circuit
Mazda support has allowed the track to make substantial improvements
Current contract through 2011
SCRAMP,
SCRAMP operator of Mazda Raceway,
Raceway is a not-for-profit organization
which has donated over $12-million to County charities since 1950
Through events held at the Raceway, Mazda has directly and indirectly
influenced the flow of more than $10-million into Monterey County
Two Tribute Hybrid vehicles were donated to the Monterey-Salinas Rural
Fire Department

MAZDASPEED Motorsports
Professional Series

ALMS - LMP2
SPEED World Challenge Touring Class (MAZDA6)
Playboy Mazda MX-5 Cup
Grand-Am GT
KONI Challenge
IMSA Lites
BOTI Sport Compact Drag Racing
Cooper Tires Champ Car Atlantic Series
Star Mazda
Skip Barber

Star Mazda

SPEED World Challenge

KONI Challenge

11

MAZDASPEED Motorsports
Primary Factory-Assisted Teams
B-K
BKM
Motorsports
t
t (ALMS)
SpeedSource (Grand-Am GT)
Tri-Point Engineering (SPEED World Challenge)
Tindol Motorsports (SPEED World Challenge)
Bergenholz Racing (Sport Compact Drag Racing)
Burmeister Rallysport (Rally America)

MAZDASPEED Motorsports
The best development ladder in the world

12

MAZDASPEED Motorsports
Rewarding Successful Drivers
It is now possible for a driver to spend the majority of his/her career rising
through the ranks and classes without ever leaving the cockpit of a
Mazda-powered
Mazda
powered race car.
car No other manufacturer can make this claim

Formula Cars
Karting Champions

Shootout

Skip Barber National Series

Skip Barber National Series Champion

Star Mazda Champion

Star Mazda Championship

Champ Car Atlantic Series

S t Cars
Sports
C
SCCA Runoffs Champions
MX-5 Cup Champion

Shootout

MX-5 Cup

SPEED World Challenge

MAZDASPEED Motorsports
Our Current Ladder Champions

In 2008 five drivers are racing at the

the next rung up
up thanks to Mazda
Dane Cameron 2007 Star Mazda Champion now racing in Atlantics
with Genoa Motorsports.
Joel Miller 2007 Skip Barber Champion now racing in Star Mazda
with JDC Motorsports.
Connor De Phillippi 15 year old kart racer won shootout to race in
2008 Skip Barber series.
Jason Saini 2007 Playboy
y y MX-5 Cup
p Champion
p
now racing
g in the
SPEED World Challenge with Tri-Point Motorsports.
Brad Rampelberg 2007 SCCA Spec Miata Champion won the MX5 Cup shootout from among nine SCCA & NASA club racing
champions to earn a car to race in the Playboy Mazda MX-5 Cup.

13

MAZDASPEED Motorsports
Commitment to Grassroots
Mazda pays contingency in the following series:

SCCA Club Racing

SCCA Solo
NASA Club/Rally/Pro Racing
BOTI
Rally America
Max Attack Rally
CORR

In 2007 Mazda paid out more money at the SCCA Runoffs

than any other automaker

MAZDASPEED Motorsports
North American Road Racing (2008)

No currently co ntested series in the

U.S.

A LM S
S P E E D Wo rld C ha lle nge
G ra nd- A m R o le x
KO N I C ha lle nge

Indy Racing League (Ho nda)

A t la nt ic ( M a zda )
Indy P ro Series (No OEM )
S t a r M a zda
Fo rmula B M W
S k ip B a rbe r N a t io na l ( M a zda )
Fo rmula 2000 (Fo rd)

P o rsche GT3 Cup

Ferrari F430 Challenge
M a zda M X - 5 C up
M iller M ustang
VW Jetta TDI

Spec Powertrain
n Series

Competitive
e Powertrain Optio
ons

Open Wheel

Sports/Prototype

14

MAZDASPEED Motorsports
More cars in more series

Formula Drift
Rally America
Formula Mazda
NASA Spec Miata
9000 Mazda racers
SCCA Spec
S
Miata
Mi t
NASA Club Racing
cant be wrong!
SCCA Club Racing
KONI Challenge Series
American Le Mans Series
IMSA Lites Championship
National Auto Sport Association
Tire Rack SCCA Solo National Tour
SCCA Pro Racing Playboy Mazda MX-5 Cup
SCCA SPEED World Challenge Championship
Battle of the Imports (BOTI) Drag Racing Series
BFGoodrich/Skip Barber National presented by Mazda
Cooper Tires Atlantic Championship Powered by Mazda
Star Mazda Series North American Championship presented by Goodyear
Grand-Am Rolex Sports Car Series presented by Crown Royal Special Reserve

Thank you

Zoom-Zoom

For additional information:

Dean Case
Communications Officer
MAZDASPEED Motorsports
(310) 318-4582
dean@RWB-LLC.com

15