1. What have been the key success factors for Coca-Cola?

As indicated by the content, one of the key achievement components for Coca-Cola has been
advertising model itself. So as to pull in more clients and to create brand picture they utilized
distinctive promoting procedures, for example, coupons, logos, TV publicizing and employing
famous people. The second explanation behind achievement is globalization. Coca-Cola went
into the worldwide business sector offering their items in 200 nations around the globe.
Extension abroad and making the brand feel nearby wherever expanded their income open doors.
Another Coca-Cola`s achievement element is development and expansion of the item. There are
diverse enhanced soft drinks in various nations. For instance, watermelon in China, home grown
pop in Italy, zingy ginger pop in Africa.
2. Where is Coca-Cola vulnerable? What should they watch out for?
Coca-Cola`s TV publicizing these days is turning out to be less powerful as a result of the media
fragmentation and TiVo gadgets. Experiential activities are less advantageous than TV
advertisements. Coca-Cola ought to make different improvements in showcasing and publicizing
methodologies that portray coke values and brand identity. They ought to work to make values
crisp and significant.
3. What recommendations would you make to their senior marketing executives going forward?
What should they be sure to do with their marketing?
- Create diverse positioning

- Improve competitiveness all together for Cokes clients not to change to different refreshments

- Make promoting systems that depict coke values and brand identity

- Find another approaches to circulate Coke in those nations where it is not sold

- Improve the Logo, trademark and topic of the organization

- Diversify its item by making it less unfortunate to demonstrate that Coke do think about its
clients