TERM PAPER

I.

Product
A. Name:
(ex. JeJeBurGer) with picture
B. Positioning: (tagline)
C. Target Buyers:
1. Age Bracket:
2. Social Class:
D. Ingredients:
(ex. Bread, egg, and mayo)
E. Supplier:
(ex. CDO)
F. Competitors:
1. Direct:
(ex. Angels Burger, Burger Machine)
2. Indirect:
(ex. Siopao, pizza)

II.

Price
A. Cost of Ingredients:
1. (ex. Bread: )
2. (ex. Egg: )
3. (ex. Mayo: )

III.

Place
A. Proposed Location: (picture of the corner or place where you will sell the product)
1. How much you rent: (if place is rented)

IV.

Promotion
A. Kind of advertisement:
1. TV Ad / Radio Ad / Online / Print Ads
(with outline ng mismong tarpauline)
B. Promo: (ex. Buy 5 Free 1 softdrink)