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  • CIC《社会化商业变革在中国》试读 PDF

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    Will Jin
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    8 Ansichten10 Seiten

    CIC《社会化商业变革在中国》试读 PDF

    Hochgeladen von

    Will Jin

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 10

    CIC

    3-1

    3-1

    UGCUGC User Generated Content


    Web 2.0

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    3-2

    3-2

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    3.1.1
    Open Source
    Geeks

    Open Source Marketing2006


    Web 2.0

    3.1

    3.1

    10 2006
    5 8 25,000

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    3.1.2 &
    Jeff Howe 2006 6

    3.3

    3-3 VS.
    3.3
    3.3

    3.3

    ,
    3.2

    3.2

    2012 300

    Hip-hop
    20%

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    3.2

    3.1.3
    1.
    /

    2.

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    InnoCentive 2001

    10
    YourEncore NineSigma
    9000 150 60%

    Jeff Howe
    3.1.4

    3.4

    3-4
    2001 1 15

    2013 1 415 282


    2100 3200 12

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    CNNIC 2013 1
    3.7 2012 5.6
    3.2.1

    Flash

    PC

    2006 20 200
    Youtube

    3.2.2
    SNS

    SNS

    2010

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    1.

    2012 15~34

    3.3
    3.3

    2.

    2011 8

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    30 UFO
    70%~80%
    3.4
    3.4

    2011 360000

    BMW1
    UFO BMW
    BMW1
    UFO
    BMW

    UFO

    ~~~

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

    3.

    2010

    2011
    TOTO

    3.5
    3.5

    2010 11

    11

    OVI

    E7

    2011

    V+E+SV Video Marketing

    E Entertainment Marketing
    S Sohu

    http://product.dangdang.com/23436140.html
    CIC @seeisee CIC seeiseeCHAT

    ID: seeiseeCHAT

    Shanghai Headquarters:
    th
    4 Floor, Building 6, Fenglin Link, No.485 Feng Lin Road,
    Xuhui District, 200032, China
    Tel: +86 (0)21 6404 9191
    Corp. website: www.ciccorporate.com

    Beijing Branch:
    Room 801, Union Plaza, No.20 Chao Wai Da Jie,
    Chaoyang District, 100020, China
    Tel: +86 (0)10 6588 6560
    Sina Weibo: @seeisee

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