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2011 | ISSUE 1

Future Power

Developing Spains Solar Energy Industry

Also featured in this issue:

z Integrated shipbuilding technology at Sedef Shipyard
z AVEVA Plant fuels the worlds fastest-growing economy
z Building on a solid foundation for Russian power projects
z Endeavour Aker Solutions Australia and AVEVA NET
z AVEVA World goes global with 2010 Summits

Corporate News

AVEVA World Summits go global 12

Acquisition update 18
Acquisition update: Operations Integrity Management 19
Acquisition update: Integrated Shipbuilding 20
New customers 25
Engineering excellence a winner in Las Vegas 32

Product News
Information Management with AVEVA NET

AVEVA IntelliLaser 26

Customer News
Cover Story: Iberese and Spains solar energy industry

Endeavour Aker Solutions Australia and AVEVA NET

UralTEP: a solid foundation for Russian power projects 16

Integrated Shipbuilding at Sedef Shipyard 22
Booming Brazil: AVEVA Plant at PROGEN 28
AVEVA and HDW celebrate 25 years of partnership 30
Sidvin Core-Tech (I) Pvt. Ltd. 34

Cover photograph:
Lebrija 1, a CSP plant located in the province of Seville, will
generate an output of 50MW, supporting 50,000 households.
Photograph courtesy of Iberese.
If you have any comments about AVEVA World Magazine,
please contact us at
Statements and opinions expressed in AVEVA World Magazine do not necessarily reflect
the views of AVEVA. Brands and product names mentioned may be trademarks and/or
protected by copyrights of their respective owners. No part of this publication may be
reproduced by any means without permission in writing from AVEVA. All stated facts
are believed correct at time of going to press.
AVEVA believes the information in this publication is correct as of its publication date.
As part of continued product development, such information is subject to change
without prior notice and is related to the current software release. AVEVA is not
responsible for any inadvertent errors. All product names mentioned are the
trademarks of their respective holders.
Copyright 2011 AVEVASolutions Ltd and its subsidiaries. All rights reserved.
Editor Magnus Feldt
Industry Marketing Manager, AVEVA


AVEVA World Magazine 2011| Issue 1

Welcome to a new
year, a new-look
magazine and new
business opportunities
It seems that every time I write these introductions
there are important and exciting developments
to talk about; this issue is no exception! The most
conspicuous change you will already have noticed
on the cover PIPELINE has evolved into AVEVA
World Magazine. But the most important business
development has been AVEVAs recent acquisitions,
which were still being finalised when I wrote the last
PIPELINE introduction. Let me explain what these
developments will mean for our customers.
Engineering is all about change. Some changes are driven by the
opportunities that AVEVA technology creates, while others arise out
of the business, technical and social environments. One of the most
significant has been the globalisation of the engineering community.
Recognising the importance of this, we felt the time was ripe to create
an integrated industry forum the AVEVA World Community that brings
together engineering professionals from the once largely autonomous
plant and shipbuilding industries. This gave rise, in 2010, to the fusion
of the successful ISEIT and Marine User Meeting events into three AVEVA
World Summits. As you can read here, the success of these events has
reinforced our commitment to the AVEVA World Community. This new-look
magazine is the second step along this journey, building on PIPELINEs
success and encouraging new developments in the future.

Engineering is all about change.

Some changes are driven by the
opportunities that AVEVA technology
creates, while others arise out of
the business, technical and social
environments. One of the most
significant has been the globalisation
of the engineering community...

Successful communities build themselves, and AVEVA Worlds foundation

is the network of formal and informal links that already exist among
AVEVA staff, our user community and the many delegates at the
Summits. AVEVA will actively encourage this, creating and supporting an
environment in which we and our customers can meet and share ideas,
both face to face at future Summits and user group meetings, and online
through e-newsletters and well-managed social media channels.
Turning to the business developments, our new acquisitions are indeed
proving an excellent fit with AVEVA, both technically and culturally, and
customers have expressed considerable enthusiasm for the business
opportunities our expanded services and technology portfolio can now
offer them. This issue includes three in-depth articles which describe
these acquisitions, how they fit into AVEVAs long-term development
technology strategy, and how the rapidly evolving AVEVA NET solution will
benefit the engineering industries.
As before, this issue also contains a variety of high-quality articles on
technology developments and customer successes. The common thread
binding all of them is the way in which AVEVA technologies are enablers
of success at both the business and economic levels. Ultimately, our
technologies bring measurable benefits to people all around the world,
something of which we are enormously proud.

Richard Longdon
Chief Executive
AVEVA Group plc

AVEVA World Magazine 2011| Issue 1


Iberese plays an important role

in the development of Spains
solar energy industry
A world leader in renewable energies, Spain has long
been a producer of hydro-electricity and has a highly
developed wind power sector. With an average of 340
days of sunshine a year, Spain is today the worlds
largest producer of solar thermal energy the
generation of energy from the heat of the sun.

Southern Spain is seeing a boom in solar power, with numerous

Concentrating Solar Power (CSP) plants being built on sites throughout
Andalusia. Spain already has more than 400MW of installed solar thermal
power, and by 2013 a total of 60 solar thermal power plants are expected
to be operating in the country. This rapid development of solar energy
technology has made it a proven alternative to conventional energy
systems in recent years, and the market is quickly growing, not only in

Magnus Feldt
Industry Marketing Manager, AVEVA

To learn more about this promising technology and the role that AVEVAs
Plant solutions play in these projects, we visited Ibereses head office in
Erandio, in the Basque Country of northern Spain. At the engineering
department, we met Alejandro Lpez Aznar, the project manager, and
designers Sergio Gmez, Igor Lobo and Javier Polo.

Lebrija 1, a CSP plant located in the province of Seville, will generate an output of 50MW, supporting 50,000 households. Photograph courtesy of Iberese.


AVEVA World Magazine 2011| Issue 1

Lebrija 1 a successful turnkey project for Iberese

Alejandro Lpez Aznar explains, Lebrija 1 is a turnkey project in which
Iberese is responsible for all the engineering except for the civil work
for the foundations. Even the equipment was specified and selected by
our engineering department. The erection of the plant is subcontracted
but we have a field supervisor on site. In order to develop this project,
we established a partnership with the manufacturer, Solel, owned by
Siemens. The project started in 2008 and the plant is expected to be in
operation by March 2011.
The solar field includes nearly 6,000 parabolic collectors, approximately
18,000 solar receivers, and more than 150,000 parabolic reflectors. This
equipment was provided and installed by Solel, and the power island was
built by Valoriza.

Using AVEVA Plant has helped

to make the Lebrija 1 project
very successful for Iberese...

Alejandro Lpez Aznar.

Lebrija 1 was a much larger project than we had worked with before,
continued Alejandro Lpez Aznar. To take on this huge project, we had to
move to a 3D solution from the 2D design system we had at the time. In
our engineering department, every engineer works in several disciplines.
We needed a system which would allow concurrent working between
different disciplines on the same 3D model, and which could manage
large quantities of data. With our original 2D system, we would not have
been able to handle the increase of fabrication information that was
needed for this project.
From left, Igor Lobo, Javier Polo and Sergio Gmez.

AVEVA PDMS model of the Lebrija 1 plant. Image courtesy of Iberese.

AVEVA World Magazine 2011| Issue 1


The AVEVA Plant solution was selected after a thorough evaluation. The
applications, including AVEVA PDMS, were implemented in October 2007.
Together with PDMS, the AVEVA Multi-Discipline Supports application
has made it possible to maintain a high level of detail in the model. This
facilitates the automatic extraction of production data such as isometric
drawings, piping and equipment layouts, lists and reports, and material
take-offs (MTOs). The 3D views on the fabrication drawings are very
useful for the erection process. Our engineering team works closely with
the fabrication teams, who give us feedback about changes taking place
on site, so we can update the model and improve our design.
A big leap in design efficiency
Alejandro Lpez Aznar continues, The automatic generation of isometric
and fabrication drawings has dramatically increased our efficiency.
The high level of detail in the model supports the high quality of the
production information, while the ability to generate clash-free designs
is also very important.
To further increase our design efficiency, we now have the capability to
reuse components as 3D models with only minor modifications.
Using AVEVA Plant has helped to make the Lebrija 1 project very
successful for Iberese. With this experience gained in handling more
complex projects and bigger teams, we are now ready to take on other
major projects in Spain and abroad, not only in the solar energy sector
but also for biomass and co-generation projects, he concluded.

About Iberese
Iberese, S.A. is a company
specialising in the engineering and
erection of power plants. Sited in
Erandio (Vizcaya), the company
was founded in 1987 and is owned
by Valoriza Energa, S.L., (Grupo
Sacyr-Vallehermoso). Iberese employs more than 110 people.
Ibereses activities are focused on the execution of power plant projects
mainly using renewable sources and co-generation, as well as mechanical
and electrical installations, and equipment to improve energy efficiency.
Iberese has executed more than 100 electrical power projects generating
more than 900MW.
The power generation projects in which Iberese participates include the
following technologies: co-generation, waste, solar, biomass, and sludge
treatment and reduction.
Iberese usually works as a turnkey contractor, carrying out the design,
the purchase and installation of equipment, and site management and
commissioning, although the company can also be tasked simply with the
engineering part of a project.
Visit for more information.

Lebrija 1, a CSP plant located in the province of Seville, will generate an output of 50MW, supporting 50,000 households. Photograph courtesy of Iberese.

The automatic generation of isometric and fabrication drawings has

dramatically increased our efficiency. The high level of detail in the model
supports the high quality of the production information, while the ability to
generate clash-free designs is also very important...

AVEVA World Magazine 2011| Issue 1

The cornerstone of
information management

Technical and business managers often ask,

What is the value of an information strategy?
While, intuitively, information management seems
important, what are the measurable benefits of an
organisation-wide information strategy; what is its
return on investment?
Organisations that have taken the lead in implementing information
strategies are typically those such as insurance or precision-marketing
businesses. For them, managing and exploiting their data is core
business. In contrast, businesses in the marine, oil & gas or power
industries are concerned with a different constellation of factors
such as safety, delivery against schedules, operational uptime and
efficient production. Because their principal assets are physical,
however, the importance of their intangible information assets is often
This lack of focus on information can be costly. A common problem is the
inability to find accurate and qualified information. IDC (International
Data Corporation) estimates that tracking down information can waste
up to 30 per cent of a knowledge workers time, and costs the Fortune
500 businesses alone as much as $8.5 billion a year in lost productivity.
Rectifying this offers a big business opportunity, but that opportunity is
only one among many. The ability to hand over large data volumes from
disparate systems, to ensure data integrity, to manage risk to project
schedules or production time, or to comply with complex regulatory
regimes offers even more extensive business value.
What is an information strategy?
Simply put, it is a blueprint for capturing, integrating, maintaining and
using digital information in a consistent, complete and efficient manner
across an entire organisation.
The entire information asset should meet a defined standard of quality
so that its reliability and purpose are clearly understood. This intangible
asset should therefore be treated with the same care as the physical
asset; both will deteriorate if not properly maintained. An effective
information management system must provide this maintenance.
Show me the money
Keeping the digital and physical assets synchronised can not only
achieve significant operational and regulatory cost savings; it can also
create opportunities to increase revenue generation. Preparing the
business case for an information management strategy requires thorough
modelling of all the costs and benefits involved. While some of these will
be obvious, there are many intangible benefits (for example in reducing
the direct and consequential costs of insurance) and many hidden costs
which will have been overlooked because this is the way weve always
done it.

Simon Bennett
Product Strategy Manager, AVEVA
Simple questions can reveal a great deal about information-related
costs. How much time is spent searching for information? How often
is information unavailable or unreliable? What was the impact of these
instances? What is the cost of handling compliance audits? How often
do apparently unrelated activities clash through an inability to share
information? What is the true cost of avoidable downtime through delays
in finding vital information or from making insufficiently-informed
decisions? Once these issues begin to be identified and quantified,
it usually becomes clear that the biggest business value arises from
improvements in safety, in correct and timely decision making, and in
Standardise for competitive advantage
Demonstrable compliance with safety standards is a prerequisite for
a licence to operate or construct, and is easier to achieve when an
information management system can deliver accurate, consistent and
complete information for regulatory audit.
Simply creating an environment for sharing information is not sufficient
if the quality or maturity of the information is not fit for its intended use.
For example, information which is approved for design is inappropriate
for the construction team. Workflow and data validity must be key
considerations when defining information accessibility rules.
There will also be a need for internal standards for information; a
common data dictionary, class libraries and reference libraries all help
to standardise the description and interrelationship of information.
This can avoid the costs of licensing software which cannot handle
corporate information standards, and can reduce training costs
through standardised software tools and terminology. Such a focus
on standardisation was a clear objective of Aker Solutions Australia in
deploying AVEVA NET. If you read the Aker Solutions case study article
in this issue, you can learn more about the specific benefits that Aker
Solutions received with its information management strategy.
An information standard is more than just nice to have; organisations
without one will fall behind through failing to exploit their key assets and
foregoing important business differentiators. In the precision marketing,
media and pharmaceutical industries, mature information strategies have
fostered powerful analytical and knowledge tools for exploiting digital
assets. A rich harvest of technical, project and operational data is now
opening up to the engineering industries.
AVEVA World Magazine 2011| Issue 1


Endeavour Aker Solutions

Australia and AVEVA NET
When Aker Solutions, a leading global provider of technology and project services within the energy sector,
needed to respond to a range of challenges, they chose AVEVA NET to change the way information was
managed and accessed across all their operations. Endeavour, Aker Solutions new project knowledge
centre, built with AVEVA NET, is now used on a daily basis across multiple projects.
The challenges
The challenges faced by Aker Solutions are common to most in the
industry. Clients are demanding improvements in schedule and quality,
together with reductions in cost. At the same time, labour costs are rising
across Australia, as a result of a growing shortage of skilled engineers
and technical resources. Companies can no longer simply add expensive
resources to their projects; they need to work smarter and faster,
maximising productivity. Pressure on prices is driving growth in the use
of high-value work share locations, leading to increasing reliance on
multi-location global project execution, even for much smaller projects
than was the case ten years ago.
Aker Solutions staff, particularly at the graduate level, are challenging
the traditional methods of information management common in the
engineering world, using structured systems with limited access to
information. Accustomed to information which is instantly available
through a browser, they are seeking new ways to manage the increasing
volumes of information and data which are clogging up creaking legacy

The complex applications in use are not only expensive to purchase and
license, but also require significant investment in training. Add to all
this the need for more intelligent client deliverables as opposed to just
documents, and the scale of what is required becomes daunting. Faster,
better, higher quality, cheaper, more accessible ... the list is a long one.
Key considerations
Aker Solutions decided that their key considerations were, overall, to
improve collaboration, to support global project execution and to make
projects more efficient.
Their aim was to develop a knowledge management tool providing a
more knowledge-centric approach to engineering management and
construction. It would have to drive up quality by giving people access
to information they might not previously have had, which would improve
decision-making quality. It would also make it possible to reuse existing
information rather than re-engineering every new project.

Web-based project information hub

Project-wide search capabilities

Information sharing & collaboration

Application independent

Data consistency & validation

ISO 15926 compliant data


AutoCAD &


& Intergraph SPI

Procurement &

Figure 1: Configuration of Endeavour.


AVEVA World Magazine 2011| Issue 1

At the same time, it would be necessary to ensure that data security

and confidentiality were maintained and that the technology used
would integrate into Aker Solutions existing IT footprint. Training
investment costs in time and money would be lessened by reducing
the complexity, variety and number of applications used.

Discrete project
portal tabs are
displayed in a secure
fashion, based on
project numbering

The content explorer window

is set up to give the user a
Google-like search experience,
in addition to drop-down
search options and intelligent
type-ahead functionality.

This would mean developing a web-based experience for users,

taking data from multiple sources and publishing it via a single
The solution a project knowledge centre
In order to involve people in a new approach to knowledge and its
management, a cultural shift was called for. Aker Solutions decided
to call the project knowledge centre Endeavour, as a symbol of
aspiration, but also as a vessel of discovery, after the ship in which
Captain Cook reached Australia. This was not going to be just another
application, but a complete environment.
To be light, portable and fast to use called for information to be
published in a browser, rather than relying on installing software
or heavy applications. It must be a secure, web-based information
management portal designed to enable easy, fully-indexed, access
to all project documentation and CAD data, with project-wide search
capabilities; a data hub that consolidated all approved or issued
project engineering data into a single environment. It must, of
course, also support the collaboration and sharing of information
across project teams regardless of geographical location or time
The new system would have to be able to assimilate the range of
tools required and used by Aker Solutions clients and suppliers,
brownfield data and the results of previous decisions, all of which
might not fit into Aker Solutions current footprint.

Endeavour extracts Material

Requisitions (MR) and Purchase
Orders (PO) from VPRM and
associates them to physical items.
Other predefined reports have
been developed to access a
variety of data sources, including
reporting on DMS data.

Structured in a
hierarchical manner
and displayed as
a tree, this view
provides a Windows
Explorer-style view of
the information and
advanced searching
capabilities. Search
on physical items (i.e.
valves) or documents
by type (i.e. design documents).
Figure 2: Endeavour functionality (1).

User guides, online training videos and

general information are contained on the
Endeavour home page. One-time investment
in training is 1 hour per employee.

Portal tabs will increase as

both legacy project data
and new projects come
online in coming months.

Multiple tabs of
information can
be left open for
quick reference
including search
results, 2D and 3D
CAD information
and reports.

The Project Models have

been converted into
Internet friendly formats
to help users visualise
the plant without the
need for the authoring
tool or Review packages
to be present. As with
the Drawings, the models
are also hotspotted. So
selecting items within the
model will display their

AVEVA NET is application independent (or product agnostic) and a

broad range of types of data can be passed through it, including
3D and 2D CAD information, document management systems,
instrumentation data and procurement and logistical information.
The functionality of Endeavour
Aker Solutions initially doubted that 3D information could be
efficiently published in a web browser. They still find themselves
amazed and impressed by Endeavours ability to bring up contentrich 3D information in a browser (see Figures 2 and 3).
Information can be associated through a variety of points of entry
and the 3D model can quickly be accessed through the browser. Users
can visualise the plant without the need for the authoring tool or
review packages. The models and the drawings are also hotspotted,
so selecting items within the model will display their associations.
Through Endeavour, access is gained to Word documents, PDFs
and Excel spreadsheets, without the need to rely on the original
applications, such as Word, Acrobat or Excel. This, alone,
significantly reduces installation and training time, and licensing
Endeavour stores cross-project information, with all project portal
tabs displayed in a secure fashion based on project numbering
conventions. As legacy project data and new projects come online in
coming months, the number of portal tabs will be increased.

The Associations
section. This is your
quick link to related
information thats
delivered as a result
of a search and
demonstrates a wide
variety information
found. Its called the
Content Explorer.

Figure 3: Endeavour functionality (2).

AVEVA World Magazine 2011| Issue 1


Procurement Expediter

External Client

Commissioning Lead
(Site Office)


Technical Expert

Portal Environment
(hosted in Australia)

Hub Satellite

Process Engineer
Construction Manager

Figure 4: Driving Global Project

Execution with Endeavour.

The environment contains only approved design information which has

been through existing quality processes. As this is not work in progress
it cant be edited, but quality can be checked, and errors, problems and
missing or incorrect equipment and items can be located, taken outside
the portal and run through existing engineering processes. All this was
revolutionary for Aker Solutions, as, in the past they had been dependent
on a variety of heavy applications.
How does it help?
The Endeavour portal is hosted in Australia and enables global project
execution, as shown in Figure 4. It shows how it is possible to coordinate
and maintain synchronisation of complex and varied information, and
transmit it to the site, with globally dispersed specialists, and without
on-site 3D CAD source systems.

Initial AVEVA

30 days

Commissioning, project controls,
scheduling, legacy project data






60 days
Design & Build

Figure 5: The implementation of Endeavour.


AVEVA World Magazine 2011| Issue 1





120 days
Deployed across 6 projects



z Deployed as a reference
system; being implemented
across all live projects
z Legacy projects will
be brought into the
environment to support
knowledge capture


Proof of concept
pilot project


Implementing Endeavour
AVEVA promised Aker Solutions that the system would take roughly 30
man-days to implement, using Aker Solutions information to build a pilot
project, and with a capped price. They guaranteed that Aker Solutions
would want to buy the system even before the pilot was complete, and
that they would be able to move straight from the pilot into production.

Production portal
design & build

Project Planning


Aker Solutions has found that the portal works very well over a moderate
bandwidth (i.e. good quality broadband); it does not need a high
performance or specialised infrastructure to make it work, and where the
necessary bandwidth is not available, a satellite hub server is used and
updated on a periodic basis.



z Allows Aker Solutions to

associate data through the
use of known metadata
variables (i.e. tags)
z Supports true project
collaboration and data
sharing across projects and
z Complementary technology,
agnostic of specific software

Although Aker Solutions was sceptical

about the delivery time frame, that is
exactly what happened. From a start in
January 2010, Aker Solutions had the
system deployed across six projects by
October 2010, with the first project going
live already in May 2010, such was the
speed of development.
Despite all that, this was not a multimillion dollar global implementation.
As Dave Makin, Aker Solutions Manager
of Project Automation Services in Asia
Pacific, says, This is something weve
been able to achieve with a very moderate
amount of effort. We have run it ourselves
with input from AVEVA and we can now
implement our own project portals
moving forward.

Integration with client

owned and operated plant
management systems

Expansion of knowledge
capability via integration
of legacy project data

Integration of
systems and data

Development of
a cross-portal
search capability,
and integration
with full text

Current scope
The current scope of Endeavour covers:
Integration of

Expanded use in
z oil & gas (process) and mining and
project controls and
construction management
planning data
metals projects
and planning
z a geographical footprint of Australia,
Central Asia and Papua New Guinea
Figure 6: Endeavour Future expansion opportunities.
z over 200GB of web accessible content
z six projects representing approximately
$4bn in capital works
Future possibilities
z 23 hotspotted 3D models available through the portal
Aker Solutions can now provide the client with an intelligent package,
z 8GB of streaming 3D content
something that has ongoing life, rather than separate documents and a
z 8,000 2D drawings hotspotted, i.e. intelligent content linking to
3D model which they are unlikely to use.
other information
z 60,000 individual documents tagged and associated (15,000 design
Aker Solutions staff are now asking for greater access to still more data.
documents, 45,000 vendor documents)
As can be seen from Figure 6, the company is now aiming to integrate
z 500+ purchase orders, 500+ material
other sources of project data, reuse information, and expand the
functions and value of the system in a number of ways. The Endeavour
system is revolutionary for our industry, says Dave Makin. It gives us a
It is clear that this is no longer a proof of concept activity; its very
level of access and control over essential project data that we could never
much live and running. Aker Solutions sees it as the first phase of its
previously have imagined.

We believe that this marks a step change for our organisation, moving
away from documentation and towards truly effective information
management. Through AVEVA NET, we have a system that is responsive to
the needs of our staff and the requirements of our projects, allowing us to
view and manage our operations from a global vantage point.
All images courtesy of Aker Solutions Australia.

About Aker Solutions

Aker Solutions is a leading global provider of technology and project services within the energy sector. The companys activities include the
planning and execution of capital projects and the provision of technology, products and solutions, providing life-cycle operations, service and
maintenance. Their major areas of activity are the provision of energy development services, subsea projects, products and technologies, and
process and construction.
With a revenue, in 2009, of US$10B, the company has 30,000 employees and is currently operating in 30 countries.

AVEVA World Magazine 2011| Issue 1


AVEVA World Summits go global

with more than 800 delegates
With great anticipation, the AVEVA World Summit
events debuted in October 2010 with conferences
in Amsterdam, Las Vegas and Beijing. This was the
first year for the new Summit format and my first
chance to participate, having only joined AVEVA at
the beginning of the year. Attending all three events
presented an excellent opportunity to meet many
of our customers and listen to their experiences
and feedback and, with more than 800 delegates
participating in the three events, there was no
shortage of input.

Focus on business strategy

AVEVA has been conducting technical user-group meetings for decades
and, while these remain an essential activity for the thousands of
engineers and designers using our software worldwide, we appreciate
that a technical conference may not be appropriate for everyone. The new
AVEVA World Summits were launched with this consideration in mind.

Steve Tongish
Vice President Marketing, AVEVA

Senior AVEVA executives attending all three events included our CEO,
Richard Longdon, Group Operations Director, Derek Middlemas, and


AVEVA World Magazine 2011| Issue 1

Designed specifically for midlevel and senior management, the Summit

conferences were focused on strategic business topics, rather than the
detailed product discussions conducted at the user conferences. With
a mix of external keynote speakers, AVEVA executives and customer
presentations, the programme shared information about the market,
discussed business strategies, and explored the lessons learned by
customers as they deployed AVEVA and associated software solutions.


Group Product Development Director, Dave Wheeldon. Each event was

hosted by AVEVAs regional Presidents: Hans van der Drift for EMEA,
William Muldoon and Santiago Pena for the Americas, and Peter Finch
in Asia. They kicked off the global theme of Engage Inspire Deliver,
and spoke about AVEVAs strategic business direction. Topics included
the acquisitions of Logimatic MARS and ADB in 2010, and how the new
technology and business expertise are being integrated into our global
Enterprise Solution initiatives.
Cross-industry networking
For the first time, the Summits also brought together AVEVAs customers
from the plant and marine industries to facilitate cross-industry
conversations, and I was very impressed with the level of networking
among the delegates. While each Summit had its own very distinct setting
and personality, all three events received high marks in our post-event
delegate surveys. (Please refer to the sidebar at the end of this article for
a summary of the survey results.)

Engaging Amsterdam
Located at the elegant Okura hotel beside one of Amsterdams famous
canals, the first of the three Summits attracted delegates from across
Europe and the Middle East. With representatives from some of the
worlds best-known engineering companies, the Amsterdam summit
quickly established a very engaging atmosphere with a fantastic level of
interaction between all those who attended.
Historically, AVEVA has conducted separate events and activities for the
plant and marine industries, but combining the two for the Summits
was well received. In Amsterdam, it quickly became clear that, while the
engineering disciplines can differ considerably between the plant and
marine industries, the business priorities and objectives are often the
same. This common ground created a unique opportunity for management
to network with colleagues within and outside their industry in order to
learn from the business experience of others.

AVEVA World Magazine 2011| Issue 1


With very strong plant and marine presentation tracks, there was a
real buzz at the Amsterdam Summit. My personal highlights included
presentations from BAE Systems (UK) on their 3D shipbuilding
simulations, the Uhde GmbH (Germany) deployment of a Structured Data
Explorer using AVEVA NET, and the SIDCCO deployment of AVEVA Plant
technology used to help rebuild the oil industry infrastructure in Iraq.
There were also excellent presentations from EDF (France), Delta Marine
(Turkey), Statoil (Norway), Technip Offshore Finland, and Abu Dhabi Ship
Building from the UAE, to name just a few.
Las Vegas inspiration
The AVEVA World Summit for the Americas was held in the heart of the
Las Vegas Strip at the Planet Hollywood Hotel. This Summit began with
a strongly motivating keynote address from Dr Joseph MacInnis, a
renowned physician and scientist, and an expert on the effects of space
and deep-sea exploration on the human body. Dr MacInnis shared his
fascinating experience as a member of the research and filming team
which explored the wreck of the Titanic, and explained his perspective
on courage, communication and teamwork. His keynote speech set an
inspiring tone that was carried forward throughout the Summit.
The Las Vegas venue attracted an excellent mix of North American
and Latin American delegates from across a wide range of industries.
The Summit agenda was organised with separate tracks for the plant
and marine industries, in addition to a focused track on information
management, sponsored by the ARC Advisory Group.

ARC is a leading research and advisory firm for the oil & gas markets, and
they provided the delegates with insights into industry trends, lifecycle
management and asset performance.
I particularly enjoyed the AVEVA NET-related presentations from Mustang
Engineering (US) and Promon Engenharia (Brazil), the integrated
engineering presentation from AMEC (US), and the AVEVA MARS
deployment overview from Northrop Grumman (US). The quality of
presentations given by all the speakers in Las Vegas contributed to the
positive and inspiring atmosphere of the entire event.
Delivering in Beijing
The final AVEVA World Summit took place at the Beijing Grand Hyatt, just
a short walk away from the Forbidden City and Tiananmen Square. This
was the largest of the three events, attracting more than 350 delegates
from across Asia, and as far away as Australia. Such a diverse audience
required that we provide simultaneous translation for English, Chinese,
Korean and Japanese to ensure that the delegates could participate fully
in all the presentation sessions.
The Beijing Summit had a distinctly different tone from the earlier two
events. The delegates in China were focused on identifying tangible
business benefits. The delegate presentations provided some excellent
examples of how and why specific business and technology decisions
were made, and the benefits that these decisions brought to their



AVEVA World Magazine 2011| Issue 1

The networking sessions also reflected this focus on delivery, with

conversations on the impact of technology on management processes and
the overall business.
The range of presentations was impressive in the joint session, as well
as the plant and marine industry tracks. While the specific industries
and the application of technology varied greatly, I was surprised by the
number of common business themes that continued to appear throughout
the event.
In Beijing, we had an excellent AVEVA NET presentation from Aker
Solutions (see page 8), and Worley Parsons explained the details of a
PDMS and P&ID integration project (both companies are from Australia).
We also had Marine presentations from Mitsui Engineering & Shipbuilding
(Japan) and STX ForceTec (Korea), as well as plant case studies from
Sidvin Core-Tech (India) and China Nuclear Power Design Company

AVEVA World Summit Delegate Survey Results

Delegates to all Summit events were invited to complete a survey
asking 20 questions about the quality of the event. The results of
this survey have been reviewed by AVEVAs executive management
team and will be used to shape the format and content of future
Summits. Below is a sample of the survey results from a few of the key






I was very satisfied with the overall quality and content

of the Summit presentations.

The Summits represent the first phase in the creation of a larger AVEVA
World Community which is designed specifically to meet the networking,
educational and information needs of our customers.
We learned a great deal from the Summit events in 2010 and we will be
incorporating many of the suggestions from our delegates to improve the
Summit experience in the future.
Dates and venues for this years AVEVA World Summits will be announced
in early 2011. We invite all AVEVA customers to visit our website and join
their industry colleagues in the AVEVA World Community. It provides a
great opportunity to stay in touch with developments at AVEVA and take
advantage of a growing set of community resources. See you at the 2011

This year, the Summit included both Marine and Plant

tracks. Combining these two tracks in one event worked
well and I would recommend that it be repeated in the

For more information, please visit the AVEVA World

website at

The Summits represent the

first phase in the creation of a
larger AVEVA World Community
which is designed specifically
to meet the networking,
educational and information
needs of our customers...

I would recommend attending the Summit to colleagues

inside and outside my company.

AVEVA World Magazine 2011| Issue 1


Building on a
solid foundation
for Russian
power projects
By the early 2000s, the economy in Russia had
started to grow rapidly, resulting in a huge demand
for electrical power. To meet this, the power
industry had to dramatically increase production.
UralTEP, a company which provides design, project
management and engineering services to the
Russian power industry, realised that, in order
to achieve a considerable increase in production,
they needed to move from their existing 2D design
system to a 3D solution for planning, design and
Magnus Feldt
Industry Marketing Manager, AVEVA

A more sophisticated engineering system

Yury Bukhanov, General Director of UralTEP explains, We needed to work
with 3D technology. Earlier, when using 2D technology, we often found
that vital production information was missing. This often led to costly
rework due to late design modifications. We needed a more sophisticated
engineering system. After thoroughly evaluating several systems,
we selected the AVEVA Plant solution and, in 2005, AVEVA PDMS was
implemented. The installation, training and deployment of the software
all went very smoothly.
Easy to import design information into AVEVA PDMS
The reconstruction in 2006 of the Strogino district heating power
station outside Moscow was UralTEPs first project with PDMS. Installers,
builders, technologists and electricians all worked with the system.
One of the main reasons for selecting PDMS, continues Yury Bukhanov,
was that we found it very easy to import design information into PDMS
from other systems. Siemens provided 3D models of turbines for the
Strogino project and we easily imported these models into the PDMS
model of the plant.
Today, we use PDMS right from the start of a project, when the first
layout of the plant is created, then for all aspects of layout and detailed
design, including piping, ducting, equipment, electrical, instrumentation
and structural disciplines.
All kinds of fabrication and construction drawings, such as piping
isometrics and arrangement drawings, together with Material Take Offs
for all disciplines, are generated directly from the PDMS model.
Other notable PDMS projects performed by UralTEP included the
reconstruction of the Ufimskaya thermoelectric power plant,
Novgorodskaya fossil power station and Pervomayskaya combined heat
and power plant, and the construction of the Noyabrskaya combined cycle
power plant.
The Noyabrskaya plant was the first major project executed by UralTEP
using PDMS. Work was carried out on both the integrated design of the
main building and the water treatment facilities. This project also gave
UralTEP the opportunity to test their communications with third-party
organisations, in this case GE, who provided detailed 3D models of the
turbines. These models were then used to assist in the design of the

Image courtesy of UralTEP.


AVEVA World Magazine 2011| Issue 1

Image courtesy of UralTEP.

The Pervomayskaya project involved 45 UralTEP specialists. Work was

started in 2007 and the station was put into operation in 2010. PDMS
was implemented on the project and used for the construction of the 3D
model and checking for conflicts, as well as for the production of working
documents using the PDMS Draft and Isodraft modules.
Yury Bukhanov explained, UralTEP migrated to AVEVA PDMS 12 in late
2009, to gain access to the new functionalities and to allow us to use new
products such as AVEVA Diagrams, AVEVA Schematic 3D Integrator and
AVEVA Cable Design.
By using PDMS, we have considerably shortened design times, and
improved the quality of our design and construction information. PDMSs
ability to generate clash-free designs is very important. This saves both
time and money by avoiding costly modifications at the construction
site. We have further increased efficiency in the design process, enabling
concurrent working between different design disciplines, with the ability
to manage large quantities of data.
AVEVA NET improves communication with the client
For the Pervomayskaya combined heat and power plant project,
UralTEP wanted to improve their communication with the client and the
construction contractors. So, in 2007, they implemented AVEVA NET.
During the design process, Yury Bukhanov told us, we regularly updated
the plant model in AVEVA NET. Our client and the construction contractors
could then monitor the actual status of the project via the Internet so
that they could understand how the design was progressing. We also
used AVEVA NET during video conferences so that everyone, in every
location, could see and understand the latest design and construction
All production information derived from PDMS was delivered to the
construction companies via AVEVA NET. This simplified communication
between UralTEP, the client and the construction companies, and resulted
in significant improvements in both quality and efficiency, leading to
genuine savings in both time and money during construction. AVEVA
NET is also being used in the Noyabrassku project, where the 3D model is
published together with references to the drawings and documents. The
functional portal integrates all the technical information and provides
access to all users, which accelerates the adoption of technical solutions.

AVEVA Diagrams quick and easy to use

AVEVA Diagrams was implemented in 2009 for the combined auxiliary
building of the Pervomaiskaya thermal plant in St. Petersburg. Using this
new software, UralTEP quickly completed the technology segment of the
project. Heating, ventilation and air conditioning, together with water
supply and sewerage parts were completed, as well as P&IDs and diagrams
of the cable lines.
Our users found the product very quick and easy to use, Yury Bukhanov
continues, and they especially liked the Visio-based diagramming user
interface. AVEVA Diagrams is built on the same technology platform as
PDMS, which brings many advantages. All of the system administration,
customisation and configuration functionality was already familiar to all
our administrators. We were able to deploy the product very quickly with
almost no additional administrative overhead.
The implementation of AVEVA Diagrams was closely followed by the
introduction of AVEVA Schematic 3D Integrator, which also allowed
UralTEP to achieve significant gains in time, cost and quality. Using the
Integrator they are able to check consistency of design between the P&ID
and the 3D model, and even between the ductwork schematics and the
PDMS 3D model.
The successful use of AVEVA Diagrams and Schematic 3D Integrator
undoubtedly resulted in reduced rework in design and construction,
concludes Yury Bukhanov. Another important result was that the process
and detailed design departments are now able to work together in a much
more integrated way.
About UralTEP
UralTEP was founded in 2003. Since
2008, the company has been owned by
OAO Energostroyinvest Holding, one of
the leading companies in the Russian
energy sector. With its head office in
Ekaterinburg, UralTEP currently has
more than 350 employees.
Over the past seven years, UralTEP has completed many thermal
power engineering projects as general designer, and many other plant
modernisation and reconstruction projects. Visit for more

The successful use

of AVEVA Diagrams
and Schematic 3D
Integrator undoubtedly
resulted in reduced
rework in design and
Yury Bukhanov, General Director of UralTEP.

AVEVA World Magazine 2011| Issue 1


An interview with Grimur Lund about the Enterprise
Solution strategy behind AVEVAs recent acquisitions.
At the beginning of July 2010, AVEVA formally announced the completion
of the acquisition of all assets related to the oil & gas business of ADB
Systemer AS, and the MARS business from Logimatic Holding A/S.
These two acquisitions broaden AVEVAs technology offering in both the
plant and marine industries, with the WorkMate and Tech Info Manager
(TIM) products for the management of change (MOC), and the AVEVA
MARS applications for planning, materials and production. In addition
to extending core software capabilities, the acquisitions included two
experienced teams of consultants with decades of industry-specific
expertise, reinforcing AVEVAs rapidly growing Enterprise Solution
Led by Grimur Lund, the Executive Vice President of Enterprise Solutions
(formerly the CEO of Logimatic), the Enterprise Solutions group is
focused on providing integration and consulting services for AVEVAs
customers in the plant and marine industries.
The mission of Enterprise Solutions is to deliver solutions and consulting
services that support the complex business processes of our customers,
while increasing their profitability and competitiveness. Our longerterm goal is to be recognised as the world-leading business solutions
provider to the marine and plant industries, explained Grimur. Project
requirements over the last couple of decades have become increasingly
difficult and providing disconnected applications is simply not adequate.
AVEVA has understood this for many years and has been successfully
deploying AVEVA NET as a common Digital Information Hub, which
enables the access and sharing of all types of engineering and business
information. The acquisition of the products and consulting resources for
the WorkMate, TIM and MARS technology fits perfectly into that strategy.
It is the relationships that already existed with AVEVA which have made
the recent acquisitions unique. In both cases, AVEVA had customers
in common with ADB and Logimatic and was actively working on joint
I have been very pleased with the speed of integration that we have
been able to achieve in the first six months, Grimur continued. The fact
that we have worked together in the past on major customer projects has
certainly made things easier, but the biggest advantage is our common
perspective. We all have first-hand experience of the needs of our
customers and have developed complementary technology approaches
and very similar service methodologies. We are working now to harmonise
our service strategy under a single approach which we call AVEVA


AVEVA World Magazine 2011| Issue 1

Grimur also sees AVEVAs consultative approach and open technology as

a major advantage for our customers. Unlike much of our competition,
AVEVA NET is built on an ISO standard and open web-based architecture
that embraces collaboration with best-of-breed applications from AVEVA
and other vendors. This truly open approach is one of AVEVAs major
differentiators and represents a huge advantage for our customers. They
can choose the applications that meet the unique needs of their business,
and our Enterprise Solution team will help them deliver an integrated
solution through the AVEVA NET information hub.
AVEVA is investing considerable resources in the Enterprise Solution
team, building up several Centres of Excellence around the world
focused on specific industry requirements. Having come from one of
the companies that were acquired, I was naturally concerned that the
necessary investments would be made to ensure success. Here, too, I
have been impressed with AVEVAs commitment, Grimur commented.
The acquisitions have allowed us to expand our global strategy with the
creation of Centres of Excellence for Owner Operators in the oil & gas
industry, and for marine design, planning, materials and production.
AVEVA has demonstrated its strategic and financial commitment to the
Enterprise Solution team to grow the business and provide our customers
with professional consulting services.

The mission of Enterprise Solutions is to deliver

solutions and consulting services that support the
complex business processes of our customers, while
increasing their profitability and competitiveness...
While AVEVA expands the consultancy and services offered through the
Enterprise Solution team, it remains focused on core expertise to ensure
the greatest possible customer benefit. Grimur summarised AVEVAs
strategy: To be clear, AVEVA is not becoming a generic consultancy
organisation. There are much larger companies that are already doing this
very well. Our services are based around AVEVA products and the unique
industry knowledge that we have gained over the last four decades
working with EPCs, Owner Operators and shipyards. AVEVA is proud
of the relationships we have established with our customers, and our
Enterprise Solution team will build on this to provide lifecycle support
services throughout a project or the operation of an asset. WorkMate,
TIM and MARS, in combination with AVEVA NET, create a unique solution
that strengthens our presence with existing and future customers. The
Enterprise Solution team has the skill and resources we need to deliver
the sophisticated consulting services that our customers demand.

Acquisition Update:
Operations Integrity Management with WorkMate and TIM
AVEVAs acquisition, in July 2010, of all assets related to the oil & gas
business of ADB Systemer AS included the WorkMate and Tech Info
Manager (TIM) products, as well as a very talented team of industry
professionals. This addition to AVEVAs portfolio was specifically designed
to extend the product and service offering for Owner Operators in the
oil & gas industry. The WorkMate and TIM applications, in combination
with the AVEVA NET Digital Information Hub and our design applications,
create a comprehensive solution that addresses both project performance
and asset performance requirements across the entire facility lifecycle.

AVEVAs Operations Integrity Management solution for Owner Operators

is a suite of integrated applications for information management,
management of change (MOC) and maintenance operations. With
industry-leading engineering and 3D design applications playing a key
role in the overall strategy, AVEVA now offers Owner Operators the ability
to construct an accurate digital asset infrastructure in order to efficiently
manage their complex physical assets. We are helping Owner Operators
enhance asset utilisation and performance, while reducing both capital
and operating costs, and improving Return on Asset (ROA) through
extended facility life.

Strengths of the Digital Information Hub

z A centralised, secure store of information and its associated
z A resource to control information standards, access,
and modification
z A user-friendly environment for collaboration, search,
2D and 3D visualisation and contextualisation
z A management tool for modelling business processes
z A single source of trusted information for AVEVA
applications and third-party products
z An information-centric architecture that supports
consistent, accurate and dynamic reporting

Benefits of the Digital Information Hub


Quality Reduce rework caused by inaccurate information

Validation Resolve information inconsistencies and gaps
Time Reduce time to production startup
Cost Reduce the cost of ongoing operations, unplanned rework and downtime
Risk Mitigate operational and safety risks through improved decision support

Project Performance
A fundamental principle of the Operations Integrity Management strategy
for Owner Operators is the ability to work effectively with Engineering
Contractors from the beginning of projects, during construction, and
throughout handover and commissioning. The AVEVA NET information hub
lies at the centre of a highly collaborative and interactive digital asset
that enables the transparent sharing of information across application
and technology formats. The information hub makes it possible for Owner
Operators to accurately monitor the Project Performance of major capital
projects and employ a continuous handover and commissioning process
that can dramatically improve project efficiency and information quality,
saving time and money.
Asset Performance
The second half of the Operations Integrity Management strategy for
Owner Operators provides the ability to manage asset performance over
the life of a facility. The new TIM and WorkMate products provide the
workflow and MOC capability essential for the long-term operation of a
major asset. The AVEVA NET information hub continues to serve as the
central conduit for the validation and sharing of information that is
passed between AVEVA and third-party applications to address critical
operational activities including operational readiness, maintenance

The AVEVA Digital

Information Hub

and reliability, in-plant engineering, HSE and compliance. All project

stakeholders are able to access the trusted information in the
information hub for navigation, contextualisation and visualisation of
2D drawings, 3D models and documents without the need for source
authoring application licenses, providing significant cost savings.
Unlike some of our competitors products, the AVEVA Operations
Integrity Management solution for Owner Operators is a highly flexible
infrastructure that does not demand a rigid deployment process using
only applications from a single vendor. AVEVA has developed a very
open architecture that allows Owner Operators to deploy the Digital
Information Hub using applications of their choice, in a timetable that
makes sense for their business. This flexible and highly effective approach
reflects the reality of complex business operations for Owner Operators.
They need an information solution that can be adapted incrementally,
selecting new technology as needed and integrating existing applications
without disrupting business or asset operations. The new AVEVA
Operations Integrity Management solution draws on decades of field
experience, and incorporates world-class applications and services with a
Digital Information Hub that is second to none in the industry.

AVEVA World Magazine 2011| Issue 1


Acquisition Update:
Integrated Shipbuilding with AVEVA MARS
At the same time as the ADB Systemer AS acquisition, AVEVA also acquired
the MARS business from Logimatic Holding A/S. The suite of MARS
applications provides the marine industrys most complete solutions for
planning, materials and production. Unlike more generic ERP systems,
the AVEVA MARS applications were designed specifically for the needs
of the shipyard and represent an ideal complement to the AVEVA Marine
3D design and engineering applications. The addition of the new AVEVA
MARS products allows AVEVA to offer our marine and offshore customers
an integrated shipbuilding solution that combines the disciplines
of planning, logistics, materials and production with design and
engineering under a single AVEVA NET Digital Information Hub.

AVEVA Integrated Shipbuilding supports design development at all

stages of the production process and across all technical disciplines. A
successful shipyard understands and coordinates the needs of different
business operations and their evolving responsibilities, which begin
with an initial proposal and continue until vessel commissioning. To
capture the competing needs and interests of different groups within
the shipyard, AVEVA divides the ship construction process into nine key
business operations, and our solution examines the unique operational
requirements of each, and their impact on the overall process.

The greatest strength of the AVEVA Integrated Shipbuilding solution

is the wide range of shipyard disciplines that are addressed under one
collaborative information management framework. This strategy acts to
ensure that shipyards have the information, material and resources they
need to make the right decisions at the right time. The timely availability
of accurate project, material and production information has been shown
to significantly improve productivity and profitability, reducing overall
production cost and project build time.

The greatest strength of the AVEVA

Integrated Shipbuilding solution is the
wide range of shipyard disciplines that
are addressed under one collaborative
information management framework...


AVEVA World Magazine 2011| Issue 1

Executive Management Information

Stock & Logistics

In order to make informed business decisions on large

projects and individual activities, corporate executives
and senior management require a reliable and accurate
information infrastructure. Using tools such as a user-definable
management dashboard, executive decision makers have access to critical
information across all business areas in the shipyard. They can monitor
and measure project and information status against KPIs, and can also
be alerted to potential issues the moment they arise. This allows them to
make early, informed decisions that reduce the operational risk to their
shipyard, and ensure a rapid return on investment through major cost

The stock and logistics activities form the primary interface

between procurement and production. Stock administration
within an AVEVA Marine environment means seamless
integration with procurement and planning to ensure that material
is directed to production in the right quantity at the right time, in
accordance with the real-time plan and production schedule. Providing
advanced warehouse management capabilities, integrated with the
procurement, planning and production processes, delivers major project

Business Capture & Sales

Before a shipyard can engage in any vessel construction project,
it must compete with other yards to present to the contracting
owner the most attractive proposal that balances cost, slots and maker
lists. Using a fully integrated shipbuilding model and costs, BOMs and
designs from previous projects, the AVEVA solution directly addresses
the systemic weaknesses that so often compromise the tendering and
business capture process. AVEVA allows the business capture and sales
teams the flexibility they need to be more competitive by responding
quickly with accurate, informed proposals.

Planning & Control

Planning and schedule control lie at the heart of any
well executed project. The AVEVA solution for shipyards
supports planning and control, from high-level strategic
coordination to individual shop-floor operations and across multiple
projects. Unlike more general planning systems, the AVEVA solution
was built for shipyards and is tightly integrated with our material and
production processes. AVEVAs integrated planning capabilities provide
the administrative control that is essential to project execution integrity
and productivity for both current and future projects.

Engineering & Design

Most of the planning and execution of the shipbuilding
process is highly dependent on the design of the vessel.
Built specifically for the needs of the marine industry,
AVEVA design solutions have been proven for decades in the worlds
leading shipyards. AVEVA integrates engineering and design data into
one product model, ensuring a single, trusted source for all information,
whether engineering and design, functional design, detailed design, or
production, planning and materials data. This is essential to drive greater
efficiency into todays extremely competitive shipbuilding industry.

Procurement & Supply Chain

Procurement and materials management directors have
one of the most difficult coordination tasks in the shipyard.
The key to the AVEVA Marine procurement and supply chain
strategy is the ability for shipyards to start the procurement
process at the design stage and to maintain a collaborative exchange of
information throughout the project lifecycle. The AVEVA solution provides
a controlled workflow process from the earliest stages of the product,
through a materials request system that serves as a focal point for all
purchase orders and enquiries.

Management, design, planning, procurement and
stock management all culminate in the production
process. AVEVA enables an efficient production environment by providing
the right information, the right resource and the right material at the
right time through consistent coordination with design, quality control,
logistics and production planning. The measurable benefit of a marine
solution that is integrated with all aspects of the shipbuilding process
explains why hundreds of shipyards around the world rely on AVEVA to
reduce production risk and improve business profitability.

Commissioning & Delivery

As the last phase of the shipbuilding process,
commissioning and delivery are important to
successful and timely project completion. With AVEVA, all critical
documentation and certifications are captured from the beginning of
the project and managed throughout the entire lifecycle. The integrated
nature of the AVEVA shipbuilding solution provides the consistent
management of commissioning schedules, design specifications,
vendor information and material control, to allow smooth and efficient
commissioning and delivery.

Extended Shipyard
One of the most significant changes in the shipbuilding
industry over the last two decades has been the
specialisation and globalisation of shipyards and suppliers.
AVEVA provides the collaborative infrastructure necessary for all
stakeholders to exchange key documents and information. Ship owners
and classification societies can view plans and deliver schedules to
monitor the process and submit comments. Suppliers can monitor project
schedules and design information to ensure delivery timing and technical
compatibility. AVEVA helps shipyards manage onsite and extended
activities in a single, shared system, in hundreds of projects across the
The combination of AVEVA NET, AVEVA Marine and the new AVEVA MARS
creates a powerful suite of applications delivering a unique opportunity
for AVEVA customers to improve quality, mitigate risk and reduce
production costs. The complex and competitive ship construction
industry demands software solutions that span the entire range of
business areas found throughout the shipyard, and only AVEVA delivers a
comprehensive, integrated shipyard offering.

To learn more about AVEVAs Integrated

Shipbuilding solution, download our new white
paper at

AVEVA World Magazine 2011| Issue 1


The Sedef Shipyard is situated on the Bay of Tuzla, near Istanbul. Photograph courtesy of Sedef Shipyard.

Sedef Shipyard demonstrating

the competitive value of integrated
shipbuilding technology
Stphane Neuveglise
Product Strategy Manager, AVEVA Marine

Established in 1982, Sedef Shipyard is today among Turkeys leading

and most innovative shipyards. Situated on the Bay of Tuzla, near
Istanbul, the yard has been continuously expanding in both working
and production capacity. It has recently completed the production of a
new dry dock and added a 500 ton portal crane.
Sedef currently employs some 600 workers (roughly 400 in production and 200 in the offices) and
nearly 1,400 subcontractors. The company is part of Turkon Holding, one of the largest enterprises
in Turkey, which operates in several business areas including shipping, tourism and shipbuilding.
Sedef is a diversified shipbuilder, building practically all types of ships for both naval and
commercial clients. Although its largest customer is the Turkon Holding Group, Sedef also builds
ships for export markets, principally Germany and The Netherlands.


AVEVA World Magazine 2011| Issue 1

Cumhur Kuter, General Manager Sedef Shipyard.

Photograph courtesy of Sedef Shipyard.

Serhat Yildirim, Chief of IT Department, Sedef Shipyard.

Photograph courtesy of Sedef Shipyard.

We chose AVEVA MARS Planning because we are able to integrate

it seamlessly with AVEVA MARS Material and AVEVA Marine.
This is a vital functionality for a shipyard, as the integrated IT
environment has strengthened our work processes...

Technological pioneers
Sedef has also invested in the area of engineering IT in the past decade
and is regarded by many in the Turkish shipbuilding industry as a
technological pacesetter. They have, for example, implemented AVEVA
MARS, a specialist shipbuilding process management system, as well as
the AVEVA Marine engineering and design solution. According to Sedefs
Chief of IT Department, Serhat Yildirim, such investments are vital
for survival in the global shipbuilding industry, where competition is
becoming ever fiercer.
Serhat Yildirim explained, We invested in the AVEVA Marine and AVEVA
MARS systems back in 1995 and 2002, respectively. In the case of AVEVA
MARS, we were among the very first shipyards in Turkey to invest in an IT
solution for shipyard materials and production planning. This meant that
we were taking quite a risk, as we could not make use of the experiences
of other Turkish shipyards. However, we felt that this was a necessary
step towards becoming a modern, innovative shipyard. The decision to
select AVEVA MARS was straightforward, as the application is developed
specifically to support shipbuilding processes. Furthermore, AVEVA MARS
is developed by people with decades of shipbuilding know-how.
Leading solutions for the shipyard industry
AVEVA MARS (developed by Logimatic but acquired by AVEVA Solutions
Ltd in July 2010) is a shipbuilding process management system that
optimises project control, logistics, materials management, resource
and production planning. It has been designed specifically for the
shipbuilding industry, to significantly reduce cost and construction time,
thereby increasing a shipyards profitability and competitive strength.

AVEVA MARS consists of three integrated applications:

z AVEVA MARS Material for material management
z AVEVA MARS Planning for resource planning and control
z AVEVA MARS Production for production management.
AVEVA MARS is developed in close cooperation with some of the worlds
leading shipyards, enabling it to incorporate a number of best-practice
processes and providing natural support for processes which are vital for a
modern shipyard. Today it is used at some 50 shipyards worldwide.
AVEVA Marine consists of a number of integrated applications created
specifically for the unique processes of ship and offshore engineering,
design, design management and the generation of accurate production
With this solution, engineers and designers in all disciplines and on
multiple sites can work simultaneously, on a single model database, to
create, develop, manage and exploit engineering and design data in the
most productive and risk-free way.
Milestones achieved using AVEVA solutions
Since Sedef Shipyard started using AVEVA solutions, it has used them to
design and build more than 40 vessels of different types, purposes and
Serhat Yildirim continues, Sedef has expanded significantly in recent
years, in terms of both capacity and know-how, and the AVEVA solutions
have grown with us, which shows their strong scalability.

AVEVA World Magazine 2011| Issue 1


The Karadenz Powership Dogan Bey, built at Sedef Shipyard. Photograph courtesy of Sedef Shipyard.

We have also recently upgraded our versions of AVEVA MARS and AVEVA
Marine. We started with only the AVEVA MARS Material module but, due to
our ongoing expansion, we have recently decided to upgrade to the latest
one, and also to add the Planning module.

Building the worlds first power plant ship

Another milestone that Sedef has just achieved is the construction, using
AVEVA solutions, of the worlds first power plant ship a project which has
been carried out in close collaboration with other suppliers.

We have, of course, investigated other possibilities, such as our existing

planning application, Primavera, and MS Project. Nevertheless, we chose
AVEVA MARS Planning because we are able to integrate it seamlessly with
AVEVA MARS Material and AVEVA Marine. This is a vital functionality for
a shipyard, as the integrated IT environment has strengthened our work

Serhat Yildirim told us, This is a whole new generation of ships. We have
to meet the following demands:

Today, these systems are vital elements of our working day, and we have
achieved improvements within the following areas:

integrated and streamlined IT environment

accurate and reduced use of materials
improved quality
reduced delivery time.

Before implementing the AVEVA solutions, Serhat Yildirim continues, we

calculated that it took some 600,000 man-hours to build a container ship.
When using AVEVA MARS and AVEVA Marine, building an identical ship
took only 450,000 man-hours. Being able to reduce production time by
roughly 150,000 hours has considerably improved our financial results.

Being able to reduce production time by

roughly 150,000 hours has considerably
improved our financial results...


AVEVA World Magazine 2011| Issue 1


to build a power plant ship in an existing cargo ship

to modify the ship according to the requirements of a power plant
to provide power generation capacities from 100200MW
to install diesel-driven power generation sets, transformers and
auxiliary systems into the holds.

We are now going on to build another three of these ships. We have been
involved in detail design (including hull and piping) and this is a very
interesting, groundbreaking project for our yard as, during these hard
times for the Turkish shipbuilding industry, we have proven ourselves
capable of reorganising and expanding the types of project on which we
can work, concludes Serhat Yildirim.
Facing future challenges with AVEVA solutions
AVEVA MARS and AVEVA Marine are also seen as very important from
a business management point of view. Cumhur Kuter, Sedefs General
Manager, agrees that, with these solutions, the shipyard is well placed
to face the many challenges which may lie ahead in the shipbuilding
In AVEVA MARS and AVEVA Marine, he told us, we have a dedicated
and integrated IT environment which, combined with the skills of our
employees, has helped us to become a modern and competitive shipyard
by reducing project cycles and so bringing down our total costs. Also, the
excellent collaboration with AVEVA shows us that we are in safe hands,
thanks to their expertise and their approach to shipbuilding.

AVEVA welcomes our new customers in 2010

AVEVA enables the creation and management of complex digital assets for owner operators, engineering contractors, and
shipbuilders in the Plant and Marine industries around the world. For over 40 years, AVEVA has worked closely with our customers
to build strong partnerships based on an unparalleled level of industry experience. We are proud to welcome the following
companies to the AVEVA community in 2010 and look forward to a long and successful relationship.
Abance, Spain
AF-Incepal, Spain
AG ingenieria S.L., Spain
Aker Solutions Canada, Inc., Canada
Altra Energy Limited, UK
Alusa Engenharia Ltda., Brazil
Apache North Sea Limited, UK
ARA Worley Parsons S.A., Chile
Archie Cone, USA
Atkins Limited, UK
Baoji Oilfield Machinery Co.,Ltd, China
BASF Antwerpen N.V., Belgium
BelNIPIenergoprom, Belorussia
BEMCO, Lebanon
BIS Industrial Services Ltd, UK
British Gas, Tunisia
Brunel GmbH, Germany
C2C Engineering, India
Cadmius Engenharia e Projetos Industriais Ltd,
Caspian Engineering Company, Azerbaijan
CDI-PYCOPSA Ingenieria Y Construccion S. DE,
Centrum Projektowe Polimex-Mostostal Sp.z.o.o.,
China CEC Engineering Corp., China
China Merchants Heavy Industry (Shenzhen) Co.,
Ltd, China
CNOOC Energy Technology & Service Limited Beijing
Branch, China
Codelco S.A.,Chile
Compania Minera Milpo S.A.A., Peru
Computer Sciences Corporation, USA
Consilium, United Arab Emirates
Consorcio CNCC-Camargo Correa-CNEC, Brazil
Consorcio Queiroz Galvao Iesa Galvao, Brazil
Consorcio SPE, Brazil
Consorcio Techint-Andrade Gutierrez (TEAG), Brazil
Cooperation Foundation of Korea Maritime Univ.,
Core (Oil and Gas) Limited, UK
Daewoo International Corporation (Myanmar E&P),
Deltamarin Sp. z o.o., Poland
Deutsche Infineum GmbH, Germany
Dirk A. Hensel Ingeniera S.L., Spain
Ecovix - Engevix Construcoes Oceanicas SA, Brazil
EIA XXI, Spain
Eka Chemicals, Inc., USA
Emprotec Projetos Industriais S.C Ltda, Brazil
EPC Engenharia Projeto Consultoria S.A, Brazil
Exactum Consultoria e Projetos, Brazil
Exterran (UK) Limited, UK
Exterran Energy Solutions India Pvt. Ltd., India
Fisia Italimpianti, Italy
Fives FCB, France
Fred. Olsen Marine Services AS, Norway
g3baxi Partnership Limited, UK
Galfar Engineering and Construction, Oman

Galvao Engenharia S.A., Brazil

Georgia-Pacific LLC, USA
Giprokauchuk, Russia
GLP Plant Pty Ltd, Australia
GMI S.A., Peru
Groot Ship Design Poland sp. z o.o., Poland
GSE Starstroy-Engineering, Russia
Hancock Exploration, Australia
HAN KANG Engineering Co., Ltd., Korea
Hanjin Machine Co., Ltd., Korea
Heap Leaching Consulting S.A.C., Peru
Hebei Dubang Petro-Chemical Engineering Design
Co. Ltd, China
Heerema Fabrication Group B.V., Netherlands
Heerema Marine Contractors, Netherlands
Hertel GmbH, Germany
Highnet Marine Technology Co., Ltd., Korea
Honghua Offshore Oil & Gas Equipment (Jiangsu)
Co., Ltd, China
HO SEUNG Enterprise Co., Ltd., Korea
Iberdrola Ingenieria, Spain
Imtech Deutschland GmbH & Co. KG, Germany
Ingenierie Centrales Energetiques, France
Inpex Browse, Ltd., Australia
Integraal Samenwerken, Netherlands
Italia Progetti, Italy
Jeonnam Technopark, Korea
JFE Engineering Corporation, Japan
Jiangsu Eastern Heavy Industries Co., Ltd, China
John Brown, Russia
Kangwon B&E Co., Ltd., Korea
Kharafi National, United Arab Emirates
Kombit Engineering, Russia
Kress Maschinen- und Anlagen Konstruktions
GmbH, Germany
Kyokuyo Shipyard Corporation, Japan
L & T - Gulf Private Limited, India
Labuan Shipyard & Engineering Sdn Bhd, Malaysia
Lenkor Engineering, Russia
LG Chem Ltd., Korea
Maju Intergrated Engineers Sdn Bhd, Malaysia
Marine House Co., Ltd., Korea
Max Streicher GmbH & Co. KG, Germany
Minconsult Sdn Bhd, Malaysia
Mizco Pty Ltd, Australia
Montcalm Montagens Industriais SA, Brazil
MPE-Montagens e Projetos Especiais S.A., Brazil
N-TECH Co., Ltd., Korea
National Mechatronics Center, Pakistan
Nauvata Engineering Pvt. Ltd., India
NizhegorodNIInefteproject, Russia
OPE (Malaysia) Sdn Bhd, Malaysia
Ozone Engineering Services Pvt. Ltd., India
Pares & Alvarez Ingenieros Asociados Ltda., Chile
Paxocean Engineering Zhuhai Co. Ltd, China

Petra Resources Sdn Bhd, Malaysia

Pipavav Shipyard Limited, India
Polimetall Engineering, Russia
Ponterosso Engineering, Italy
Power Machines, Russia
Projemar, S.A., Brazil
Propipe S.A., Chile
PT Daya Radar Utama, Indonesia
PT Reka Patria Ekaguna, Indonesia
PTT Maintenance And Engineering Co., Ltd, Thailand
Qingdao Yangfan Shipbuilding Co. Ltd, China
Queensland Nitrates Pty Ltd, Australia
Quip SA, Brazil
Radix Engenharia e Desenvo. de Software Ltda.,
Rauma Plan Oy, Finland
RBS-Holding, Russia
Rishabh Software Pvt Ltd., India
Salavatgiproneftekhim, Russia
Samin Information System Co., Ltd., Korea
Sandwell Engineering, Inc., Canada
Servicios Martimos de Campeche, S. A. de C. V.,
SibNIINP Engineering, Russia
SsangYong Engineering & Construction Co., Ltd.,
STX OSV AS, Norway
Suez Degremont, Bahrain
TANECO, Russia
Techint Compania Tecnica Internacional SAIC,
Technical University of Varna, Bulgaria
Tecnimont KT, Italy
Technip Iberia, Spain
Techso, Italy
Termomeccanica Ecologia, Italy
The Badger Company, Netherlands
THE Industries Co., Ltd., Korea
Titan Pro, LLC., USA
Tripod Projects and Consultancy Pvt. Ltd., India
Turbo Maquinaria y Equiipos Especiales, Mexico
Unidade Tecnica - Projetos Industriais Ltda., Brazil
United Shipbuilding Corporation, Russia
UTC Engenharia S.A, Brazil
VK Consultoria e Projetos Ltda, Brazil
VRcontext International s.a./n.v., Belgium
Waller Marine, Inc., USA
Walmsleys Limited, UK
Warnow Engineering GmbH, Germany
Williams Information Technology, Inc., USA
Wintecs Engineering GmbH, Germany
Wood Group Production Facilities Pty Ltd, Australia
Yulim Industry Co., Ltd., Korea
Zeeco Asia Limited, Korea

AVEVA World Magazine 2011| Issue 1


Sending personnel to physically investigate the as-built environment is costly, time-consuming and hazardous. IntelliLaser dramatically reduces the need for personnel to be sent onto site.

AVEVA IntelliLaser bringing asset

management intelligence to laser data
Last year, AVEVA announced a closer alliance with
Z+F UK, the software arm of Z+F GmbH. This created
an important new source of innovation in AVEVAs
strategy to deliver greater benefits to customers,
by enabling them to use laser data to visualise and
intelligently navigate existing plant facilities.
The first joint offering from this relationship, AVEVA
IntelliLaser, was released on December 7th 2010 at
the SPAR Europe conference in Amsterdam.
IntelliLaser enables AVEVA NET users to quickly add
tag intelligence to laser-scanned data, creating new
possibilities for the visualisation and navigation of
as-built plant information.

Les Elby
Head of Partnerships at AVEVA

Laser scanning is the most economical way of capturing as-built site

conditions. In recent times, the cost of the hardware has tumbled, and
it has also become faster and more portable. Above all, the data quality
has improved, making it possible to capture tremendous detail from a
single scan. Users can register laser point cloud data quicker, more easily
and with less error. The quality of the interface to CAD applications has
improved significantly; solutions like AVEVAs Laser Model Interface are
often being deployed in revamp projects, for example, and the data can
also now be accessed from the Web.
Adding value to laser scans
Yet more often than not, such laser data is used only once and then
stored. IntelliLaser changes all this. It takes the laser-scanned data and
puts it to work to provide real benefits to operators who are seeking a
better understanding of their as-built plant.
Uniquely, IntelliLaser enables tag intelligence to be integrated fully
automatically into laser scans. This enables the user to understand, not
only what is on the scan and how these items (for example, a valve) relate
to a P&ID within the plant, but also the location of the scan on the site. In
turn, this reduces the need for individuals to carry out site visits (a costly
and often hazardous activity), assists with plant familiarisation, and
extends the useful life of the laser data that many plants already hold.
Rapid asset management intelligence
The tags are integrated into the laser data through a process known
as hotspotting. Each item on the scan receives its own hotspot, which
associates it with all its corresponding tag data in AVEVA NET.
This tag intelligence enables equipment and piping to be quickly


AVEVA World Magazine 2011| Issue 1

The hotspotting is reciprocal between the laser data and all other data and documents in AVEVA NET, including 2D
diagrams. Clicking on the hotspotted valve on this P&ID

identified directly from the scan, but it also

enables all the related plant information
to be called up in the context of the tag
selected. This ability to link all related
information together effectively means
that IntelliLaser provides a rapid means of
adding asset management intelligence into
laser-scanned data.
Adding new scan data into the system is a
simple process, and the existing AVEVA NET
user interface also means that no specialist
training is required. All authorised users
can be given immediate access to the
intelligence that the solution creates
the data is no longer simply a resource for

...or on this isometric

IntelliLaser, in accordance with AVEVAs

philosophy, promotes openness; it works
with all manner of 3D model data and does
not lock the user into the use of software
associated with a particular laser scanning
hardware platform.
In 2011, AVEVA will take the use of laser
data further, through the launch of AVEVA
Laser Modeller. In collaboration, once
again, with Z+F UK, AVEVA will offer its
customers a unique solution to produce
intelligent AVEVA 3D models directly
from scan data. Laser Modeller will make
intelligent, as-built 3D models available
for a fraction of the cost and time that they
currently require to produce.

not only takes the user to the same valve, but also makes all data and documents relating to that valve instantly
accessible, through the associated engineering tag (see user interface on left of image).

AVEVA World Magazine 2011| Issue 1


Booming Brazil
How AVEVA Plant is helping fuel the worlds fastest-growing economy
Karla Moises
Marketing Coordinator, AVEVA Latin America
Latin America is now leading the world in economic growth, fuelled by
vast natural resources and a can-do attitude, exemplified by PROGEN,
one of AVEVAs leading customers in the Brazilian EPC sector.
While other countries have been struggling with the global recession,
Brazil barely paused in its rapid economic development, dipping in and
out of recession for just two successive quarters. Annual GDP growth is
currently forecast at 56%.
With an estimated 80 billion barrels of oil & gas reserves already
discovered, the country is heading for leadership in fuel exports, and is
investing heavily throughout the hydrocarbons value chain. It is the only
country still building shipyards, and it is developing global partnerships
and trading relationships to exploit this mineral wealth.
But minerals need local industrial infrastructure for their efficient
exploitation, so the Brazilian engineering industry is booming. Piping
designers are in high demand and professional education and training
institutions are working flat out to expand the countrys skill base.
You dont have to look far to discover why Brazil is growing so fast. We
visited PROGEN, a leading EPC company serving the minerals and oil & gas
industries, and a committed user of the AVEVA Plant solution.

PROGEN began using AVEVA PDMS in 2006 in order to be able to provide

a comprehensive and efficient service to its clients. Since then, the
company has grown substantially and is today ranked 4th in its market
sector. From an initial base of 15 PDMS users, this growth took PROGEN
to 95 users and administrators across five offices in Brazil, as it won and
delivered increasingly complex projects to Brazils expanding oil & gas
One advantage of growing industrial capacity from a low base is the
opportunity it gives to review and select the best technologies with
an open mind. We asked Rodrigo Mioni, PROGENs System Engineer, to
describe his teams experiences in choosing and deploying the AVEVA 3D
Implementation of the AVEVA Plant solution
To be able to take on increasingly complex projects, PROGEN realised that
they needed a sophisticated engineering system, enabling cooperation
between different design disciplines. They investigated a number
of different plant design systems, and the AVEVA Plant solution was
selected after a thorough evaluation. Rodrigo Mioni explained that one
determining factor was the ability to manage large quantities of data,
very important for large, complex projects.

Projects with AVEVA PDMS

Oil & gas industry

Metals industry

Chemical industry

PROGENs first PDMS project in 2006 was for

a revamp project for Petrobras, the Brazilian
national oil company. PROGEN carried out
the basic engineering of a catalytic reform
unit for the Presidente Bernardes Refinery
Cubatao (RPBC), the first large refinery built by
Petrobras, in 1952. This project was performed
so successfully that, in 2008, PROGEN was
awarded the detailed engineering phase of the

A particularly successful and important project

for PROGEN in 2007 was a new plant producing
metallic indium for Votorantim Metais, in the
city of Juiz de Fora. Indium is a rare and costly
metal, mainly used as a transport conductor
electrode in liquid crystal displays (LCDs).
Cuba has about 30% of the worlds nickel
reserves, so the modernisation of its Emprese
Comendante Che Guevara nickel plant is
one of PROGENs most important overseas
achievements in the mining industry. This plant
has been in operation for nearly 25 years. The
first phase of the PROGEN project increased
production capacity from 30,000 to 36,000 tons
per year.

In 2008, PROGEN carried out the basic and

detailed engineering of new water cooling,
steam generation and demineralised water
systems for an extension of the utilities at
Oxitenos Maua Industrial Unit.


AVEVA World Magazine 2011| Issue 1

We found PDMS easy

to learn and very
flexible. It could easily
be adapted to our work
processes without
disrupting our work
We found PDMS easy to learn and very flexible,
he told us. It could easily be adapted to our
work processes without disrupting our work
methodology. This resulted in very rapid
implementation and start-up.
Now, he continued, we design almost
exclusively with PDMS, right from the start of
a project, when the first layout of the plant
is created, and then for all stages from basic
engineering through to detailed engineering,
generating the fabrication information.

AVEVA PDMS model of the metallic indium plant for Votorantim Metais. Image courtesy of PROGEN.

Apart from its ease of use and productivity, he

went on, we particularly value PDMSs ability
to generate completely clash-free designs. This
saves project time and cost by avoiding costly
modifications at the construction site.
From a business perspective, another
important benefit is that many of the design
models created for one project can often be
reused with minor modifications in another
project for the same customer, he concluded.
This enables us to build up a library of proven
designs, and can often benefit our customers
with considerable time and cost savings.
Design review
In addition to PDMS, PROGEN also uses AVEVA
Review as a practical tool for eliminating design
problems as early as possible. Design reviews
are carried out continually with all engineering
groups including construction. This ensures
high-quality design and further eliminates
construction problems.

AVEVA PDMS model of the metallic indium plant for Votorantim Metais. Image courtesy of PROGEN.

Stepping up to PDMS 12
PROGEN has been particularly impressed with
the close cooperation between AVEVA and its
customers. This has resulted in a number of
feature requests being incorporated in PDMS
12, to which the company is already planning
to upgrade.
Rodrigo Mioni. Photograph courtesy of PROGEN.

AVEVA World Magazine 2011| Issue 1


AVEVA and HDW celebrate

25 years of partnership
A cooperation spanning a quarter of
a century with the internationally
renowned German shipyard

With more than 170 years of commercial and naval shipbuilding

history, the Kiel-based shipyard is, today, the world leader in the
construction of non-nuclear submarines. HDW is the only shipyard
in the world to offer fully matured fuel cell propulsion systems for its
boats. HDW submarines are serving in 18 navies around the world.

In October 1985, Howaldtswerke-Deutsche Werft

(HDW) a company of ThyssenKrupp Marine Systems
sent the first group of trainees to Malm, Sweden
to learn to use the Steerbear software, an early
predecessor of Tribon and AVEVA Marine. That year
marked the beginning of a long-term relationship
between the two companies. Over the intervening
period, HDW has contributed significantly to the
development of the AVEVA shipbuilding systems, and
many of the advanced production functions found
in AVEVA Marine today are a direct result of this

HDW was an early adopter of 3D technology within the shipbuilding

industry. After implementing Steerbear Hull from Kockums Computer
Systems (KCS) in 198586, they adopted the Steerbear outfitting
applications two years later for use in surface ship design. The
integrated 3D shipbuilding system allowed concurrent engineering
on a common ship model database. HDWs first project with Steerbear
was the design of the giant container-carrying vessels for American
President Lines being built at HDW.
In the early 1990s, HDW was thinking more and more about computercontrolled production methods. In a cooperative project, Werft 2000,
KCS and HDW worked together over many years to implement many of
these ideas into the Steerbear system (later known as Tribon).

U212A Class First submarine built by HDW with 100% steel structure in Tribon. Photograph courtesy of HDW.


AVEVA World Magazine 2011| Issue 1

HDW was an early adopter

of 3D technology within the
shipbuilding industry...

President Truman First ship designed and built by HDW with Steerbear.
Photograph courtesy of HDW.

Many of the advanced features found in AVEVA Marine today are a direct
result of this project:
z AVEVA Hull Genauigkeit improves accuracy by the use of marking
triangles allowing better alignment of parts in the assembly process
z AVEVA Hull Dotori an advanced feature for the automatic definition
of variable bevelling
z AVEVA Hull Panel Line Control creates assembly parts by producing
all necessary NC information for edge preparation, blasting, marking,
burning and text labelling on a large plate field.
The changeover to mainly computer-controlled production methods in
the mid-1990s caused a sensation.
HDW has participated with AVEVA in several other development projects
with the aim of tailoring system and work methods to introduce new
design methodology and be able to feed the shipyards production
facilities, in order to increase automation and efficiency. These projects
have resulted in important improvements to the shipbuilding systems
from AVEVA.
In 1992, HDW commenced the design and production of the Type 212A
Class submarine for the German Navy. In the second half of the 1990s,
HDW migrated from Steerbear to the newly-released Tribon system.
During 2010, HDW began an evaluation of AVEVA Marine. In preparation
for future long-term submarine projects, HDW anticipates being in a
position to use the latest version of marine software from AVEVA.

Frigate Schleswig-Holstein First ship built by HDW using Tribon.

Photograph courtesy of HDW.

S101 Designed and produced with Tribon M3. Photograph courtesy of HDW.

Superfast Designed and built using Tribon Hull and Outfitting.

Photograph courtesy of HDW.

AVEVA World Magazine 2011| Issue 1


Engineering excellence
a winner in Las Vegas
Mark McKee
Marketing Specialist, AVEVA Americas

High rollers on a hot streak werent the only

ones celebrating in Las Vegas this past October.
Two innovative companies walked away from the
gambling capital of the world with major prizes
and Lady Luck had nothing to do with it. Instead,
they reached the winners circle based on their
outstanding use of AVEVA NET to transform their
businesses and to accomplish new and exciting
industrial design and construction feats.
AVEVA Americas recognized this engineering excellence at its inaugural
AVEVA World Summit, held October 18-20, 2010 at Planet Hollywood in
Las Vegas, Nevada. Mustang Engineering garnered awards in the North
America division, while Brazils Consrcio IPOJUCA Interligaes brought
home a crystal trophy in the Latin American region.
Each company represented the best of AVEVAs philosophy of Continual
Progression said William Muldoon, AVEVA Americas Executive Vice
President, who presented Mustangs award. Both made ground-breaking
use of AVEVAs design and information management solutions, and each
achieved significant and impressive results.



AVEVA World Magazine 2011| Issue 1

Each company represented the best of AVEVAs philosophy

of Continual Progression. Both made ground-breaking use of
AVEVAs design and information management solutions, and
each achieved significant and impressive results...
An innovative AVEVA NET deployment
In March 2009, Houston-based Mustang Engineering implemented AVEVA
NET to streamline data management and end-of-project data handover.
Using this powerful information management solution, Mustang can
complete handover in a matter of minutes. Mustang has also begun to use
AVEVA NET as a hub for all project information management, from project
commencement to completion.
Mustang has realized immediate benefits from its use of AVEVA NET.
Deliverables can now be collected and automatically cross-referenced
using a single database. Most importantly, clients can obtain data
as a project progresses (a significant achievement), as well as upon
engineering completion, as had been the case in the past. Mustangs
innovative AVEVA NET deployment means it can make handover one of the
smoothest parts of a project rather than one of the more challenging.
Top: Mustang Engineerings Lorna Shipp addresses the AVEVA World Summit in Las Vegas.
Bottom: AVEVA Americas William Muldoon presents Mustang Engineerings Lorna Shipp
with the 2010 North America Engineering Excellence Award for her companys innovative
use of AVEVA NET.

We have been able to provide our engineers and designers with direct
access to many documents, databases, and datasets using AVEVA NET. The
information contained in many of these documents and databases would
have been directly available only to a limited number of people.
We are also able to validate and cross-check the information in these
databases faster and more efficiently using AVEVA NET, said Ali Karamyar,
Mustang project manager.
Mustang had a dedicated team overseeing implementation of AVEVA NET,

VP Information Management & IT: Gary Whatley

Global Manager Project Information Management: Kathryn Lust
Global Manager Data Management: Lorna Shipp
Corporate System Architect: Robert Plocek
Application Implementation Lead: Rodney Walther
AVEVA Server Administrator: Lance Jefferson
Application Implementation Team Member: Jeremy Neff

Lorna Shipp received the award for Mustang Engineering.

Successful integration of construction with engineering and procurement

On the Latin American side, Consrcio IPOJUCA Interligaes successfully
integrated AVEVA NET and AVEVA PDMS 12 to construct the first new
Petrobras refinery built in the last 50 years. This 200,000 bp/d refinery
(RNEST) project has a total investment value of $4 billion and involved
the integration of six different engineering systems from six vendors,
including bidirectional data transfer, to build and install 50 refining
Top: Ipojucas Pedro Eduardo Vervloet Feu Rosa (left), Paulo Cezar Moreira (center) and
Helton Carlos Henke Passarelli (right) show off their Engineering Excellence Award at the
Americas AVEVA World Summit in Las Vegas.
Bottom: Ipojucas Paulo Cezar Moreira (center) and Pedro Eduardo Vervloet Feu Rosa
(right) celebrate after winning the 2010 Latin America Engineering Excellence Award for
successfully integrating construction with engineering and procurement via AVEVA NET on
a Brazilian refinery project.

Consrcio IPOJUCA Interligaes RNEST refinery project marked the first

time AVEVA NET has been used simultaneously in the project engineering
and construction phases in Latin America. Paulo Cezar Moreira, Project
Manager (Automation) and Pedro Eduardo Vervloet Feu Rosa, System
Analyst, accepted the award, presented by Santiago Pena, Vice President
Latin America.
IPOJUCAs work on the RNEST refinery represents a major technological
breakthrough in managing engineering and construction data
integration for a greenfield refinery project, Santiago Pena commented.
They put AVEVA NET to the fullest test of its capabilities and made
outstanding use of the solution in a very complex and challenging
Paulo Cezar Moreira added, This award acknowledges the challenges we
overcame and the successes we achieved, particularly in simultaneously
integrating construction with engineering and procurement. This is the
first time this has been successfully done in Brazil. Thank you, AVEVA, for
the recognition.

AVEVA World Magazine 2011| Issue 1


AVEVA PDMS model of an FPSO for a field offshore Brazil . Image courtesy of Sidvin Core-Tech (I) Pvt. Ltd.

Compress schedules, deliver

quality, win more business!
Indian engineering design consultancy, Sidvin
Core-Tech (I) Pvt. Ltd., certainly has high
aspirations. In fact, its work has even reached
the moon! In addition to clients in the oil & gas,
offshore, chemical and LNG storage industries,
this successful Bangalore-based business, founded
in 2000, has also delivered engineering design
services to the Indian Space Research Organisation,
whose most recent rocket launch pad was designed
using AVEVA solutions.

Yash Vardhan Trehan

Senior Account Executive,
AVEVA Asia Pacific
Janardhan Shenoy
Technical Sales
Support Manager,
AVEVA Asia Pacific


AVEVA World Magazine 2011| Issue 1

But although Sidvin aims high, it has its feet firmly on the ground when
it comes to understanding how to deliver value to its customers. It
has recognised the reality of the market namely, that projects must
now be delivered in ever shorter timescales, across ever more complex
international collaborations, without in any way compromising on
quality. Only this approach will enable the customer, in turn, to operate
effectively in the highly competitive global marketplace.
Sidvins relationship with AVEVA goes back to the purchase of their
first PDMS licence in 2000. But clients expectations have changed
dramatically over that time. Praveen Pawadshettar, Manager Operations
at Sidvin, explains, Detail engineering projects used to be delivered
in around 45 weeks. Now, customers are setting timelines of around 32
weeks. Our customers face severe penalties for missing milestones, and
manpower costs are very high. Their schedules must compress.
The challenges are many for example, the sheer internationality of large
engineering projects. Contractors and subcontractors find themselves
in complex relationships with partners which are often spread out
all over the globe. The huge distances involved can make any kind of
collaboration problematic, on both human and technical levels. One of
the major issues is with project review cycles. These can be complicated
and lengthy at the best of times, but add the geographical factors into
the process and the challenge is multiplied.

AVEVA PDMS model of an FPSO for a field offshore Brazil. Image courtesy of Sidvin Core-Tech (I) Pvt. Ltd.

On one project, continues Praveen , we were

flying a guy from India to Saudi and back
again, with the project review data loaded
onto a laptop. It was horribly time-consuming.
Project review cycles had to be reduced! Sidvin
found the answer in AVEVA Global which, says
Praveen, led to faster decision making almost
in real time.
Praveen also acknowledges that many of
Sidvins challenges arise from changes that are
outside of its control. He cites late information
from equipment suppliers, and changes to
operational requirements and to the changing
priorities of deliverables. Lack of project
repeatability is also an issue; when clients
change, the specifications and catalogues
change, and local government conditions often
require the addition of further specifications.
Critical in coping with these changes is the
choice of an effective technology. As Praveen
puts it, AVEVA tools gave us the right platform
and so we decided that we would use those
tools to address the challenges that were facing
us. AVEVA makes it possible to rapidly cope with
Sidvin also has clear metrics which support
its technology choice. According to Praveen,
AVEVA Multi-Discipline Supports (a fantastic
tool) can reduce a project schedule by 25%,
compared with those on which it is not used.
Automatic drawing production delivers
substantial additional savings, reducing
drawing production time by up to 80%.

Yet there is a complication in the apparent

simplicity of this argument. Sidvins customers
are the EPCs and other engineering companies
who are contracted to design and build large
projects and hand them over to an operator.
Sidvins relationship with these engineering
companies is therefore that of a subcontractor.
Sidvin is paid according to the number of hours
that it works on a project so it would seem
that it is better for it to spend more time on
a project, not less. Compressing schedules, it
would seem, is good news for the client but bad
news for Sidvin.

AVEVA tools
gave us the
right platform
and so we
decided that
we would use
those tools to
address the
challenges that
were facing us.
AVEVA makes
it possible to
rapidly cope
with changes...

Praveen is candid in his response. You might

think, he says, that we are hurting ourselves
by reducing the hours that we burn on a
project. But what we have found is that the
reduced schedules that we are able to achieve
have enhanced our reputation as a provider
which delivers quality, within budget and on
time. This has really helped in getting more
projects offered to us.
And here he touches on a crucial point that
quality is still at the heart of Sidvins working
practices and technology choices, regardless of
economic pressures. If shortening schedules is
critical, responding to economic pressures by
cutting corners is commercial suicide. During
Praveens recent presentation at the AVEVA
World Summit in Beijing, he expressed this
even more eloquently. Reduce time, improve
efficiency, he urged, but quality is a given. You
cannot cut down on quality.

Praveen Pawadshettar, Manager Operations at

Sidvin. Photograph courtesy by Sidvin Core-Tech
(I) Pvt. Ltd.

for more information.

AVEVA World Magazine 2011| Issue 1


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