Case study I: Transnational F&B company

Status

Team of 5 looking for digital marketing partnerships (AR, conversational commerce, personalized
marketing)

Challenges Faced
- Navigating the emerging technology space
- Identifying companies at the cross section
of customized customer experience/
engagement & upcoming tech (VR/ Fitness
wearables)

Solution
- Tracxn took a top-down sector approach
starting with market maps for focus areas
like AR followed by business model
categorization.
- After understanding the core focus we
identified relevant sub sectors in emerging
tech like AR based immersive marketing
campaign & the companies that fall here.

Impact
- Sector Scan in under 30 min
- Target sector & partner identification 10x faster