Swot analysis

STRENGTHS
-The major strength of the Mother Dairy is the different variety
of Milks and a recognized BRAND name.
-The increasing demand for these products presents a great
opportunity for the Mother Diary to increase and scale up the
production.

WEAKNESS
-Scarce Mother Dairy Outlets.
Less Margin given to the Outlet owners to match the existing
competitors

OPPORTUNITIES
-There is a scope of business as there is a demand for dairy
products.

-Mother Dairy should open more outlets to get the maximum

advantage of the demand.
-Need to put more stress in the face-to-face direct marketing to
reach to the customers.
-The increasing demand for these products presents a great
opportunity for the Mother Diary to increase and scale up the
production

THREATS
-Increasing competition from the other brands.
-Strong supply chain management by the competitors
-Strong marketing strategy by competitors by offering the
discount coupons to consumers and providing healthy
commissions to the retailers.