Downtown Oakland Association Board of Directors Meeting Wednesday, August 3, 2016 - 1:00 p.m. 5 Star Conference Center City Center - 500 12th Street Minutes Present: Michelle Lane, Sara May, Steve Shanks (by phone), Karissa Obeso, Mike Guerra, Kirsten Melton Absent: Monika Picardo, David Weltin, Keira Williams. Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner General Counsel: Douglas Crosby for Daniel Schacht, Donahue Fitzgerald Guests: Tanicia Jackson (CBRE), Carolyn Johnson (EBALDC) Discussions held and decisions made by the Board of Directors ‘SuBJECT Discussion ACTION? Call to order The meeting was called to order at 1:04 p.m. Public comment and announcements. Karissa noted the City Center Concerts are ending in August. Michelle announced that The Oakland Beer Festival is coming up on August 13 in Old Oakland. Approval of the minutes of August 3, 2016 The minutes of the August 3, 2016 meeting, were presented to the board for review. Kirsten moved and Michelle seconded the motion to approve the minutes of August 3, 2016 meeting as presented. The motion was approved unanimously. Financial report Tori reported that the prior year reserve and assessment income total $1,077,950.66, which includes $46,226.74 in assessment income Mike moved and Sara seconded the motion to DOWNTOWN OAKLAND ASSOCIATION 388 19th Street - Oakland, California 94612 Phone 510.238.1122 « Fax 510.452.4530 - info@downtownoakland.org - www.downtownoakland.orgreceived in excess of the budgeted amount. Excluding the Reserve of $51,367.82, and less $13,000 for B Shuttle sponsorship, the total cash available equals $1,013,537.84, The DISI committee year to date expenses total $34,342.29, ORG committee year to date expenses total $151,906.52 and SOBO committee year to date expenses total $350,702.73. The SOBO variance is a result of the June billing for Block by Block not having been paid due to some billing inaccuracies that staff is working closely with BBB to resolve. In addition, there is significant underspend in the SOBO watering line item as the need for watering has reduced significantly since transitioning to the succulent only hanging plant model. This leaves total cash remaining of $476,586.30. approve the financial report as presented. The motion was approved unanimously. Approve proposal and lease agreement for “The Lot" - Recommendation from SOBO Committee Andrew read aloud the conflict of interest memo, prepared by Daniel Schacht, with regards to Steve Shanks, an employee of SKS. SKS and DOA have been asked by the City to activate the blighted space (“The Lot”) located at 1100 Broadway. Staff submitted a proposal for approval to SKS to lease the space for $1 per year. Activation could include event production that could potentially generate some income for the districts and offset the cost of staff time. As of July 29, 2016 there is potentially a new owner, but the proposed budget of $100,000 for capital improvements would remain and terms would remain the same. Steve Shanks, who had been participating in the meeting by phone, left the meeting and the matter was opened up for discussion. Mike moved and Sara seconded the motion to approve the proposal and lease agreement for “The Lot” per recommendation from the SOBO Committee. The motion was approved unanimously. Approve “Central Saturdays” event series and associated budget ~ Recommendation from SOBO Committee ‘Andrew explained staff's desire to produce events on Saturday afternoons at “The Lot” once it comes online. Any unspent funds of the $100,000.00 allocated for capital improvements would go back to the operations and programming of the space. DISI is behind this series of events and will fund $2,500.00 from the DOA CBD-Sponsored Events line item. Michelle moved and Sara seconded the motion to approve to the “Central Saturdays” event series and associated budget per recommendation from the SOBO. Committee. The motion was approved unanimously.Approve request of $7,500 from the DOA non-assessment account to fund “Central Saturdays” event series ~ Recommendation from SOBO Committee To provide seed funding for activation and programming of “The Lot”, the SOBO Committee recommended for approval the allocation of $7500.00, $2500.00 from the PROW Maintenance/ Latham Square line item and $5,000.00 from the DOA non-assessment account. The board decided to pull the additional $2,500 from the nor-assessment account for a total of $7,500.00, the allocation approved by SOBO. Funds to be replenished with any profit made, Karissa moved and Mike seconded the motion to approve to the request of $7,500 from the DOA non- assessment account to fund “Central Saturdays” event series per recommendation from the SOBO Committee. The motion was approved unanimously. SOBO Updates The hiring of anew Team Lead for the night crew has made a positive impact on the entire team, by increasing nighttime safety and allowing the day crew to focus more on hospitality. With unemployment down and the increase in the cost of living in the Bay Area, it has been challenging to both hire and retain quality Ambassador staff. Staff is working with BBB to develop strategies to help hire more effectively and reduce the high turnover rate. Staff is reviewing a partnership with Downtown Streets Team from San Jose, and organization that serves the homeless population by teaching them soft skills and empowering them to be a part of the solution to their struggles... With this partnership, additional staffing could be on the streets to assist the Ambassadors, individuals who could eventually become team members as hiring needs arise. Staff has met with the organization's leadership and together attended the JLID panel on homelessness in. Oakland. Our Master Encroachment Permit is still in a holding pattern and staff is continuing to work with Aliza and her contacts within the Public Works Department, The SOBO Committee approved partial funding for a beautiful new mural on the |. Magnin building at 20" & Broadway. Building ownershipand district staff worked with Sorrel Tsui of Athen B. Gallery to identify Jet Martinez as the perfect artist for the project. Andrew stressed that the new hanging plant basket approach is a work in progress. They are drought tolerant and will fill in fully over time. This model is designed to last for several seasons which will result in considerable savings for the district DISI Updates (Our new banners, featuring our “Craft is a Way of Life” slogan and images of local musicians, artists and retailers are up around the district. The Downtown Shopping guide is completed and was used as the basis for an ad in the Best of the Bay - East Bay Express in addition to an electronic version on the Oakland Central website. Staffis working in partnership with Townsquared and Oakland Grown, who now has a new Executive Director, Susana Morales Konishi, on Plaid Friday. Once again we will be working to promote shopping local during the holidays and beyond. Aliza Gallo helped to raise $21,000 to produce events at Latham Square. Staff is launching a 3 Thursday event series at the square in August to drive foot traffic to downtown between 10! & 15" streets, This series is a trial run for Plaid Friday to promote indie businesses. Oakland Central will have tables at Calavera & Drake's One Year Anniversary as well as the Art & Soul Festival to grow awareness of the platform. Other Several board terms are expiring this year, so be on the lookout for nomination forms arriving in the mail in the next few weeks, Next board meeting October 5, 2016 ‘Annual Nominations Meeting Adjournment The meeting adjourned at 2:12 p.m Minutes taken by: Tamiko Garner, Administrative Coordinator