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Company Profile
INTRODUCTION
DMR Marketing Research & Consultancy is a market research fieldwork agency
specializing in data collection as well as data processing of both Quantitative &
Qualitative research
Established in October 2015, in Dubai it is a growing operations company providing a
wide array of marketing research services
Expert in providing field work solutions for consumer and healthcare research within
GCC, MENA & Levant
MISSION
VISION
We believe in timely
data delivery of
exceptional quality
while maintaining cost
effectiveness
OBJECTIVES
We strive to provide
the best experienced
project management
services at the most
competitive price
CONSUMER
HEALTH CARE
Consumer Interviews
Doctors Interviews
B2B Interviews
Patients Interviews
Exit Interviews
KOL Interviews
Pharmacies Audits
Retail Audits
Pharmacist Interviews
Pharmacies Mystery
Shopping
Shopping
Computer Assisted
Telephonic Interviews
(CATI)
Computer Assisted
Web Interviews
(CAWI)
Computer Assisted
Personal Interviews
(CAPI)
Dyads/ Triads
(TDIs)
Mystery shopping
Ethnographies
QUALITY CONTROL
Quality Control Norms we follow before, during and after FW
Field Briefing General briefing to entire team regarding product category followed by
questionnaire/DG briefing done by field manager. We encourage our clients to be part of
project briefing session (TC or Face to Face)
Mock Session Entire interviewer team participate in mock interviews by role playing
while supervisor observe, share feedback and clarify doubts
Pilot Interviews It helps to check the flow of the questionnaire, length of interview and
identify any difficulties to understand the questions by respondent. Pilot interviews are done
in the presence of field supervisor
Accompaniment Minimum 2 interviews of each interviewer are accompanied by
Supervisor/Field Manager during initial phase of fieldwork
De-briefing Post accompaniment, de-briefing session is arranged for all interviews to
share feedback observed during field work
Scrutiny/Logic check 100% logic check is done before submitting the questionnaires to
DP team
Back Check 30% sample is back checked telephonically by Supervisor during and post
field work for all interviewers
FMCG
MEDIA
TELE-COMMUNICATIONS
AUTOMOTIVE
RETAIL
BUISNESS RELATED
WHY DMR?
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DMR TEAM
ASHU IQUBAL
Director, Client Services
Ashu has over 16 years of experience in Market research and has gained immense
knowledge of the industry in both Middle East & North Africa region
She has worked with leading market research organisations like Kantar Group - AMRB as a
Sr. Project Manager and with TNS Mode New Delhi, India
In market research, she has focused on working with clients in areas such as Brand Health,
Advertising & Communications, Customer Satisfaction & Loyalty as well as Syndicated
studies, and has vast experience in both Qualitative & Quantitative research
Key engagements have been in sectors such as consumer products, telecom, financial
services, automobile and retail
She is a commerce graduate from Delhi University (India)
Email id: ashu.Iqubal@dmr.ae
Contact no: 04 3585019 / Mob: 050 8864235
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DMR TEAM
LINA PALAN
Director, Qualitaive Field
Lina has over 13 years of experience in Market research and has gained immense
knowledge of the industry in both Healthcare and Consumer research within the Gulf region
She has worked with leading market research organisations like IMS health, Ipsos
Healthcare and Kantar Group- AMRB as a Field Researcher and Moderator
She has conducted more than 500 IDIs with healthcare professionals in UAE
She has also conducted over 200 IDIs and 50+ Group Moderations with consumers and has
done numerous mystery audits for various clients in the sectors of banking, education,
consumer durables as well as automotive
She is a Medical Graduate in Homeopathy from CMP Medical College, Mumbai - India
Email id: lina.palan@dmr.ae
Contact no: 04 3585019 / Mob: 050 8443607
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DMR TEAM
ROWELA JANE
Field Executive
Rowela has over 3 years of experience in Market research industry in both Healthcare and
Consumer sector
She has worked with leading market research organisations like TNS and Nielsen as field
researcher in Philippines
Key engagements has been in sectors such as Healthcare, Telecom, Financial services,
Consumer durables and Automobile
She holds a Masters degree in Nursing from Ateneo De Davao University, Philippines
Email id: rowela.jane@dmr.ae
Contact no: 04 3585019 / Mob: 050 2086841
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CONTACT US
We are located in the heart of the city with easy access to Burjuman
Metro station (exit 3) within 500 meters
04- 3585019
info@dmr.ae
Office no. 109, Bank Street
Building, Bur Dubai, Dubai, UAE
PO Box- 376269
www.dmr.ae
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Thank You