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Kit19

KIT 19

KITever

TrainingHandbook

CORPORATE TRAINING AND OPERATING INSTRUCTIONS

The Handbook

Preface
This manual was prepared as a resource and a point of reference for everyone who would undergo
training or would want to gain insight into the processes. The document acclimatizes our target audience
with all the products and services that are offered by our organization. This binder brings together the
information needed to acquire a primary understanding and know-how of the product and services that
makes us as an organization unique.
The users of this manual shall gather information and operational details of our entire product categories
and this shall stand as the crucial handbook in appreciating the essential steps that constitute the
processes.
This guidebook explains how we can deliver support thats unparalleled in the industry with the skills and
aptitude to provide the entire gamut of digital and mobile marketing tools under one roof.
This manual will be in a state of evolution. The staff will make every effort to amend the manual as and
when it is deemed necessary. The current version of this handbook will be in the possession of the
Training Manager. Please contact the Training Manager or the Administration Staff, if there are any
queries about current policies, procedures, or other details on the elaborate processes that form the core
building blocks of the organisation.

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction
and skillful execution; it represents the wise choice of many alternatives.
WILLIAM A. FOSTER

Table of Contents
Section I Kit19..4
Module 1 SMS7
Module 2 EMAIL33
Module 3 Microsite & CRM-Tracker..51
Module 4 Customer Relationship Management(CRM)...64
Module 5 PPC77

Section II Kitever ...................................................................... 82


Module 1 Kitever-Mobile version84
Module 2 Kitever- Web version 103

Section III Reseller and Channel Partner .................................. ..115


Module 1 Reseller and Channel Partner116

Section IV Frequently Asked Questions124


Glossary .................................................................. ..133

SECTION I: KIT19

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Kit 19 A Unified digital


marketing platform
KIT stands for Keep in Touch

His product provides support thats unparalleled in the industry , it has the ability to

provide all digital and mobile marketing tools under one roof, each subscriber gets a
responsive micro site with pre-integrated instant lead capturing tools to manage
responses, the only digital marketing service that expands to a branded business
communication app, KIT.
Service features include Easy to use interfaces, robust applications with n- tier reseller
support, No Lock-in gives the freedom to use your own application through free APIs
with most applications, excel plugin, supports personalized messaging, and Compliant
Fully compliant with TRAI/Spam/SAS, 70 Type 2 certification, and expandable Cloud
based solution ensuring scalability with 99.9% uptime.

Kit 19 comprises of the following

SMS- SMS is the abbreviation for Short messaging Service. This is a technology
based application by which a person can communicate in text or message with
others.

Email- Short for electronic mail, email (or e-mail) is defined as the transmission of
messages over communication networks.

Adwords- use Google Adwords it is Google's advertising system in which advertisers

bid on certain keywords in order for their clickable ads to appear in Google's search
results.

Microsite- a microsite is a separate page of a Web site that has a separate URL than
its home page and is used to provide information about and/or promote something
that is related to the home page.

CRM- a term that refers to practices, strategies and technologies that companies use
to manage and analyze customer interactions and data throughout the customer
lifecycle, with the goal of improving business relationships with customers, assisting
in customer retention and driving sales growth. CRM systems are designed to
compile information on customers across different channels -- or points of contact
between the customer and the company -- which could include the company's
website, telephone, live chat, direct mail, marketing materials and social media. CRM
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systems can also give customer-facing staff detailed information on customers'


personal information, purchase history, buying preferences and concerns.

FIGURE 1.1 In the given above image, we have showcased how the product takes care of digital marketing process using KIT19
Word.

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1
Module

Kit-19 SMS Module


Lets look at the procedure to use the SMS panel. Here we will learn about
different types of SMSs and the role it plays in KIT19.

ms is the abbreviation for Short Messaging Service. This is a technology based


application by which a person can communicate in a text or message with others. This
technology is being applied in Mobile services. Now, the scenario has changed with new
technology and it can be used in web based application and there are ample amount of features
that can be added.
SMS type is defined based on the content of the message.

There are two types of SMSs Promotional SMS and Transactional SMS.
While using these we have to keep in mind the terms of use as defined by TRAI (Telecom
Regulatory Authority of India).

I C O N

K E Y

Valuable information Lets look at the basic process to send messages through the portal

Test your knowledge

Screenshot review

Note the Features of Promotional SMS:

6 digit random numeric sender id


Messages are delivered between 9 am to 9 pm
Messages are delivered on Non DND mobile numbers.
Useful for branding, promotions, elections etc
Unlimited validity
Service Level Agreement (SLA)- 0 to 4 hours
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How to Use the SMS Panel


Use the following steps to start using the SMS panel.
1. First enter the following address www.kit19.com.
2. Second use the given Username- demosms and Password- 654321.
3. Next, check the terms and conditions box as given and,
4. Click Login.
PROMOTIONAL SMS are sent for promotional purposes, these SMS are usually sent by
companies/individuals for commercial gain.

About Promotional SMS Panel

FIGURE 1.2 this screen displays the login page of KIT19.


As we login to the page,

and Tools.

we have four icons to work with Promote, Manage, Track

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FIGURE 1.3 this screen displays the DASHBOARD, the first page that is seen after you login. It reflects account details.

Promote
Use the following steps to start using the SMS panel.

Understanding Send SMS


Select the Compose SMS
On this page you can see the Account type, Balance SMS, Validity and the window
where we have to enter relevant data to successfully send messages.

Select Recipient Category-Select Number or Numbers/Group or Groups


or CSV Import
Enter Message
Click on Send Message to send the message.

When we select recipient category we get the option to add phone numbers through either
my contact or my group or CSV Import. However, the details need to be filled in Manage
Contacts and Manage Group first.
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FIGURE 1.4 this screen displays the COMPOSE SMS screen

Unicode- Unicode button is used to enter message in regional languages. Check the
Unicode box. While giving demo if the customer wants to use this option, then in a new
window open Google Translate (https://translate.google.co.in) to get help in
translation, right click and copy and paste the translated content.

Note: The message has a character limit for messages in English


language its 160 characters if exceeds then at 153 characters it will
stop and form the second message. For Regional language its 70
characters if exceeds at 67 characters it will stop and form the second
message.

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Understanding Scheduled Messages


In scenarios where the customer may not be available at his/her workplace or may want to
schedule his work ahead of time for such reasons we created a wonderful tool which would
enhance the customers experience in doing business with us.
How to schedule messages?
Select Compose SMS
Select Click to schedule Message(s)
Enter Schedule Date
Enter Schedule Time
(If the Customer needs the message to be scheduled for a future date and time)

FIGURE 1.5 this screen displays the menu to Schedule SMS.

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How to check messages that have been scheduled?


Select Scheduled Messages
This will reflect the already scheduled messages which are going to be sent on a future date
and time. And if the customer wants to make any changes before the message is sent then
we have to delete the scheduled message and reschedule the message.

Note: SMS balance would automatically be updated or restored if


the scheduled message is deleted, as the balance is based on
submission not on delivery.

FIGURE 1.6 this screen displays the Scheduled SMS which we cannot edit, our users can only delete these messages.

Note: Customers can send 50,000 SMSs at one shot, with an approximate
delivery time of 0-4 hours based on server traffic

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Template
To improve the customers experience of choosing us, they can use their own template
message, which they can create ahead of time.

FIGURE 1.7 this screen displays the window that opens when you click on the Template button.

CSV Import- A method of sending personalized


messages
Sometimes the customers want to send personalized messages to all their clients for this we
need to do the following.
1. Create an excel file containing all the values that need to be included in columns.
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2. The first column A should always contain the recipients mobile number (10 digits
with no prefix) and the remaining all the other values. For example Customers Name
(different column), due date (different column) so on and so forth.
3.
Column A

Column B

Mobile No

Name

Column C
Billed
Amount

1111111111
2222222222
3333333333
4444444444

Vikas
Arun
Diya
Nandita

1500
5241
3000
8451

Column D
Due Date
23/11/2015
2/12/2015
29/11/2015
30/11/2015

4. Save the file as CSV (comma delimited) [CSV stands for Comma Separate Value]. The
icon of your excel will reflect the change.
5. After we have done the above, click on the Browse button ,
6. Select the file
7. Now when we enter the message as given:Dear #B#, your bill of Rs. #C# is Outstanding. Please pay on or before
#D#.
The above message will be sent as:
Dear Vikas, Your bill of Rs. 1500 is Outstanding. Please pay on
or before 23/11/2015. To the mobile number 1111111111
Dear Diya, Your bill of Rs. 3000 is Outstanding. Please pay on
or before 29/11/2015. To the mobile number 3333333333..

While preparing excel for CSV format, Column A would always be


the 10-digit mobile no.

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FIGURE 1.9 this screen displays the CSV Import option and the instructions to follow for doing the same.

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Screenshot Review

FIGURE 1.9 this screen displays all the tools on the Compose SMS page.

Manage
This option is used to enter and manage the contact details, create different groups which
help in strategizing marketing campaigns. We can edit and make changes to our contacts and
groups. The additional feature of Bulk Import, helps in storing data in volumes which
adds to our customers ease.

Understanding Manage Contact and Group


Add Contact option is used to enter the contact details.
Here we have to enter the following details:

Customer Name,
E-mail, Mobile,
Birthday,
and Anniversary, then click on Add Contact.

Bulk Import helps to add data in large quantity; here we have to enter the following
details:
Select group.
Select browse and select.
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(Keep the data in Contacts can be uploaded in .txt, .csv, .xlsx, .xls formats
only)
Name of the field should be in the sequence as follows for all formats:
contact_mobile, contact_name
Example for .txt file:- 9350688559,abc
1st row of excel file will be consider as a header row.

FIGURE 1.10 this screen displays the options to enter contacts.

Understanding Manage Template


To improve the customers experience of choosing us, we have included the option wherein,
they can create their own template message
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If the customer wants to create a template for his/her message,


Select Template button, to select from a pre-existing format or can create
a new customized template.
Select Manage Template from Templates
Click Add Template to create a new template.

FIGURE 1.8 this screen displays the window that opens when you click on the Manage Template button.

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Screenshot Review (For Manage Contacts)

FIGURE 1.11 this screen displays all the options on the Manage contacts page on the Manage menu.

FIGURE 1.12 this screen displays all the options on the Manage contacts page on the Manage menu.

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Screenshot Review (For Manage Groups)

FIGURE 1.13 this screen displays all the options on the Manage Group page on the Manage menu.

FIGURE 1.14 this screen displays all the options on the Manage contacts page on the Manage menu.

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Screenshot Review (For Manage Template)

FIGURE 1.15 this screen displays all the options on the Manage Templates page on the Manage menu.

Track
The reason Track option is provided to our panel users is to check the Transactions that are
made by the account and Delivery Report helps to understand how the messages have been
delivered the customer can check the status of each message that has been sent.

Understanding Transaction
Transaction helps our customers to keep account of the balance usage per credit or sms.

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FIGURE 1.16 this screen displays all the options on the Transactions page on the Track menu.

Understanding Delivery Report


Delivery report is used by our clients to understand the status of their smss delivery. The can
view past 30 days report in the panel.

FIGURE 1.17 this screen displays all the options on the Delivery Reports page on the Track menu.

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Tools
(not Eligible for this service)

Test your knowledge (Promotional SMS)

What are the different types/routes of SMS?


Who is the regulatory body for the SMS domain?
What are the features of Promotional SMS?
What is the SLA for Promotional SMS?
What are the options available to customers in dashboard?
How many characters to us require for English and Regional
Language?
Mention the steps to schedule SMS.

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Note The Features of Transactional SMS:

6 digit alphabetic sender id.


Messages are delivered 24*7.
Messages are delivered on both DND and Non DND mobile
numbers.
Useful for providing information to existing customers/subscribers.
Unlimited validity
Service Level Agreement (SLA) 0 to 1 hours.

How to Use the SMS Panel


Use the following steps to start using the SMS panel.
1. First enter the following address www.kit19.com.
2. Second use the given Username- Internal and Password- Kitapp.
3. Next, check the terms and conditions box as given and click Login
TRANSACTIONAL SMS sent to existing customers where the message content is limited to
the services already availed by the recipient and there is no promotional content for other services
or upgrading of services All transactional Messages and Sender Id have to be approved by the
operator before sending.

About Transactional SMS Panel

FIGURE 1.18 this screen displays all the options on the Compose SMS page for the Transactional route.

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All features of the DASHBOARD remain the same except for the
addition of SENDER ID which needs to be approved by the
operator before using. Customer can use Multiple Sender IDs.
REMEMBER-Sender-Id needs to be approved before use.

OPT-IN : Sender Id Approval


We require to get the sender id approved from the operator before usage the reason being that
these messages are delivered to both DND and Non-DND numbers, therefore to ensure that
there are no misuse of the transactional route. This also safeguards the organisation in case of any
dispute that may arise.
Given below are the documents that a requisite for the approval:
1. Screenshot of the customers database
2. NOC(No Objection Certificate) on the letterhead with stamp and signature ( if
screenshot is not available)
3. A sample message.
4. We dont accept excel sheets.
5. Sender Id needs approval from the operator and it takes 24 to 48 hours.

Promote
Understanding Send SMS and Scheduled SMS
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.18.

Manage
Understanding Manage Contact, Group and Template
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.

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Understanding Manage Sender Id

FIGURE 1.19 this screen displays all the options on the Manage Sender Id for the Transactional route as the Sender Id needs to be
approved before use. This helps to manage the same.

Track
Understanding Transaction and Delivery Report
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.

Tools
Understanding HTTP API and XML API
Application program interface (API) is a set of routines, protocols, and tools for building
software applications. An API specifies how software components should interact and APIs are
used when programming graphical user interface (GUI) components.
(www.webopedia.com/TERM/A/API.html)

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FIGURE 1.20 this screen displays all the options on the HTTP API page for the Transactional route in the Tools menu.

Given below is the workflow for giving a demo for the API:

Copy the code on to a notepad

Substitute as mentioned below:-

http://www.kit19.com/ComposeSMS.aspx?username=username&password=password
&sender=senderid&to=MobileNo&message=Message&priority=1&dnd=1&unicode=0
After copying the same enter the values as given
http://www.kit19.com/ComposeSMS.aspx?username=username&password=password&send
er=senderid&to=MobileNo&message=Message&priority=1&dnd=1&unicode=0

http://www.kit19.com/ComposeSMS.aspx?username=internal&password=kitapp&sender=ki
tevr&to=9999999991&message=Test &priority=1&dnd=1&unicode=0

Username- enter the username internal


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Password- enter the password Kitapp

Sender- enter the sender-id KITEVR

Message- enter the message content for example- Hi, please note the order
noetc.

Priority-

DND-

Unicode-

After these changes have been made as per requirement, copy it and paste on New Tabs address
bar as shown in the figure.

FIGURE 1.21 this screen display where the code needs to be paste after making suitable changes to it.

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Test your knowledge (Transactional SMS)

What are the features of Transactional SMS?


What is an OPTIN?
What is the SLA for Transactional SMS?
Mention the URL for demo and the Username & password for
Transactional SMS.
What is an API? Name the different types of API that we use.
Name the industries where we dont provide alphabetic sender- id.

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Note the Features of Transcrub SMS:

6 digit alphabetic sender id.


Messages are delivered 9:00 am to 9:00 pm.
Messages are delivered only on Non DND mobile numbers.
Useful for branding, promotions etc.
Unlimited validity
Service Level Agreement (SLA) 0 to 4 hours.

How to Use the SMS Panel


Use the following steps to start using the SMS panel.
1. First enter the following address www.kit19.com.
2. Second use the given Username- Mtrcdemo and Password- 999999.
3. Next, check the terms and conditions box as given.
4. Click Login.
TRANSCRUB SMS are sent to new customers where the message content is promotional in
nature. For all transcrub messages the Sender Id has to be approved by the operator before use.

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About Transcrub SMS Panel

FIGURE 1.22 this screen displays all the options on the Compose SMS page for the Transcrub route which is similar to the
Transactional route however keep in mind all the features of promotional sms would apply.

All features of the DASHBOARD remain the same except for the
addition of SENDER ID which needs to be approved by the operator
before using.

Promote
Understanding Send SMS and Scheduled SMS
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.18.
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Manage
Understanding Manage Contact, Group and Template
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.

Track
Understanding Transaction and Delivery Report
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.

Tools
Understanding HTTP API and XML API
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.

Test your knowledge (Transcrub SMS)

What are the features of Transcrub SMS?


How do we send personalized SMS?
What is the SLA for Transcrub SMS?
How much time does it take to get a sender id approved?

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2
Module

Kit-19 Email Module


Lets look at the procedure to use the Email panel. Here we will learn about
different types of Email and the role it plays in KIT19.

lectronic mail, most commonly called email or e-mail has been around since 1993 is
a method of exchanging digital messages from an author to one or more recipients.
Email operates across the Internet or other computer networks.

With the increased penetration of smartphones, most of the users have now access to their
mails on their mobiles on the go. Sometimes a detailed communication is required and
words are not enough. Here mailing is your answer. This can be in form of a regular
newsletter to keep the customer engaged or an offer you wish to inform your customers
about or a service related acknowledgement.
Email is worldwide and it contains images and visuals when compared with SMS.
Emails are also of two types-Promotional and Transactional (the content defines the
type of email).
Main points to keep in mind while using email:
o
o
o
o
o

Who is it sent To
Email Id- From
What is sent- Content
Subject
Reply to

Content should not exceed 100 KB if it exceeds the email could go to SPAM. There are
approximately 52 database servers worldwide monitoring online SPAM. These mail servers
check listing if caught then these email ids and IP addresses can get blacklisted.

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I C O N

K E Y

Valuable information Lets look at the basic process to emails through the portal

Test your knowledge

Screenshot review

How to Use the Email Panel


Log in to: http://www.bdigital19.com/
Step 1- Click Login
Step 2- Enter Username- demo@pelsoftlabs.in
Step 3- Enter Password- 123456789

FIGURE 1.23 this screen displays the entire login page to the email panel.

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Select Mailing to begin sending emails.

FIGURE 1.24 this screen displays all the options on the Email Panel.

We can create groups, enter contacts, and check reports and transaction. We have also provided
the option to schedule emails for a future date and time.

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FIGURE 1.25 this screen displays all the options on the Send Email menu.

Sending Emails in bulk is used by email marketers as a method of constant communication. It


allows you to spread information about your products or services to a large audience in a short
period of time.

To send email the customer would require to:


Input the email id in the Recipient column
Enter Subject as per Guidelines
Enter Reply to email address
Select Template
Click Send Email

Understanding How to write the Subject


Subject Guidelines:*Don't write subject line ALL IN CAPS.
*Don't make spelling mistakes.
*Don't plea with people to 'Open Me' or 'Click here'.
*Don't deceive readers with false promises.
*Don't give away everything in subject line.
*Don't use one word -like 'HI, Test' in your subject line.
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*Mix the punctuation!


*Don't add RE: to your subject line to deceive readers.

Remember selecting

And the content is displayed through templates; we have the following options to attach
templates:
1. Use a pre-existing template
2. Create a new template
3. Modify an pre-existing template

Understanding How to use an existing template


Select Use Templates from Options

FIGURE 1.26 this screen displays how we can attach an existing template.

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Select the template from the drop-down list

FIGURE1.27 this screen displays how we can attach an existing template, from a drop-down list.

By selecting the template it automatically attaches itself to the email. And we


also edit a pre-existing template.

Understanding How to create a new template


First Click on Free Form Templates and Select Design New Template

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FIGURE1.28 this screen displays how we can create a new template.

Add template name

FIGURE 1.29 this screen displays how we can add name to a new template

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Here, we can add any text and edit it with the tool bar thats provided, for images we can
browse images from computer by Clicking Upload Image, when we click the upload
image button the image url is displayed.

FIGURE 1.30 this screen displays how we can upload images from our desktop.

Copy Image URL and Select Insert/Edit Image

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FIGURE 1.31 this screen displays how we can upload images from our desktop.

Paste the Image URL

FIGURE 1.32 this screen displays how we can upload images from our desktop.

Click Insert, then click Save to save the template

Inserting an Image using HTML code


Go to any image on internet, Select the image

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FIGURE 1.33 this screen displays how we can upload images using HTML source code.

Right click and choose and select Inspect Element (Q)

FIGURE 1.34 this screen displays how we can upload images using HTML source code.

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When we select Inspect Element it opens the HTML code

FIGURE 1.35 this screen displays how we can upload images using HTML source code.

Right click and choose and select Copy Outer HTML

FIGURE 1.36 this screen displays how we can upload images using HTML source code.

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Then go to the template, to paste the image Select HTML

FIGURE 1.37 this screen displays how we can upload images using HTML source code.

Paste the copied Copy Outer HTML and click Update to insert the image.

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FIGURE 1.38 this screen displays how we can upload images using HTML source code.

And it will reflect as shown below

FIGURE 1.39 this screen displays how we can upload images using HTML source code.

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Schedule for Later


This option allows customers to schedule his/her email campaign ahead of time.

FIGURE 1.40 this screen displays how we can schedule emails for a future date and time.

Select the required date and time

FIGURE1.41 this screen displays how we can upload images using HTML source code.

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Groups and Contacts


Our customers can create groups and enter customer contact details

FIGURE 1.42 this screen displays how we can upload contact details of customers.

FIGURE 1.43 this screen displays how we can upload contact details of customers.

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Reports
Customers can check the status of the emails sent here.

FIGURE 1.44 this screen displays how we can check the delivery report of the emails sent.

Sent- means mails have been sent from the server.


Bounced-means invalid email id.
Submitted- means submitted in the inbox of the receiver.
Unsubscribed- means the client has opted out of receiving the email.
Transactions- customers can check their balance ad usage.

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Screenshot Review (Email )

FIGURE 1.45 this screen displays how we can send email.

Test your knowledge (Email)

What are the main points to keep in mind while using email?
The email size should not exceed_________KB.
What do mailing servers do?
What are the two options that we have to add images to create a new
template?
What are the distinct features of Bulk Email services?

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3
Module

Kit-19 Microsite & CRM Tracker Module


Lets look at the procedure to use the Microsite panel. Here we will learn
about microsite and the role it plays in KIT19.

microsite is a single webpage that contains all information on a single page. This is
a dynamic and responsive site that works well with any device, be it desktop, a
mobile or a tablet.
You can promote through various mediums. These promotions come with a limitation, in
terms of characters or time and there isnt any way to measure the return on every penny
invested.
A microsite contains all your information and it acts as a landing page for all your
promotions like print, visual or digital media. All your traffic culminates on this landing
page.

I C O N

K E Y

Valuable information Lets look at the basic process to create a microsite

Test your knowledge

Screenshot review

Note the Features of Microsite:

Dynamic and responsive


Lead Generation Form
Page Views
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How to Create the Microsite


Use the following steps to create the microsite.
1. First enter the following address www.kit19.com.
2. Click on Sign up.

FIGURE 1.46 this screen displays how we can sign up for a microsite.

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Understanding How to create a Microsite


Fill the form with the required information

FIGURE1.47 this screen displays how we enter contact details of customers to register for a microsite

First check mobile no availability.


User Name- It should contain the Enq Id, (or it can be alpha-numeric) for example
- ANIL197289.(should not contain space or any special characters).
Enter- First Name, Last Name, E-mail, State and City.
Create Micro Site- enter the name of the company after www.kit19.com/
Marketing Source- Select- your marketing source-SMS, Email, PPC
Click on Create Shorten Url
Click on Register to create Microsite.

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FIGURE 1.48 this screen displays how we enter contact details of customers to register for a microsite

Once the Microsite is registered:


The customer gets a message with the username and password.
Login to www.kit19.com with the received username and
password.
Go to Profile to edit the microsite.

FIGURE 1.49 this screen displays the first page after login.
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Click Profile to make changes to Microsite

FIGURE 1.50 this screen displays the Profile menu after logging in.

Scroll down the page and Select Edit Page

FIGURE1.51 this screen displays the edit page of the microsite.

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If the page does not open, choose the option Allow Pop-up on your browser,
Or, Select preferences on your browser
Select Content to Allow Pop-up

FIGURE 1.52 this screen displays the how to allow Pop-up in case a new window doesnt open.

Once you have allowed the Pop-up Move your cursor on the image or content to make
relevant changes, you can browse images and upload the same.

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FIGURE 1.53 this screen displays the new window after pop-up is allowed.

Always Remember the Microsite would be made only with


Transactional route SMS panel; however for promotional route
we create a complimentary account for generating the URL.

How to add Links and Upload Videos on a microsite?


Use the following steps to Add Link to the microsite.
1. First click on edit page on the Profile Menu
2. Once the page open select the section where the text is to create the Link
3. Select the word that needs to be converted into a Hypertext or to add a link.

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FIGURE 1.54 this screen displays the new window after pop-up is allowed.

4. Click on submit changes and saves changes.

Use the following steps to Upload Videos to the microsite.


1. First click on edit page on the Profile Menu
2. Once the page open select the section where the video needs to be uploaded.
3. To upload the video it first needs to be uploaded on to Youtube.
4. Then select the video on the Youtube page, right-click and select copy embed
code.

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FIGURE 1.55 this screen displays the new window after pop-up is allowed.

5. To upload the video it first needs to be uploaded on to Youtube.


6. Then select the video on the Youtube page, right-click and select copy embed code.
7. Then return to the Editing Panel, select </> icon on the panel and paste.

FIGURE 1.56 this screen displays the new window after pop-up is allowed.

8. Then click on the </> icon on the panel, the video will display.
9. Click on Submit changes and save change to update the video.

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Understanding CRM Tracker


We have integrated a Tracker in the CRM which would capture all the leads that are generated
via the microsite.
CRM-Tracker helps promote business through respective URLs
Once you have decided the media to promote, you would require preparation to track and
manage your leads
a. Visit your Kit19s edit profile page and add different tiny urls for each of the
promotional media
b. Once done, we can promote using the respective tiny urls.

Different urls for


Different media

FIGURE 1.57 this screen displays the how the Urls are assigned to different media.

All your leads are not just tracked in CRM19 but also saved forever in your CRM19 account.
So, no more excel sheets, note slips, just switch to a more managed sphere.

CRM19 is not just meant for tracking and saving leads, it is a readymade solution for
maintaining your follow ups, conversions and providing you valuable insights on where to
invest based on the past records.

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90% leads dont convert immediately, Leads require timely and consistently timely follow
up, Consistency of your approach increases businesss credibility, helps to keep the
prospective leads engaged, keeping a record of all the leads is a must Its important to
respond to your prospects quickly and at a reasonable time to calculate return of investment.
First we register the microsite, and create the urls for each marketing source. We then use
these urls to run the marketing campaign, whenever a customer clicks on the URL that is
provided he/she lands on the microsite. The Page Views and Lead Generations are reflected
in the Edit Profile also all the information is saved in the CRM.
Login to the CRM; go to Reports- click on Lead Details to get all the customer
details.
To add the detail click on add to enquiry.

FIGURE 1.58 this screen displays the how the RoI can be calculated using KIT19.

Leads Saved can be seen as given below:

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FIGURE 1.59 this screen displays the how the leads are captured in the CRM using the microsite.

Screenshot Review 1 (For Editing a Microsite)

FIGURE 1.60 this screen displays the how the leads are captured in the CRM using the microsite

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Screenshot Review 2 (For Editing a Microsite)

FIGURE 1.61 this screen displays the how the leads are captured in the CRM using the microsite

Remember to click on submit changes and saves


changes after every single update.

Test your knowledge (Microsite)

What are the key features of the Dynamic Responsive Microsite?


How do you make changes to the microsite?
With which account do you create a Microsite?
What does the term Dynamic and Responsive mean?
How do you create links in a microsite?
Can we create a payment gateway on the microsite?

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4
Module

Kit-19 CRM Module


Lets look at how to use the CRM panel. Here we will learn about different
types of tools provided in the CRM and the role it plays in KIT19.

The marketing activities in todays business environment focus on return of investment


(ROI). At Pelsoftlabs we understand this changing need of business owners. We have
created multiple products in the past however focusing on customer relationship
management we have introduced CRM19 which is an excellent tool in measuring this.

I C O N

Customers will learn which is the most effective of their marketing


methods: SMS/Emails/PPC.
Helps in decision-making for future investments in marketing.
Cost-effective tool when compared with other marketing tools like
Pamphlets, Posters, TV advertisement or the Print media.
The CRM19 captures all the details of customers once they enter and will
be saved as a lead.
All entries will be saved in the backend.
The CRM19 provides a summary of how many enquires were generated
through SMS/Emails/PPC.

K E Y

Valuable information Lets look at the basic process use the CRM.

Test your knowledge

Screenshot review

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Understanding CRM
Customer relationship management (CRM) is an approach to managing a company's
interaction with current and potential customers. The CRM approach tries to analyze data
about the customers' history with a company, to improve business relationships with
customers, specifically focusing on customer retention, and ultimately to drive sales growth.
(https://en.wikipedia.org/wiki/Customer_relationship_management)
Types of CRM found in the market: 1. Operational, 2. Analytical and 3. Collaborative
Our CRM is Operational and Analytical by nature; it takes care of the day to day
operations of the any office environment and the analysis of the leads with the calculation of
the RoI (Return of Investment).

Note the Features of CRM19:

Effective to track leads and followup.


Enhances productivity.
Helps in calculating RoI.

Getting Started with CRM19


Enter the following URL: user.crm19.com

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FIGURE1.62 this screen displays the login page for the CRM

The logo is white labeled which means that it can be changed to meet
the individual customers requirements.
{A white label product or service is a product or service produced by
one company (the producer) that other companies (the marketers)
rebrand to make it appear as if they had made it.}

The first page reflects the general requirements of a business in terms of customer
relationship management.
Presales and Postsales
Customer Support
Admin Console
Reports

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FIGURE 1.63 this screen displays the first page that opens after login (The Admin Console is an option given only to the
administrator of the CRM.

Presales and Postsales

FIGURE 1.64 this screen displays the how the details can be entered in the CRM to maintain day to day operations.

Add/Edit Customer Contact


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Users can add and edit customer details to manage day to day operations.

FIGURE 1.65 this screen displays the how the details can be entered in the CRM to maintain day to day operations.

Follow-up
The user enters the mobile no. to the records and enters follow-up details as required.

FIGURE 1.66 this screen displays the how the followup is entered and maintained.

Appointment
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Here the user can see the appointments fixed for the day.

FIGURE 1.67 this screen displays the appointments for the day.

Allocation
The users can to reassign meetings, followup and other tasks between different employees

FIGURE 1.68 this screen displays the allocated meetings for the day.

All Sent Mails


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This shows when mails have been to Customers and serves as a reminder if any mails were
missed.

FIGURE 1.69 this screen displays the mails sent status.

Payment Status
This menu shows the payments received from the customer.

FIGURE 1.64 this screen displays the payment received.


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Customer Support
This option is used to update customer service data in the crm.

FIGURE 1.70 this screen displays the customer service data in the crm.

Enquiry
This is used to update new customer details in the database.

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FIGURE 1.71 this screen displays the page from where we can input customer data.

Update Client Detail


The user can update all required data of the customer.

FIGURE 1.72 this screen displays how to update client details.

Welcome Call
WC- Welcome Call is a way to check if all required information has been shared with the
customers and if anything is pending after a lead becomes a client it serves as a reminder.
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FIGURE1.73 this screen displays the welcome calls made to the customer.

Service Requests
To keep a check on any request from internal and external customers

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FIGURE1.74 this screen displays the service requests made by the customer.

Client Feedback
This helps you update client based feedback which helps in process improvement and can
be used as testimonials which could generate more business.

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FIGURE 1.75 this screen displays the service requests made by the customer.

Admin Console
This is the heart of the CRM. Admin Console has the following features-Control Panel,
Add Visit/Meeting Status, Delete, Meeting Status, Create User, Show/Hide form button,
Edit User, Create Role, Login Status, Add Draft, Edit Draft, Permission By Role, Add
Company Details.

The first role that is created is the Administrator, who then creates the
entire CRM for use, defines all the role and responsibilities, gives rights
and permissions.

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FIGURE 1.76 this screen displays the options available to the administrator.

Test your knowledge (CRM)

What are the features of CRM?


What is a white label?
When the Admin console is provided which is the first role that is
defined?
What is the role of the admin?
How are lead details captured in the CRM?

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5
Module

Kit-19 PPC (Google Adwords) Module


Lets look at the concept of PPC and learn about Google Adwords and the
role it plays in KIT19.

ay-per-click (PPC), also called cost per click (CPC), is an internet advertising
model used to direct traffic to websites, in which an advertiser pays a publisher
(typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is
commonly associated with first-tier search engines (such as Google AdWords and Microsoft
Bing Ads).
With search engines, advertisers typically bid on keyword phrases relevant to their target
market. In contrast, content sites commonly charge a fixed price per click rather than use a
bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on
web sites with related content that have agreed to show ads and are typically not pay-perclick advertising. Social networks such as Facebook and Twitter have also adopted pay-perclick as one of their advertising models. (https://en.wikipedia.org/wiki/Pay_per_click)

I C O N

K E Y

Valuable information Lets look at the basic process involved in PPC.

Test your knowledge

Screenshot review

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Understanding Google Adwords


Google AdWords is Google's advertising system in which advertisers bid on certain
keywords in order for their clickable ads to appear in Google's search results.

Note the Features of Google Adwords:

Targeted Results
Campaigns are Measurable
Pay only for results(i.e. when your advert is clicked)

Does AdWords Work?


Depending on the competitiveness of the keywords you're bidding for and the relevancy of
that keyword to real conversions for your company, AdWords may or may not work for
your business. For the most part, we've found that Google AdWords is extremely effective
for many kinds of businesses, as long as they don't waste their money on the wrong
keywords, or write weak, low CTR ads.

The cost of AdWords depends on several factors. These factors will impact your ad spend,
and simplify the concepts youll need to understand in order to set a realistic budget for your
ad campaigns (and determine if you should use AdWords at all).

Google AdWords is based on an auction system that rewards businesses who


have high-quality ad campaigns with lower costs and better ad placement.
You can exercise tight control over how your AdWords budget is spent using
tactics like ad scheduling, geotargeting, and device targeting.
The average cost per click in Google AdWords is between $1 and $2 on the
search network. The average CPC on the Display Network is under $1.
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The most expensive keywords in AdWords and Bing Ads cost $50 or more per
click. These are generally highly competitive keywords in industries that have high
customer lifetime values, like law and insurance.
Giant retailers can spend up to $50 million per year on paid search in AdWords.
The average small business using AdWords spends between $9,000 and
$10,000 per month on their Google paid search campaigns. That's $100,000 to
$120,000 per year.

How Does AdWords Work?


Before we dive into the figures and start talking cost, its vital that you know how the
AdWords platform actually works.
One of the biggest misconceptions about AdWords is that whomever has the most money
to spend has the most influence. While a bigger ad budget never hurts, AdWords is actually
a more level playing field than many new advertisers realize.

The Ad Auction
The ad auction begins when a user enters a search query, after which Google determines
whether the query contains keywords that advertisers are currently bidding on.

FIGURE 1.77 references http://www.wordstream.com/articles/what-is-google-adwords

If advertisers have bid on some of the keywords in the users search query, the ad auction
begins. The purpose of the auction is to determine Ad Rank, or where each ad will be
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positioned. The auction determines the inclusion and placement of ads according to the Ad
Rank formula based on two main factors maximum bid and Quality Score:

FIGURE 1.78 references http://www.wordstream.com/articles/what-is-google-adwords

Once your Quality Score and Ad Rank have been calculated, Google uses this data to
determine how much youll pay each time someone clicks on one of your ads. This formula
looks like this:

FIGURE 1.79 references http://www.wordstream.com/articles/what-is-google-adwords


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Test your knowledge (Google Adwords)

Write the full form of PPC.


What is Google Adwords?
How does it work?

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SECTION II: KITEVER

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Kit ever A Channel for Customer


Support and Engagement
KITEVER stands for Keep in Touch forever

itever helps businesses in instant customer support & constant engagement across
multiple communication channels. This app helps you Engage through your Branded
app and Kitever helps businesses with a private labeled mobile app for prompt
&personalized support

Truly Unified 24*7 in nature keeping businesses connected with their customers, whether they are
online or offline through Chat, SMS or mail Automate Responses. Kitever lets businesses
respond promptly while the APIs enable them to automate responses as well.

There are two versions of KITEVER Mobile and Web version.


.

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1
Module

Kitever- Mobile Module


Lets look at the procedure to use the Kitever Mobile App. Here we will learn
,about the different ways of engaging a customer.

n todays environment staying connected and keeping your customer engaged is tough.
Businesses are constantly creating a positive and lasting engagement between consumers and
organisation.

Kitever comes as a breath of fresh air, bringing relief and ease to both business owners and
customers by providing them a unique platform to stay connected.
An app that can be private customized for prompt and personalized support. With an option to
stay connected 24*7 with their customers, whether they are online or offline; driven by APIs
which enables them to automate their responses.
A mobile app is a software application designed to run on mobile devices such as smartphones
and tablet computers. Most such devices are sold with several apps bundled as pre-installed
software, such as a web browser, email client, calendar, mapping program, and an app for buying
music or other media or more apps. Some pre-installed apps can be removed by an ordinary
uninstall process, thus leaving more storage space for desired ones. Where the software does not
allow this, some devices can be rooted to eliminate the undesired apps.
(https://en.wikipedia.org/wiki/Mobile_app)

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I C O N

A Gist of Kitever

K E Y

Valuable information Chat, Share files & more- Kitever lets you Chat, Group chat, broadcast,

share files & do these on the mobile and web version of the app. Go
Global, online or offline through chat, email or SMS. Branding feature
Screenshot review
allows the merchant brand this app as his own. Private storage on the
cloud allows the user freedom and ease of use. Kitevers API feature gives an ease to move
seamlessly through mobile and the web version. Proactive in nature helps businesses reach to
customers to provide support and service.
Test your knowledge

Understanding Customer Engagement


Customer engagement is a connection between customers and businesses via different
communication mediums. This connection can be a reaction or an interaction or
an experience. The world now has a population of over 3 billion internet users
(as per Internet World Stats, 2016).
This helps organizations to take advantage and focus on capturing attention by interacting with wellinformed business savvy customers to serve and satisfy, which in turn increases brand loyalty,
increases word of mouth, provides valuable data for consumer analytics and retention.
*

Improves Customer advocacy

Enhances Customer loyalty

Improves Financial performance

You can install KITEVER on any mobile device that has Android operating systems.

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Starting the application


To start the Kitever application follow the steps given below:
1. Click on the Link for the application menu.
2. On clicking the applications link, the application starts and displays the login page. The login
page contains the following options:
a. Sign Up- As a Company or Sign Up as an Individual
b. Sign In-As a Company or Sign In-as an Individual

Sign Up As a Company
To Sign Up- as a Company follow the given below steps:
1. Enter Company Name.
2. Enter Mobile No.
3. Enter a valid Email Id.
4. Enter the Merchant Code provided by the Service Provider(Kitever Team)

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FIGURE 2.1 uses this screenshot displays the sign up page when the user clicks sign in as an individual/company.

Sign In As a Company
To Sign In- as a Company follow the given below steps:
1. Enter Mobile No.
2. Enter Password
3. Click on SIGN IN

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FIGURE 2.2 uses this screenshot displays the sign n page when the user clicks sign in as an individual/company.

Sign Up As an Individual
To Sign Up- as an Individual follow the given below steps:
1. Enter Individual Name.
2. Enter Mobile No.
3. Enter a valid Email Id.
4. Enter the Merchant Code provided by the Merchant

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FIGURE 2.3 this screenshot displays the sign up page, an user can either sign up as an individual or as a company

Sign In As a Company/an Individual


To Sign In as an Individual /Company follow the given below steps:
1. Enter Mobile No.
2. Enter password which was sent to your registered Mobile No.

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FIGURE 2.4 this screenshot displays the sign n page when the user clicks sign in as an individual/company.

Forgot Password
In case you do not remember the password for logging in to the application: you can retrieve the
password using the Forgot Password functionality. To retrieve the password, follow the steps given
below:
1. On starting the application login page is displayed.
2. Click on the Forgot Password link on the Login Page.
3. On clicking the Forgot Password link, the Forgot Password page is displayed.
4. Here enter your registered Mobile No., and click Submit
5. On clicking the Submit button, the application sends a message to your registered mobile no.

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FIGURE 2.5 this screen is displayed when the user clicks on forgot password option and they fill the details a sms will be sent with the
password to the registered mobile number.

Logging in to the Application


To Log in to the application and use the features provided in it, follow the steps given below:
1. Start the application by clicking on the link, the given below page will be displayed.
2. Enter the Mobile no and Password
3. Click on Sign In

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FIGURE 2.6 these screenshots show the splash screen where the merchant can add his logo also the Home page where his company name is
displayed as well.

The Splash screen where the logo is displayed is white labeled and the Merchant can
customize it with his/her company logo.
The Home screen displays the icons which help you work with the respective options, where it
reflects as Merchant Demo the company name will be displayed.

Understanding the Home Page


The Home page offers the following as given below:
1. Send SMS
2. Contacts
3. Unlock more
4. Chats
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5. Templates
6. SMS Reports
7. Notifications
8. Shop Here
9. Menu

Understanding Notification, Shop Here and Menu


Notification- displays the notification
Shop Here- Connects you to the Merchants website.
Menu- has the following features

Profile-Helps you to update your profile

Transactions- displays the usage of your balance by selecting the date range (from
and to dates)

Scheduled SMS-Displays the messages that have scheduled and their status.

FIGURE 2.7 displays the Profile menu, Shop here menu and Scheduled SMS menu reflected in the Homepage.
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Send SMS
The SEND SMS menu offers a wide range of tools like:

FIGURE 2.8 these two screens display the homepage and send sms

a. Select your contacts you can select your contacts to whom you need to send messages.
b. Select your groups- you can send messages to an entire group by selecting the same.
c. Add recipients manually- enter mobile numbers manually.
d. Type message- this space is to enter your message content.
e. Unicode- Helps to send messages in regional text.
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f. Schedule- Helps to schedule messages for a future date and time.


g. Template- provides options to use pre-existing templates.

Contacts and Unlock More


This menu helps you to maintain all your contacts and edit them.
This menu offers you to upgrade your plan.

FIGURE 2.9 uses these two screens to reflect the contacts and unlock more menu.

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Chats
This menu offers you Chat, Contacts and Groups.

Chat helps you to communicate with your customers. If any of the users is a Non-App user then
we can still contact them. We can send the chat as an SMS ensuring all information is sent.

FIGURE 2.10 uses these two screenshots to show the chat menu screens.

While using the chat option we send Media files for example audio, video, and images. The Chat
menu also allows you to connect with your phones gallery and use existing templates.
Also, gives options to View Contact, Search and Block Contact

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FIGURE 2.11 uses these two screenshots to display the chat screen and the various options available there.

Contacts help to create Contacts, Broadcast and Groups. With additional tools to Sort by Name or
Mobile. Create groups based on App Users Only and Non App Users Only and refresh button.

Broadcast helps to send information in one (company) to many (users)


mode.

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FIGURE 2.12 uses these two screenshots to show contacts and groups menu on the chat option on the mobile app.

Groups help to send BROADCAST with all he additional features to send media files. And settings give
information about chat settings.

When the Merchant prompts a customer to download the app as the customer
initiates this he/she will receive a welcome message also the merchants name and
contact number would be saved in the customers contact list.

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FIGURE 2.13 this screenshot shows the settings page available on the chat menu.

Templates
This menu offers you a wide range of pre-existing to choose from for day to day Chat and Messaging
purpose.

FIGURE 2.14 this screenshot shows the templates screen on the mobile app.

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SMS Reports
This menu offers to pull out the SMS report by selecting the date by doing this page would display the
report date wise.

FIGURE 2.15 uses this screenshot shows the SMS reports option on the mobile version

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Kitever- Comparing Screens Mobile and Web version


HOME PAGE

SEND SMS

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CONTACTS

TEMPLATES

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2
Module

Kitever- Web Module


A customer support and engagement medium across multiple mediums to improve an
organizations performance.

eb version gives the application the benefit of using APIs and deal with data in bulk.

How to Use the SMS Panel


Use the following steps to start using the SMS panel.
1. Enter the following address www.kitever.com.

FIGURE 2.16 this page reflects the login page of the web version of the application.
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The Sign Up and Sign In is the same as mentioned in the Mobile Version of the application. (Refer page no)

Understanding the Home Page


The Home page offers the following as given below:
1. Send SMS
2. Contacts
3. Unlock more
4. Chats
5. Templates
6. SMS Reports
7. Transactions
8. Groups
9. Scheduled SMS
10. Invoices
11. Tools
12. Sender Id
13. Balance
14. Settings
15. Status

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The additional features here are as given:

Groups

Sender Id

Invoices

Tools

FIGURE 2.17 this page displays the icons available on the Homepage.

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Send SMS

FIGURE 2.18 this page displays the way we can send SMS from the web version of the application.

This panel helps its users to send SMS in both English and regional text, the Type your message here
automatically detects the regionally text and checks the Unicode option.
Also, gives the option to send SMS as a chat, send SMSs in bulk (from my contacts, my group and CSV
Import)
Helps to schedule SMSs and add template.

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The character limit of 160 for English and 70 for Regional Language would apply.
Please note the SMS sent from the application are transactional in nature, therefore
need to be used for informational purpose only.

Chats

FIGURE 2.19 this page shows how groups and broadcasts can be created.

For Chats we use our contacts, create groups and create Broadcasts. The chat option has media sharing
options for e.g. audio and video by browsing the desktop and attaching the file. Users can use pre-existing
templates.
Also, an excellent feature is My Storage, which displays the space used and available.
Chats can also be timed to be sent as a SMS in case the recipient is offline or unavailable.
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Contacts

FIGURE 2.20 here the user can add and edit contact details

Contacts give its users to input contact details manually and in bulk. We can edit the information of the
contact details.
Also, details can be uploaded in bulk and saved onto a system as well by clicking on the excel icon on
the page.
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Templates

FIGURE 2.21 this page shows how the user can create templates

The user can create new templates and/or use pre-existing templates.

Unlock more
This menu offers you to upgrade your plan.

SMS Reports

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This menu offers to pull out the SMS report by selecting the date by doing this page would display the report
date wise.

Scheduled SMS
This menu helps to schedule messages for a future date and time.

Transactions
Users here can check the usage of your balance by selecting the date range (from and to dates) and export the
data of this page as well.

Groups

FIGURE
2.22 this image reflects how the user can manage their group, by creating groups upload data in bulk etc.

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This option is used to enter and manage the contact details, create different groups which help in
strategizing marketing campaigns. We can edit and make changes to our contacts and groups. The
additional feature of Bulk Import, helps in storing data in volumes which adds to our customers ease.

The app allows the merchant to create a group of 500 users each, when it
exceeds this number automatically the logo reflected would be Kitevers not
the merchants highlighting the capacity to the merchant.

Sender Id
Our Merchant can opt for customized Sender Id, this option is work in progress and will be soon available
to our customers.

Invoices

FIGURE 2.23 This page display the invoices that have been generated by selecting the date range.

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Every financial transaction made between the Merchant and the Kitever team would auto generate an
Invoice and would be displayed on this screen.

Tools
This feature helps to the merchant to integrate the SMS service with his website and software.

FIGURE 2.24 This image displays the page the HTTP API coding, for information on the same please figure no. to

Understanding SMS, Chat and File Sharing


Application program interface (API) is a set of routines, protocols, and tools for building software
applications. An API specifies how software components should interact and APIs are used when
programming graphical user interface (GUI) components. ( www.webopedia.com/TERM/A/API.html)

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The app has facilitated SMS, Chat and File sharing APIs which allows the merchant the freedom to do more
with the data received he/she can use in the future as he or she pleases. The merchant receives 3 raw data i.e.
Phone number, Text and time, this can be linked to his database for further use.

How to make changes to your Store?


Login to: nop1.kitever.com
First register with your personal and company details, then sign-in to make changes.

FIGURE 2.25 This figure displays the store page where the merchant can make changes to their store.

The merchant would login to the above mentioned page to make changes to their store. Additional
information would be shared with the merchant once he/she opts for the cart option.

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Overview
Features

Value Proposition

Chat

This allows users to chat within the group,


between the merchant and his customers in
an informal way and creates a good
environment for engagement.

SMS

Messages can be exchanged as a source of


communication.

Web app

The web version gives the application the


benefit of using APIs and deal with data in
bulk.

Mobile app

The mobile version helps the merchant be


visible to his customers, create a direct
channel and help build his brand

Custom SenderId
Personalized SMS

This helps in build the merchant brand and


recognition
This helps to connect better the customers

Max no. of group participants

This features offers flexibility to create big


groups for effective communication.

Max no. of Broadcast recipients

Creates a channel for better flow of


information

Branding(show logo on app splash screen)

This helps in building value, brand and


recognition for the merchant.

Auto add to user's contact details

The merchant's name and number will be


automatically saved with the customer as
soon they install the App.

Auto welcome message to users

The customer would receive a welcome


message; this is saved as a chat with the
merchant intimating the merchant know the
joining of a new customer.

File storage

This allows its users to store information as


per the plan opted by the merchant.

Custom templates

The users get to use a set of pre-existing


templates as per their needs.

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SMS API

This helps the merchant to integrate the


SMS service to their website or software.

Chat API (Push & pull)

This API allows the merchant the freedom


to do more with the data received in chat.

File sharing API (Push & pull)

This API allows the merchant the freedom


to do more with the data received in file
sharing.

Personalized chat

The merchant can send personalized chats to


create for more value for his service

Free credits in wallet

Additional credits are given to the merchant


as per the plan opted.

Send big text & media as mail (coming soon)

This would allow users to send files that are


big in size as emails providing additional
flexibility.

Web Chat widget (coming soon)

This would make the merchants website


livelier, monitor and chat with visitors
providing real-time support and feedback
which would increase engagement and sales.

Contacts Capacity

This helps the merchant to maintain contacts


as per the plan opted

Chat history backup

This feature helps the merchant manage the


client better up to 30 days

FIGURE 2.25 This figure highlights the features of our App.

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SECTION III: RESELLER & CHANNEL PARTNER

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1
Module

Understanding the Reseller Concept


A reseller is a company or individual (merchant) that purchases goods or services with the intention of
selling them rather than consuming or using them. This is usually done for profit. One example can be
found in the industry of telecommunications, where companies buy excess amounts of transmission
capacity or call time from other carriers and resell it to smaller carriers.
(https://en.wikipedia.org/wiki/Reseller)
Log in to: reseller.kit19.com
Username-resellerdemo
Password-welcome
Check the terms & conditions box
Reseller is someone who has taken services from us and is further selling these services. A reseller
usually would have domain name (web page/portal) with which they create their identity in the market.

For existing domains we would require c name (canonical name), this helps us to
host the reseller.
A CNAME (Canonical Name) points one domain or subdomain to another
domain name, allowing you to update one A Record each time you make a change,
regardless of how many Host Records need to resolve to that IP address.

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FIGURE 3.1 reflects the login page for the reseller. The user needs to enter the username and password, check the terms and conditions and click login.

The dashboard of the panel will display a list of options to help in promoting your customers business
successfully. The features for Promote, Manage, Track and Tools are similar to our earlier panels.

FIGURE 3.2 shows the DASHBOARD which highlights the features available to the user.
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Additional Tool provided is Reseller

FIGURE 3.3

Reseller feature is an additional tool which helps to create their own brand. Branding helps to upload logos and content on the website.

Branding
Website content, Email Content, Upload Logo, Website Settings, Edit Site Settings- helps to make
changes to the site content, the reseller can customize the site to create branding awareness for his/her
business.

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FIGURE 3.4

This helps create new users, who are added on to the panel the reseller needs to register them first.

Reseller is someone who has taken services from us and is further using these services. A reseller
usually would have domain name (web page/portal) with which they create their identity in the market.

The Reseller can create the account for user, Subreseller and resellers.
Subreseller is who has taken services from the Reseller. The SubReseller can create
users.
User is someone who has taken services from either a reseller or subreseller.

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FIGURE 3.5

This feature helps to manage the users by giving them credits, editing their account information. The reseller can upgrade or downgrade the users

type.

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FIGURE 3.6 This feature allows its user to create banners.

Understanding the Channel Partner


A channel partner is a company that partners with a manufacturer or producer to market and sell the
manufacturer's products, services, or technologies. This is usually done through a co-branding
relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators
(SI), technology deployment consultancies, and value-added resellers (VARs) and other such
organizations. (https://en.wikipedia.org/wiki/Channel_partner)
With the idea of expanding geographically we as an organisation ventured into the concept of Channel
Partners. This partnership will enable the Channel Partner to expand his territory and have a fruitful
association.

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Benefits given to the Channel Partner


Virtual CreditsIn Computing- Virtual would mean something that does not physically exist as such but made by
software to appear to do so. For example, virtual images, virtual credits or virtual balance.
Here, for our Channel Partners we are providing a panel with a facility of Virtual Credits, this gives
freedom to the Channel Partner to sell more credits without actually purchasing them. In the real world
the channel would have to invest first before making a sale, here the channel partner would be able to
meet the clients requirements without blocking his investment.
Application in the Channel Partners nameThe application would be in the Channel Partners name unlike a reseller where we do only a Cname pointing. Also, the application would be hosted on our cloud.
Single RouteFor our resellers we offer multi route, for example Promotional, Transactional, Transcrub and
Critical. Here, for our Channel Partners we one single route for all types of SMS services which gives
them the flexibility to sell the products which suits their customers need without any additional cost or
delay.
White Labeled ProductsAll products that are made available to the channel partners would be White-Labeled, which means
that the channel partner can brand the products as his own which would help him establish himself in
the market.
Full list of ProductsAll the products of like SMS, CRM, Microsite, Kit19 and Kitever would be made available to the
Channel partners. Not only can they sell these, our Channel Partner would have the freedom to create
their own packages which help to meet the customers need.

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SECTION VI: FREQUENTLY ASKED QUESTIONS

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What is the specialty of your app?


Sir/Mam, your app helps in engaging your customer and you stay connected with them always.
Equipped with features like Cart, APIs this application will help you provide better service to your
customers.
What does this CART feature do?
This option helps our merchant to include their website in the app. Their customers can shop and
interact through this app giving our merchant a direct line of communication and interaction without
any third party.
I dont have a website of my own therefore this cart option will be of no use to me
Sir/mam, doesnt worry the kit ever app takes care of this too with a nominal charge we can provide an
e-commerce site which is easy to use and you can update your products and services easily.
What is Branding (show logo on app splash screen) feature mean?
This helps in building value, brand and recognition for the merchant.by displaying name and logo on
the splash screen (the first screen), the homepage would also display your name and logo.
How do the APIs Work?
APIs help in providing additional services where you can personalize sms and Chat. Also, chat and file
sharing API with the push and pull feature enables to use the data in the future for more productivity.
Can your app help in improving my brand image?
Of course, Sir/Mam, when you start using this app you can customize the first screen(known as the
splash screen) by adding your name and logo, the homepage would also display your name and logo.
All your customers who have downloaded this app with your unique merchant code will see this as
your app.
Well, some of my customers may not download this app, then how will i stay connected?
Don't worry Sir/mam, in the app you Chat with the app users and can send sms to your non-app users
or those who are offline.
What are the specifications of this app?
Sir/mam, we use asp.net version 4.5 as the front end for the web version and SQL server 2008 r2 for
backend.
For chat XMPP with open fire 4.0.2 version for SMS SMPP
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How will I come to know if any of my customers has downloaded this app?
Sir/mam, when a customer downloads the app with your unique merchant code, the customer would
get a auto welcome message from your end and your name and contact number will be sent to the
customer. The message that is sent will be saved as chat in your login which will let you know that a
new customer has joined your app network.
I dont want all my customers to know the information I send to other customers.
Of course Sir/Mam, privacy is always accounted for when you send a Broadcast it will seen only by the
user and you can chat one on one if need be.
Can you compare your app with other similar apps in the market?

Features

Kitever

Hipchat

Slack

Y
Y

N
N

N
N

Y
Y

Y
Y

N
Y

Y
Y
Y
Y
upto 5000

Y
N
N
N
Y

upto 500
Y
Y
Y
Y
coming soon
coming soon

Y
N
N
N
Y
upto 1000
rooms
N
N
N
N
Y
Y

upto 30 GB
Y
Y

Y
Y
Y

Branding
Branding (Logo on Splash screen)
Branding (Name on Homepage)
Accessibility
Web App
Mobile App

eCommerce
eCart
Engage
Chat
SMS
Personalized SMS
Personalized Chat
Max No. of Broadcast Participants
Max No. of Group Participants
Auto Add to user's contact details
Auto welcome message to users
Custom Templates
Custom Sender Id
Calling
Screen Sharing
Storage
File Storage
Chat History backup
Free version available
Security

upto 500
N
N
N
N
Y
Y
upto 20 GB
Y
Y

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Encryption
Integrations
SMS API
Chat API(Push and Pull)
File Sharing API (Push and Pull)
Additional Features
Send big text & media as mail

Monthly Price for paid plan

On premise
solution

Y
Y
Y

N
N
Y

N
N
Y

coming soon

Starts 0.15$ per


user

Starts $2 per
user

Starts 6.67$ per


user

How can I come to know if my group of 500 has been reached?


Sir/mam, when a group is exceeds the 500 mark, instead of your logo KITever logo will be displayed
giving you the indication that the group capacity has been reached.
What is a broadcast?
Sir/Mam, this a method through which you can send information to app and non-app users.
I have a lot of customers it will be difficult to enter all their details onto the app.
That wont be problem Sir, in our web version of our app you can bulk import data. So it will help if
you have bulk database of customers.
What is a microsite?
A microsite is a one page landing site, if we compare a microsite with a website then we say that a
website has multiple pages. It requires a developer to create. The cost involved to create a website is
high and the microsite costs approximately 7 to 8 thousand rupees.

What is RoI and how do we calculate it?


RoI means Return on Investment; first we register the microsite, and create the urls for each marketing
source. We then use these urls to run the marketing campaign, whenever a customer clicks on the URL
that is provided he/she lands on the microsite. The Page Views and Lead Generations are reflected in
the Edit Profile also all the information is saved in the CRM tracker. Then we can login to CRM to
check the total number of leads received and from which source this helps in calculating the return on
investment.

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Can you give an comparative analysis about traditional marketing and digital marketing?
S.No

Traditional Marketing Medium(Print, FM)

1.

Visibility created through Newspaper/FM


etc, RoI not captured, is very expensive
In this method Brand visibility is
created through Newspaper, Television
Advertisements, FM (radio) however
this is expensive and RoI (Return on
Investment) is not captured.
Only Marketing
Traditional method focuses only on
Marketing.
60% of the Revenue comes from Followup
We know that revenue is generated
through followup and this method
doesnt focus on followup only on
marketing

Visibility created and its cost effective, RoI captured

4.

No specific Target Audience


Traditional method doesnt have a
specific target audience.

5.

Very Expensive only for big players


This is a very expensive method and
only business owners with big budget
have afforded such campaigns.
Campaign life temporary
Traditional methods lifespan is short
and the cost is high this makes it
difficult to maintain.
Budget and Content is not in your control
In traditional method, the campaign is
run by a third party and because of this
the budget and content in not in your
control.
Focuses on one aspect
Traditional Marketing method focuses
only on one aspect which is the
marketing through one specific
medium.
No Digital Identity
In this method, there is no digital
identity created, it just uses different
medium to create brand.
This method is getting obsolete
The traditional is getting outdated as
we can see that nowadays lesser
number of people are reading paper
or using the television, today people
read the news or watch programmes
or movies on their phones.

Targets the specific audience


In Digital Marketing, we can plan campaigns for
specific audience, this helps in getting better results
for the campaign.
Very Cheap, can compete with big players
Digital Marketing is a cost effective method and this
makes it possible for small or medium business
owners to compete with big players in the market.
Campaign life unlimited
In digital marketing, the campaign has a long life,
when a campaign is run the customer can save the
details and can get back to you after sometime.
Budget and Content in your Control
In digital marketing, the campaign is run by the
person and has complete control in making changes
if the existing campaigns need any change; this gives
the business owner control on budget and content.
Focuses on the entire cycle
The Digital Marketing method focuses through the
entire cycle, from generating the leads to capturing
the leads and followup to closing for revenue.

2.

3.

6.

7.

8.

9.

10.

Digital Marketing (KIT19)

In this method Brand visibility is created through


Microsite in which you can put unlimited text and
images, this is inexpensive (not expensive) when
compared with the traditional method and RoI
(Return on Investment) is captured.
Marketing and Sales for better RoI
Digital Marketing focuses on Sales and Marketing
which result in better RoI.
CRM captures the lead details for followup
In digital marketing we have tools like CRM which
capture the lead which makes it easy to followup
and keep a check on followup.

Digital Identity(creates credibility)


The Digital marketing method, uses the digital forum
to create brand visibility and increase sales, which in
turn creates credibility(trustworthiness)
This is a more futuristic method (is increasing)
The Digital method is the future where more
customers are available on the internet or social
media sites, the business owners who are focusing
on this method are able to get better connected
with their customers.
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What is a tiny URL?


URL is the abbreviation of Uniform Resource Locator. URL is the global address of documents and
other resources on the World Wide Web.
Tiny URL is a URL shortening service, a web service that provides short aliases for redirection of long
URLs.
What is a responsive microsite?
A responsive site is a website that works well with any device, be it desktop, a mobile or a tablet. A
microsite is a single webpage that contains all information on a single page.
What does the term dynamic and responsive mean?
Dynamic means that we can make changes and responsive means that the microsite is compatible with
all devices.
How do you measure results through my microsite?
SMS19 provides all its subscribers with the microsite that has a pre-integrated lead capturing form.
When your users visit this page and go through your text, they can fill this form and you get the lead
through mail and SMS. This page also indicates the no. of visits and the leads generated through this
page. Your SMS account is linked with this form so you can also view/export the leads from your SMS
reports.
I want to send messages to both DND and Non-DND numbers
Sir/Mam, I would suggest to first identify your requirement, because according to TRAI only
promotional messages would be sent through Promotional route and Information to existing
customers through transactional route.
Your price is high compared to other players in the market
Sir/Mam, I agree with you our may seem on the higher side however I would recommend for you to
see the services we provide and the capability of our company to operate in this market. We have
completed 10 years in this business and still going strong, you can be assured that you are not operating
with fly by the night organization.
Can you guarantee any return on the messages sent?
Sir/Mam, we guarantee that your messages would be accurately sent and the services would be
delivered, however we cannot assure the return on the messages as that is dependent on variables
reasons like product, market, strategy etc.
How can I benefit from using your services will there be any increase in my business.
Sir/Mam, our digital products help businesses increase their brand visibility and help them to calculate
the return of investment, this in turn helps to analyze their strategy specifically for their product or
industry.

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Can I link a payment gateway to my microsite?


No Sir/Mam, we cannot link a payment gateway to the microsite.
I want to send promotional messages to both DND and Non DND numbers
Sir/Mam, I would suggest that you identify what is the type of requirement you have of SMS for your
business, if you need to promotion then select promotional sms and if your requirement is for
providing information to your customers then go for transactional sms.
What is this digital platform?
Sir/Mam, A digital platform refers to the software or hardware of a site. Campaigns and branding are
marketing strategies. Pretty much any marketing campaign or branding these days includes digital
platforms. But campaigns and branding focus on the content, and how you use the platforms.
Please provide details about the reseller panel?
Sir/Mam, A reseller panel means admin rights of creating users under one account. Every reseller has
their own their Domain, they can create users, sub resellers & reseller using his/her reseller panel.
He/she can credit/debit sms credits to his users, put his own logo on SMS site.
What are the prerequisite of being a reseller in my logo and my web site?
Sir/Mam, the prerequisite of being a reseller is to Register as user, procure a domain, and maintain
value on purchase.
Please explain what is an API? What can API's can provide?
Sir/Mam, API stands for Application Program Interface, this is an interface program which help user
to interact with an application program working behind an API can provide convenient interaction
with active application software, visual, audio and physical interaction.
How can i integrate my existing website to your software?
Sir/Mam, if you want to integrate our services, you can simply create convenient tabs(containing the
url link or source code) on your site ,which can be coded by your web site manager (not by us).
What is difference between user name and sender id?
Sir/Mam, User name is used to login to your account on KIT19.com, and sender id is a code created in
your account by yourself (later approved by the company) and of your choice which you want to send
announcing your unique identity in sms (Applicable only in Transactional Route).
How can you ensure that my emails dont go to spam?
Sir/Mam, for our bulk email product we have spam filter which helps its users by letting them know
and correcting them. Also, using the subject guidelines we can avoid the errors that lead to spam email.

Can you send my messages on priority?


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Sir/Mam, If you want your messages to be sent as priority we have a facility TPS (Throughput per
second) this way your messages will delivered exclusively before others.
Can I make changes to my microsite?
Yes Sir/Mam, the microsite created is dynamic and responsive and you can make changes to it as per
your requirement. All you need to do is login with the given username and password, go to profile
and click on edit page to make those changes.
What will happen if someone updates the Lead generation form on my microsite?
Sir/Mam, when someone updates their information on the microsite they get a message that thank
you for the interest shown, we will contact you shortly and you get a message with the Lead details.
Also, our CRM gets updated with the Lead details.
What are the benefits of this microsite?
Sir/Mam, this microsite is a dynamic and responsive landing page with two key features- it counts the
number of Page Views and Lead Generation form. This Microsite acts like tracker helping you to
analyze which marketing source gives you the maximum return.
What does PPC mean?
Sir/Mam, PPC stands for Pay Per Click here we use Google Adwords it is Google's advertising system
in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's
search results.
What is SMS Services?
SMS is the abbreviation for Short messaging Service. This is a technology based application by which a
person can communicate in a text or message with others. This technology is being applied in Mobile
services. Now, the scenario has been changed with new technology and it can be used in web based
application and there are ample amount of features that can be added.
The SMS technology has facilitated the development and growth of text messaging. The connection
between the phenomenon of text messaging and the underlying technology is so great that in parts of
the world the term "SMS" is used as a synonym for a text message or the act of sending a text message,
even when a different protocol is being used.
India has over 10 Crores of mobile users and all these mobiles are capable of receiving SMS Because of
its ease of use, quickness, affordability and reach, SMS has gained a lot of importance in businesses as a
communication tool used for communicating with Employees, Customers, Prospective customers.
What is DND No.?
In the interest of the mobile users, TRAI has compiled a list of users who do not wish to receive
promotional calls/ messages or any other communication on their mobile. This mobile number is
called DND no. or Do Not Disturb number. Any mobile user who does not want any such
communication on his mobile can register him/her at http://nccptrai.gov.in and his/her number shall
be blocked from all promotional sms.

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How can we use this SMS services?


SMS can be sent through a web application. Usually, this application will ask you to login before
sending messages. Once you register into have your account in the application, you can just login to
your account and compose a message and the recipients mobile no.s and submit it. This message is
then received by the recipients on their mobile phone.
How we will access your SMS Services?
Sir/Mam, our application is on the internet and can be accessed at www.kit19.com. Once you subscribe
for our services, your account would be created like Gmail or yahoo sites and you will be given a user
name and password. Using the given account details, you can login to your account and you can access
your application.
Can I send personalized messages through your application?
Sure Sir/Mam, you can using the CSV import or excel plugin feature of our application.
After saving the list as a csv file, you need to click on CSV import on the left menu and upload the file.
This same feature can be used through excel plugin. For this, you can download excel plugin setup
from our left menu and install it on your computer. Once the plugin is installed, you can send messages
from any saved excel file without visiting our application.
Do I need to have an internet connection for sending these messages?
Yes. Sir/Mam, you can send messages to our database only when there is an internet connection.
I have an urgent meeting tomorrow but I want some messages to be sent at sharp 10 am
tomorrow, is there a solution?
Yes, Sir/Mam, you can schedule messages for any future day and time, it then gets stored in our
database. Now, our database will by itself send these messages for you on the scheduled date & time.
Whats best is that if you schedule a message for a later date & then decide not to send this message
before the scheduled time, you can always cancel these messages by going to schedule messages page
from our application. As soon as you delete the scheduled messages, your credits are returned back to
you.
How do I know my balance credits and how do I check back my consumption?
Sir/Mam, in your panel, you have a link transactions on the left panel. From here, you can at any
point of time check how many credits you consumed.
For how many days can I see my delivery report?
Sir/Mam, your delivery report is available in your panel for 7 days from the date of sending. For
reports earlier than 7 days, you may mail us a request but due to the huge database size, we usually
dont store reports. Hence, it is highly recommended that the report is downloaded within 7 days of
sending itself.
In case, you require an older report we would request you to send an email regarding the same we
would get the report from the operator and forward you the same.
Can you describe your all features or give me a demonstration?

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Of course Sir/Mam, Id be most happy to. Our application provides you with the ability to send
thousands of messages in a single click. You can store all your contacts, be it personal or official and
group them under different heads. This will save you the time for selecting recipients.
Apart from this, you can schedule messages for a future date and time and you can even send
personalized messages through csv import. In case, you are already using some other application for
managing your customers, you can integrate our API in your application and start sending messages.
These are the features of our application.
However, based on the purpose for which the SMS is sent, TRAI (Telecom Regulatory Authority of
India) has classified them as:
1. PROMOTIONAL SMS sent for promotional purposes, these SMS are usually sent by
companies/individuals for commercial gain; and
2. TRANSACTIONAL SMS sent to existing customers where the message content is limited to the
services already availed by the recipient and there is no promotional content for other services or
upgrading of services
All transactional Messages and Sender Id have to be approved by the operator before sending.
Why have I not received any SMS, of the demo you were giving?
Sir/Mam, the most probable reason of your not receiving the message could be that your no. is
registered as a DND no. For this please check at http://nccptrai.gov.in
If your no. is not registered as DND no., if its not then it may be taking some time due to latency at
the operators end however you will receive it in maximum 4 hours.
How long would it take to deliver the messages?
Sir/Mam, promotional messages are usually delivered within 1-4 Hrs while transactional sms are sent
within 1-60 minutes. However, on certain days like New Year Eve and Diwali or during elections, the
volumes go up and it may take a little longer.
Are SMS sent to non-existent no.s also counted?
Yes Sir/Mam, from our gateway, if a message is being sent to a non-existent no. or a no. which is
switched off or with inbox full or not reachable, the message will still be counted because the sms goes
from a SMSC (Short Messaging Service Center) and the charges are for transmitting the message and
an SMSC of one operator can in no way know whether a number exists or not before transmitting it.
This concept is different than making a call because in a call, it is your talk time which is counted where
as in SMS, your message is attempted to be transmitted because of which the bandwidth has been used
and hence the charges.
When can I see the delivery report?
Sir/Mam, the delivery report keeps on updating as soon as you send messages. However, there are
cases when the recipient is not available on that moment because as the number maybe not reachable
or switched off, the operator tries to send the message for 24 hrs. It is after 24 hrs that the full report
shall be clear.
I have doubt, in prepaid services how we can be assured about your services and if your
services will not be working properly than what we will do?
Sir/Mam, We are a pioneer in the industry and we have been working in the industry since 8 years and
entrusted by over 50000 businesses as a technology partner. We are serving corporate houses like
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VLCC, Aakash Institute, ICICI Bank, PNB Dubai, Investors clinic, Investors Choice to name a few.
We are a private limited company incorporated and registered with the Registrar of Companies,
Sir/Mam, we are an organization driven by Values and integrity and our business depends on the
recurrence of our clients,
So, Sir/Mam, we wont spoil a recurring customer for a small gain. In fact, Id like to invite you to
our office so that you can have a look at our setup and Im sure youd be more comfortable in
transacting with us.
Which gateway do you use?
We are using multiple gateways like Tata, Idea, and Airtel etc. to ensure that your sms is quickly
delivered.
To whom we would send the messages because we dont have data?
Sir/Mam, we provide complimentary data that is effective and selected profiles data on which you can
send your messages or you can use your own data. This website has multiple options by which you can
add up or manage ample amount data.
. What kind of data will you provide us and would it be DND filtered Data?
The data contains persons mobile number and name. The data consists of different states of India and
No, it will not be DND filtered Data though the application will by itself filter the DND no.s to ensure
compliance. We assure 80 %to 85 % authenticity of Database
Tell me one thing frankly; SMS process is really profitable?
Obviously Sir, we are having around more than 10,000 clientele in SMS services. I would like to tell
you one example that, if you send 1 lakh SMS, it means that you communicating your message to 1
lakh prospects and such reach will ensure maximum returns over investment as compared to any other
method.
Apart from this, an SMS & Email has more life than any other advertisement media, be it an ad in the
newspaper, Television, magazine or a brochure. Unlike these mediums, SMS remains in the users
mobile memory unless deleted. Now even if 10-15% of the recipients respond, the deal will surely be
worth. Sir these SMS are very effective in following area:
Advertisements
Brand awareness
Brand promotional activities
Better networking and operation
Low cost and short time
Very easy and friendly to use.
More effective and considerable.
There are ample amount of benefits we can have by this services.
What is TRAI?
TRAI stands for Telecom Regulatory Authority of India; this is an autonomous body which is formed
to regulate the telecommunication industry.
Who is your competitor in the market?
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Well Sir/Mam, we are unmatched when it comes to the no. of clientele in this industry. We are
entrusted by over 50,000 business owners, a figure not yet achieved by others in the same business. We
are on the pinnacle and pioneer in the market.
How much do you charge for this service?
{As per the current charges}
Your prices are very high?
Sir, the SMS service depends on volume and deliverability. Sir, first of all Id like to tell you that SMS is
a market which has more than 90% unorganized players. No doubt the market has always lost trust
with such players.
Sir, as you know, that no one would like to do business for loss. The SMS market offers very lucrative
incoming of resellers because of which just 2-3 people start running SMS business which very low
investment. We have over 500 resellers & I will not refrain in saying that some of them even offer a
lower price to the customers than what they are getting from us. It clearly shows the intention of the
vendor is not running the business but just a short term gain. Sir if the operator is not providing the
cost that they are offering, it surely means there is a catch.
If I tell you that Ill charge only 5ps/SMS for 1 lakh SMS, & then go on to deliver only 50% SMS, then
of course it will cost you 10ps/SMS. Sir, my advice is that before purchasing from anywhere please
verify what is the size of the company? How many support staff are there? How long have they been in
business? Whether the company is a Pvt ltd company? Whether the company is independent or a
reseller to a company? Whether the company has its own application, its own servers, if so where are
their hosted? What is the size of the research & Development unit, if they have any?
Im sure after getting answers to these questions you will prefer a genuine price than the one which is
manipulated with tricks. Our cost has minimum margin & we depend only on the volume and
recurrence of our clients for profits. We would certainly not like to manipulate our clients for a short
term gain & loose a prospect for our other products.
We can send message from our mobile or there are some another websites available by
which we can send message free of cost.
Yes, you can send some message from free messaging services website, but there is always a catch. In
some sites, you can send only a limited no. of sms in a day while in others, you co-promote with the
sponsor of the SMS.
What I want you to know is that these sites dont give sms for free, since SMS has a cost and it doesnt
come from you, it comes from somewhere else. Lets say, if you dont want to pay for the SMS then
theyll add half the content of their sponsors message with yours like suppose you send one message,
with that message there would be so much information engaged with message that would be free
advertisement you will do for others on your data. With that message there would header and footer
system like Sunday ho ya Monday roj khao ande or piyo roj amul dudh.
Dont you think 160 characters are very less?
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I do agree with you. 160 characters are very less, but you can always send a longer message. However,
the sms credits shall be increase with every multiple of 160 characters, that is 160 characters message
will be counted as 1, up to 320 characters message as 2 and so on
We want HNI (High net worth individuals), investors, property dealer data, if you can
provide than tell us?
Sir/Mam, we provide complimentary data, that would be very standard profile data. In which you will
have all information like person name and mobile details. However if you want some specific data then
it will be available for you at an extra payment cost also I would require to verify with my supervisor if
that specific data is available.
Can we link your service in our website?
Yes Sir/Mam, you can. We provide API code to you or your web developer through which you can
integrate this link to your web site. It is very simple.
I have misplaced the details mailed Pelsoftlabs, how can you help? (Registered customer
wants to change /update their email id or any other details.)
Sir/Mam, not a problem all you need to is send an email to us or call our Service Team who would
assist you with your concern.

Glossary

TRAI

A Uniform Resource Locator (URL), commonly


informally termed a web address (a term which is
not defined identically)[1] is a reference to a web
resource that specifies its location on a computer
network and a mechanism for retrieving it.
Telecom Regulatory Authority of India

SMS

Short Messaging Service

PPC

Pay Per Click-Pay-per-click (PPC), also called cost


per click (CPC), is an internet advertising model

URL

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DND

API

Organic Traffic

Inorganic Traffic

SEO

SEM

Remarketing

Digital Marketing

Reseller

used to direct traffic to websites, in which an


advertiser pays a publisher (typically a website
owner or a network of websites) when the ad is
clicked.
Do Not Disturb
application programming interface (API)-makes it
easier for people to use programs, application
programming interfaces make it easier for
developers to use certain technologies in building
applications.
Organic traffic" is traffic that comes to your
website as a result of unpaid search results,
Google, Yahoo and Bing. It is what the whole
SEO industry is built around to help website
owners get better organic rankings and more
clicks.
non-organic search results may include pay per
click advertising, traffic is the visits you get
through your ppc or sponsored links.
Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web
page in a web search engine's unpaid results
often referred to as "natural," "organic," or
"earned" results.
Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages (SERPs) primarily through
paid advertising.
Remarketing lets you show ads to people who've
visited your website, used your mobile app, or
provided their email address. When people leave
your website without buying anything, for
example, remarketing helps you reconnect with
them by showing relevant ads as they browse the
web, as they use mobile apps, or as they search on
Google.
Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising, and
any other digital medium.
A reseller is a company or individual (merchant)
that purchases goods or services with the
intention of selling them rather than consuming or
using them.
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CSV

Channel Partner

Customer Engagement

SLA
KIT
Microsite

Comma Separate Value-In computing, a commaseparated values (CSV) file stores tabular data
(numbers and text) in plain text. Each line of the
file is a data record.
A channel partner is a company that partners
with a manufacturer or producer to market and
sell the manufacturer's products, services, or
technologies. This is usually done through a cobranding relationship. Channel partners may be
distributors, vendors, retailers, and consultants.
Customer engagement (CE) is an effect, a
reaction, a connection, a response and/or an
experience of customers with one another, with a
company or a brand.
Service Level Agreement
Keep in Touch
A dynamic and responsive single landing page.

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