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KIT 19
KITever
TrainingHandbook
The Handbook
Preface
This manual was prepared as a resource and a point of reference for everyone who would undergo
training or would want to gain insight into the processes. The document acclimatizes our target audience
with all the products and services that are offered by our organization. This binder brings together the
information needed to acquire a primary understanding and know-how of the product and services that
makes us as an organization unique.
The users of this manual shall gather information and operational details of our entire product categories
and this shall stand as the crucial handbook in appreciating the essential steps that constitute the
processes.
This guidebook explains how we can deliver support thats unparalleled in the industry with the skills and
aptitude to provide the entire gamut of digital and mobile marketing tools under one roof.
This manual will be in a state of evolution. The staff will make every effort to amend the manual as and
when it is deemed necessary. The current version of this handbook will be in the possession of the
Training Manager. Please contact the Training Manager or the Administration Staff, if there are any
queries about current policies, procedures, or other details on the elaborate processes that form the core
building blocks of the organisation.
Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction
and skillful execution; it represents the wise choice of many alternatives.
WILLIAM A. FOSTER
Table of Contents
Section I Kit19..4
Module 1 SMS7
Module 2 EMAIL33
Module 3 Microsite & CRM-Tracker..51
Module 4 Customer Relationship Management(CRM)...64
Module 5 PPC77
SECTION I: KIT19
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His product provides support thats unparalleled in the industry , it has the ability to
provide all digital and mobile marketing tools under one roof, each subscriber gets a
responsive micro site with pre-integrated instant lead capturing tools to manage
responses, the only digital marketing service that expands to a branded business
communication app, KIT.
Service features include Easy to use interfaces, robust applications with n- tier reseller
support, No Lock-in gives the freedom to use your own application through free APIs
with most applications, excel plugin, supports personalized messaging, and Compliant
Fully compliant with TRAI/Spam/SAS, 70 Type 2 certification, and expandable Cloud
based solution ensuring scalability with 99.9% uptime.
SMS- SMS is the abbreviation for Short messaging Service. This is a technology
based application by which a person can communicate in text or message with
others.
Email- Short for electronic mail, email (or e-mail) is defined as the transmission of
messages over communication networks.
bid on certain keywords in order for their clickable ads to appear in Google's search
results.
Microsite- a microsite is a separate page of a Web site that has a separate URL than
its home page and is used to provide information about and/or promote something
that is related to the home page.
CRM- a term that refers to practices, strategies and technologies that companies use
to manage and analyze customer interactions and data throughout the customer
lifecycle, with the goal of improving business relationships with customers, assisting
in customer retention and driving sales growth. CRM systems are designed to
compile information on customers across different channels -- or points of contact
between the customer and the company -- which could include the company's
website, telephone, live chat, direct mail, marketing materials and social media. CRM
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FIGURE 1.1 In the given above image, we have showcased how the product takes care of digital marketing process using KIT19
Word.
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1
Module
There are two types of SMSs Promotional SMS and Transactional SMS.
While using these we have to keep in mind the terms of use as defined by TRAI (Telecom
Regulatory Authority of India).
I C O N
K E Y
Valuable information Lets look at the basic process to send messages through the portal
Screenshot review
and Tools.
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FIGURE 1.3 this screen displays the DASHBOARD, the first page that is seen after you login. It reflects account details.
Promote
Use the following steps to start using the SMS panel.
When we select recipient category we get the option to add phone numbers through either
my contact or my group or CSV Import. However, the details need to be filled in Manage
Contacts and Manage Group first.
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Unicode- Unicode button is used to enter message in regional languages. Check the
Unicode box. While giving demo if the customer wants to use this option, then in a new
window open Google Translate (https://translate.google.co.in) to get help in
translation, right click and copy and paste the translated content.
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FIGURE 1.6 this screen displays the Scheduled SMS which we cannot edit, our users can only delete these messages.
Note: Customers can send 50,000 SMSs at one shot, with an approximate
delivery time of 0-4 hours based on server traffic
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Template
To improve the customers experience of choosing us, they can use their own template
message, which they can create ahead of time.
FIGURE 1.7 this screen displays the window that opens when you click on the Template button.
2. The first column A should always contain the recipients mobile number (10 digits
with no prefix) and the remaining all the other values. For example Customers Name
(different column), due date (different column) so on and so forth.
3.
Column A
Column B
Mobile No
Name
Column C
Billed
Amount
1111111111
2222222222
3333333333
4444444444
Vikas
Arun
Diya
Nandita
1500
5241
3000
8451
Column D
Due Date
23/11/2015
2/12/2015
29/11/2015
30/11/2015
4. Save the file as CSV (comma delimited) [CSV stands for Comma Separate Value]. The
icon of your excel will reflect the change.
5. After we have done the above, click on the Browse button ,
6. Select the file
7. Now when we enter the message as given:Dear #B#, your bill of Rs. #C# is Outstanding. Please pay on or before
#D#.
The above message will be sent as:
Dear Vikas, Your bill of Rs. 1500 is Outstanding. Please pay on
or before 23/11/2015. To the mobile number 1111111111
Dear Diya, Your bill of Rs. 3000 is Outstanding. Please pay on
or before 29/11/2015. To the mobile number 3333333333..
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FIGURE 1.9 this screen displays the CSV Import option and the instructions to follow for doing the same.
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Screenshot Review
FIGURE 1.9 this screen displays all the tools on the Compose SMS page.
Manage
This option is used to enter and manage the contact details, create different groups which
help in strategizing marketing campaigns. We can edit and make changes to our contacts and
groups. The additional feature of Bulk Import, helps in storing data in volumes which
adds to our customers ease.
Customer Name,
E-mail, Mobile,
Birthday,
and Anniversary, then click on Add Contact.
Bulk Import helps to add data in large quantity; here we have to enter the following
details:
Select group.
Select browse and select.
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(Keep the data in Contacts can be uploaded in .txt, .csv, .xlsx, .xls formats
only)
Name of the field should be in the sequence as follows for all formats:
contact_mobile, contact_name
Example for .txt file:- 9350688559,abc
1st row of excel file will be consider as a header row.
FIGURE 1.8 this screen displays the window that opens when you click on the Manage Template button.
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FIGURE 1.11 this screen displays all the options on the Manage contacts page on the Manage menu.
FIGURE 1.12 this screen displays all the options on the Manage contacts page on the Manage menu.
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FIGURE 1.13 this screen displays all the options on the Manage Group page on the Manage menu.
FIGURE 1.14 this screen displays all the options on the Manage contacts page on the Manage menu.
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FIGURE 1.15 this screen displays all the options on the Manage Templates page on the Manage menu.
Track
The reason Track option is provided to our panel users is to check the Transactions that are
made by the account and Delivery Report helps to understand how the messages have been
delivered the customer can check the status of each message that has been sent.
Understanding Transaction
Transaction helps our customers to keep account of the balance usage per credit or sms.
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FIGURE 1.16 this screen displays all the options on the Transactions page on the Track menu.
FIGURE 1.17 this screen displays all the options on the Delivery Reports page on the Track menu.
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Tools
(not Eligible for this service)
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FIGURE 1.18 this screen displays all the options on the Compose SMS page for the Transactional route.
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All features of the DASHBOARD remain the same except for the
addition of SENDER ID which needs to be approved by the
operator before using. Customer can use Multiple Sender IDs.
REMEMBER-Sender-Id needs to be approved before use.
Promote
Understanding Send SMS and Scheduled SMS
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.18.
Manage
Understanding Manage Contact, Group and Template
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.
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FIGURE 1.19 this screen displays all the options on the Manage Sender Id for the Transactional route as the Sender Id needs to be
approved before use. This helps to manage the same.
Track
Understanding Transaction and Delivery Report
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.
Tools
Understanding HTTP API and XML API
Application program interface (API) is a set of routines, protocols, and tools for building
software applications. An API specifies how software components should interact and APIs are
used when programming graphical user interface (GUI) components.
(www.webopedia.com/TERM/A/API.html)
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FIGURE 1.20 this screen displays all the options on the HTTP API page for the Transactional route in the Tools menu.
Given below is the workflow for giving a demo for the API:
http://www.kit19.com/ComposeSMS.aspx?username=username&password=password
&sender=senderid&to=MobileNo&message=Message&priority=1&dnd=1&unicode=0
After copying the same enter the values as given
http://www.kit19.com/ComposeSMS.aspx?username=username&password=password&send
er=senderid&to=MobileNo&message=Message&priority=1&dnd=1&unicode=0
http://www.kit19.com/ComposeSMS.aspx?username=internal&password=kitapp&sender=ki
tevr&to=9999999991&message=Test &priority=1&dnd=1&unicode=0
Message- enter the message content for example- Hi, please note the order
noetc.
Priority-
DND-
Unicode-
After these changes have been made as per requirement, copy it and paste on New Tabs address
bar as shown in the figure.
FIGURE 1.21 this screen display where the code needs to be paste after making suitable changes to it.
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FIGURE 1.22 this screen displays all the options on the Compose SMS page for the Transcrub route which is similar to the
Transactional route however keep in mind all the features of promotional sms would apply.
All features of the DASHBOARD remain the same except for the
addition of SENDER ID which needs to be approved by the operator
before using.
Promote
Understanding Send SMS and Scheduled SMS
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.18.
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Manage
Understanding Manage Contact, Group and Template
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.
Track
Understanding Transaction and Delivery Report
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.
Tools
Understanding HTTP API and XML API
The panel remains the same except for an additional feature where we add the Sender ID, refer
fig1.10 to fig1.15.
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2
Module
lectronic mail, most commonly called email or e-mail has been around since 1993 is
a method of exchanging digital messages from an author to one or more recipients.
Email operates across the Internet or other computer networks.
With the increased penetration of smartphones, most of the users have now access to their
mails on their mobiles on the go. Sometimes a detailed communication is required and
words are not enough. Here mailing is your answer. This can be in form of a regular
newsletter to keep the customer engaged or an offer you wish to inform your customers
about or a service related acknowledgement.
Email is worldwide and it contains images and visuals when compared with SMS.
Emails are also of two types-Promotional and Transactional (the content defines the
type of email).
Main points to keep in mind while using email:
o
o
o
o
o
Who is it sent To
Email Id- From
What is sent- Content
Subject
Reply to
Content should not exceed 100 KB if it exceeds the email could go to SPAM. There are
approximately 52 database servers worldwide monitoring online SPAM. These mail servers
check listing if caught then these email ids and IP addresses can get blacklisted.
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I C O N
K E Y
Valuable information Lets look at the basic process to emails through the portal
Screenshot review
FIGURE 1.23 this screen displays the entire login page to the email panel.
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FIGURE 1.24 this screen displays all the options on the Email Panel.
We can create groups, enter contacts, and check reports and transaction. We have also provided
the option to schedule emails for a future date and time.
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FIGURE 1.25 this screen displays all the options on the Send Email menu.
Remember selecting
And the content is displayed through templates; we have the following options to attach
templates:
1. Use a pre-existing template
2. Create a new template
3. Modify an pre-existing template
FIGURE 1.26 this screen displays how we can attach an existing template.
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FIGURE1.27 this screen displays how we can attach an existing template, from a drop-down list.
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FIGURE 1.29 this screen displays how we can add name to a new template
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Here, we can add any text and edit it with the tool bar thats provided, for images we can
browse images from computer by Clicking Upload Image, when we click the upload
image button the image url is displayed.
FIGURE 1.30 this screen displays how we can upload images from our desktop.
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FIGURE 1.31 this screen displays how we can upload images from our desktop.
FIGURE 1.32 this screen displays how we can upload images from our desktop.
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FIGURE 1.33 this screen displays how we can upload images using HTML source code.
FIGURE 1.34 this screen displays how we can upload images using HTML source code.
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FIGURE 1.35 this screen displays how we can upload images using HTML source code.
FIGURE 1.36 this screen displays how we can upload images using HTML source code.
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FIGURE 1.37 this screen displays how we can upload images using HTML source code.
Paste the copied Copy Outer HTML and click Update to insert the image.
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FIGURE 1.38 this screen displays how we can upload images using HTML source code.
FIGURE 1.39 this screen displays how we can upload images using HTML source code.
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FIGURE 1.40 this screen displays how we can schedule emails for a future date and time.
FIGURE1.41 this screen displays how we can upload images using HTML source code.
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FIGURE 1.42 this screen displays how we can upload contact details of customers.
FIGURE 1.43 this screen displays how we can upload contact details of customers.
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Reports
Customers can check the status of the emails sent here.
FIGURE 1.44 this screen displays how we can check the delivery report of the emails sent.
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What are the main points to keep in mind while using email?
The email size should not exceed_________KB.
What do mailing servers do?
What are the two options that we have to add images to create a new
template?
What are the distinct features of Bulk Email services?
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3
Module
microsite is a single webpage that contains all information on a single page. This is
a dynamic and responsive site that works well with any device, be it desktop, a
mobile or a tablet.
You can promote through various mediums. These promotions come with a limitation, in
terms of characters or time and there isnt any way to measure the return on every penny
invested.
A microsite contains all your information and it acts as a landing page for all your
promotions like print, visual or digital media. All your traffic culminates on this landing
page.
I C O N
K E Y
Screenshot review
FIGURE 1.46 this screen displays how we can sign up for a microsite.
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FIGURE1.47 this screen displays how we enter contact details of customers to register for a microsite
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FIGURE 1.48 this screen displays how we enter contact details of customers to register for a microsite
FIGURE 1.49 this screen displays the first page after login.
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FIGURE 1.50 this screen displays the Profile menu after logging in.
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If the page does not open, choose the option Allow Pop-up on your browser,
Or, Select preferences on your browser
Select Content to Allow Pop-up
FIGURE 1.52 this screen displays the how to allow Pop-up in case a new window doesnt open.
Once you have allowed the Pop-up Move your cursor on the image or content to make
relevant changes, you can browse images and upload the same.
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FIGURE 1.53 this screen displays the new window after pop-up is allowed.
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FIGURE 1.54 this screen displays the new window after pop-up is allowed.
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FIGURE 1.55 this screen displays the new window after pop-up is allowed.
FIGURE 1.56 this screen displays the new window after pop-up is allowed.
8. Then click on the </> icon on the panel, the video will display.
9. Click on Submit changes and save change to update the video.
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FIGURE 1.57 this screen displays the how the Urls are assigned to different media.
All your leads are not just tracked in CRM19 but also saved forever in your CRM19 account.
So, no more excel sheets, note slips, just switch to a more managed sphere.
CRM19 is not just meant for tracking and saving leads, it is a readymade solution for
maintaining your follow ups, conversions and providing you valuable insights on where to
invest based on the past records.
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90% leads dont convert immediately, Leads require timely and consistently timely follow
up, Consistency of your approach increases businesss credibility, helps to keep the
prospective leads engaged, keeping a record of all the leads is a must Its important to
respond to your prospects quickly and at a reasonable time to calculate return of investment.
First we register the microsite, and create the urls for each marketing source. We then use
these urls to run the marketing campaign, whenever a customer clicks on the URL that is
provided he/she lands on the microsite. The Page Views and Lead Generations are reflected
in the Edit Profile also all the information is saved in the CRM.
Login to the CRM; go to Reports- click on Lead Details to get all the customer
details.
To add the detail click on add to enquiry.
FIGURE 1.58 this screen displays the how the RoI can be calculated using KIT19.
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FIGURE 1.59 this screen displays the how the leads are captured in the CRM using the microsite.
FIGURE 1.60 this screen displays the how the leads are captured in the CRM using the microsite
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FIGURE 1.61 this screen displays the how the leads are captured in the CRM using the microsite
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4
Module
I C O N
K E Y
Valuable information Lets look at the basic process use the CRM.
Screenshot review
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Understanding CRM
Customer relationship management (CRM) is an approach to managing a company's
interaction with current and potential customers. The CRM approach tries to analyze data
about the customers' history with a company, to improve business relationships with
customers, specifically focusing on customer retention, and ultimately to drive sales growth.
(https://en.wikipedia.org/wiki/Customer_relationship_management)
Types of CRM found in the market: 1. Operational, 2. Analytical and 3. Collaborative
Our CRM is Operational and Analytical by nature; it takes care of the day to day
operations of the any office environment and the analysis of the leads with the calculation of
the RoI (Return of Investment).
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FIGURE1.62 this screen displays the login page for the CRM
The logo is white labeled which means that it can be changed to meet
the individual customers requirements.
{A white label product or service is a product or service produced by
one company (the producer) that other companies (the marketers)
rebrand to make it appear as if they had made it.}
The first page reflects the general requirements of a business in terms of customer
relationship management.
Presales and Postsales
Customer Support
Admin Console
Reports
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FIGURE 1.63 this screen displays the first page that opens after login (The Admin Console is an option given only to the
administrator of the CRM.
FIGURE 1.64 this screen displays the how the details can be entered in the CRM to maintain day to day operations.
Users can add and edit customer details to manage day to day operations.
FIGURE 1.65 this screen displays the how the details can be entered in the CRM to maintain day to day operations.
Follow-up
The user enters the mobile no. to the records and enters follow-up details as required.
FIGURE 1.66 this screen displays the how the followup is entered and maintained.
Appointment
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Here the user can see the appointments fixed for the day.
FIGURE 1.67 this screen displays the appointments for the day.
Allocation
The users can to reassign meetings, followup and other tasks between different employees
FIGURE 1.68 this screen displays the allocated meetings for the day.
This shows when mails have been to Customers and serves as a reminder if any mails were
missed.
Payment Status
This menu shows the payments received from the customer.
Customer Support
This option is used to update customer service data in the crm.
FIGURE 1.70 this screen displays the customer service data in the crm.
Enquiry
This is used to update new customer details in the database.
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FIGURE 1.71 this screen displays the page from where we can input customer data.
Welcome Call
WC- Welcome Call is a way to check if all required information has been shared with the
customers and if anything is pending after a lead becomes a client it serves as a reminder.
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FIGURE1.73 this screen displays the welcome calls made to the customer.
Service Requests
To keep a check on any request from internal and external customers
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FIGURE1.74 this screen displays the service requests made by the customer.
Client Feedback
This helps you update client based feedback which helps in process improvement and can
be used as testimonials which could generate more business.
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FIGURE 1.75 this screen displays the service requests made by the customer.
Admin Console
This is the heart of the CRM. Admin Console has the following features-Control Panel,
Add Visit/Meeting Status, Delete, Meeting Status, Create User, Show/Hide form button,
Edit User, Create Role, Login Status, Add Draft, Edit Draft, Permission By Role, Add
Company Details.
The first role that is created is the Administrator, who then creates the
entire CRM for use, defines all the role and responsibilities, gives rights
and permissions.
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FIGURE 1.76 this screen displays the options available to the administrator.
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5
Module
ay-per-click (PPC), also called cost per click (CPC), is an internet advertising
model used to direct traffic to websites, in which an advertiser pays a publisher
(typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is
commonly associated with first-tier search engines (such as Google AdWords and Microsoft
Bing Ads).
With search engines, advertisers typically bid on keyword phrases relevant to their target
market. In contrast, content sites commonly charge a fixed price per click rather than use a
bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on
web sites with related content that have agreed to show ads and are typically not pay-perclick advertising. Social networks such as Facebook and Twitter have also adopted pay-perclick as one of their advertising models. (https://en.wikipedia.org/wiki/Pay_per_click)
I C O N
K E Y
Screenshot review
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Targeted Results
Campaigns are Measurable
Pay only for results(i.e. when your advert is clicked)
The cost of AdWords depends on several factors. These factors will impact your ad spend,
and simplify the concepts youll need to understand in order to set a realistic budget for your
ad campaigns (and determine if you should use AdWords at all).
The most expensive keywords in AdWords and Bing Ads cost $50 or more per
click. These are generally highly competitive keywords in industries that have high
customer lifetime values, like law and insurance.
Giant retailers can spend up to $50 million per year on paid search in AdWords.
The average small business using AdWords spends between $9,000 and
$10,000 per month on their Google paid search campaigns. That's $100,000 to
$120,000 per year.
The Ad Auction
The ad auction begins when a user enters a search query, after which Google determines
whether the query contains keywords that advertisers are currently bidding on.
If advertisers have bid on some of the keywords in the users search query, the ad auction
begins. The purpose of the auction is to determine Ad Rank, or where each ad will be
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positioned. The auction determines the inclusion and placement of ads according to the Ad
Rank formula based on two main factors maximum bid and Quality Score:
Once your Quality Score and Ad Rank have been calculated, Google uses this data to
determine how much youll pay each time someone clicks on one of your ads. This formula
looks like this:
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itever helps businesses in instant customer support & constant engagement across
multiple communication channels. This app helps you Engage through your Branded
app and Kitever helps businesses with a private labeled mobile app for prompt
&personalized support
Truly Unified 24*7 in nature keeping businesses connected with their customers, whether they are
online or offline through Chat, SMS or mail Automate Responses. Kitever lets businesses
respond promptly while the APIs enable them to automate responses as well.
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1
Module
n todays environment staying connected and keeping your customer engaged is tough.
Businesses are constantly creating a positive and lasting engagement between consumers and
organisation.
Kitever comes as a breath of fresh air, bringing relief and ease to both business owners and
customers by providing them a unique platform to stay connected.
An app that can be private customized for prompt and personalized support. With an option to
stay connected 24*7 with their customers, whether they are online or offline; driven by APIs
which enables them to automate their responses.
A mobile app is a software application designed to run on mobile devices such as smartphones
and tablet computers. Most such devices are sold with several apps bundled as pre-installed
software, such as a web browser, email client, calendar, mapping program, and an app for buying
music or other media or more apps. Some pre-installed apps can be removed by an ordinary
uninstall process, thus leaving more storage space for desired ones. Where the software does not
allow this, some devices can be rooted to eliminate the undesired apps.
(https://en.wikipedia.org/wiki/Mobile_app)
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I C O N
A Gist of Kitever
K E Y
Valuable information Chat, Share files & more- Kitever lets you Chat, Group chat, broadcast,
share files & do these on the mobile and web version of the app. Go
Global, online or offline through chat, email or SMS. Branding feature
Screenshot review
allows the merchant brand this app as his own. Private storage on the
cloud allows the user freedom and ease of use. Kitevers API feature gives an ease to move
seamlessly through mobile and the web version. Proactive in nature helps businesses reach to
customers to provide support and service.
Test your knowledge
You can install KITEVER on any mobile device that has Android operating systems.
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Sign Up As a Company
To Sign Up- as a Company follow the given below steps:
1. Enter Company Name.
2. Enter Mobile No.
3. Enter a valid Email Id.
4. Enter the Merchant Code provided by the Service Provider(Kitever Team)
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FIGURE 2.1 uses this screenshot displays the sign up page when the user clicks sign in as an individual/company.
Sign In As a Company
To Sign In- as a Company follow the given below steps:
1. Enter Mobile No.
2. Enter Password
3. Click on SIGN IN
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FIGURE 2.2 uses this screenshot displays the sign n page when the user clicks sign in as an individual/company.
Sign Up As an Individual
To Sign Up- as an Individual follow the given below steps:
1. Enter Individual Name.
2. Enter Mobile No.
3. Enter a valid Email Id.
4. Enter the Merchant Code provided by the Merchant
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FIGURE 2.3 this screenshot displays the sign up page, an user can either sign up as an individual or as a company
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FIGURE 2.4 this screenshot displays the sign n page when the user clicks sign in as an individual/company.
Forgot Password
In case you do not remember the password for logging in to the application: you can retrieve the
password using the Forgot Password functionality. To retrieve the password, follow the steps given
below:
1. On starting the application login page is displayed.
2. Click on the Forgot Password link on the Login Page.
3. On clicking the Forgot Password link, the Forgot Password page is displayed.
4. Here enter your registered Mobile No., and click Submit
5. On clicking the Submit button, the application sends a message to your registered mobile no.
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FIGURE 2.5 this screen is displayed when the user clicks on forgot password option and they fill the details a sms will be sent with the
password to the registered mobile number.
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FIGURE 2.6 these screenshots show the splash screen where the merchant can add his logo also the Home page where his company name is
displayed as well.
The Splash screen where the logo is displayed is white labeled and the Merchant can
customize it with his/her company logo.
The Home screen displays the icons which help you work with the respective options, where it
reflects as Merchant Demo the company name will be displayed.
5. Templates
6. SMS Reports
7. Notifications
8. Shop Here
9. Menu
Transactions- displays the usage of your balance by selecting the date range (from
and to dates)
Scheduled SMS-Displays the messages that have scheduled and their status.
FIGURE 2.7 displays the Profile menu, Shop here menu and Scheduled SMS menu reflected in the Homepage.
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Send SMS
The SEND SMS menu offers a wide range of tools like:
FIGURE 2.8 these two screens display the homepage and send sms
a. Select your contacts you can select your contacts to whom you need to send messages.
b. Select your groups- you can send messages to an entire group by selecting the same.
c. Add recipients manually- enter mobile numbers manually.
d. Type message- this space is to enter your message content.
e. Unicode- Helps to send messages in regional text.
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FIGURE 2.9 uses these two screens to reflect the contacts and unlock more menu.
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Chats
This menu offers you Chat, Contacts and Groups.
Chat helps you to communicate with your customers. If any of the users is a Non-App user then
we can still contact them. We can send the chat as an SMS ensuring all information is sent.
FIGURE 2.10 uses these two screenshots to show the chat menu screens.
While using the chat option we send Media files for example audio, video, and images. The Chat
menu also allows you to connect with your phones gallery and use existing templates.
Also, gives options to View Contact, Search and Block Contact
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FIGURE 2.11 uses these two screenshots to display the chat screen and the various options available there.
Contacts help to create Contacts, Broadcast and Groups. With additional tools to Sort by Name or
Mobile. Create groups based on App Users Only and Non App Users Only and refresh button.
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FIGURE 2.12 uses these two screenshots to show contacts and groups menu on the chat option on the mobile app.
Groups help to send BROADCAST with all he additional features to send media files. And settings give
information about chat settings.
When the Merchant prompts a customer to download the app as the customer
initiates this he/she will receive a welcome message also the merchants name and
contact number would be saved in the customers contact list.
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FIGURE 2.13 this screenshot shows the settings page available on the chat menu.
Templates
This menu offers you a wide range of pre-existing to choose from for day to day Chat and Messaging
purpose.
FIGURE 2.14 this screenshot shows the templates screen on the mobile app.
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SMS Reports
This menu offers to pull out the SMS report by selecting the date by doing this page would display the
report date wise.
FIGURE 2.15 uses this screenshot shows the SMS reports option on the mobile version
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SEND SMS
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CONTACTS
TEMPLATES
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2
Module
eb version gives the application the benefit of using APIs and deal with data in bulk.
FIGURE 2.16 this page reflects the login page of the web version of the application.
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The Sign Up and Sign In is the same as mentioned in the Mobile Version of the application. (Refer page no)
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Groups
Sender Id
Invoices
Tools
FIGURE 2.17 this page displays the icons available on the Homepage.
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Send SMS
FIGURE 2.18 this page displays the way we can send SMS from the web version of the application.
This panel helps its users to send SMS in both English and regional text, the Type your message here
automatically detects the regionally text and checks the Unicode option.
Also, gives the option to send SMS as a chat, send SMSs in bulk (from my contacts, my group and CSV
Import)
Helps to schedule SMSs and add template.
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The character limit of 160 for English and 70 for Regional Language would apply.
Please note the SMS sent from the application are transactional in nature, therefore
need to be used for informational purpose only.
Chats
FIGURE 2.19 this page shows how groups and broadcasts can be created.
For Chats we use our contacts, create groups and create Broadcasts. The chat option has media sharing
options for e.g. audio and video by browsing the desktop and attaching the file. Users can use pre-existing
templates.
Also, an excellent feature is My Storage, which displays the space used and available.
Chats can also be timed to be sent as a SMS in case the recipient is offline or unavailable.
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Contacts
FIGURE 2.20 here the user can add and edit contact details
Contacts give its users to input contact details manually and in bulk. We can edit the information of the
contact details.
Also, details can be uploaded in bulk and saved onto a system as well by clicking on the excel icon on
the page.
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Templates
FIGURE 2.21 this page shows how the user can create templates
The user can create new templates and/or use pre-existing templates.
Unlock more
This menu offers you to upgrade your plan.
SMS Reports
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This menu offers to pull out the SMS report by selecting the date by doing this page would display the report
date wise.
Scheduled SMS
This menu helps to schedule messages for a future date and time.
Transactions
Users here can check the usage of your balance by selecting the date range (from and to dates) and export the
data of this page as well.
Groups
FIGURE
2.22 this image reflects how the user can manage their group, by creating groups upload data in bulk etc.
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This option is used to enter and manage the contact details, create different groups which help in
strategizing marketing campaigns. We can edit and make changes to our contacts and groups. The
additional feature of Bulk Import, helps in storing data in volumes which adds to our customers ease.
The app allows the merchant to create a group of 500 users each, when it
exceeds this number automatically the logo reflected would be Kitevers not
the merchants highlighting the capacity to the merchant.
Sender Id
Our Merchant can opt for customized Sender Id, this option is work in progress and will be soon available
to our customers.
Invoices
FIGURE 2.23 This page display the invoices that have been generated by selecting the date range.
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Every financial transaction made between the Merchant and the Kitever team would auto generate an
Invoice and would be displayed on this screen.
Tools
This feature helps to the merchant to integrate the SMS service with his website and software.
FIGURE 2.24 This image displays the page the HTTP API coding, for information on the same please figure no. to
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The app has facilitated SMS, Chat and File sharing APIs which allows the merchant the freedom to do more
with the data received he/she can use in the future as he or she pleases. The merchant receives 3 raw data i.e.
Phone number, Text and time, this can be linked to his database for further use.
FIGURE 2.25 This figure displays the store page where the merchant can make changes to their store.
The merchant would login to the above mentioned page to make changes to their store. Additional
information would be shared with the merchant once he/she opts for the cart option.
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Overview
Features
Value Proposition
Chat
SMS
Web app
Mobile app
Custom SenderId
Personalized SMS
File storage
Custom templates
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SMS API
Personalized chat
Contacts Capacity
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1
Module
For existing domains we would require c name (canonical name), this helps us to
host the reseller.
A CNAME (Canonical Name) points one domain or subdomain to another
domain name, allowing you to update one A Record each time you make a change,
regardless of how many Host Records need to resolve to that IP address.
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FIGURE 3.1 reflects the login page for the reseller. The user needs to enter the username and password, check the terms and conditions and click login.
The dashboard of the panel will display a list of options to help in promoting your customers business
successfully. The features for Promote, Manage, Track and Tools are similar to our earlier panels.
FIGURE 3.2 shows the DASHBOARD which highlights the features available to the user.
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FIGURE 3.3
Reseller feature is an additional tool which helps to create their own brand. Branding helps to upload logos and content on the website.
Branding
Website content, Email Content, Upload Logo, Website Settings, Edit Site Settings- helps to make
changes to the site content, the reseller can customize the site to create branding awareness for his/her
business.
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FIGURE 3.4
This helps create new users, who are added on to the panel the reseller needs to register them first.
Reseller is someone who has taken services from us and is further using these services. A reseller
usually would have domain name (web page/portal) with which they create their identity in the market.
The Reseller can create the account for user, Subreseller and resellers.
Subreseller is who has taken services from the Reseller. The SubReseller can create
users.
User is someone who has taken services from either a reseller or subreseller.
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FIGURE 3.5
This feature helps to manage the users by giving them credits, editing their account information. The reseller can upgrade or downgrade the users
type.
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How will I come to know if any of my customers has downloaded this app?
Sir/mam, when a customer downloads the app with your unique merchant code, the customer would
get a auto welcome message from your end and your name and contact number will be sent to the
customer. The message that is sent will be saved as chat in your login which will let you know that a
new customer has joined your app network.
I dont want all my customers to know the information I send to other customers.
Of course Sir/Mam, privacy is always accounted for when you send a Broadcast it will seen only by the
user and you can chat one on one if need be.
Can you compare your app with other similar apps in the market?
Features
Kitever
Hipchat
Slack
Y
Y
N
N
N
N
Y
Y
Y
Y
N
Y
Y
Y
Y
Y
upto 5000
Y
N
N
N
Y
upto 500
Y
Y
Y
Y
coming soon
coming soon
Y
N
N
N
Y
upto 1000
rooms
N
N
N
N
Y
Y
upto 30 GB
Y
Y
Y
Y
Y
Branding
Branding (Logo on Splash screen)
Branding (Name on Homepage)
Accessibility
Web App
Mobile App
eCommerce
eCart
Engage
Chat
SMS
Personalized SMS
Personalized Chat
Max No. of Broadcast Participants
Max No. of Group Participants
Auto Add to user's contact details
Auto welcome message to users
Custom Templates
Custom Sender Id
Calling
Screen Sharing
Storage
File Storage
Chat History backup
Free version available
Security
upto 500
N
N
N
N
Y
Y
upto 20 GB
Y
Y
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Encryption
Integrations
SMS API
Chat API(Push and Pull)
File Sharing API (Push and Pull)
Additional Features
Send big text & media as mail
On premise
solution
Y
Y
Y
N
N
Y
N
N
Y
coming soon
Starts $2 per
user
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Can you give an comparative analysis about traditional marketing and digital marketing?
S.No
1.
4.
5.
2.
3.
6.
7.
8.
9.
10.
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Sir/Mam, If you want your messages to be sent as priority we have a facility TPS (Throughput per
second) this way your messages will delivered exclusively before others.
Can I make changes to my microsite?
Yes Sir/Mam, the microsite created is dynamic and responsive and you can make changes to it as per
your requirement. All you need to do is login with the given username and password, go to profile
and click on edit page to make those changes.
What will happen if someone updates the Lead generation form on my microsite?
Sir/Mam, when someone updates their information on the microsite they get a message that thank
you for the interest shown, we will contact you shortly and you get a message with the Lead details.
Also, our CRM gets updated with the Lead details.
What are the benefits of this microsite?
Sir/Mam, this microsite is a dynamic and responsive landing page with two key features- it counts the
number of Page Views and Lead Generation form. This Microsite acts like tracker helping you to
analyze which marketing source gives you the maximum return.
What does PPC mean?
Sir/Mam, PPC stands for Pay Per Click here we use Google Adwords it is Google's advertising system
in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's
search results.
What is SMS Services?
SMS is the abbreviation for Short messaging Service. This is a technology based application by which a
person can communicate in a text or message with others. This technology is being applied in Mobile
services. Now, the scenario has been changed with new technology and it can be used in web based
application and there are ample amount of features that can be added.
The SMS technology has facilitated the development and growth of text messaging. The connection
between the phenomenon of text messaging and the underlying technology is so great that in parts of
the world the term "SMS" is used as a synonym for a text message or the act of sending a text message,
even when a different protocol is being used.
India has over 10 Crores of mobile users and all these mobiles are capable of receiving SMS Because of
its ease of use, quickness, affordability and reach, SMS has gained a lot of importance in businesses as a
communication tool used for communicating with Employees, Customers, Prospective customers.
What is DND No.?
In the interest of the mobile users, TRAI has compiled a list of users who do not wish to receive
promotional calls/ messages or any other communication on their mobile. This mobile number is
called DND no. or Do Not Disturb number. Any mobile user who does not want any such
communication on his mobile can register him/her at http://nccptrai.gov.in and his/her number shall
be blocked from all promotional sms.
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Of course Sir/Mam, Id be most happy to. Our application provides you with the ability to send
thousands of messages in a single click. You can store all your contacts, be it personal or official and
group them under different heads. This will save you the time for selecting recipients.
Apart from this, you can schedule messages for a future date and time and you can even send
personalized messages through csv import. In case, you are already using some other application for
managing your customers, you can integrate our API in your application and start sending messages.
These are the features of our application.
However, based on the purpose for which the SMS is sent, TRAI (Telecom Regulatory Authority of
India) has classified them as:
1. PROMOTIONAL SMS sent for promotional purposes, these SMS are usually sent by
companies/individuals for commercial gain; and
2. TRANSACTIONAL SMS sent to existing customers where the message content is limited to the
services already availed by the recipient and there is no promotional content for other services or
upgrading of services
All transactional Messages and Sender Id have to be approved by the operator before sending.
Why have I not received any SMS, of the demo you were giving?
Sir/Mam, the most probable reason of your not receiving the message could be that your no. is
registered as a DND no. For this please check at http://nccptrai.gov.in
If your no. is not registered as DND no., if its not then it may be taking some time due to latency at
the operators end however you will receive it in maximum 4 hours.
How long would it take to deliver the messages?
Sir/Mam, promotional messages are usually delivered within 1-4 Hrs while transactional sms are sent
within 1-60 minutes. However, on certain days like New Year Eve and Diwali or during elections, the
volumes go up and it may take a little longer.
Are SMS sent to non-existent no.s also counted?
Yes Sir/Mam, from our gateway, if a message is being sent to a non-existent no. or a no. which is
switched off or with inbox full or not reachable, the message will still be counted because the sms goes
from a SMSC (Short Messaging Service Center) and the charges are for transmitting the message and
an SMSC of one operator can in no way know whether a number exists or not before transmitting it.
This concept is different than making a call because in a call, it is your talk time which is counted where
as in SMS, your message is attempted to be transmitted because of which the bandwidth has been used
and hence the charges.
When can I see the delivery report?
Sir/Mam, the delivery report keeps on updating as soon as you send messages. However, there are
cases when the recipient is not available on that moment because as the number maybe not reachable
or switched off, the operator tries to send the message for 24 hrs. It is after 24 hrs that the full report
shall be clear.
I have doubt, in prepaid services how we can be assured about your services and if your
services will not be working properly than what we will do?
Sir/Mam, We are a pioneer in the industry and we have been working in the industry since 8 years and
entrusted by over 50000 businesses as a technology partner. We are serving corporate houses like
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VLCC, Aakash Institute, ICICI Bank, PNB Dubai, Investors clinic, Investors Choice to name a few.
We are a private limited company incorporated and registered with the Registrar of Companies,
Sir/Mam, we are an organization driven by Values and integrity and our business depends on the
recurrence of our clients,
So, Sir/Mam, we wont spoil a recurring customer for a small gain. In fact, Id like to invite you to
our office so that you can have a look at our setup and Im sure youd be more comfortable in
transacting with us.
Which gateway do you use?
We are using multiple gateways like Tata, Idea, and Airtel etc. to ensure that your sms is quickly
delivered.
To whom we would send the messages because we dont have data?
Sir/Mam, we provide complimentary data that is effective and selected profiles data on which you can
send your messages or you can use your own data. This website has multiple options by which you can
add up or manage ample amount data.
. What kind of data will you provide us and would it be DND filtered Data?
The data contains persons mobile number and name. The data consists of different states of India and
No, it will not be DND filtered Data though the application will by itself filter the DND no.s to ensure
compliance. We assure 80 %to 85 % authenticity of Database
Tell me one thing frankly; SMS process is really profitable?
Obviously Sir, we are having around more than 10,000 clientele in SMS services. I would like to tell
you one example that, if you send 1 lakh SMS, it means that you communicating your message to 1
lakh prospects and such reach will ensure maximum returns over investment as compared to any other
method.
Apart from this, an SMS & Email has more life than any other advertisement media, be it an ad in the
newspaper, Television, magazine or a brochure. Unlike these mediums, SMS remains in the users
mobile memory unless deleted. Now even if 10-15% of the recipients respond, the deal will surely be
worth. Sir these SMS are very effective in following area:
Advertisements
Brand awareness
Brand promotional activities
Better networking and operation
Low cost and short time
Very easy and friendly to use.
More effective and considerable.
There are ample amount of benefits we can have by this services.
What is TRAI?
TRAI stands for Telecom Regulatory Authority of India; this is an autonomous body which is formed
to regulate the telecommunication industry.
Who is your competitor in the market?
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Well Sir/Mam, we are unmatched when it comes to the no. of clientele in this industry. We are
entrusted by over 50,000 business owners, a figure not yet achieved by others in the same business. We
are on the pinnacle and pioneer in the market.
How much do you charge for this service?
{As per the current charges}
Your prices are very high?
Sir, the SMS service depends on volume and deliverability. Sir, first of all Id like to tell you that SMS is
a market which has more than 90% unorganized players. No doubt the market has always lost trust
with such players.
Sir, as you know, that no one would like to do business for loss. The SMS market offers very lucrative
incoming of resellers because of which just 2-3 people start running SMS business which very low
investment. We have over 500 resellers & I will not refrain in saying that some of them even offer a
lower price to the customers than what they are getting from us. It clearly shows the intention of the
vendor is not running the business but just a short term gain. Sir if the operator is not providing the
cost that they are offering, it surely means there is a catch.
If I tell you that Ill charge only 5ps/SMS for 1 lakh SMS, & then go on to deliver only 50% SMS, then
of course it will cost you 10ps/SMS. Sir, my advice is that before purchasing from anywhere please
verify what is the size of the company? How many support staff are there? How long have they been in
business? Whether the company is a Pvt ltd company? Whether the company is independent or a
reseller to a company? Whether the company has its own application, its own servers, if so where are
their hosted? What is the size of the research & Development unit, if they have any?
Im sure after getting answers to these questions you will prefer a genuine price than the one which is
manipulated with tricks. Our cost has minimum margin & we depend only on the volume and
recurrence of our clients for profits. We would certainly not like to manipulate our clients for a short
term gain & loose a prospect for our other products.
We can send message from our mobile or there are some another websites available by
which we can send message free of cost.
Yes, you can send some message from free messaging services website, but there is always a catch. In
some sites, you can send only a limited no. of sms in a day while in others, you co-promote with the
sponsor of the SMS.
What I want you to know is that these sites dont give sms for free, since SMS has a cost and it doesnt
come from you, it comes from somewhere else. Lets say, if you dont want to pay for the SMS then
theyll add half the content of their sponsors message with yours like suppose you send one message,
with that message there would be so much information engaged with message that would be free
advertisement you will do for others on your data. With that message there would header and footer
system like Sunday ho ya Monday roj khao ande or piyo roj amul dudh.
Dont you think 160 characters are very less?
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I do agree with you. 160 characters are very less, but you can always send a longer message. However,
the sms credits shall be increase with every multiple of 160 characters, that is 160 characters message
will be counted as 1, up to 320 characters message as 2 and so on
We want HNI (High net worth individuals), investors, property dealer data, if you can
provide than tell us?
Sir/Mam, we provide complimentary data, that would be very standard profile data. In which you will
have all information like person name and mobile details. However if you want some specific data then
it will be available for you at an extra payment cost also I would require to verify with my supervisor if
that specific data is available.
Can we link your service in our website?
Yes Sir/Mam, you can. We provide API code to you or your web developer through which you can
integrate this link to your web site. It is very simple.
I have misplaced the details mailed Pelsoftlabs, how can you help? (Registered customer
wants to change /update their email id or any other details.)
Sir/Mam, not a problem all you need to is send an email to us or call our Service Team who would
assist you with your concern.
Glossary
TRAI
SMS
PPC
URL
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DND
API
Organic Traffic
Inorganic Traffic
SEO
SEM
Remarketing
Digital Marketing
Reseller
CSV
Channel Partner
Customer Engagement
SLA
KIT
Microsite
Comma Separate Value-In computing, a commaseparated values (CSV) file stores tabular data
(numbers and text) in plain text. Each line of the
file is a data record.
A channel partner is a company that partners
with a manufacturer or producer to market and
sell the manufacturer's products, services, or
technologies. This is usually done through a cobranding relationship. Channel partners may be
distributors, vendors, retailers, and consultants.
Customer engagement (CE) is an effect, a
reaction, a connection, a response and/or an
experience of customers with one another, with a
company or a brand.
Service Level Agreement
Keep in Touch
A dynamic and responsive single landing page.
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